Papers by Barbara AQUILANI
Journal of Consumer Marketing, Mar 14, 2023
Purpose This study aims to analyze the management and marketing literature on food buying and con... more Purpose This study aims to analyze the management and marketing literature on food buying and consumption behavior during the COVID-19 pandemic to shed light on how consumers reacted to this global crisis, to help interpret consumer reactions to possible future crises and to identify future research avenues. Design/methodology/approach This study adopts a systematic literature review as research methodology. Findings This study's outcomes reveal that, during the pandemic, people have deeply changed their food buying and consumption habits. The analysis identifies four main themes: food purchasing channel choice and buying behavior; food choices and consumption habits; food and “food-related” waste; and country influence on food buying and consumption. Research limitations/implications This review uses only one database of records (Scopus). The Boolean modifiers chosen for extracting the papers may have influenced the type and number of retrieved publications. The analysis was limited to articles published in peer-reviewed academic journals. Originality/value While most examined investigations do not provide a comprehensive picture of consumers’ food-related responses to the pandemic and individually offer only a partial view focusing on one or just a few aspects of food consumer behavior, this study offers an overall description of consumers’ responses to the crisis and identifies important research issues to be addressed in the future.
Technological Forecasting and Social Change, 2022
Euprera 2008 Congress, Milan, 2008
Italian Journal of Food Science, 2020
The aim of the paper is to study beef quality cues and attributes in Italy, comparing regions whe... more The aim of the paper is to study beef quality cues and attributes in Italy, comparing regions where beef is considered traditional food and regions where it is not. A quantitative research has been conducted; both a factor analysis and a cluster analysis were performed. Quality cues and/ (or) attributes distinguish consumers when before purchase preferences are considered. Traceability and safety issues have become crucial in the before purchase phase. The paper suggests enhancing knowledge about contextual factors, besides quality cues and attributes, able to shape consumer preferences and before purchase expectations to create new value offering to satisfy consumers’ changing expectations concerning beef.
Journal of Cleaner Production, 2017
The challenging transition to bio-economies: towards a new framework integrating corporate sustai... more The challenging transition to bio-economies: towards a new framework integrating corporate sustainability and value co-creation.
Obiettivo . L’articolo approfondisce il tema degli Open Innovation Intermediaries (OII) assumendo... more Obiettivo . L’articolo approfondisce il tema degli Open Innovation Intermediaries (OII) assumendo la prospettiva delle imprese. Tale prospettiva, finora non rintracciata in letteratura, consente di mettersi dalla parte delle imprese orientate a sviluppare innovazione in collaborazione con la comunita online e di supportarle nel confronto e nella scelta della piattaforma che, realizzata da tali operatori, risulta piu adatta alle loro esigenze. Metodologia . Lo studio, di natura qualitativa, si basa su un confronto comparativo di otto piattaforme, quattro piu note e studiate e quattro di piu recente costituzione e meno conosciute, attraverso l’analisi della letteratura sul tema e la realizzazione di rilevazioni sulle piattaforme online. Risultati . L’analisi evidenzia alcuni trend riguardanti le piattaforme, realizza una distinzione tra i differenti operatori, basandosi sulle loro caratteristiche distintive, sui settori con le cui imprese gli OII collaborano e sui loro servizi. Questo confronto fornisce un primo e completo profilo di tali operatori, esaminando le informazioni piu rilevanti per la scelta della piattaforma da parte dei seekers. Limiti della ricerca . Il limite principale e rappresentato dal numero ridotto dei casi analizzati. Implicazioni pratiche . Sotto il profilo manageriale il lavoro mappa per la prima volta le piattaforme degli OII ad uso delle imprese che intendono adottare questo modello di innovazione aperta. Sotto un profilo teorico, esso completa l’analisi dei maggiori operatori con l’esame dei settori e dei servizi offerti, contribuendo ad una maggiore comprensione del fenomeno e della sua evoluzione anche in Italia, dove e nata la prima piattaforma di open innovation. Originalita del lavoro . Il lavoro e originale sotto diversi profili: (1) studia per la prima volta gli OII secondo la prospettiva delle imprese; (2) fornisce una prima definizione delle caratteristiche salienti delle piattaforme, mancante in letteratura; (3) mette a confronto caratteristiche, settori e servizi offerti dalle piattaforme; (4) evidenzia la necessita di una scelta accurata dell’operatore per una innovazione di successo.
