Dove ads

Commercial advertising photograph for Dove by Sandro Miller http://www.sandrofilm.com/grid/advertising #dove #ichoosebeautiful #dovesoap #soap #diysoap #portrait

Dove. Vogue, 2005. This ad fulfills the self- esteem concept. It is made to make the person viewing the ad feel better about themselves by showing them that everyone is beautiful in their own way.

Graphic Design,Advertising,Adobe Photoshop,Adobe Illustrator

Agency: Ogilvy & MatherExecutive Creative Director: Justin HooperCreative Director: Ali BatıArt Director: Buse ŞayCopywriter: Serkan Ün

By Emily Rogers, Media Analytics Executive Dove real beauty campaign, personal care campaigns, successful campaigns, Dove Sketches, Dove beauty campaign goal

Dove Ad

Displayed in ‘the pits of New York,’ the self care brand’s latest work celebrates body positivity ahead of New York fashion week.

Brand Mantra | Dove is saying that it’s okay to be normal, and that you’re not lesser-than for not being what certain advertisers consider to be perfect. Dove’s efforts have been eye-opening for many.

While I liked this advertisement at first, the longer I looked at it the more distracting and confusing it got. The artwork and colors work great together, but I don't feel like they convey the message Dove is trying to get across. I tried to figure out the image before I realized there was a message at the top I needed to read first. Increasing the text size and choosing a font size and layout would help to convey the message in a way that was much clearer.