Psychology

In 1996 the UK government introduced the National Cycle Strategy which aimed to double the number of cycling trips by the end of 2002 and double them again by 2012. So far, however, these targets have not been met. The House of Commons ascribes this to ‘a fundamental lack of commitment to cycling on an individual, regional and national level’. This paper addresses the individual level by examining the views of commuters in different stages of change as distinguished by Prochaska’s model [Prochaska, J.O., DiClemente, C.C., 1984. The Transtheoretical Approach: Crossing Traditional Boundaries of Change. Dow Jones/Irwin, Homewood IL]. This model views behaviour change as a process rather than an event. Two studies were conducted amongst university staff and students: a survey study and an action study. The studies showed that as people progress from precontemplation to action their attitudes towards cycling become more positive and their perceptions of various personal and external barriers change. This suggests that different strategies are necessary to move people in different stages of change to action and maintenance. At the moment, it seems that regular cyclists form a very small minority of people who will cycle under most circumstances simply because they like cycling. The majority of people have never contemplated cycling. There is, however, also a group of people who would like to cycle and could be persuaded to cycle under the right circumstances.

Recently there has been a surge in the number of green roofs and façades (vegetation on the roofs & walls of a building) installed in the UK, with advocation of their use by policy-makers and claims that they are aesthetically pleasing and promote restoration. But these claims rely on generalisations from different landscapes, raising concerns about validity. The present study examined whether houses with vegetation would be more preferred than those without, be perceived as more beautiful and restorative, and have a more positive affective quality. Differences between types of building-integrated vegetation were also examined. Two studies were conducted: an online survey in which participants (N = 188) rated photographs of houses with and without vegetation on each of these measures, and interviews (N = 8) which examined preference and installation concerns. Results showed that houses with (some types of) building-integrated vegetation were significantly more preferred, beautiful, restorative, and had a more positive affective quality than those without. The ivy façade and meadow roof rated highest on each. These findings are consistent with other areas of landscape research and the claims of those in the industry, and suggest that building-integrated vegetation would be a valuable addition to the urban environment.► Houses with building-integrated vegetation are more preferred than those without. ► Vegetated houses are more beautiful & restorative compared to non-vegetated houses. ► Vegetated houses have a more positive affective quality than non-vegetated houses. ► Ivy façades and meadow roofs are most restorative, beautiful and preferred.

Promoting bicycling is important for individual health, environmental sustainability and transport demand management. However, very few people use a bicycle on a regular basis. This paper explores what views bicyclists and non-bicyclists in England may hold about the typical bicyclist and how such views are related to bicycling behaviour and intentions. A survey was conducted among 244 bicyclists and non-bicyclists. On the basis of a range of statements on behaviour, motivation and characteristics of the typical bicyclist, four different stereotypes could be distinguished: responsible, lifestyle, commuter and hippy-go-lucky. These views differed between bicyclists and non-bicyclists. Moreover, independent of past bicycling behaviour, reported intentions to use a bicycle in the future were positively related to perceptions of the typical bicyclist as a commuter or hippy-go-lucky bicyclist. These findings have implications for encouraging bicycling, which may benefit from promoting bicycling as a common day-to-day activity rather than something that is only relevant for a few.

Growing evidence supports a range of non-instrumental factors influencing travel mode. Amongst these, identity has been proposed. However, to date, the relationship has not been systematically investigated and few investigations have harnessed a theoretical framework for identity. Drawing on role theory (Stryker, S., 1980, Symbolic interactionism: A social structural version. CA: Benjamin Cummings), we hypothesised that multiple identities, of varying importance, are related to travel mode choice. The study of 248 UK urban/suburban, working, car-owning parents used survey-based data to test the influence of seven identities on travel mode choice in regular travel. Multiple and logistic regression analyses found multiple identities to be significantly related to travel mode to work, on escort education and on other regular journeys. The study demonstrated different patterns of relationship between identity on different types of journey and found evidence for travel mode choice as emb...