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Aiedah Khalek
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Papers by Aiedah Khalek
Muslims’ behavioral intention to consume halal food in the
Malaysian Private Higher Learning Institutions. Ajzen’s
Theory of Planned Behavior (TPB), adapted as a theoretical
framework postulates three components which are attitude,
subjective norms and behavioral control of consumers. Data
were collected through self-administered questionnaires using
a 5 point Likert Scale. The respondents are young Malaysian
Muslim consumers between the ages of 16 and 35 years. The
findings of this study show the intention to consume halal food
in Klang Valley, Malaysia is predominantly influenced by young
Muslims’ positive attitudes and their behavioral control towards
halal food. The factor of subjective norms is found to have no significant influence as compared to the attitude and behavioral
control of young Muslims’ behavioral intention in consuming
halal food in Malaysia. The respondents were from higher
learning institutions in Klang Valley. Therefore, future research
may broaden the sample size and expand the geographical areas
to other states in Malaysia. Future research also may look into
the influence of behavioral control and subjective norms towards
the attitude of young consumers in choosing halal food and other
products. This study contributes and extends knowledge of the
Muslim consumers’ behaviors in consuming halal food. The
findings provide information to the manufacturers in expanding
their market and for governmental agencies and associations to
promote halal food consumption.
Muslims’ behavioral intention to consume halal food in the
Malaysian Private Higher Learning Institutions. Ajzen’s
Theory of Planned Behavior (TPB), adapted as a theoretical
framework postulates three components which are attitude,
subjective norms and behavioral control of consumers. Data
were collected through self-administered questionnaires using
a 5 point Likert Scale. The respondents are young Malaysian
Muslim consumers between the ages of 16 and 35 years. The
findings of this study show the intention to consume halal food
in Klang Valley, Malaysia is predominantly influenced by young
Muslims’ positive attitudes and their behavioral control towards
halal food. The factor of subjective norms is found to have no significant influence as compared to the attitude and behavioral
control of young Muslims’ behavioral intention in consuming
halal food in Malaysia. The respondents were from higher
learning institutions in Klang Valley. Therefore, future research
may broaden the sample size and expand the geographical areas
to other states in Malaysia. Future research also may look into
the influence of behavioral control and subjective norms towards
the attitude of young consumers in choosing halal food and other
products. This study contributes and extends knowledge of the
Muslim consumers’ behaviors in consuming halal food. The
findings provide information to the manufacturers in expanding
their market and for governmental agencies and associations to
promote halal food consumption.