Papers by Azizi Bahauddin
ARTEKS : Jurnal Teknik Arsitektur, 2021
Biophilic design is a well-known design philosophy based on human-nature relationships. However, ... more Biophilic design is a well-known design philosophy based on human-nature relationships. However, it has not been explored extensively in the Malaysian context and most of the previous studies were based on plants which were not suitable for tropical climate. This paper analyses the application of biophilic design and the usage of local edible and medicinal plants in Baba-Nyonya heritage shophouses’ courtyards in George Town UNESCO World Heritage Site, Penang, Malaysia. The aim of this research is to enhance the human quality of life through biophilic design with local knowledge application in the urban setting. Qualitative method strategies were applied to collect the data: photographic survey, plant inventory and building observation. Three heritage shophouses that had been adaptively reused into contemporary cafes were selected for this study. Significant results showed that Biophilic Design Pattern under the ‘visual connection with nature (P1)’ has been achieved through the appli...
The European Proceedings of Multidisciplinary Sciences, 2019
The practice of adaptive reuse is a method of building conservation to maintain the physical prop... more The practice of adaptive reuse is a method of building conservation to maintain the physical property of the building with significant values, such as heritage-listed buildings. This paper studies the strategies for rebuilding places in colonial commercial building in George Town, Penang. The strategies are assessed according to the four main parameters of Indoor Environmental Quality (IEQ) (thermal, lighting, noise, and air quality). Other additional parameters are space planning and layout, office furniture, as well as building maintenance and cleanliness. Currently, there are numbers of heritage buildings in George Town which are in the state of poor maintenance according to the local authorities. Based on the building observation conducted, there were significant changes in the buildings themselves to suit the current purpose, particularly on the floor plan and the lighting quality. These changes were significantly affecting the quality of life to those who are occupying the buildings studied. Poor IEQ level also contributes to the occupants' well-being, which was shown by the satisfaction survey conducted. Hence, rebuilding place in heritage building needs to be considered to obtain a habitable space for the building occupants, in the form of intangible and tangible elements according to the IEQ standard. The strategies to rebuilding the places include the regularity of the maintenance, practising adaptive reuse based on the guidelines, complying with the Malaysia Green Building Index (GBI) rating tool for heritage buildings, and applying indoor vegetation to promote the biophilia experience as well as to increase the aesthetical value of the building.
Turnover crisis reducing has been highlighted as a remarkable research theme in the hospitality i... more Turnover crisis reducing has been highlighted as a remarkable research theme in the hospitality industry. Regardless of the significant number of studies on employee turnover, it remains a vague issue and requires further research, It is well known that the service industry is highly dependent on the "human factor" which has become a major part of the hospitality product. The aim of this study is to give a clearer idea of enhancing employment factors to reduce the turnover crisis, Mobley`s model (1977) determined how job dissatisfaction can lead to job turnover. The results of this study will show that improving the work environment and increased wages, by analyzing the internal and external factors, could decrease the turnover crisis, An intention to stay within the hospitality organization amongst, unacceptable working conditions, poor training and low salaries could lead to higher employee turnover.
European Proceedings of Multidisciplinary Sciences, Dec 26, 2019
Heritage shophouses are embedded with unique values such as historical, architectural and cultura... more Heritage shophouses are embedded with unique values such as historical, architectural and cultural values with a strong sense of place. These buildings are known to have many different architectural designs which are based on the natural elements, shapes, and forms known as biomorphic design, and embedded with multi-cultural beliefs. Biomorphic design relates to the forms and patterns inspired by nature. The implication of natural elements in the architecture is beneficial for the well-being of the human. Reconnection of human with the nature can be achieved through the application of biophilic and biomorphic design. There are 14 design patterns in biophilic and classified as Nature in the Space, follows by Natural Analogs as well as Nature of the Space. In the built environment context, these patterns are encouraged to be applied due to the importance in enhancing the quality of life. Hence, this paper aims to analyse the heritage shophouses architecture in the of George Town by using the 14 biophilic design patterns. Five contemporary cafés the Special Zone in this city were selected in this study as it they demonstrate the closest forms of biomorphic and biophilic design approaches. Qualitative method was used to obtain the data in the form of building observation and visual and architectural documentation. The results showed that only one heritage shophouse complies the most biomorphic and biophilic design patterns, which can be applied as elements to rebuilding place in shophouses emphasising the occupants' well-being.
