2024-10-22: Analyzing Redirects and Getting Rickrolled Along the Way
Redirects are often seen as the invisible roads of the web, silently sending users from one URL to another. While they typically serve the practical purpose of keeping web traffic flowing smoothly—replacing outdated links and guiding users to relevant resources — sometimes they lead to unexpected destinations. We have been researching the lifespan of web pages as part of our "Not Your Parents' Web" project in collaboration with the Internet Archive and Filecoin Foundation . As part of this work, we focused on redirecting URLs. During our analysis of the primary destinations that URLs lead to (referred to as sinks), one particularly notable pattern emerged, revealing how meme culture and internet pranks influence the web. As I examined a dataset of redirecting URLs, I uncovered a notable pattern involving one of the internet’s most famous pranks: Rickrolling . Rickrolling on web Rickrolling, a cultural internet phenomenon, involves sharing misleading links that direct...