Lacoste advertising

Graphic design, style, interiors, fashion, inspiration and other pretty things.

THE BIG LEAP Our goal was to create something simple and iconic just like the brand itself. A universal message that could reach a wide international audience. Luckily enough, the film was very popular. and won many awards & grand prix, it got over 26 million hits on youtube and a clear boost in Lacoste sales and brand perception. It ran in cinema, online, on TV and oversize screens at tennis competitions such as Roland Garros, Wimbledon, flushing meadow etc... It was the first tv…

Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street. But this is not just another retrospective. The Crocodile marks its birthday with unique energy — living the present and celebrating the people moving the brand’s heartbeat across the globe today. WHO MOVES THE CROCODILE? Founded by the original Crocodile, René Lacoste, the brand’s values of French…

1980's Lacoste concepting + art direction was undefeated 🐊 🎯⛳️ | 30 comments on LinkedIn

Is that poly blend? Three raps over the knuckles with a braided belt! Preppy fashion is all about rules—the standard bearers sniff at synthetics, cleavage, sparkles, and a million other don’ts. But those dictates source originally from the “windswept and privileged” attire of 1920s college men, the supposed first to co-opt athletic gear as daywear in an unstudied, thrown-together way. Preppy, released on October 4 from Rizzoli, lays out the evolution of Ivy style in a sleeker, glossier way…

Lacoste F/W 2018

Advertising campaign announcing Lacoste’s Save Your Logo initiative.

Today, we are excited to announce that Netflix and Lacoste are creatively coming together to release a new collection celebrating some of the extraordinary universes of our most beloved shows including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite. Starting 12 April, the iconic Lacoste clothing – whether polos, sweatshirts, tracksuits and more – has been reimagined from the Upside Down to Las Encinas high school with the Lacoste…

Inspired by the diverse Lacoste community, the new Lacoste Spring 2022 ad campaign reveals that moment when two very different people meet and discover that they have something in common: a piece of clothing bearing the iconic crocodile.

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