Sustainability, Oct 24, 2017
In the coming years, social media technology will have a crucial role in environmental involvemen... more In the coming years, social media technology will have a crucial role in environmental involvement and in encouraging sustainable behaviors in the wine industry. Sustainable development is becoming a crucial topic for many consumers. Also, in the wine industry much research has been carried out to decrease the environmental impact, with a particular focus on renewable energy use, greenhouse gas emissions, pesticides reduction, water and waste management, biodiversity, soil and landscape preservation. In recent years, social media technologies have gained increased attention for their potential to amplify environmental concerns and encourage sustainable behaviors among people. This study aims to study the role of social media in the consumer purchasing behavior for wine between the millennial and non-millennial generations. A total sample of 2597 Italian wine consumer responses were collected and a structured questionnaire was used to test our hypothesis. The main results show that the greater the import the consumer places on the product/process dimension of environmental sustainability, the higher the self-selection in market segments. This is true for both millennials and non-millennials. The results show the power of social media to increase sustainability awareness and consecutively influence the consumer's buying behavior for wine (higher price segment). From a marketing perspective, companies should improve their capacity to share and communicate their environmental activities through social media.
Procedia Computer Science, 2021
Industry 4.0 is a popular topic in management literature, but it is also an interdisciplinary sub... more Industry 4.0 is a popular topic in management literature, but it is also an interdisciplinary subject, maintaining a strong engineering connotation. Firm decision-making processes are more and more affected by Industry 4.0 which has introduced numerous tools that benefit and greatly support business activities. In this domain, the focus of this paper is the information made available to stakeholders on Industry 4.0 tools in use through a content analysis of the Annual Reports of the main European innovative firms (from the top ten of the Boston Consulting Group ranking). The analysis seeks to highlight how firms describe and qualify these tools in terms of impact (risk, strategy or environmental), the perspective used in illustrating them (managerial or engineering) as well as the temporal orientation of the information provided (present, past, future or none). Results show that innovative European firms pay attention and use these tools, in different ways and for different purposes...
The aim of the paper is to study the relationship between University on line communication mix an... more The aim of the paper is to study the relationship between University on line communication mix and student perception of the quality of the service being offered. In particular, we analysed the extent to which on line communication tools and contents are important in determining the students‟ perception of the quality of this service, looking at the contents and information students would like to have on line and which tools are most used. It is also necessary to understand if there is a clear link between type of information to be transmitted and preferred tool. We expect to find that the on line communication mix has a direct and important impact on student perception of the quality of service the university offers, especially when contents and tools are managed carefully by institutions. The reason for this is that communication, in general, is important in determining customer perception of the quality of service and also because of the primary target Universities have, let‟s sa...
The aim of the paper is to understand to what extent students desire direct interaction with thei... more The aim of the paper is to understand to what extent students desire direct interaction with their universities through social media. This main research question seems to be relevant because it is one of the issues still open in the literature concerning the evolution of university communication and the use of new technologies. Universities have already understood the primary role new technologies can play in building new and effective communication strategies. Moreover students are defined multichannel teens who spend hours on Internet to interact with their peers and to manage relations with the public. Social network sites represent a challenge for colleges which need to understand whether students desire a relationship with them using these tools or perceive it as a ‘marketing intrusion’. Previous studies have not brought conclusive results on these issues. Thus we conducted a survey to understand what the students’ real perception of the direct presence of universities on Faceb...
Purpose. Literature about quality in traditional food is quite developed, even if for cheese, qua... more Purpose. Literature about quality in traditional food is quite developed, even if for cheese, quality cues and attributes – that is expectations about quality - have not been studied in-depth until now. Indeed, almost all papers analysed only sensorial attributes, and the post-consumption stage and other characteristics – i.e. price – without classifying them. Moreover, grated Parmigiano Reggiano has not been studied until now from a consumer perspective and only two papers have studied some of its sensorial attributes. This paper aims at filling these gaps in literature classifying and undisclosing quality cues and attributes in cheese, looking at how they affect consumer quality perceptions and expectations for grated Parmigiano Reggiano cheese, an Italian traditional food. Methodology. The empirical analysis is based on a questionnaire administered in hypermarkets where grated Parmigiano Reggiano is purchased. A factorial analysis has been carried out through Stata 12. Findings. ...
