Shyamalan either has a novel and ambitious vision and executes it incredibly (see: The Sixth Sense), or has a novel and ambitious vision and the product is.. bad. Just bad.
This is neither; this is an incredibly average idea executed ambitiously… and it works. Really well.
No specific plot/detail
SPOILERS
Side note: the marketing for this movie was done perfectly. The premise presented appeared interesting and unique enough, and it definitely would procure enough interest to guarantee seats filled…