Análisis del

ambiente
externo
 Miembros:
 Aguilar Huaranga, Nick S. 14170083
 Mamani Larico, Diana
￮ Docente: 18170265

￮ Dr. Noriega Bardalez, Fernando

￮ Curso:
￮ Administración Estratégica

2
Introducció
n

3
1
Análisis del
Ambiente
General
 1.1.Factor Geográfico
y Demográfico
￮ A través de los años, la
población nacional ha variacion demografica nacional
aumentado a ritmos pausado 33000000 1.16%

debido a la estabilidad 32000000 1.13%

1.14% 1.13%
1.13%
1.14%
1.12%
económica y aumento de la 1.11%
31000000 1.10% 1.10%
educación accesible de las 1.08% 1.08%
1.07%
ultimas décadas(ver Gráfico), 30000000
1.06% 1.06%
1.04%
reflejado en una tasa 29000000 1.04%

promedio interanual de 28000000

1.02%
1.00%
1.10% del 2010 al 2019. 27000000 0.98%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Personas TASA DE CRECIMIENTO

Fuente: INEI. Estimación de proyecciones base al censo 2017 5

￮ Como podemos ver en las poblaciones
rurales del Perú son menores que las
urbanas esto indica que gracias a al
crecimiento económica del país en los años
ha aumentado el tamaño de las urbes y
también la migración de las personas del
campo a la ciudad como podemos ver la
tasa porcentual que incremento la población
urbana es 1.6 % y el aumento de la
población rural fue un -2.1 % (ver Gráfico).

6
“

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 Poblacion por Departamento
Como podemos ver la mayor 14000.0 40.00%
35.67%
concentración de personas en 12000.0 35.00%
los departamentos es en el 10000.0
30.00%

departamento de lima con un 8000.0

25.00%

35.67 % de la población total 6000.0

20.00%

además viendo los cuadros 15.00%

4000.0
anteriores la población urbana 6.32%
6.05%
4.70%
4.56%
4.24%
4.11%
4.07%
3.99%
10.00%
2000.0 3.67%
3.02%
2.89%
2.78%
2.46% 5.00%
es el 98 % de su población. 2.10%
1.70%
1.38%
1.29%
1.18%
1.12%
0.87%
0.77%
0.59%
0.48%
0.0 0.00%
a
ta
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o
gu
a
l im er ar or ar m
cu p l c u ri v e pa ue
lib j am n
m a u a
oq
la ca sa ay ap a nc m
hu

miles %

Fuente: INEI. Estimación de proyecciones base al censo 2017 8

 Poblacion de Lima
1400 12.00%

1200
10.00%

1000
8.00%

800
6.00%
600

4.00%
400

2.00%
200

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miles %

9
 Distritos
￮ Como podemos observar los el la victoria
distrito de sjl posee la mayor santa anita
cantidad de habitantes siendo independencia

1157.6 mil habitantes de cuales lima

representa un 10.94% de la ventanilla

población de lima le sigue SMP con los olivos

la cantidad de 724.3 mil puente piedra

habitantes cuales representan un villa el salvador

6.85%. callao

ate

sjl
0 200 400 600 800 1000 1200 1400

10
 MILES
E
6%
A/B
￮ Por otro lado, gran parte de la D
28%

población pertenece a los 24%

niveles socioeconómicos C y D,
42.6% y 24.13% ,
respectivamente.

C
43%

A/B C D E

11
You can also split
your content
White Black
Is the color of milk and Is the color of coal,
fresh snow, the color ebony, and of outer
produced by the space. It is the darkest
combination of all the color, the result of the
colors of the visible absence of or
spectrum. complete absorption
of light.

12
In two or three
columns
Yellow Blue Red
Is the color of Is the colour of Is the color of
gold, butter and the clear sky and blood, and
ripe lemons. In the deep sea. It is because of this it
the spectrum of located between has historically
visible light, violet and green been associated
yellow is found on the optical with sacrifice,
between green spectrum. danger and
and orange. courage.

13
A picture is
worth a
thousand words
A complex idea can be conveyed
with just a single still image, namely
making it possible to absorb large
amounts of data quickly.

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Want big impact?
Use big image.
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 Lorem
ipsum

Use
diagrams
to explain
Lorem
ipsum
congue
your ideas Lorem Lorem
ipsum ipsum

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And tables to
compare data
A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

17
 Maps

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21
Let’s review some
concepts
Yellow Blue Red
Is the color of Is the colour of Is the color of
gold, butter and the clear sky blood, danger
ripe lemons. and the deep and courage.
sea.

Yellow Blue Red

Is the color of Is the colour of Is the color of
gold, butter and the clear sky blood, danger
ripe lemons. and the deep and courage.
sea.

22
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