WRUB (FM)

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WRUB
City of license Sarasota, Florida
Broadcast area Sarasota-Bradenton
Branding Rumba 106.5
Slogan "#1 Para Exitos y Musica Variada"
Frequency 106.5 MHz (also on HD Radio)
Translator(s) 100.3 W262CP (Bayonet Point)/103.5 WFUS-HD2 (Gulfport)
105.1 W286CQ (Sarasota, relays HD3)
First air date 1965 (as WSPB-FM)
Format Spanish Hits
HD2: Classic country
HD3: Classic rock (WTZB simulcast)
Audience share 5.3 (Fa'07, R&R[1])
ERP 13,000 watts
HAAT 178 meters
Class C2
Facility ID 48672
Transmitter coordinates Lua error in package.lua at line 80: module 'strict' not found.
Callsign meaning RUmBa
Former callsigns WSPB-FM (1965-1982)
WMLO (1982-1986)
WSRZ (1986-1989)
WSRZ-FM (1989-1999)
WCTQ (1999-2016)
WLTQ-FM (2016)
Affiliations Premiere Radio Networks
Owner iHeartMedia, Inc.
(Citicasters Licenses, Inc.)
Website rumba1065.com

WRUB (106.5 FM, "Rumba 106.5") is a radio station broadcasting a Spanish hits format. Licensed to Sarasota, Florida, USA, it serves the Sarasota / Bradenton area. The station is currently owned by iHeartMedia, Inc.

WRUB's transmitter is located near the intersection of 33rd Street W and 8th Avenue W in Memphis, south of the Sunshine Skyway Bridge, giving the station city-grade coverage not only to the Sarasota-Bradenton area, but also to the Tampa Bay area as well, as far north as Tampa and Largo. The station's coverage area extends north towards Lakeland and Pasco County, but faces interference from first-adjacents WGHR 106.3 Spring Hill and WXXL 106.7 Tavares (WRUB's sister station).

On February 24, 2016, the then-WCTQ programming began simulcasting on 92.1 MHz Venice, Florida, replacing AC "The Coast" WLTQ-FM, and the station re-branded as "92.1 CTQ" in preparation for a new format on the 106.5 frequency. This put WCTQ back on its previous home on the dial, which it occupied from 1997-1999.[2] On February 29, 2016, WCTQ changed their call letters to WLTQ-FM. On March 7, 2016, WLTQ-FM changed their format to Spanish hits, branded as "Rumba 106.5".[3] On March 14, 2016, Rumba began simulcasting on 100.3 W262CP (Bayonet Point), which simulcasts on 103.5-HD2; that same day, 106.5 changed its callsign to WRUB to better match the new format.

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