Local foods is a vital element that helping and creating a sense of 'place' and heighten destinat... more Local foods is a vital element that helping and creating a sense of 'place' and heighten destination appeal. Local foods produce adds authenticity to the tourists for sharing experience and attract them to come to those place. Traditional food or local food is a parts of variety culture in Malaysia. It shows that the local community has its own uniqueness. Therefore it should be opened and sharing together either between the local community from other states or from the tourist views for attractions the places. An objective of the study were ; (1) To identify the type of freshwater fish intake, (2) To determine dishes preference using freshwater fish among villagers at Homestayed Kampung Batu Ring, Beng, Lenggong. The study was conducted through questionnaires to 25 respondents in the village. The result showed that common freshwater fish consumed are Tengalan (Puntius wool), Loma (Thynnichthys thynnoides), Terbol (Osteochilus hasselti) and others fish such as Catfish, Tilapia, Kaloi, Baung and Patin. The most popular fresh water fish is responds for Tengalan fish. This fish when cooked with coconut gravy (masak lemak) is the most preference dishes indicated by respondents. Therefore, fresh water fish and traditional dishes that already exist there and has been a natural culture among villagers shall point out for promoting Lenggong city for tourism such as homestay program. These finding is important in branding Lenggong as a World Heritage Site.
Ecotourism is usually regarded as responsible travel to nature-based areas with the aims to enjoy... more Ecotourism is usually regarded as responsible travel to nature-based areas with the aims to enjoy nature while at the same time to contribute towards the protection and conservation of nature as well as to the welfare of local communities in that area. Most significantly, ecotourism should provide opportunity for the locals to participate and gain benefit from its development. Belum Temengor forest is among the most promising ecotourism destinations in Malaysia. Furthermore, this area is currently widely being promoted up to international level due to its complex ecosystem and rich wildlife diversity. Not only blessed with rich and flourishing flora and fauna, this area also shelters the indigenous orang asli communities made up of Jahai and Temiar together with their unique cultures. However, the main research questions explored in this paper are: Are these 'shy' indigenous communities prepared to delve into the fast developing ecotourism sector? How are they involved in ecotourism and do they benefit from it? This paper examines how the orang asli perceive ecotourism and its development, and how ecotourism in turn affects them. The main research instrument used is qualitative techniques based on interviews with key informants. Results indicate that the BTFC is facing increasing threats, and tourism development is threatening its natural heritage. The results also show that ecotourism has great potentials but the orang asli community enjoys little of the tourism benefits. Instead, orang asli cultures are eroded, their natural habitat on which they rely on for their subsistence increasingly destroyed, and their villages encroached upon. Ecotourism needs to find a balance between economics, environment and social equity, viz. where the orang asli community is involved and enjoys equally the benefits to ensure its sustainability in BTFC.
Langkawi Island is most competitive tourist destination in Malaysia. Tourism industry in Langkawi... more Langkawi Island is most competitive tourist destination in Malaysia. Tourism industry in Langkawi boost in late 1980's after this destination declared as free-duty Island. From 2005 until 2011, tourism industry in Langkawi Island always recorded the positive growth and the next development will continues in more intensive phase after Langkawi Tourism Blueprint launched in 8 December 2011. With mission the transform Langkawi as one among top 10 global islands and ecoadventure destination in 2015, the process of development in Langkawi will more focusing on product development, infrastructures and enablers. Langkawi Island formed by 104 different and because of that, this destination can offer many type of attractions started from its scenic beauty to natural heritage until to the legends story. The understanding of tourist distribution can provided the good information especially for tourism market segmentations in Langkawi. With the understanding, the location and allocation of tourism services and facilities can be optimized and it also can use as a basic of forecasting future tourist behavior. Generally, the knowledge about whereabouts of tourists assists in tourism development and planning. Using Spatial Analyst tools in Geographic Information Systems (GIS) ArcGIS 10 software, this paper tries to identify the most visited attractions by 500 tourists in Langkawi Island on 2011. From the 500 respondent, 35 attractions in Langkawi Island were visited.
Tourism and Small and Medium Enterprises (SMEs) have been proven to have impact on economic count... more Tourism and Small and Medium Enterprises (SMEs) have been proven to have impact on economic country development. In order for tourism to be advantageous in terms of economic development, income earning, poverty diminution, and improving rural livelihoods, it should be associated with the local economic activities. Business activities in tourism or tourism SMEs are typically involved with activities providing demands and needs of tourists such as food, accommodation, transportation and other necessities.The objective of this study is to understand the potential of tourism activities and SMEs businesses opportunity in Lenggong Valley, Perak. The declaration as World Archaeological Heritage Site by United Nations Educational, Scientific, and Cultural Organization (UNESCO) has opened a huge opportunity for Lenggong Valley to be a world attractive tourism site for its historical value and natural resources. With high level of local community readiness, tourism and SMEs in Lenggong Valley has the potential to be developed. Nonetheless, all the stakeholders must be able to apply appropriate strategy and tactics in order to make Lenggong Valley become a marketable and attractive place for both local and international tourists.
