College of Economics, Management and Information Systems

The main purpose of this paper is to illustrate the complexities and solutions involving data and knowledge and to establish the effective practices of the information security management (ISM), and also to create an awareness to the information users of the benefits and advantages surrounding security as well as examining whether the methods are reliable on the organizations management theories and information system approach.

Notice of RetractionAfter careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE's Publication Principles.We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.For years, marketing mix has been at the heart of marketing management. Marketers have always strived to strategize their marketing mix more effectively and implement those strategies more competitively. In this sense over past decades conventional marketing mix has been elaborated repeatedly in literature but we are living in the global village and Internet is sweeping all aspects of business and marketing is not an exception. Internet marketing is increasingly attracting attention from executives and scholars as a crucial body of modern marketing. Thus, traditional marketing mix requires a revision and modification for marketing in the Internet era. This paper addresses this issue and undertakes a comprehensive literature review to extract and explain main constructs of Internet marketing mix (IMM) and elaborate building blocks this concept. Subsequently this study proposes an anatomy for IMM to be further used by other researchers and practitioners in studying Internet marketing and formulating marketing strategies.

This paper is proposed to deliver an overview of
literature concerning with workplace bullying and to which
extend it affects the victims and the organization development.
Organization has to endure the cost pertaining to act of
bullying. This paper also covers the health issues faced by the workers and the legal cost to compensate is what might
increase the company’s liability. There is an extensive variety
of behaviors that could be related with bullying at work, and
some of these zones are highlighted. This study shows how
the dominant perpetrator takes control of the victims and why it occurs. This research also shows that the number of women being sexually bullied in the workforce is very much higher than men.

Abstract -
Each company would have a pioneer who plays the biggest role in the association, without a strong supervisor the entire chain of command in the hierarchy would not be steady.
On top of that, the pioneers would oblige acquiring certain qualities that would guarantee the
accomplishment of the organization. Persuasion originating from the leaders has a serious
impact on the worker's morale, when positive vibes are created by the head, it will be exchanged
consequently to the representative. In this exposition, it has been demonstrated different techniques and conduct that may either help or reduce the disclosure.

Keywords: inclination issues, budgetary and non-budgetary compensation, employee morale.

Workplace bullying has become a prevalent phenomenon for employees in multinational enterprises. As a result, employees’ job performance and mental health would be
affected significantly. It is important for top management team to neutralize and reduce bullying among cross-cultural employees. This paper will focus on the relationship between cultural diversity and workplace bullying in multinational enterprises.

Keywords: cultural diversity, workplace bullying, negative consequences, performance.

Leaders play a very important role in leading people, especially employees in a company, towards the right path. Due to the shifts of many eras, the replacement of different
generations of people in the workforce and the swift changes in technology; there has to be changes and adjustments made on the behaviors of leaders and how it affects employee’s performance. In this essay, research is made on the latest leadership behaviors and its effect on employee’s performance.

Keywords: leader, leadership behavior, employee’s performance.

Abstract- Global markets are expanding rapidly. The term global marketing has been in use only since the 1980s. Before that decade, international marketing was the term used most often to describe marketing activities outside one’s domestic market. Global marketing is not just a new label for an old phenomenon; however, it also provides a new vision for international marketing. This paper mainly examines the organization’s internal management to coordinate their work and achieve certain goals or targets. This paper not only illustrates the challenges of developing and upholding strong trust in global human resource management from global marketing perspectives, but also the challenges that highlight how global marketers manage their global supply chain risk management. While global marketers comprises of members across different locations, cultures, and time, the highlighted challenges are overcome via two communication behaviours, such as cross-cultural communication and computer-mediated, which study describes the communication behaviours that might boost trust in global human resource management which may lead company to success. In today’s increasingly complex environment, risk adjusted supply chain management also focused in this research which can drive into improved financial performance and competitive advantage.

Keywords- Global Marketing ;Global human resource management ;Global supply chain risk management.

Abstract
Globalization and advanced technology developments have a very big impact on the marketing landscape and
multinational marketing strategies. The Internet and the World Wide Web have become two key components in today's
technology based organizations and businesses. The popularity of Internet starts to make a big impact on people's day-today
life. As a result of this revolutionary transformation towards the modern technology, social networking on the World
Wide Web has become an integral part of a large number of people's lives. Social networks are websites which allow
users to communicate, share knowledge about similar interests, discuss favorite topics, review and rate products or
services. These websites have become a powerful source in shaping public opinion on virtually every aspect of
commerce. The advancement and popularity of social networks have had a tremendous impact on the way companies
manage their marketing. Companies must be creative in order to target specific audiences and make a profit. Social
network is a marketing channel that needs to be integrated with other traditional marketing channels, and considered as
part of the marketing mix. Social network is not a replacement of traditional marketing tools but another tool that is able
to reach the community which prefers electronic media. Globally, customers that are buying the items that they wanted
via virtual media had increased drastically. Traditional customer relationship management is not sufficient for a company
to interact with customers. Social media has definitely changed the way big companies communicate with their
customers. This study explains how social media contributes to multinational marketing strategies. Besides that, this
study will also describe about the impacts social media have on customer relationship management.

Keywords: social media, multinational marketing strategies, customer relationship management.

Abstract- Nowadays, many business owners and companies realize that employees have now become one the most important assets of a company; their level of happiness and satisfaction will directly impact their working performance and affect company's overall performance and sustainability. It is crucial for companies to keep employees satisfied because it is one of the critical components to success. This article will discuss the factors that affect employees' satisfaction and the impact of their satisfaction to the company's well-being and sustainability of the company in the long run.

Keywords- Employee Satisfaction, Company's Performance, Customer's Satisfaction, Company's Sustainability

images and purchasing possibility. It discusses about how an advertisement qualifies as creative according to past researches, the elements involved in the qualifications, how it works and if it works. This paper also looked into the barriers of creative advertising which involves consumers’
persuasion knowledge and the limitation of advertisements. This paper studied through various journal articles. Findings show that among the qualifications in past researches, originality would be the main aspect in creativity although the other three elements discussed; attractiveness,
persuasion and strategy are equally important in an advertisement. Past researches showed that
advertisements have limits, whether creative or not due to consumers’ own chain of thoughts and knowledge. Although it is limited, advertisers still have a higher chance to boost up their purchasing possibility by creating a positive brand image through creative advertisements.

Keywords: creative advertising, purchasing power, originality, limitation.

Abstract- This paper explores the potential of celebrity endorsements as a marketing tool. In today’s competitive market, companies and brands strive to distinguish themselves from the rest and gain leverage. Celebrity endorsement has been the popular choice for them to connect with potential customers and create awareness for them in the market. Here it is discussed how and
why celebrities’ influence and power is used to reach their targeted consumers.

Keywords: celebrity endorsement, celebrity culture, influence, press, brand.