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Cxense (pronounced ['si:sɛns]) is an IT company that provides online advertising, web analytics, and search on a subscription basis. It is best known for being a reseller of advertising platforms.
| File:Cxense company logo.png | |
| Company type | Private |
|---|---|
| Industry | Online advertising Mobile advertising Web analytics |
| Founded | 2010 |
| Founder | John M. Lervik |
| Headquarters | Oslo, Norway |
Area served | Global |
Key people | John Marcus Lervik (CEO)
Pål Petersen (CCO) Aleksander Øhrn (CTO) Jorgen Loeng (CFO) |
| Products | Online and mobile advertising Content and user analytics Hosted site search |
Number of employees | 51-200 |
| Website | www.cxense.com |
History
Cxense was founded in 2010 by a team of people led by John Markus Lervik who have worked in the internet technology and media industry since the late 1990s. The main purpose was to develop technology that can understand the full context of any online and mobile activity, and then use this capability to deliver context-aware applications that improve the user experience and efficiency of online web sites.
Products
The Cxense products are delivered in a software as a service (SaaS) model, and are based on the concept of context computing and context-aware applications.
Context computing is used as the foundation improve the relevance of applications such as online advertising, online recommendations, user profiling, web content personalization, and web site search. From an algorithmic perspective, machine learning and feedback loops, combined with leveraging network effects, are used to compute the complete context of the end user.
As of June 2011, Cxense offers three main services to its resellers:
- An online advertising platform that enables companies to set up their own online advertising service or advertising network. The product works as an integrated ad platform that enables companies to service their own advertising system.
- A hosted site search solution that use social graphs, activity history, and other context to visualize relevant results.
- A tool for analyzing web site content and usage relationships. The result provides web site editors and business owners the ability to understand how their customers see & hear content on their web sites. This can be then be used to manage online advertising and search services, improving the relevance of services and content delivery.[citation needed]
Customers
Cxense positions itself as a competitor to Google AdWords.[1] Cxense products are used by online newspapers, e-commerce directories, and phone companies. Cxense conducts joint R&D with universities such as the University of Oslo (UiO), and the Norwegian University of Science and Technology (NTNU) to develop new algorithms, and is supported by Innovation Norway, the Norwegian Government organization promoting industrial development.
Location
Cxense has its headquarters in Norway and offices in Australia, Europe, Japan, and the USA.
References
- ^ Antonio García Pérez (2011-11-22). "Web Analytics and Optimization: Alternative to Google Adwords". Antoniogarciaperez.blogspot.com. Retrieved 2011-12-05.
External links
- Official website: www.cxense.com