Internet Marketing

Questo ebook sulla SEO ha lo scopo di approfondimento sul tema senza presunzione.
L’obiettivo dell’ebook gratuito è quello di aggiornarlo con nuove storie ed esempi sullaSEO che spiegano sempre meglio l’efficienza della metodologia in ambito delle attività di marketing.
Le nozioni essenziali che devi sapere sulla SEO per comprendere il posizionamento sui motori di ricerca.

Questo ebook sulla lead generation ha lo scopo di approfondimento sul tema senza presunzione.
L’obiettivo dell’ebook gratuito è quello di aggiornarlo con nuove storie ed esempi sulla lead generation che spiegano sempre meglio l’efficienza della metodologia in ambito delle attività di marketing.

This paper identifies the technological and commercial foundations of the new category of online applications commonly described as Web 2.0 or Social Media. It examines the relevance of Web 2.0 for Marketing Strategy and for Direct Marketing in particular. The issue is not a clear-cut one: while several observers saw in Web 2.0 a new stage in the evolution of the internet, others simply rejected it as a new High-Tech hype while there is still no generally accepted definition and demarcation of the term. Paradoxically, even without an accepted definition and despite lack of extensive research, the corporate world seems to embrace the Web 2.0 concept: high-profile mergers and acquisitions have already taken place or are under way while corporations are rushing to integrate various forms of social media into their marketing planning. The experience so far, based to a large degree on anecdotal evidence, is that Web 2.0 has a substantial effect on consumer behaviour and has contributed to an unprecedented customer empowerment. The consequences are far reaching, affecting not only the area of technology development but also the domains of business strategy and marketing. From the academic but also the practical point of view, attention must be placed on the demarcation and evaluation of the new technologies and trends so that the real value of Web 2.0 as a component of the modern marketing can be determined.

Questo ebook sul piano di marketing ha lo scopo di approfondimento sul tema senza presunzione.
L’obiettivo dell’ebook gratuito è quello di aggiornarlo con nuove storie ed esempi sul piano di marketing che spiegano sempre meglio l’efficienza della metodologia in ambito delle attività di marketing.
Gli allegati menzionati nella pubblicazione sono scaricabili qui:
https://www.reportnotprovided.com/piano-di-marketing/piano-di-marketing.zip

Se trata, en resumen, de un libro útil, bien estructurado, claro, abierto a un amplio público, que combina conocimientos y experiencias en diversos campos y que aporta elementos contrastados y seguros al análisis del español de la publicidad y de cómo se usa para atraer a la población hispanohablante de los Estados Unidos.

Perubahan Kebiasaan dari calon pelanggan yang serba online membuat para pengusaha property, agency, marketing, sales mengoptimalkan Digital Marketing sebagai media pemasaran.

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This study aims to investigate common electronic commerce (e-commerce) models and strategies
for small and medium-sized enterprises (SME) in luxury goods, to offer best-practice strategies
for luxury goods SMEs entering the Chinese e-commerce market. Because the Chinese ecommerce
market is dominated for 80 percent of its share by Alibaba and Jingdong Mall, this study
explores the extent to which common e-commerce models and strategies hold for entering online
markets, which are dominated by online marketplaces.
Due to specific needs and characteristics of luxury goods SMEs to gain a sustainable competitive
advantage, they may especially need to strategize differently when entering the Chinese ecommerce
market. Therefore, this study poses the hypothesis that common e-commerce models
and strategies hold to a limited extent when considering luxury goods SMEs, and need to be updated
in order for retailers to enter, compete and grow successfully in the Chinese e-commerce market.
To find support for this hypothesis, secondary data is collected through a literature review of the
Rise of the Global Market Places study (Ecommerce Foundation, 2015). Furthermore, primary
qualitative data was gained through interviews with specialists in (Chinese) e-commerce and case
studies of Burberry, a large international luxury brand, and Flinders, a Dutch luxury SME retailer of
European designer furniture. Analysis and alignment of secondary and primary data resulted in bestpractice
strategies for Dutch luxury goods SMEs entering the Chinese e-commerce market, which are
presented in a roadmap called ‘The Yellow Click Road to China for Dutch Luxury Goods SMEs’.

