Lacoste campaign

1980's Lacoste concepting + art direction was undefeated 🐊 🎯⛳️ | 30 comments on LinkedIn

PARIS, FRANCE — Since 1933, the Lacoste crocodile has transcended time, style, and genre—it roams over a limitless range. Its defining feature is that it is worn by people from all walks of life, each

Lacoste Crocodile Inside Spring 2019 Campaign | The Fashionisto

Lacoste S/S 21 Lookbook

Let your inner crocodile loose.

THE BIG LEAP Our goal was to create something simple and iconic just like the brand itself. A universal message that could reach a wide international audience. Luckily enough, the film was very popular. and won many awards & grand prix, it got over 26 million hits on youtube and a clear boost in Lacoste sales and brand perception. It ran in cinema, online, on TV and oversize screens at tennis competitions such as Roland Garros, Wimbledon, flushing meadow etc... It was the first tv…

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Via a series of print ads and commercials, Lacoste demonstrates how its clothes will make you look cool, whatever age you are

Lacoste's Play Big ad unites icons like Djokovic in a bold display of progress, individuality, and the brand's innovative spirit—fusing sports and style.