Comunicación y Medios Digitales

Resumen Basada en los hallazgos de la Cátedra Televisa en el Tecnológico de Monterrey, la ponencia explora la manera en que mujeres de distinta edades, ocupaciones y niveles socioeconómicos integran la televisión en sus rutinas diarias, y cómo varían sus modos de ver televisión y ...

El trabajo se propone examinar la utilidad del enfoque de domesticación aplicado al estudio de las tecnologías móviles de comunicación, en general, y del teléfono celular, en particular. Con base en la revisión de la literatura, se presentan los antecedentes teóricos, se definen los conceptos relacionados con el proceso de domesticación y se profundiza en algunos supuestos básicos del mismo. Se dis cuten las posibilidades y limitaciones del enfoque en el estudio del celular, y se señala la necesidad de "purificar" el concepto de domesticación para ampliar la perspectiva de análisis e incluir los procesos de uso y apropiación fuera del ámbito doméstico.

Just when we thought that China was about to take over the world, brands like Samsung and LG started invading our stores and giving a hard time to giants like Apple and Sony; names like PSY and the " horse " dance moves invaded TV shows, newspapers, night clubs, YouTube and Facebook, in every language, in every country. It is the Korean wave reaching us. South Korea, the country with a GDP per capita that in the 1960s was compared with the levels of the poorest countries of Africa and Asia, is currently the world's 12th largest economy [1] and has finally stepped out to the scene to find outrageous love in the arms of certain groups of teenagers all around the globe thanks to one of its most fascinating products: Korean Pop.

En el presente trabajo describiré la cultura del “Body Art” y más específicamente el “arte” de Tatuar. Empezaré con una breve definición e historia del tatuaje, a continuación haré  referencia a sus clasificaciones, corrientes y divisiones. Argumentaré con ayuda de textos especializados, journals y libros, el porque estas prácticas pueden considerarse arte. Me decidí a abordar este tema, ya que desde el inicio de este  curso hemos visto como a lo largo de el siglo pasado la concepción de arte ha ido revolucionando, lo que para algunos era arte para otros eran puras líneas, cubos, etc. Sin embargo a partir de la controversial obra de Marcel Duchamp “fountain” la viabilidad a observar otras técnicas, conceptos y propuestas de arte se ha extendido. Se abrió camino a nuevas tendencias que son o eran cuestionadas como artísticas, es por eso que considero que la percepción del arte hoy en día puede ser lo suficientemente flexible para considerar algunas obras de la cultura del tatuaje como arte.

Para Schmelkes (2007), México es un país altamente desigual en materia educativa; en su opinión, el imponer modelos uniformes de educación que no consideran las diferentes realidades de México, reproduce y acrecienta dichas desigualdades. Considera, además, a la pobreza como una variable fundamental que afecta el acceso a la escuela, la permanencia, la transición, el aprendizaje y la utilidad de dichos aprendizajes. Apunta también que en México se ha dado prioridad a incrementar la cobertura educativa y se ha dejado en un segundo plano el incrementar su calidad.

El curso de acción que  propongo para combatir esta problemática es una iniciativa de escuelas financiadas por la iniciativa privada, que sean accesibles para cualquier alumno, sin importar su desempeño académico, es decir que todos tengan las mismas oportunidades. Las escuelas podrán contratar a profesionistas capacitados y educados en escuelas de alto nivel académico y no se someterán a legislaciones de ningún sindicato de los trabajadores de la educación, otorgándole autonomía a la administración y dirección de las instituciones educativas. Tomando el modelo de las escuelas charters en Estados Unidos, instituciones generalmente financiadas con ingresos públicos en función de cada alumno, sin cobrar colegiatura, abiertas a todos los estudiantes dentro de un límite geográfico específico, y visto por el estado como parte del sistema de educación pública, pero normalmente operada en general independientemente de las estructuras del gobierno, a diferencia de otras escuelas públicas que ser rigen por una junta de educación distrital. (Shwallie, 2015)

In this article explore de women"™s role into de mexican media. It describes the insidence of women in a media demacracy, as reporter and also as a subject of the journalistic production. Also it explores the main troubles to face in XXI Century, and how some associatios or the new technologies of informatios contribute to solve them.

