CASE
Kids Brand Store wanted to create a film that would capture the feeling of school days and youth while highlighting self-expression and identity. The film needed to be inspireded by high school drama, be conceptual, and also play with the visual language of the youth.
SOLUTION
We created a non-linear film that blended conceptual studio shots with raw clips in a school environment. To capture the youth's film language, we allowed them to film themselves with iPhones, which we implementet throughout the film. We also applied filters and editing techniques to match the playful tone of social media.
The film screens in cinemas and as TV-commercial during the spring 2024
TEAM
I, together with the Director & DOP, developed the concept for this film. Throughout idea, to editing style to final edit.
Creative Director / Director Philip W. Da Silva
Executive Producer Gustav Stern
Producer Christine Havmark Wells
Director of Photography Nils Bremdal-Vinell, FNF
Art Director / Editor Ebba Ekman Söderlund
Production Designers Simon Wallin & Adam Vestberg
Sound Designer Gabriel Lundh - the dome.
Make up Anna Lundqvist
Gaffer David Lebna
Focus Puller Carl Careborg