Pricing content defines a major challenge for tomorrow's Internet, since existing models appear to be unworkable yielding very poor results. However, the provider of content, commercial ones as well as private persons, show in a commercialized world of interactive trade the clear need for content charging systems, which in particular are demanding for electronic content. Those systems generally are beyond the pure technical scope of a system and they go beyond the economic point of view as well. Only an ...

What you need to Know and what you need to Do to be recruited. College athletics is a jungle and this presentation is a guide to teach you what you need to know and do as a high school athlete to be find a college athletics program to recruit you.

The paper deals with intercultural marketing, which is a combination of two different phenomena - marketing and culture. The first objective of the paper lies in providing theoretical definitions of the above-mentioned areas. Subsequently, the aim is to analyse marketing communication of the selected automotive companies and determine its efficiency on social media within the context of cultural differences and cultural forms as their manifestations. A considerable amount of literature has been published on intercultural marketing, but only a few studies have concentrated on the connection with modern communication tools – i.e. social media. The data come from a research conducted online focused on Facebook. In total 2606 posts on twenty Facebook profiles of selected automotive companies were analysed. Our findings show that the use of standardization and adaptation is not related to the efficiency of marketing communication of individual Facebook profiles. One of the factors that d...

Sebagai pengusaha, properti menjadi investasi dan bisnis yang
paling menjanjikan. Potensinya besar, karena luas tanah di bumi
tidak bertambah.

Tapi tidak semua bisnis properti laris manis mirip orang jualan
gorengan. Apa yang membedakan ?

Banyak faktor pasti, seperti kesiapan dan lokasi. Namun, di
tahun 2017, penjualan properti yang laris manis punya satu
kesamaan.

Semuanya menggunakan internet marketing. Kalau Anda belum
memiliki strategi khusus disini, bisa jadi jalan penjualan properti
Anda tidak akan maksimal.

Kali ini saya akan membahas mengenai strategi
penjualan properti melalui internet marketing untuk Anda yang
belum memiliki gambaran besar tentang cara dan potensinya.
Saya akan melengkapi penjelasan dengan studi kasus agar lebih
mudah untuk di pahami.

Este livro é destinado a estudantes, pesquisadores, profissionais e demais interessados em comércio eletrônico (e-commerce), e faz um resgate histórico do surgimento das compras on-line, sua evolução no decorrer dos anos, além de explanar sobre as vantagens e as desvantagens de se utilizar as ferramentas e os recursos do ambiente virtual. Um dos principais objetivos do autor é apresentar como se relacionam alguns aspectos que, via de regra, estão presentes em tal ambiente, como a privacidade, a segurança, a qualidade das informações, a confiança, a propaganda boca a boca eletrônica e a intenção de recompra. Trata-se de uma leitura envolvente, ilustrada com diversas evidências empíricas nacionais e internacionais, complementada por uma ampla pesquisa realizada entre consumidores brasileiros que costumam realizar compras no formato on-line.

Lack of knowledge and skills among small business managers has been well recognised, but how to effectively support small business managers in their knowledge acquisition and decision making with emerging information and communication technologies is still a challenge. This paper describes an application attempt to develop an intelligent web-based training system for SMEs to aid their learning and decision-making regarding the use of the Internet as a new marketing medium. Based on the training needs analysis carried out by a EU-funded research project TRIMAR, a case-based reasoning (CBR) approach is adopted as an effective tool to help small business managers to learn and to make better decisions. Over seventy small business Internet marketing cases were collected and processed. They form a case base for CBR in the system. The initial feedback from users proves using case base reasoning approach is effective, but the quality and the comprehensiveness of case base are key factors fo...