Tourism consists of a wide variety of aspects including facilities, activities, services, and ind... more Tourism consists of a wide variety of aspects including facilities, activities, services, and industries to deliver a travel experience. This industry depends heavily on information where customers want to acquire enough information about a tourist destination. This paper presents a Web based GIS which designs with user friendly graphic user interfaces (GUI) to help visitors of Langkawi Island choose and plan their activities more effectively to match their personal preferences and constraints. This paper focus on displaying tourism related information in Langkawi Island, which tourist care o restaurants, hotels, and marketplaces and so on, so that customers can easily obtain adequate information and become attracted to visit the island.
This study aims to develop a measureable tool to identify the feature of Taiwan cultural landscap... more This study aims to develop a measureable tool to identify the feature of Taiwan cultural landscape. In-depth interviews from ten scholars were first conducted to design a questionnaire which contained a seven-dimension measurement model of identifying cultural landscape, and then 808 local participants were asked to response this questionnaire for gathering the quantitative data in four cultural significant sites. Exploratory factor analysis and confirmatory factor analysis were applied to confirm the structure of the supposed measurement model from the questionnaire data. The result of factor analysis showed that the confirmed measurement model was less complicated than the supposed measurement model. The cultural feature dimension of cultural landscape was composed of three factors which are environment element, human evidence and traditional custom. And the place meaning dimension of cultural landscape contained cultural atmosphere, life dependence and affective identity. This finding revealed the evidence that local participants' perception to the feature of cultural landscape was very different from experts' understanding of the composition of cultural landscape in Taiwan. It also hints the difficulty of conservation for cultural landscape was local people's disregards to their cultural landscape since these features didn't have any physical connection with local people's daily life. This study build a 16-item scale measuring cultural landscape from the perspective of local people in Taiwan, which provide practitioners a reliable and valid analytical tool to assess cultural landscape. And it also offered government agencies a useful foundation to make conservation strategies with local people for cultural landscape.
Tourism destinations should be planned and designed to play a role in enhancing the state of mind... more Tourism destinations should be planned and designed to play a role in enhancing the state of mindfulness among visitors. Mindfulness refers to a state of mind of visitors who are actively engaged with the surroundings in processing information and is associated with greater learning and satisfaction. This paper will suggest how tourism destinations can be promoted and can enhance visitors' positive attitudes, appreciation and empathy towards the sites they visit. Ultimately, mindfulness can induce them to develop a sense of attachment and stewardship towards the conservation of the places they visit. Learning theories and communication factors will be used to formulate a strategic perspective for the mindfulness approach to result in creating tourists with more knowledge, satisfaction and a higher level of understanding and interpretation towards the Lenggong Valley. In the final analysis, this paper assesses the challenges and processes of how tourism products, as in the case of the Lenggong Valley archaeological sites, can be narrated, interpreted and presented in a manner which can inculcate mindful tourists and induce them, in turn, to assist in the promotion of sustainable tourism in the area.
Witnessing the growing demand of hotel accommodation by Chinese tourists, many hoteliers wager th... more Witnessing the growing demand of hotel accommodation by Chinese tourists, many hoteliers wager their business growth on the Chinese outbound markets. Satisfying Chinese customers becomes a top priority mission of many hotel managers nowadays. In response to this market trend, an extensive range of studies on determinants of customer satisfaction have emerged in recent years. However, little scholarly attention fell into the prioritization of the determinants. Additionally, while comparative research on customer satisfaction was not scant, most of them compared tourist segments characterized with divergent geographical and cultural profiles. Little comparison was made between tourist segments comprising with people originated from different regions of a nation, in particular in the formation of satisfaction. The current study attempts to fill in these research gaps. Drawing on the findings from a survey with 152 Chinese tourists visiting Hong Kong, this study confirms that perceived performance of the hotel is the most important determinant of customer satisfaction, followed by perceived value and customer expectation. The impact of the determinants on customer satisfaction was stronger among Mainland Chinese than Taiwanese/Macanese, which indicates that Taiwanese/Macanese customers were more demanding and more difficult to be pleased than the Mainland Chinese counterparts. Hoteliers are recommended to customize their service as according to the places of origin of their Chinese customers.
The value of wildlife as consumptive or non-consumptive ecotourism activities are evident in many... more The value of wildlife as consumptive or non-consumptive ecotourism activities are evident in many research carried out in the field of wildlife tourism. The Batuh Puteh (Orang Sungai) community of Lower Kinabatangan, Sabah has successfully adopted a combination of an ‘authentic’ vacation where tourists are open to new cultures and experiencing the natural endowment in the form of non-consumptive wildlife tourism activities. Hence, the objective of this paper is to determine the world-wide view on the concept of wildlife tourism and what are the gaps of future studies in this field for a destination that is known for wildlife tourism. Information for the study was gathered from case studies and articles from a selection of countries based on the notability of their wildlife tourism ventures. The analysis of these cases will be used to review and propose recommendations for further research in the Lower Kinabatangan, Sabah. The suggestions of sustainability, Stakeholder Corporation, b...
