Social experiment

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The Marshmallow Test Experiment Marshmallow Experiment, Psychological Experiments, Marshmallow Test, Delayed Gratification, Social Experiment, Subway Station, Take The Stairs, The Staircase, Curious Creatures

The Stanford marshmallow experiment was a series of studies on delayed gratification in the late 1960's and early 1970's led by psychologist Walter Mischel. Using children of ages four to six as subjects, they were led into a room where a treat (usually a marshmallow, but sometimes a cookie or pretzel stick), was placed on a table, by a chair. The children could eat the treat, the researchers said, but if they waited for fifteen minutes without giving in to the temptation, they would be…

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Women's Day Campaign, Typography Packaging, Social Experiment, International Women’s Day, Dark Art Illustrations, Tell The World, Digital Agency, Creative Ads, Woman’s Day

Reebok India Tells the World Bruises Can Be Good, Through a Social Experiment The campaign has been conceptualised and executed by Isobar India. Isobar, the digital agency from Dentsu Aegis Network that handles the digital solutions for Reebok India, released a thought-provoking campaign – #BruisesCanBeGood on International Women’s Day. Launched with a social experiment, it…

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