A agência Ogilvy Brasil foi responsável por criar dois casos de publicidade compartilháveis: a campanha Retratos da Real Beleza (Real Beauty Sketches), da marca Dove, que se tornou o vídeo publicitário mais assistido na história do YouTube, superando 164 milhões de acessos e a campanha Ame de Novo, da marca Petz, que ultrapassou 5 milhões de visualizações nas redes sociais, em sua página do Facebook foram mais de 7 mil comentários e 62 mil compartilhamentos da peça. A estética do documentário é facilmente reconhecida em ambos os vídeos, e apesar de serem de segmentos diferentes, os casos levantados neste estudo tiveram certo sucesso de compartilhamento e divulgação de seus posicionamentos para os consumidores. Desta forma, o presente artigo propôs uma análise comparativa dos dois vídeos para que semelhanças e diferenças pudessem ser observadas.

An e-enabled distribution chain has many advantages: a key element is the company website which combines sales and marketing functions. Intermediary websites interface between the supplier and the marketplace; consequently, adoption and use of websites by intermediaries can benefit an extended supply chain. We examined intermediary e-commerce development, focusing on the adoption and use of websites, the factors influencing initial adoption, the characteristics of adopters and patterns of website use. Based on interview and survey data from financial services intermediaries, we used Rogers’ model of innovation to identify adopter groups. Statistically significant differences were found between the five adopter categories in terms of key company characteristics, key factors influencing the initial decision to develop a website and its subsequent use. There are implications for providers in widening intermediary participation in website technology.

Öz Teknolojinin hızla gelişmesi ile internetten yapılan ticari faaliyetler de hızla yayılmıştır. İnternetin birçok önemli özelliği tüketicilerin online mağazaları tercih etmesinde büyük rol oynamıştır. Bu bakımdan tüketicilerin internetten yapacağı alışverişlerde davranışlarını etkileyen faktörleri tespit etmek işletmeler ve pazarlamacılar açısından verimliliği sağlamak için kilit unsurdur. Bu doğrultuda yapılan faaliyetler ile amaçlanan e-ticarette kalıcı başarı için sağlam adımlar atılacaktır. Bu çalışmanın temel amacı; tüketicilerin internetten alışveriş yaparken gösterdikleri tutum ve davranışlarında demografik faktörlerin etkisini tespit etmektir. Bu amaç doğrultusunda; demografik özellikler ve internetten alışveriş konuları incelenmiştir. Ayrıca Malatya ilinde bulunan bir kamu kurumunun çalışanları üzerinde anket yöntemi ile araştırma yapılmıştır. Abstract With the rapid development of the internet, the commercial activities executed on the internet have also spread rapidly. Several important features of the internet have played a major role in choosing online stores for consumers. Identifying the factors affecting the consumer behaviors on online shopping has a key role in the sense of ensuring efficiency for firm and marketers. The actions in this direction ensure taking the first step for a long term success. The main purpose of this research; determine the affecting factors of consumers' behavior and attitudes on online shopping. Within this aim, demographics, consumer behavior and online shopping threads processed. And a research was carried out by using survey method on public employees in Malatya City.

One of the challenges in promoting higher education is the assumption that students are not customers or neither are their parents. Also, many academics and university personnel are likely to view marketing as compromising academic freedom. Additionally, universities attempt to market what is essentially a service in the same way as they market products. Universities have third party accountability, client uncertainty, limited differentiality and making doers into sellers. Some of the barriers to implementing marketing programs is shared governance, decentralized decision making, collaborative environment and the relationship between faculty and administration. Historically, many university marketing and communication offices have foundations in public relations, public affairs and community relations. The present study attempted to answer the following questions. 1. How are today's university marketers making decisions and what are their greatest challenges? 2. Given the characteristics of an academic environment, what challenge does the university marketer face when allocating often inadequate resources? The sample for the study was university communication professionals. The results indicated less than 50% had a marketing plan for more than one year and that only 41% of these professionals allocated their marketing dollars on the basis of marketing demand. One conclusion from the study is to develop a curriculum that is in tune with the student. This can be the most important marketing asset that an organization can use in its marketing programs. One lesson learned from the study is that all aspects of encounters with university by perspective students, parents, current students and alumni are elements that partially compare the brand.

