Hi Allie! You seem to be quite knowledgeable when it comes to Harry’s and Louis’ images and branding and I’ve enjoyed reading your thoughts. I was wondering if you anticipate stunt/PR relationships for either of them with their next album eras?
I personally can’t see it for Louis since he really seems to be leaning into a desexualized persona imo, saying all his songs are about the fans, growing up working class in doncaster, just being a normal lad, etc. instead of being anything romantic.
For Harry I’m not so sure since his image and brand are heavily based on his relationships and sex life. I just don’t know how sustainable it would be for him to have another PR girlfriend conveniently just in time for an album release with whom he looks miserable around. Is this even something that Harry would want/could stomach anymore? Would fans buy into it after seeing this same pattern show up for the last 10+ years?
Curious to hear your thoughts!!
Hi, anon!
Yeah, I agree that these kinds of stunts don’t really work for Louis anymore. From the outside looking in, I’d say he’s “safe” as long as he keeps mentioning having a child and occasionally following some girls here and there. There are always tour rumours anyway, so I don’t think he needs to do much more than that. A “desexualized” persona can work for him, I agree with you… so maybe keeping things low-maintenance like that could potentially lead to that. I’d be surprised if they felt the need to put a girl in his life again at some point.
As for Harry, I think it’s much trickier. Wishing for his brand to move away from making everything about his relationships and sex life feels like a utopia—he’s in too deep in certain aspects. There will always be a portion of fans who buy into it, and at this point, the length of time it’s been happening doesn’t even matter because people don’t track patterns; they’re not paying that kind of attention. What does matter is making it feel more organic. The longer this goes on, the more people notice the dissonance between who he presents himself as and who he appears to be in his relationships. That disconnect comes across as inauthentic, and people do pick up on that.
So yeah, I definitely think a new stunt will pop up at some point. I can’t see him staying single for too long unless there’s a major branding shift… and even then, it would have to be gradual. I’d like to think there’s been some shift after Holivia and the overwhelmingly negative reception to every stunt that followed. It’s pretty clear nothing was received particularly well. He could benefit from a more low-key stunt, and I hope that’s the direction they take.
hi allie! i hope all is well with you. your blog is amazing and i feel like this is a safe place to speak about this. i feel comfortable venting to you ab this bc you have such amazing takes when it comes to this situation and i wanted to know if you agreed w me on this.
i definitely believe that louis probably said at one point recently that he didn’t wanna go back to the band but i don’t think it’s for the reasons that the daily fail article is claiming. he (and most likely the others as well) probably don’t wanna get back together without liam.
when zayn left in 2015, liam said it best. he said we are not one direction without zayn. he said they just go by louis, liam, niall and harry. there will never be a one direction without liam. when zayn left i felt the same way. it’s those five boys or nothing at all. when they released the joint statement they released it as louis, zayn, niall and harry. one direction sadly will never be the same ever again and it’s heartbreaking. liam deserved so much better. they all did.
i also hate how some people are like “harry, niall and louis are the only ones left”. like no zayn and liam will always be part of one direction. just bc zayn left doesn’t mean he should never be a member of the band ever again. he’ll always be apart of one direction, same with liam. liam passed away. he was with the band before the hiatus.
whatever louis, harry, niall and zayn choose to do i will always support them. if they never get back together as a band i would totally understand and respect that. i just hope for their sake they have reconciled any differences they might’ve had with each other and they can be friends again (whether it’s publicly or privately). you can tell they all really loved and adored each other. their bond was so pure.
again sorry this is so long. i just needed to get this out of my system. thank you for coming to my ted talk :)
Hi, darling. Thank you so much for your kind words 🥰
I really appreciate you sharing your thoughts with me. I completely understand where you’re coming from, and I agree that One Direction will always be the five of them in our hearts. There’s so much to grieve—Liam, the band, what they were together, and a beautiful era that will never return.
I just think that everything is still so raw, so recent. So I completely understand Louis potentially saying that he doesn’t want to go back. He’s right, you know, it’s been barely six months since this awful awful tragedy… the weight of that must be unimaginable for them. Will they ever perform together again? Maybe not, maybe it hurts too much. But we will all move on somehow, at some point, things will feel different.