The symbolic flows of messages in electronic mass media in the Globalization era have been characterized in international communication research as part of the process of de-territorialization of local identities. De-territorialization is mainly a social process of detachment of social and cultural practices from a specific place (Tomlinson, 2001). It implies taking elements from an specific local culture and inserting them in another different one. This can be observed specially in the electronic international media such as television, which brings distant places and cultures to audiences, turns them into armchair travelers by the exposition of different messages, signs and symbols through information and entertainment, erasing the barriers and borders and extending viewers experiences (Barker, 2003). This idea of extracting cultural elements from its original source and putting them into circulation by mass media is also supported with the Hibridity thesis (García Canclini, 1990) that maintains that comic strips and magazines are an impure cultural and popular form that illustrates this interchange processes of symbolic elements. Hibridity in this sense is a mixture of two original cultural forms or practices that generate a new symbolic manifestation, a third cultural form that no longer belongs to the two original ones, and in the globalization era these new forms would represent a global space different from the local ones. The audiences and its members then must have an appropriate level of cultural skills and codes that allow them to integrate the new forms into their symbolic structures to find them meaningful. On the purity or impurity of global hybrid culture, Morris (2005) discusses the myth of the pure culture arguing that it does not exist and that the norm in culture is change, mixture and cross influences achieved by multiple and repeated contacts between local cultures. The important processes would be then the configuration and refiguration of cultural or symbolic structures made by the audiences, mainly if the television programming comes from different origin than local or national broadcasters. Defending local cultures Morris concludes that cultural local values are more resilient to manipulation, pure culture does not exist, interaction is a norm in cultural dynamics and local cultural identities are strong dealing with external cultural products, so international programs are not a threat to local cultures and identities. The animated series "Mucha Lucha" distributed internationally by Cartoon Network is analyzed in this study employing the Content Analysis technique in a

Blood-saliva contamination negatively affects the bonding potential of adhesive agents. The study aimed to assess the effect of various cleaning protocols on micro-shear bond strength (µSBS) between blood-saliva-contaminated post-etched dentin and composite resin in total-etch and self-etch adhesives. The cleaning methods tested were water rinsing, 37.5% phosphoric acid (H3PO4) re-etching, 6% sodium hypochlorite (NaoCl), 2% chlorhexidine gluconate (CXG), isopropyl alcohol (IPA), and pumice. Nono-hybrid composite cylinders with a 3-mm diameter and 2-mm height were directly cured over the dentin substrate, stored for 24 h, and subjected to 12,000 thermocycles. The shear force was exerted with a 200-µm knife-edged chisel-shaped head from a universal testing machine. The type of failure was assessed with stereomicroscope magnified images. The obtained data were evaluated by Kruskal-Wallis and Mann-Whitney U post-hoc tests. Water-rinsed contaminated dentin surfaces showed substantially reduced µSBS in the total etch from 25.93 to 20.29 Mpa and the corresponding values for the one-step self-etch adhesive were 10.10 to 8.8. Re-etching with 37.5% H3Po4 resulted in a recovery of bonding potential in both total-etch (24.58 Mpa) and self-etch adhesive (9.23 Mpa). Alternately, NaoCl and pumice cleaning showed promising results for the total-etch (23.51 Mpa) and self-etch (7.79 Mpa).

Blood–saliva contamination negatively affects the bonding potential of adhesive agents. The study aimed to assess the effect of various cleaning protocols on micro-shear bond strength (μSBS) between blood–saliva-contaminated post-etched dentin and composite resin in total-etch and self-etch adhesives. The cleaning methods tested were water rinsing, 37.5% phosphoric acid (H3PO4) re-etching, 6% sodium hypochlorite (NaoCl), 2% chlorhexidine gluconate (CXG), isopropyl alcohol (IPA), and pumice. Nono-hybrid composite cylinders with a 3-mm diameter and 2-mm height were directly cured over the dentin substrate, stored for 24 h, and subjected to 12,000 thermocycles. The shear force was exerted with a 200-μm knife-edged chisel-shaped head from a universal testing machine. The type of failure was assessed with stereomicroscope magnified images. The obtained data were evaluated by Kruskal–Wallis and Mann–Whitney U post-hoc tests. Water-rinsed contaminated dentin surfaces showed substantially r...