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1981
Summary of Findings and Recommendations
Sar A. Levitan
George Washington University
Garth L. Mangum
University of Utah
Citation
Levitan, Sar A. and Garth L. Mangum. 1981. "Summary of Findings and Recommendations." In The T in CETA: Local and National
Perspectives, Sar A. Levitan, and Garth L. Mangum, eds. Kalamazoo, MI: W.E. Upjohn Institute for Employment Research, pp. 1–92.
http://research.upjohn.org/up_bookchapters/735
This title is brought to you by the Upjohn Institute. For more information, please contact ir@upjohn.org.
Summary of Findings
and Recommendations
Sar A. Levitan and Garth L. Mangum
The basic premise of the Comprehensive Employment and
Training Act (CETA) was that local decisionmakers could
design and deliver services more appropriate to their local
economies and populations than any nationally uniform pro
gram. Therefore, the nature, quality, and effectiveness of
the programs offered by 476 prime sponsors manifests great
diversity. Nevertheless, it is possible to make some
generalizations from examination of the national enroll
ment, costs, and outcomes data and from intensive study of
the training activities of 12 prime sponsorships. First, the
conclusions and then the supporting arguments:
1. CETA training is a sound social investment. The na
tional data suggest that the social returns for each dollar
spent on CETA-funded classroom training amount to $1.14,
while each dollar spent for on-the-job training (OJT) returns
$2.28. When public service employment is conducted as OJT
in the public sector, it too has a substantial payoff, but that
is not true of run-of-the-mill work experience projects.
2. The quality of CETA classroom training is primarily a
product of the local institutions. Prime sponsors normally
buy services from whatever training entities exist in the com
munity. Fortunately, more prime sponsors have access to
some high-quality training institutions, but the others must
settle for what is available. However, though CETA may
have had limited impact on the quality of training available
in most communities, it has had a major impact on the will
ingness of training institutions to enroll and serve
economically disadvantaged trainees.
3. The dependence of CETA on the availability and quali
ty of the local training system applies to other services. Most
often, the CETA prime sponsor functions as a broker and
coordinator of services rather than as a service deliverer. The
chief elected official and prime sponsor staff can encourage
quality services but, with few exceptions, cannot deliver
them. The prime sponsors depend, therefore, on the perfor
mance of: (1) the education and training institutions; (2) the
public employment service, which provides labor market in
formation, certification of eligibility, payment of
allowances, operation of intake and assessment centers,
marketing of OJT, and other linkages with the employer
community; and (3) local community-based organizations,
which are spotty as to their service delivery capacity but im
portant for their client-advocacy role.
4. Judged by the quality of facilities, equipment, cur
riculum, and instruction, the quality ranking of training in
stitutions in descending order tends to be: (1) private pro
prietary schools, (2) public vocational and technical schools,
(3) skill centers developed under the auspices of the Man
power Development and Training Act (MDTA) between
1963 and 1973, and (4) training activities of communitybased organizations. However, choice among institutions is
complicated by the fact that ranking in terms of ability to
understand, relate to, and serve the disadvantaged is exactly
the opposite. Therefore, prime sponsors are constantly forc
ed to compromise between these two sharply differing
measures of quality.
5. While CETA training is a continuum of earlier pro
grams, significant changes have evolved. The most notable
changes developed under CETA are:
a. Greater utilization of broad occupational offer
ings, achieved primarily through referral of eligible
individuals to mainstream training programs in
private and public schools and colleges.
b. The expansion of nonoccupational training ac
tivities such as remedial basic education, English as
a second language, prevocational orientation, and
job-search training.
c. Participation by communities not previously serv
ed.
d. The additional or expanded use of new service
deliverers.
6. Persistent obstacles to improvement of the system are:
a. The federal prime sponsor rating system credits
procedure rather than substance and neither
measures nor rewards quality.
b. The data system measures short run rather than
long-run outcomes. Longer-duration training has a
higher rate of return than training of short dura
tion. To date, only the short-run data have been
available to decisionmakers.
c. CETA has not succeeded in linking its offerings
with complementary services offered by the pro
grams or sequencing the training and services it of
fers.
d. The high payoff of OJT is also not apparent to the
prime sponsor in the short run. Marketing OJT is
expensive for prime sponsors in terms of staff time
expended. In addition, the subsidy, equalling 50
percent of the wage for a few weeks, tends to be
primarily attractive to marginal employers.
e. The allowance system distorts incentives for under
taking training. Many of the disadvantaged
clientele must have financial support to afford
training participation, but uniform allowances at
the level of the federal minimum wage for all
enrollees appear to encourage some to participate
more for the sake of the allowance than for the
training.
f. The federal budgetary process denies prime spon
sors opportunity for long-range planning.
g. The federal staff is ill-equipped to provide useful
technical assistance.
h. Both prime sponsor and federal staff lack training
backgrounds.
