Never cried so hard and with such anger with any other movie before. It is so brutally and faithfully exposed, the machiavellian system of meat industry in this movie, it makes you ask yourself the question: How can people love a dog or a cat and at the same time allow torture and death to so many very similar animals? If you had never questioned that yourself before. Well I believe it's a matter of consciousness.
So the message is clear: Consider from where comes what you eat and please, be consequent.