In Sweden, and probably anywhere else, there's a special day when the pizza consumption peaks - the day after new year's eve. You're hungover and crave something greasy. Some people like class and quality, and their hangover-pizza is not an exception. Here is where Eatery's neapolitan pizzas come into the picture. Our mission was to promote their pizzas for the 1st of January with their slogan and message "your neighborhood hero" in mind. We gave them a bit of nostalgia and something to drool over.
From this campaign they increased their sales by 150 % compared to the same period the previous year.
ROLE: Director, co-editor and co-cinematographer.
...for the highway
SoMe platforms are fast paced, so we adapted.
... And for a personal touch
To enhance the neighbourhoody feel, we created convincing copy that pizza is better than any hungover cure.