The role of digital press and social media in public relations is essential in 3.0 Internet ecosystems. Our interactive society requires organizations which align their actions with social demands and values. And these actions are linked to the participation in digital press and social media.
In this regard, we have carried out a study on the strategic tools of interactivity in both environments: digital press (Le Monde and USA Today) and social media (Pinterest). We make a comparison between ways of engagement with the consumer in a more controlled mass media (digital press) and in an open arena (social media).
Digital journalism is acquiring maturity in the use of its own resources: interactivity, multimedia and hypertext. The use of these features is a recent phenomenon. In this paper, we analyse the results of interactivity following an empirical study involving quantitative and qualitative methodology in which the use of certain aspects of this key tool for digital newspapers are analysed. The sample is made up of two of the most read digital newspapers in their respective countries. We analyse the number and percentage of news items with interactivity and with interactivity in the forum, the number and percentage of total comments in the forum per day and per piece, the number and percentage of online interviews per day, and we establish potential, in the area of communication, for public relations. For an enterprise, for a non-profit entity or for a public administration, it would be useful to explore the potential for engagement with customers through digital newspapers. 
In addition to the quantitative aspect of the research, we also analyse, from a qualitative point of view, the technological interactive needs for public relations in these digital newspapers, and the new relationships between journalist (and journal) and Public Relations organizations. These factors (technological interactive needs and new relationships) could change the professional dimension—empathy, orientation towards service, establishment of links with others, organizational awareness, collaboration between public relations managers and digital newspapers—of this synergy. We study if these types of interaction (comments and online interviews) could be transferred to a holistic environment of public relations.
In parallel, we analyse the social media site Pinterest as it is a growing source of information in social media.  The Internet has provided the tools to convert the individual into an active user, a process made all the more fluid with bidirectional and interactive content flow. Likewise, in terms of public relations, large companies and small businesses have had to transform the way they interact with their consumers or potential customers in order to benefit from the rapid advances of the digital age. The purpose of this study is to determine whether Pinterest acts as a communication tool to promote public relations. Through online observation and in-depth interviews, we establish the key factor regarding Pinterest users’ perception about the potential for public relations. The global public relations strategies (in digital newspapers and social media) embrace new tools, and we consider this categorization necessary.

Учебно-методический комплекс «Интернет-маркетинг» включает 4 раздела: теоретический, практический, контроля знаний и вспомогательный, которые содержат тезисы лекций для теоретического изучения учебной дисциплины, вопросы и ситуации для обсуждения на практических занятиях, домашние задания, тематику курсовых работ и контрольные вопросы аттестации, учебную программу дисциплины и рекомендуемую литературу.

The travel industry in Saudi Arabia is considered to be one of the most important sectors to be affected by technological advancements. We found that the number of travel agents in Saudi Arabia has decreased since 2002, even though the number of travellers has significantly increased. This change was the result of the emergence of the Internet and a significant number of people have become more comfortable in using it to book their travel arrangements. The method of scheduling trips has changed from the traditional approach to the online method due to advancements such as e-commerce, Web 2.0, and mobile applications. All of these technologies negatively impacted the performance of travel agents, in terms of sales and commissions, due to airlines’ newfound ability to sell their products directly through their sites. However, there are still some people who prefer not to use online booking due to cultural problems such as language or concerning the use of credit cards.

