Pretty great in terms of vibe and set piece creep-outs - if not in terms of the story itself.
Love the scary trope of catastrophic messiness as the anti-Marie Kondo tell that shit’s about to go wrong.
Not sure how I feel tho about virally expanding curses. It become about “what are the rules,” and they’re not always clear, but even so it feels mechanistic. The horror as one-and-the same as marketing campaigns (look at yourself in the mirror, marketers),…