For me, when Zayn left, it felt very different from what’s happening now. There’s a massive difference between someone choosing to walk away and someone being taken from us. When Zayn left, I did grieve OT5, and I still think of all five when I think of One Direction. But at the same time, I mean, MITAM happened, an entire tour happened, and One Direction was still alive. Different, but 100% still here. So for me, One Direction as a band, as a legacy, will never die—it will outlive all of them. As long as even one of them is still here, still talking about the band, still performing their songs, One Direction is even more alive. What’s over is that period in time, that dynamic, that version of their relationship. And that’s gone not just because Liam is gone, but because time has passed, and things change, people change, the context changes. But if One Direction ever became a one-man band, it would still be alive.
Did you ever consider the deactivation of Rainbow Bears' number as a sign that they broke up? I’ve seen some blogs mention that it happened around the same time Louis broke his arm while drunk.
Who cares?
For me, this ask really proves a point—there’s a part of this fandom that’s now trying to disprove Larry by coming up with these wild breakup theories. But here’s the thing: no one can erase the past. No matter what crazy story you guys come up with next, the rainbow bears were real, and they will always be the biggest proof of Larry. I genuinely don’t care if the phone is still active or if they’re still together or not. Just because something may or may not exist now doesn’t mean it wasn’t real for decades, nor does it erase its history or significance. That was always what I personally believed here and will continue to support. Man… I can’t help but feel sorry for those coming up with these theories, it’s such a waste of time, it leads nowhere, proves nothing, and changes nothing, you’re missing the point!
PS: Louis broke his arm in 2022, while the RBB phone was deactivated over a year later. Clearly, some people weren’t even around and didn’t bother to fact-check… this is just a ridiculous conversation.
“Musically, it’s lyric. I think that’s my strongest suit as a writer. I really appreciate deep lyrics. I admire someone like Sam Fender. He has good conceptual lyrics. As far as fashion is concerned, I always dress down. And in recent years, it’s become trendier to dress down. So, the whole time, it’s kind of suited me very well.”
-Louis on his inspiration for being a trendsetter in music and fashion. (9 March 2025)
"To be honest, the irony of that is that I was thinking about moving recently. I've got no idea where to move to. I like London, but I wouldn't say I'd be able to put my finger on what: I really love it here, I really love it there - I don't really know."
You’d think California would be his first answer.. You know next to his son.. (insert eye roll) 🤦🏼♀️
Hi Allie just wondered about this thing on GMA 2015 where Harry/Louis were supposedly touching off camera or one was crying or something? Do you have anything about that?
I believe everything was debunked. The pictures are just a tricky angle. There were two interviews in GMA, the picture below was on the first one (the one with Raven-Symoné, I just checked the link and the interview is not available anymore) and that’s where this picture comes from. Liam stood up from his chair and Harry was just reaching for his mic or placing it on the chair or something. He wasn’t even close to touching Louis, if I find a working link for this interview I will add it later.
And the second is when they were getting ready to perform or something, Loius is reaching to the mic stand, and Harry is just in front of him from this angle. I totally understand how this was all a big topic of the discussion, especially considering how messy and heartbreaking this interview was… but I don’t believe they would ever touch like that in front of the fans while they were still going through such an oppressive situation. It doesn’t make sense, there’s no context. I’m sure they needed the comfort of each other a lot that day, but not in front of the cameras.
As for the picture Louis seems to be crying, I think the rumours came because of these:
And I mean, it’s questionable. I bet he was a mess backstage but it’s hard to tell whether he was really crying on stage?! In the second picture, it’s Lottie and Lou fixing his makeup. Again, very emotional day, it’s so nice that Lottie was there with him for this. There are some other shots and he seemed kind of fine.
Anyway, I think these kinds of things are very curious, because this is obviously a pretty tragic situation, it’s sad. But it’s almost like people want to make it even more dramatic to validate their feelings lol so they end up seeing things that are not really happening, at least not where we can see. Still.. horrible horrible day.
Hello Allie, how are you? I’m a baby larrie and I don’t see many people talking about the confirmation of bbg on good morning america. I’m particularly curious about the part where the lady says H is too quiet. Like, WTF. I’ve seen some people saying they were all caught off guard and L didn’t know they were taking it that far. Would you mind explaining how that play out or your thoughts in it?