Research Anthology on Cross-Industry Challenges of Industry 4.0
Almost all firms are involved in challenges linked to Industry 4.0 that represent a new logic for... more Almost all firms are involved in challenges linked to Industry 4.0 that represent a new logic for business models focused on innovation, technology, and sustainability. In this domain, the support and integration of digital innovations is assuming ever greater importance and a key role is played by the so-called “industrial symbiosis.” Looking more in depth at industrial symbiosis literature, which practically developed within the engineering domain, it is clear that most of its particular traits can also be found in management literature when referring to value co-creation, especially in the business to business domain. Given the above, the aim of this work is twofold: to analyze the role of Industry 4.0 digital platforms as a tool for the development of environmental sustainability and to understand how Industry 4.0 as a whole can support the achievement of environmental sustainability goals. The only Italian case will be used to validate the proposed theoretical framework.
Journal of the Knowledge Economy
Sustainability
Advanced manufacturing solutions, augmented reality, and cloud and big data are technologies pert... more Advanced manufacturing solutions, augmented reality, and cloud and big data are technologies pertaining to Industry 4.0. These technologies improve working conditions, create new business models, and increase both productivity and firm quality production. However, they can also improve life and society as a whole. This new perspective, oriented toward social and global well-being, is called Society 5.0. As has happened for all past industrial revolutions, Industry 4.0 will support the transition to a different society, i.e., Society 5.0. In this transition, open innovation and value co-creation can play an important role. The aim of the study was twofold: to examine how Industry 4.0 features and enabling technologies can support the transition to Society 5.0 and to investigate the roles of both open innovation and value co-creation within this transition. A conceptual framework was developed to jointly consider for the first time Industry 4.0, Society 5.0, open innovation, and value...
Sinergie Italian Journal of Management
Obiettivo del paper: Il lavoro esamina i servizi che gli Open Innovation Intermediaries (OII) off... more Obiettivo del paper: Il lavoro esamina i servizi che gli Open Innovation Intermediaries (OII) offrono alle imprese allo scopo di stimolare, facilitare e supportare l' attività di co-creazione con i consumatori in un contesto di Open Innovation (OI). Metodologia: Dopo l' analisi della letteratura sviluppata sul tema, si sono selezionate ed utilizzate, per meglio supportare la review della letteratura, le uniche due piattaforme di OII che rendono servizi finalizzati all' attività di co-creazione con i consumatori, seguendo le indicazioni scientifiche sul metodo dei casi. Risultati: L'analisi ha consentito di rilevare che: (i) le piattaforme così come i servizi offerti sono poco numerosi; (ii) esistono approcci differenti adottati dagli OII per agevolare e sostenere questa modalità di OI. Limiti della ricerca: Il maggior limite della ricerca empirica è da rintracciare nella scarsa disponibilità di fonti di informazione, ponendo così la stessa in una posizione ancillare rispetto alla review della letteratura. Implicazioni pratiche: Il lavoro contribuisce al miglioramento della conoscenza sul fenomeno degli OII e, soprattutto, sui servizi specificatamente offerti dagli stessi a supporto delle complesse attività di co-creazione con i consumatori, cui la letteratura associa numerosi benefici senza farne corrispondere un' analisi empirica specifica e di confronto tra le varie piattaforme di OI create negli ultimi anni; in questo ambito, il paper rappresenta un primo contributo. Originalità del lavoro: Il lavoro si configura come una proposta originale in termini di: (i) sistematizzazione della letteratura sul tema; (ii) primo tentativo di analisi dei servizi proposti dagli intermediari in un contesto di innovazione aperta con i consumatori; e (iii) confronto puntuale tra i servizi prestati dalle piattaforme esaminate.
Uploads
Papers by Barbara AQUILANI
because it is one of the issues still open in the literature concerning the evolution of university communication and the use of new technologies. Universities have already understood the primary role new technologies can play in building new and effective communication strategies. Moreover students are defined multichannel teens who spend hours on Internet to
interact with their peers and to manage relations with the public. Social network sites represent a challenge for colleges which need to understand whether students desire a relationship with them using these tools or perceive it as a ‘marketing intrusion’.
Previous studies have not brought conclusive results on these issues. Thus we conducted a survey to understand what the students’ real perception of the direct presence of universities
on Facebook is, and also to identify the contents and information students wish to share with colleges and the tools they would prefer to use within these platforms. The survey was carried out at the Sapienza University of Rome and it was conducted ‘offline’ using questionnaires