In this research, we used the exploratory method to explore a phenomenon that has not been previously studied in the Saudi travel market. Furthermore, we analysed both secondary and primary data (e.g., a questionnaire and interviews). In the questionnaire, we targeted 100 Saudi travellers whom have experience in working with travel agents or online booking sites. The interviews were divided into two categories: first, interviews with travel agents; second, interviews with travellers. The sample size for the questionnaire was 100, three interviews focused on travel agents, and five interviews focused on travellers.

In the findings, we found that many Saudis preferred to obtain information about travel and book their reservations through online sites. Furthermore, we found they used online booking due to its flexibility, to save time and money, and because it included features that travel agents usually do not offer. However, a few Saudis still depended on travel agents for a number of cultural reasons, such as language barriers, the use of credit cards, and education. In addition, we found that many participants indicated that the travel agents will be important in the future due to many factors. Moreover, we reviewed future strategies for travel agencies because these changes had negative effects on their performance in terms of profits, sales, and commissions.

Facebook provides a convenient platform to satisfy the social needs of individuals in the virtual world. It can be quite handy for e-marketing companies to advertise their products by creating online referrals; a job that was previously done through bulk emails. E-marketing in multicultural context is a very complicated process as the recipients may misinterpret messages depending on his/her cultural characteristics. Hence it is a bit tricky to choose ideal marketing strategies and techniques in order to enhance message diffusion. The current study is designed and executed to identify and explain the relationship between the effect of cultural factors of Facebook users and their referral behaviour

The first consumer book about search engines. (AltaVista was the forerunner of Google.)
      Winner of the "Distinguished Technical Communication Award," the highest award given by the Society for Technical Communication Publications.   
    2 editions, Hebrew and Japanese translations. Braille version published by National Braille Press   
    "This complete guide to using the AltaVista web searching/indexing system will be indispensable to both librarians and patrons.... Get one copy to circulate, nail one down in the computer lab, and pass one around the reference desk." -- Library Journal

Few studies attempt to demonstrate whether and how systemic
racial inequality might form on the web. I use racial formation
theory to conceptualize how race is represented, and
systematically reproduced on the web, and how both may reveal
forms of racial inequality. Using an original dataset and network
graph, I document the architecture of web traffic, and the actual
traffic patterns among and between race-based websites. Results
demonstrate that web producers create hyperlink networks that
steer audiences to websites without respect to racial or nonracial
content. However, user navigation reflects a racially segregated
traffic pattern; users navigate to racialized versus nonracialized
websites (and vice versa) more than what would be expected by
chance. These results, along with disparities in website traffic
rankings, provide evidence of, and demonstrates how a racebased
hierarchy might systematically emerge on the web in ways
that exemplify disparate forms of value, influence and power that
exist within the web environment.

El lunes 18, en el marco del día “Día mundial de Internet” –que en realidad corresponde al “Día mundial de las telecomunicaciones y la sociedad de la información”, que Naciones Unidas celebra cada 17 de mayo-, la Asociación Mexicana de Internet (AMIPCI) dio a conocer los resultados que arrojó el 11º estudio sobre los hábitos de los usuarios de Internet en México 2015.

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(The published version of this article is here:
https://developing-an-organic-web-channel.ghost.io/2018/08/10/javascript-animation-the-basics/)

There are many ways to create animation on a website including some advanced tools that will write all the code for you. But even if you utilize those advanced tools it will be important to understand the code that is created for you. Many times the generated code is not exactly what you are looking for but can be adapted with a few quick coding adjustments. This still saves you time over coding animations from scratch.

These exercizes are designed to provide hands on training with animation techniques using JavaScript and some basic CSS. The final code for each example is included in my corresponding CodePen.

Учебно-методический комплекс «Web маркетинг» включает 4 раздела: теоретический, практический, контроля знаний и вспомогательный, которые содержат тезисы лекций для теоретического изучения учебной дисциплины, вопросы и задания для обсуждения на практических занятиях, контрольные вопросы аттестации, учебную программу дисциплины и рекомендуемую литературу.