Papers by Daniel Chiciudean
Agricultura, 2013
The article aim is to determine the type of audit conducted among the agro-food companies from Cl... more The article aim is to determine the type of audit conducted among the agro-food companies from Cluj County. The term of audit is used for identifying a certification process. The last century represented a period of audit expansion and diversification. A survey has been performed on a sample of forty-six agro-food companies from Cluj County using a questionnaire with thirty-two questions. The sample volume was determined using the criteria of the company age on the market, essential when it comes of the audit process. Results indicate that the accounting- financial audit is mostly conducted among the agro-food companies while the judicial and informatical audit are the least conducted. The desire for legal certification among the agro-food industry in Cluj is not determined by legal constraints. Three conditions were checked (number of employs, turnover and total actives). Conclusions show that none of the companies fulfilled the three criteria.
Administrative Sciences, Jan 21, 2024
This article is an open access article distributed under the terms and conditions of the Creative... more This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
Foods
Crisis periods such as the COVID-19 pandemic may reshape consumers’ behavior and challenge all fo... more Crisis periods such as the COVID-19 pandemic may reshape consumers’ behavior and challenge all food chain actors on how to assure and better respond to consumers’ needs and wants. This study aimed to reveal the main concerns of consumers related to food consumption during the COVID-19 pandemic and to identify factors that may influence their behavior. An online survey was performed among 859 Romanian consumers. The Principal Component Analysis revealed five factors: ecofriendly, socio-economic aspects, food waste, plant-based food, and easily accessible food, which affected consumers’ food behavior during the COVID-19 pandemic. It was noticed that females tended to be more preoccupied with the socio-economic aspects and food waste components, compared to males. At the same time, older people were more concerned about the ecofriendly, socio-economic aspects and health concerns, compared with the younger group, the differences being statistically significant. These insights provide in...
Foods
Wine, one of the world’s oldest and most popular beverages, has a distinct variety matching a div... more Wine, one of the world’s oldest and most popular beverages, has a distinct variety matching a diverse base of consumers worldwide. The study was conducted in two counties of Romania in order to identify consumers’ perception towards wine consumption, as well as the driving factors behind wine consumption and the decision process of choosing a certain type of wine. Thus, four factors were identified through principal component analysis: intrinsic cues and consumers’ experience, extrinsic cues and origin, notoriety and the label and package of the wine, correlating them with the socio-demographic characteristics of our respondents. It might be concluded that the intrinsic cues and consumer experience ranked highest among the priorities of the participants between 35 and 45 years old when choosing a certain type of wine. Additionally, notoriety was more valued by people with higher income, and people with experience in the domain inclined to pay more for a bottle of wine.
The article aim is to analyze the agro-food industry in Romania having as a starting point the sp... more The article aim is to analyze the agro-food industry in Romania having as a starting point the specific development of this sector at a European level being dominated by the SMEs. In Romania 6.2% of the enterprises activate in the agro-food sector of which 92% are represented by SMEs. Giving the dominant role of the SMEs for the agro-food industry both at European level and national one, strategies must be adopted in order to sustain it and increase the number of large companies which can supply more than a local market.Â
The aim of this article is to determine the stage of development of the certification process in ... more The aim of this article is to determine the stage of development of the certification process in Romani for food products, given the process strong importance in the European Union. Comparing to the European Union where the Traditional Specialities Guaranteed is the less popular certification at a national level; traditional product certification is the most common. The number of traditional products certified was analyzed using the method of spatial distribution. Results indicated a strong discrepancy between Northern and Southern regions from Romania regarding the interest for certification. It is concluded that for a future European Certification, the Northern region will become a source of certified products. Â
The corporate social responsibility is a much debated concept and becomes more and more important... more The corporate social responsibility is a much debated concept and becomes more and more important in the companies market strategies. This notion is strongly linked to a sustainable development which includes three factors: social, environment and economic. The article aim is to focus on the environment factor and mainly on the eco label as an important instrument for companies. The method used was the study case among the Romanian eight regions of development. In order to evaluate the corporate social responsibility, two indicators were analyzed: the number of eco labels awarded to the Romanian companies and the amount of investments for environment protection. Results indicate a low level of corporate social responsibility among the Romanian companies, but there is a strong potential of increasing it by future actions like a better information and awareness from the consumers.
Tourism market underwent significant changes in the last decade, because of the Internet and the ... more Tourism market underwent significant changes in the last decade, because of the Internet and the new possibilities given to consumers to book their travel, undermining sometimes the traditional role of intermediare tourism agencies. The presents study aimes to analyze the general activity of tourism agencies on the Romanian market starting from secondary data, but also the competition on the tourism market from Cluj County. Atferwards the particular case of a tourism agency from Cluj-Napoca was studied in order to evidentiate its’ market performance using BCG matrix. Secondary data indicated a decreasing trend in sales both for tour agencies and retail agencies. Consumers’ mostly preffered destinations are Greece, Bulgary and Turkey. BCG matrix could be use by other tourism operators as a starting point in building market strategies.
The aim of this article is to study the process of food products certification process, given its... more The aim of this article is to study the process of food products certification process, given its major importance in the European Union. Therefore, a study has been conducted among food producers from North-Western region of Romania, during a local food fair which reunited local producers, using a qualitative method – the interview. Results indicate that the certification process is well-known by some of them, while for others does not mean anything or is not trustworthy. The majority of the respondents have no certification while 14% have a traditional product certification. The most important advantage of food product certification consists in the increasing consumers trust. Â
Family farming is an important element for the entire economy because its’ ability to reduce pove... more Family farming is an important element for the entire economy because its’ ability to reduce poverty and also to provide food safety. As a business model of the European Union, family farm is a complex structure that reunites economic and social values, contributes to preserving the traditions and rural development. These are the reasons for which 2014 is officially declared the International Year of Family Farming. The article aim is to investigate using secondary data, the family farming situation in Romania, meaning number of farms by utilized agricultural area and also by age of holder. The article is considered the starting point for a complex research conducted among Romanian family farms.