Hi there anon, I’m sorry your ask was sitting on my inbox for a few days but I really wanted to give a proper answer so I took my time. Yeah, there’s two things larries probably avoid more than anything: Haylor new years eve and the confirmation on GMA. That definitely was the day our souls permanently left our bodies and we’re waiting for it to come back to this day. Well, here’s the video let’s do this: https://youtu.be/mrjueYEjTw0
Considering your questions I think there’s two major things to be analyzed in this interview: everyone’s body language and reactions. Keeping that in mind, I don’t think they were caught-off guard at all, all of them seem somewhat uncomfortable since the very beginning of the interview. We have: 1) an extremely pissed off Harry. And that extends also the next part of this interview later on, here. He looks like he wants to cut a bitch right there and then the entire time. 2) Liam on daddy direction mode. Tense, but he would probably confirm the baby himself if someone asked him to. 3) “buzzing” Louis. Living an out-of-body experience and just waiting for someone to call it a joke. 4) disgusted Niall. Niall is useless when there’s any kind of lying involved. He just froze there for like two whole minutes with the same disgusted look on his face.
Moments before the interviewer acknowledging the subject you can see Louis tensing up even further, like he as expecting it to come. He was very serious, moving his hands a lot on the mic and then drying on his pants. He totally knew it.
Before we talk about Harry, I think there’s some other part of this interview that sounds completely off to me. You see, the male interviewer congratulates Louis and then Louis brings the mic to his month, he smiles. That was his cue to talk, to say thank you, to confirm it. He doesn’t.
He puts his mic down and it seems like the interviewer mimics something like “go on” and then adds “so how are you feeling”. And that’s when Louis finally answers how excited he is and proceeds talking like this is his own funeral speech.
And when Louis finishes speaking is just the weirdest part, as you pointed out, anon. The female interviewer actually turns to Harry. Why? Did she really had the balls to do that? Was she rude enough to ask Harry about it? Honestly, I don’t think so. When the male interviewer congratulated Louis, we can even read his body language or choice of words as a bit strange or tense, but she looks completely delighted about it, she has a big smile for Louis. So unless this was a cold-hearted undercover larrie, I don’t think this interviewer had a fucking clue about what was happening there. Look at her:
And here’s the tricky part: there’s a moment of silence when Louis finishes talking and the male interviewer congratulates him again, and then both of the interviewers look at Harry at the same time.
So I can only read that as a) Harry said something or made some kind of noise that drew their attention to him or b) someone in their ears said “Harry has something to add”. Here’s the thing though, the camera was on the four of them moments before the interviewers turned to Harry. Harry haven’t moved or said anything, he was just standing there plotting how is he going to kill someone apparently. He shows no indication he wants to address the subject. Are you telling me his face made them look at him suddenly? Both interviewers actually motions for him to talk and then the woman says “..Harry?” When he doesn’t talk, she adds “…you seem very quiet today” which he doesn’t, he just looks angry. He talked more than Niall and Louis. And of course he gives the most dry answer in history for that.
*Louis putting his own earpiece*
So here’s my opinion - and I’m really sorry this answer is so extremely long - I think Louis was totally trying to get away without saying a word. He literally played dead when the interviewer congratulated him, he was only smiling and nodding. When he pushed, Louis went with the most generic thing without saying the words pregnancy, baby, Briana. And with Harry, the more I replay that part of the video, more clear it is to me that he supposed to say something there and he just didn’t. “you seem very quiet today” like, really? While Liam is clearly panicking the entire time trying to save the situation because Harry and Louis didn’t feel like saying a word.
Just wanted to add some things about this interview I’ve noticed. Both Harry and Niall are mirroring the female interviewer. They normally don’t constantly smirk and eye like that. (gif below as an example, from 2:45 in the video)
There’s one point where H just full on mimicks her. She probably took that as being on friendly terms. Maybe that contributed to thinking it was appropriate to ask “why he’s being quiet” (introverts among us might recognize this phenomenon because I sure do) (1:36):
Then there’s this one frame (yes, just one, yes, I went frame-by-frame on the confirmation part, don’t judge me) when the camera switches after Louis says he’s buzzing and you see Harry with pressed lips. I think it’s safe to say he is pissed, they’re all pissed, and that this shot is the very end of whatever he did to show it which in turn made the interviewers respond the way they did (2:56):
Last but absolutely not least, Niall the bad boy did something bad, and I love it. Look at this! (3.17):
See that? Niall, as he catches Liams eye, straight up signals in a middlefinger.
