Rabinarayan Subudhi
Prof. Subudhi is a popular Senior Professor of Management (in QT and Quantitative Research Methodology) with a total teaching experience of over 37 years. He is a popular teacher of Applied Statistics and research Methodology among the MBA students of Odisha, India.
After completing his Masters & M. Phil. degrees in Statistics, he completed his Ph.D. (in Management), with Senior Res. Fellowship (SRF) from CSIR, Govt. of India. He is also an alumnus of IIM Ahmedabad, where he completed FDPM in 2001. He had his professional training on computer application at IIT Kharagpur and TTTI Chandigarh. He has served Berhampur University VIT Vellore and then KIIT University as a Professor of Management. He is presently the Secretary of Operational Research Society of India (ORSI) – Bhubaneswar chapter, Odisha. He was the Chief Editor of peer-reviewed, UGC-CARE listed journal Parikalpana of KIIT University, for the last 12 years.
He has published/ edited 15 books and over 75 research papers/ book chapters. He has presented research papers in over 60 conferences (including 25 in various International conferences, in many countries. Addressed as an invited speaker/ resource person for over 40 UGC/ AICTE/ ICAR/ CSIR sponsored FDPs/ Workshops.
So far, 15 research scholars have already got Ph.D. under his supervision.
He has completed 5 major funded research projects.
Supervisors: Prof. Arabinda Tripathy (former professor of IIM Ahmedabad); Prof. Jitendriya Sarangi (Utkal University)
Phone: 7008873496
Address: Bhubaneswar, Odisha, India
After completing his Masters & M. Phil. degrees in Statistics, he completed his Ph.D. (in Management), with Senior Res. Fellowship (SRF) from CSIR, Govt. of India. He is also an alumnus of IIM Ahmedabad, where he completed FDPM in 2001. He had his professional training on computer application at IIT Kharagpur and TTTI Chandigarh. He has served Berhampur University VIT Vellore and then KIIT University as a Professor of Management. He is presently the Secretary of Operational Research Society of India (ORSI) – Bhubaneswar chapter, Odisha. He was the Chief Editor of peer-reviewed, UGC-CARE listed journal Parikalpana of KIIT University, for the last 12 years.
He has published/ edited 15 books and over 75 research papers/ book chapters. He has presented research papers in over 60 conferences (including 25 in various International conferences, in many countries. Addressed as an invited speaker/ resource person for over 40 UGC/ AICTE/ ICAR/ CSIR sponsored FDPs/ Workshops.
So far, 15 research scholars have already got Ph.D. under his supervision.
He has completed 5 major funded research projects.
Supervisors: Prof. Arabinda Tripathy (former professor of IIM Ahmedabad); Prof. Jitendriya Sarangi (Utkal University)
Phone: 7008873496
Address: Bhubaneswar, Odisha, India
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Papers by Rabinarayan Subudhi
practitioners. Developed by international fertilizer development corporations, Urea Deep Placement (UDP) technology
represents an innovative approach to rice cultivation. Its primary objective is to address the issue of nitrogen loss and enhance the utilization efficiency of urea. UDP modifies the method and placement of urea to optimize its effectiveness and minimize environmental impacts. This study employs a two-stage treatment effect model to investigate the following questions: which are the aspects that influence the adoption of UDP technology in rice cultivation? and how does the implementation of this technology impact rice yield? Critical factors influencing adoption include land tenure, gender, extension services, non-agricultural income, affiliation with farming groups and participation in training, guaranteed risk
mitigation, and access to irrigation. Furthermore, farm size and the adoption of UDP significantly affect rice production.
Beyond the economic advantages of adopting this technology, it also generates job opportunities in the manufacture of urea briquettes and their application. The use of urea briquettes curtails chemical runoff and water pollution. The embrace of UDP technology has concurrently spurred farmers to adopt mechanization and improve water management and
distribution in rice fields.
communication and doing the business. The rapid growth of online shopping facilitates new opportunities to do business. To grab the opportunities and develop strategies to deal with the possible challenges in the Indian e–commerce market, the e-tailers should have the understanding about the e– commerce market and the factors affecting the online shopping behaviour of consumers. In this context, this study aims at investigating the attributes affecting the online shopping behaviour in the state of Odisha. It also examines the perception towards the various online shopping attributes like website attributes and customer attributes. This study is based on empirical survey, with the help of structured questionnaire through both
online and offline modes. Data analysis has been done using SPSS software.
The findings of this study suggests “website attributes” (comprising
interactivity/ connectivity, privacy and safety, website atmospherics, trust, website usability, order fulfilment and customer support) and “customer attributes” (including telepresence, perceived risks, online shopping attitude, website reputation, perceived control, perceived skills, perceived self-efficacy and ease of use) have a significant relationship with customer experience. Demographic variables like income, age and gender were found to have a significant impact on the medium of online shopping used.
practitioners. Developed by international fertilizer development corporations, Urea Deep Placement (UDP) technology
represents an innovative approach to rice cultivation. Its primary objective is to address the issue of nitrogen loss and enhance the utilization efficiency of urea. UDP modifies the method and placement of urea to optimize its effectiveness and minimize environmental impacts. This study employs a two-stage treatment effect model to investigate the following questions: which are the aspects that influence the adoption of UDP technology in rice cultivation? and how does the implementation of this technology impact rice yield? Critical factors influencing adoption include land tenure, gender, extension services, non-agricultural income, affiliation with farming groups and participation in training, guaranteed risk
mitigation, and access to irrigation. Furthermore, farm size and the adoption of UDP significantly affect rice production.
Beyond the economic advantages of adopting this technology, it also generates job opportunities in the manufacture of urea briquettes and their application. The use of urea briquettes curtails chemical runoff and water pollution. The embrace of UDP technology has concurrently spurred farmers to adopt mechanization and improve water management and
distribution in rice fields.
communication and doing the business. The rapid growth of online shopping facilitates new opportunities to do business. To grab the opportunities and develop strategies to deal with the possible challenges in the Indian e–commerce market, the e-tailers should have the understanding about the e– commerce market and the factors affecting the online shopping behaviour of consumers. In this context, this study aims at investigating the attributes affecting the online shopping behaviour in the state of Odisha. It also examines the perception towards the various online shopping attributes like website attributes and customer attributes. This study is based on empirical survey, with the help of structured questionnaire through both
online and offline modes. Data analysis has been done using SPSS software.
The findings of this study suggests “website attributes” (comprising
interactivity/ connectivity, privacy and safety, website atmospherics, trust, website usability, order fulfilment and customer support) and “customer attributes” (including telepresence, perceived risks, online shopping attitude, website reputation, perceived control, perceived skills, perceived self-efficacy and ease of use) have a significant relationship with customer experience. Demographic variables like income, age and gender were found to have a significant impact on the medium of online shopping used.