The article aim is to analyze food producers from the North-West region of Romania and their atti... more The article aim is to analyze food producers from the North-West region of Romania and their attitude towards association, given its major importance within the national economy. The method used consisted in a qualitative one, the structured interview among food producers from a Fair. Results indicate the very few are members of a producer association, while all of them pursue to take part from those associations which offer them promoting facilities and free access to fairs or access to information.
Food waste and food loss is a global issue that became the focus point at FAO Conference from Rom... more Food waste and food loss is a global issue that became the focus point at FAO Conference from Romania in 2014. Losses occur along the supply chain, but the major responsible for the waste is considered to be the consumer and the consumption stimulation of some products. Preventing food loss and food waste is the key for improving the economy, increase the consumers incomes and improve food security. The article aim is to analyse the production and consumption level in Romania and to build a starting point for a future research among the food supply chain. Results indicate that the production level per person by different categories of agrifood products is significant higher than the consumption level for the same categories. Losses must be identified along the food supply chain and identify means of improving the situation.
Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Horticulture, 2013
Two types of attributes characterize food products: intrinsic and extrinsic. The difference betwe... more Two types of attributes characterize food products: intrinsic and extrinsic. The difference between them consists in the fact that the intrinsic ones disappear after consumption (taste, shape) while the second are persistent, often being marketing instruments (price, brand, package etc). In order to build adequate marketing strategies for their products, companies must perform researches among consumers and identify their preferences regarding product attributes important when deciding to purchase a food product. The present study has the main aim to identify how the customers adopt the buying decision for cheese and to build proper market segmentation into types of customers, which share the same preferences, so the cheese producers could build their strategies based on market reality. A survey has been conducted in January-February 2012 in Cluj-Napoca using a questionnaire. This was build also as an audit instrument for the agro-food companies when performing researches among thei...
Foods, 2021
Food consumption behavior during the COVID-19 pandemic has changed worldwide as a consequence of ... more Food consumption behavior during the COVID-19 pandemic has changed worldwide as a consequence of the restrictions imposed by law and/or due to the fear of contamination. Although some similarities are found among countries, there are still many particularities for each nation. The present study focused on Romanian consumers and their consumption behavior related to four main food categories: fruits and vegetables, meat and meat products, bread and bakery products, and milk and milk products. Frequency of buying, shopping habits, place of purchase, and concerns related to the place of purchasing food products during the COVID-19 pandemic were analyzed in comparison with the pre-COVID-19 period using descriptive statistics and inferential statistics regarding an online survey. Three types of behavior were identified as being related to the frequency of buying and to organizing a shopping list (less often, no change, more often). Two groups of consumers were identified as being related...
Societies, 2021
Consumer behavior plays an important role in establishing the marketing strategies of a tourism d... more Consumer behavior plays an important role in establishing the marketing strategies of a tourism destination. Analysis of traveling motivation offers valuable information regarding the characteristics and trends of tourism demand. In this context, the aim of this paper is to determine tourists’ preferences regarding rural tourism destinations. To achieve the purpose of the paper, a survey was conducted among tourists from rural areas of Cluj County. The data were analyzed using descriptive statistics and statistical tests were applied to determine if there were any significant differences among different groups. The results revealed that the respondents prefer to travel in small groups, especially during summer. They are concerned about the security and safety of the destination, and the price also plays an important role in choosing a tourism destination. Cultural attractions and adventure tourism possibilities are more appreciated by younger respondents. Future research should focu...
Societies, 2021
There is a general consensus that tourism activity must have the support of a local community in ... more There is a general consensus that tourism activity must have the support of a local community in order to build sustainable tourism development. Among the competitive Romanian tourism products, festival tourism should be mentioned, even though it is relatively new. Therefore, given the traditional communities from rural areas which are confronted with an international flux of tourists, it is vital to analyze the perception of and support for festivals. The presumption is that if there are benefits for the locals, support increases. In order to achieve the objective of the study, research has been conducted among the local rural community of Bontida, which is the location of an international annual music festival. The instrument used was a questionnaire which had four parts that aimed to measure the cultural benefits and costs of the festival and the sense of well-being of the community, given the fact that previous studies focused mainly on the economic and environmental impacts, bu...
Agronomy, 2019
Organic farming has become an important alternative to conventional farming, mostly because of en... more Organic farming has become an important alternative to conventional farming, mostly because of environmental sustainability issues, and has long-term positive benefits over soil, water, air and climate change, biodiversity, prohibiting the use of genetically modified organisms, and encouraging the development of ecological services. In Romania, the organic food market follows a positive trend, although the consumption rate is still very low compared to the European Union; therefore, it is necessary to identify the main barriers in consumption but also the factors influencing the increase in demand for this category of food products. In order to accomplish these objectives, a survey based on a questionnaire was conducted in the North-West Development Region of Romania, the second most important Romanian region from an economic development perspective. Five hundred and sixty-eight questionnaires were distributed in 2016. The collected data were danalyzed using descriptive statistics a...
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Papers by Daniel Chiciudean