You're absolutely right—people act clueless just to prove a point and defend their faves. We can spot the rads from a mile away. Oh, sweet angel Louis is here to save the day!
LOL yeah they act like we couldn’t just play dumb too and answer it logically and properly. And then in the end, they just end up looking incredibly stupid and completely unable to grasp how basic business and the industry work. The joke’s on them 🥰
Hi, Allie! If I remember correctly, you have some analysis on 1D’s performance on Good Morning America in 2015? Could you point me in the right direction? You’re amazing!
Hi, anon! Yes, I believe it’s these two posts you’re referring:
allie, but didn’t Louis say he always tries to keep his ticket prices affordable? At the same time, isn’t T. Swift criticized a lot for having very high prices? So why would it be different with Harry?
No, it’s different for Louis. You all seriously need to act dumb to prove a point and stop comparing completely different artists and scenarios. As a much smaller artist, Louis probably has more flexibility in advocating for lower ticket prices since he’s not operating at the same scale as Harry. His tours have smaller venues, lower production costs, and less industry pressure to maximize profits. It’s great that he cares about that and spoke about it at some point. But even in this situation, it’s not like he’s personally calling promoters and setting prices… his tickets likely cost what they’re expected to anyway. It’s still more about business than personal decisions.
With Harry, like I said, we’re talking about a stadium-level artist who’s one of the most profitable artists under Sony. At that level, the business side is way more complex, with massive teams making decisions. Even if he wanted lower prices, he probably couldn’t.
As for TS, that’s a whole other situation with dynamic pricing, but I don’t really care about her or know much about it. I’d guess it’s similar to Harry, but on an even bigger scale.
Would you set foot in the US right now if you didn’t need to? I don’t blame him at all.
From what I know, he has at least one place in Italy (besides the one in Civita). But no, I don’t think he lives there. He literally was just in London two days ago. I think you should check one of the timeline calendars people make. You’d be surprised to see how often he’s actually MIA. @tobethemselves makes really good ones.
He was literally MIA almost the entire month of December, January, and February. He could have been anywhere.
Yeah, she seems to be a general 1D fan and has been around for a long time. And she doesn’t seem to be trying to milk it for clout, which is why I think it’s flown under the radar a bit.
I believe it more than a lot of other receipts we’ve seen lately. But, still, who knows?
how much responsibility and freedom do you think harry actually has when it comes to the commercial/business side of his career, like ticket prices? I’m asking because I’ve been reading up on the Azoffs, and Irving is literally one of the most powerful men in the industry. And Harry is the most profitable and valued brand for both Sony and FSM.
I don’t think this is really a discussion about “freedom” but more about where he’s actually involved on the business side. His control over financial and logistical decisions is probably pretty limited. That stuff is mostly handled by a combination of his management team, label, promoters, etc.—they’re the ones setting ticket prices, negotiating venue deals, and figuring out how to maximize revenue.
That being said, I totally think he’s involved in things like the setlist, stage design, and overall branding. But let’s be real… he’s got a HUGE team making a lot of other decisions for him. Ticket pricing and tour logistics probably aren’t his priority, and his main focus is being the artist (as it should be, sorry if this is controversial) while the business side makes sure he stays as profitable as possible.
I totally get why you brought up the Azoffs. Irving is one of the most powerful people in the industry. So yeah, Harry probably benefits from some deals and strategies, but I really doubt he’s personally making these kinds of calls. Honestly, I don’t even think he could since he’s likely not involved in other major financial decisions either. Unless an artist is independent or really wants to be part of that process, they usually don’t have much say in it.
Hello, Allie! I spent around one hour trying to find any type of Always You analysis on your blog and couldn’t find anything :( so I wanted to ask about your interpretation of Always You and I know that this song is considered a Larry song in our fandom, often because of the „i went to Amsterdam without you …” part, many Larries link it with Louis talking about going to Amsterdam WITH El in an interview. But if i’m correct, I also remember Louis talking on Twitter/X that Always You was written before that infamous interview. I’m fully aware that some Larries, especially the baby ones tend to take things out of context for them to look like proof (and I think that takes away the credibility of actual, solid proof, that’s why I don’t like it) so I wanted to ask you - about your thoughts or any type of masterpost for Always You, timeline of all the events considering this song. Have a wonderful day <3
Hi, anon!
Here’s my ALWAYS YOU tag, I have several posts in there discussing these theories. I hope you find it helpful 🥰