Victoria University
Hospitality, Tourism and Marketing
Companies that behave unethically are stripping resources from society without fair exchange, leaving a legacy of anti-trust and non-cooperation.
This paper explores the relationship between the corporation and its ethical standing and that of its employees within a framework of eight dynamics. The ‘highest’ level of ethical behaviour possible for a corporation is only as ‘high’ as... more
Tertiary institutions in Singapore are increasingly replacing elements of their traditional oncampus lectures and tutorials with more advanced technological approaches. These technologies provide tertiary institutions with an ideal... more
This study examines the use of Blackboard as a communication and learning facilitation tool in a tertiary institution (polytechnic) situated in Singapore. For past decades, polytechnics in Singapore have been viewed as institutions that... more
The thesis objective is to investigate the use of marketing techniques to increase and stabilise membership fluctuations in the Victorian State Branch of the National Tertiary Education Union. The research is unique in that it utilises... more
This study examines the use of WebCT as a communication and learning facilitation tool in higher education. The case study is based on marketing students’ experience of using WebCT in an undergraduate business degree in Victoria... more
This book section is an abstract only. This book contains the proceedings of the 34th Annual Conference of the Marketing Educators’ Association (MEA) held in Seattle, Washington State, USA, April 8-10, 2010.
Restaurants are constantly adapting towards customers’ wants and needs. Vegan restaurants have become increasingly popular, particularly in Melbourne, which is one of the fastest growing vegan markets in the world. While there is... more
Culture involves a confluence between beliefs and values, customs and fraditions, symbols and expressions, hopes and aspfrations that human beings, in thefr various collectives, inherit and embody as their source of identity and meaning.... more
Visitation to the dark past of history is growing where more tourist is confronting concepts of mortality. Still, it appears to have minimal research on dark tourist experiences in the context of prison museums, particularly the Old... more
Visitors are increasingly travelling to destinations for culinary experiences. Many destination marketing organisations have capitalised on the appeal of local food and associated dining opportunities to stimulate visitation. Such... more
Increasing numbers of visitors are seeking out culinary experiences when travelling overseas. Food can enhance the destination experience, giving physiological sustenance and providing opportunities to learn about destination cultures... more
Previous research had already established that sustainable destination outcomes can be realized when stakeholders engage in tourism destination management, yet the state of the needed engagement is still seen as problematic. It is evident... more
The study examines differences in cultural values and travel motivations between Vietnamese migrants (Viet Kieu) and Vietnamese in Vietnam. The study finds that Viet Kieu have acculturated and moved away from traditional cultural values... more