Heritage is legacy from the past, once lost it cannot be replaced and valuable evidence from the ... more Heritage is legacy from the past, once lost it cannot be replaced and valuable evidence from the yesteryears will disappear. One of the important heritage objects which must be preserved for our future generations is heritage building.
The study aims to investigate the impact of marketing auditing on employee's commitment with mark... more The study aims to investigate the impact of marketing auditing on employee's commitment with marketing ethics in Jordanian Five star Hotels. The study population consisted of Jordanian Five stars Hotels employees. A questionnaire was distributed over a convenience sample amounting 200. 125 questionnaires were collected, that is (62.5%) of the total sample. The study results indicated that marketing auditing has positive impact on employee's commitment with marketing ethics in Jordanian Five star Hotels. There are significant differences in marketing auditing impact on employee's obligations with marketing ethics in Jordanian Five star Hotels due to gender, academic qualification and experience.
This research was a study on the Scenario Strategic Planning and its application for community-ba... more This research was a study on the Scenario Strategic Planning and its application for community-based tourism. The study aimed to apply the Scenario Strategic Planning to reinforce the strength of a community-based tourism management. This research was a combination of qualitative and quantitative methods which was conducted at the Ban Phamon Village, Chomthong district, Chiang mai province, and Ban Santichon Village, Pai district, Mae Hong Son province. Both of the villages used the Scenario Planning as instrument for the development of Community-based tourism. The villagers had helped each other to carry out, perceive, and use the plan together. Tourism industry is one of the very important industries in Thailand that continuously create jobs and revenues for people in the country. However, the changing of tourism industry is very dynamic and competitive with the float of globalization which impacts the local level tourism industry, especially, the non-prepared community which could not support these changes concerning political, economic, socio-cultural and technological thoughts. These effects cost community's benefit to decrease and the lack of growing with negative impacts, also, the community may have loosened their local culture as well. The aforementioned problems, however, could be solved or prevented by applying planning techniques in which this research found that the Scenario Planning is one of the most practical techniques and instrument to be used in development planning such that it can decrease the negative impacts of the community and simultaneously assist the community to support tourism industry as well as to identify the problems and determine solutions for equitable distribution of profits. Results in both of the research sites proved that the application of the Scenario Planning for Community-based tourism could be very useful. Result of study further reveal that solutions seemed to be the unity and the readiness of the community to solve the problems via strengthening of the community through participatory activities as a development activity, where the application of Scenario Strategic Planning becomes very effective. In conclusion, this research article would bring the presentation of the Scenario Strategic Planning to strengthen the power of the community towards tourism management. In short, the community would manage to organize the natural and the cultural resources for the tourism industry.
This paper aims to review the existing literature on performance management in the F&B department... more This paper aims to review the existing literature on performance management in the F&B department of hotels, its processes, and its effective management system framework. This paper discusses food and beverage systems and explains a system model framework of performance management in the area of F&B and its application to the hotel industry. The conceptual paper suggests an application of the system model in the F&B department and encourages hotels to improve its management to better serve their guests.
Accommodation is one of the important aspects in the tourism development which is the competitive... more Accommodation is one of the important aspects in the tourism development which is the competitive tourist sector. By providing adequate information of accommodation in terms of place, availability of facilities and price, it will be easier for travellers to choose any accommodation that meets their needs and budget. Thus, the aim of this project is to develop a one-stop centre of information for accommodation in Perlis to support the needs of tourists. The goals of the project are to prepare the georeferenced location, ii) detailed information about the facilities and the rate of each accommodation provided. As a result, the information on accommodation can retrieve from the centre of information, and it will help tourists in planning their vacation. In addition, the project will aid the Ministry of Tourism, Perlis office to manage and update every hotel and homestay information surrounding Perlis.
Uploads
Papers by Azizi Bahauddin
of the city. Therefore, coffee shops considered a necessary thirdspace in the heritage area of Georgetown-
Penang. Thirdspace, where users created their own space to communicate, socialise, and exchange the cultural
behaviours. Georgetown's coffee shops worldwide known as active place that represents the identity of the
unique mix-culture. Nowadays, although the variety of interior design styles, these places attracting millions of
visitors every years. Therefore, what are the common features of these coffee shops that activate the urban
environment, which affects the perception, expression and memory process of the visitors. The aim of the
current paper is to draw out the genetic code of the geometrical characteristics. Qualitative and quantitative
methodology used for the research design depending on observation, visual analysis and checklist methods to
measure the samples of contemporary coffee shops that located in heritage shophouse. These samples
selected according to purposeful random sampling. Physical environment elements considered as a main
factor, to analysis and observe the 30 cases. The results show that physical environment elements of these
coffee shops matched by 75.56%. This matching creates affected the perception, expression, and memory,
which create adaptive feelings for the different kind of the visitors