Manajemen

Tujuan penelit ian ini untuk menjelaskan hubungan antara Servicescape yaitu Ambient Condit ion(X1), Spatial Layout/Funct ion(X2) dan Sign Symbol/Artefac (X3) dan Kepuasan Konsumen Coffee Shop di kota Jambi. Penelit ian ini menggunakan pendekatan eksplanasi. Pengumpulan data dengan kuisoner kepada 100 responden secara Judgmental Sampling. Model penelit ian diolah menggunaka regresi berganda dengan software IBM SPSS Statisctics 25. Hasil analisa membuktikanbahwa secara simultan terdapat hubungan disignifikan antara dimensi Servicescape terhadap kepuasan konsumen Coffee Shop di kota Jambi. Ternyata secara parsial kepuasan konsumen Coffee Shop di jambi dominan dipengaruhi oleh dimensi Spat ial Layout/Funct ion yaitu sebesar 13,54%.

Pelatihan peningkatan diversifikasi produk Olahan Kelapa Bagian Dalam yang berkualitas. Kegiatan pengabdian ini ditujukan untuk mengatasi persoalan yang mengemuka yaitu masalah manajemen produksi olahan kelapa bagian dalam khususnya pengolahan Virgin Coconut Oil (VCO) dan manajemen pemasarannya serta izin pemasaran (BPOM, P-IRT dan sertifikasi halal), manajemen pemasaran terkait strategi bersaing. Mitra pengabdian ini terdiri dari Bumdes Manunggal Jaya di Desa Manunggal Makmur Kecamatan Kualo Jambi dan Bumdesa Mart Desa Penyengat Olak Kecamatan Jambi Luar Kota. Pengabdian dilakukan selama 7 Bulan (Bulan April sampai dengan Oktober tahun 2019). Solusi yang ditawarkan adalah program pelatihan dan pendampingan menggunakan strategi fungsional berupa manajemen produksi, manajemen pemasaran, dan pendampingan pengurusan aspek legalitas produk olahan kelapa dalam khususnya VCO (labeling dan kemasan). Untuk keberlanjutan produksi olahan kelapa bagian dalam perlu diversifikasi produk berupa V...

The study objective is to investigate the factors of purchasing intention of pirated products. Those factors of attitude function caused consumer non-deceptive choose to buy counterfeit handbag. This study uses two luxury brand world are Louis Vuitton (LV) and Hermes Handbags for scenario stimulate, also the brand as variable affected consumers purchased intention of counterfeit luxury brand product. Sales of pirated fashion products remain high despite various industry efforts to constrain the growth. Based on psychological theory, this study argues that the rise of pirated fashion products such as handbags due to some constraints on the supply side such as high price and consumer side such as social adjusted. The questioners spread to two hundred twenty one undergraduate student of Jambi and Surabaya city, Indonesia country for investigated luxury brand handbags product favorite. The method uses Experiment group-control group design and between subject with design, factorial 2 (so...

The research purposed to analyse and provide empirical evidence about the influence of antecedent (Value Consciousness) and (Personal Gratification) on consumer attitudes about counterfeit printer ink products. This study was used multiple linear regression analysis with SPSS software program. The population used is in Surabaya with the criteria of consumer users of printer ink. Whereas samples used were 100 people with an accidental sampling method. The results revealed that the awareness of the value (Value Consciousness) and personal satisfaction (Personal Gratification) positive and significant effect on the attitude of product counterfeiting ink printer (Attitude towards Counterfeit Product). Based on the results of the partial analysis proves that the construct of personal satisfaction (Personal Gratification) provide the greatest influence for the positive attitude of consumers to counterfeit printer ink products.

This study aims to determine the influence of Social Media Orientation, Marketing Performance, and Brand Image. This research uses a quantitative descriptive method with Partial Least Square (PLS) Professional analysis tool. The subjects of this research are consumers who use vilchic masks in Jambi and outside the city of Jambi. The sampling technique used is purposive sampling. The number of samples used in this study amounted to 125. The results of this study indicate that social media orientation does not affect the marketing performance of vilchic companies. Social media has a significant impact on brand image, and brand image can affect the marketing performance of vilchic companies. The brand image variable in this study can influence or mediate between the marketing performance variables and the social media orientation, meaning that this research is full mediation. The findings of this study contribute that Brand Image is an essential factor in seeing the sales performance o...

The research purpose is to examine the effect of Local Product Quality on Customer Loyalty through Bonus Pack Promotion at Jambi City. Delivery questionnaires with several 125 respondents carried out the data collection. The data testing techniques used validity and reliability tests, R-square tests, and hypothesis testing—the research finds that Local Product Quality has a positive and significant effect on Customer Loyalty. Local Product Quality has a positive and significant impact on Bonus Pack Promotion. Moreover, Bonus Pack Promotion has a positive and significant impact on Customer Loyalty. However, Local Product Quality on the Customer Loyalty through Bonus Pack Promotion has no effect.

Tujuan Pelatihan Pelatihan Manajemen Ritail Berbasis Potensi Lokal Melalui Strategi Fungsioivitas untuk meningkatkan produktivitas pemasaran dan manajemen keuangan Bagi Bumdes Mart Di Desa Penyengat Olak, Kec Jambi Luar Kota, Jambi. Bumdesa Mart Desa Penyengat Olak Kecamatan Jambi Luar Kota. Pengabdian dilakukan selama 7 Bulan (Bulan April sampai dengan Oktober tahun 2019). Solusi yang ditawarkan adalah program pelatihan dan pendampingan menggunakan strategi fungsional berupa manajemen tata kelolah bumdes-mart, manajemen pemasaran, dan pendampingan pembuatan laporan keuangan.

Puji syukur saya panjatkan kehadirat Tuhan Yang Maha Esa atas limpahan rahmat dan karunia-Nya kami dapat menyelesaikan makalah yang berjudul "Fenomena Gap dan Research Gap". Saya juga mengucapkan terimakasih kepada Bapak Dr. H. Tona Aurora Lubis, S.E., M.M. selaku dosen mata kuliah Metodologi Penelitian Universitas Jambi yang telah memberikan kepercayaan kepada saya untuk menyelesaikan tugas ini. Saya pun menyadari bahwa di dalam makalah ini masih terdapat banyak kekurangan dan jauh dari kata sempurna. Oleh sebab itu, saya mengharapkan adanya kritik dan saran demi perbaikan makalah yang akan saya buat di masa yang akan datang. Mengingat tidak ada sesuatu yang sempurna tanpa saran yang membangun. Diharapkan makalah sederhana ini dapat dipahami. Saya mohon maaf jika terdapat kata-kata yang kurang berkenan.