Still, there is reason to take satisfaction in CETA training
accomplishments, but there is ample opportunity to make a
sound system better. The key steps are:
1. Training and employability development should be
made the highest priority of the CETA system.
2. The system should encourage and support a two-tiered
structure of classroom instruction, consisting of a
remedial career-entry phase, designed to serve the
disadvantaged with remedial education, career ex
ploration, job-search training, and occupational skills
that can be acquired in no more than 36 weeks; and a
career-development phase available to those who prove
themselves in the first phase.
3. To induce employers to provide on-the-job training,
subsidies should cover a "try-out" period during
which the trainee is in the workplace but receiving a
CETA stipend until the employer has an opportunity
to assess the trainee's worth. Public service employ
ment should, in most cases, function similarly, as
public sector OJT.
4. The training allowance system should be reformed to
include: (1) reimbursement for the out-of-pocket ex
penses of training participation, paid to all, (2) a sub
sistence component based on family income, and (3) a
cash incentive for high performance.
5. The federal funding commitment should be made to
prime sponsors at least 2 years ahead.
6. An aggressive personnel exchange system should give
federal, state, and local staff substantial experience at
each of those levels.
7. A technical assistance, staff training, and curriculum
development entity should be developed that is capable
of bringing meaningful help to the local level.
8. A rating system should be devised stressing qualitative
factors and rewarding positive long-range results. The
system should reflect data derived from the Con
tinuous Longitudinal Manpower Survey upon which
the first point of this summary was based.
9. There should be constant experimentation in search for
improvements in the quality and outcomes of training.
The adaptation by local training institutions of
computer-assisted and computer-managed instruction,
already proven in Job Corps to be effective with a
disadvantaged population, deserves serious considera
tion.
1. The Scope of CETA Training
Antecedents
Congress passed the Comprehensive Employment and
Training Act in 1973 with the aim of consolidating federal
employment and training resources. Chief elected officials,
known in CETA parlance as prime sponsors, representing
local units of government with populations of more than
100,000 and states on behalf of smaller areas, were eligible to
participate in the program. Prime sponsors were to plan,
design and administer local programs consistent with general
federal guidelines, subject to local advisory council review
and regional Department of Labor approval.
CETA is best understood and appraised as a continuation
of employment and training programs that had existed since
the early 1960s under the Manpower Development and
Training Act (MDTA) of 1962 and the Economic Opportuni
ty Act (EOA) of 1964. It made available under one
authorization a range of services aimed at improving the
employability and earnings experience of workers from lowincome households. On the administrative side, CETA
transferred decisionmaking authority at the state and local
level from the state employment service, state boards of
vocational education, and local community action agencies
to elected officials identified as prime sponsors.
This study is illuminated by the recognition that CETA in
herited from its predecessor programs the institutions or ser
vices they established, though significant changes have been
made in the ways in which those institutions are used and in
8
the mix of services provided. Labor market interventions
under CETA's predecessors were limited to classroom and
on-the-job training, remedial education, work experience,
subsidized public employment, and supportive services to
make participation in the other components possible. CETA
has added to this list a range of nonoccupational training. As
the program's title indicates, its offerings can be divided be
tween those that stress job creation and those that emphasize
employability development. The latter is the focus of this
study.
Prior to CETA, training occurred primarily in three in
stitutional settings, with minor use of a fourth. Initially,
most training was offered to class-size groups in existing
public vocational education facilities. This arrangement suf
fered from serious drawbacks. First, the training was often
offered at inconvenient hours because the facilities were fully
utilized during regular school schedules. Second, the schools
offered the trainees a limited range of occupational choices.
Third, the out-of-school population of generally limited
education was taught by instructors accustomed to, and with
pedagogy designed for, mainstream in-school youth.
An alternative soon emerged that attempted to correct the
first and second problems. The remedy was tuition payment
for, and referral of, individuals to ongoing postsecondary
vocational and technical school programs (known as in
dividual referral). But that was useful only for those who
could compete with the regular student body.
The third alternative was the skill center. This new institu
tion was developed specifically to meet the needs of MDTA
enrollees drawn mostly from among the poor and deficiently
educated, classified as the "disadvantaged" population.
Modular training curricula were structured for adaptations
to individual instruction, so that trainees could enter im
mediately upon enrollment, rather than await the start of a
new class, and progress to some extent at their own pace.
Emphasizing individual needs, trainees could begin without
prerequisites and leave for employment when their potential,
their endurance, or their resources were exhausted. Remedial
education, either preliminary to or integrated with occupa
tional training, was available to those who needed it. The
skill centers also provided supportive services, centering on
the personal problems faced by the trainees. The services in
cluded advocacy counseling to help with personal problems,
transportation, minor health care, child care, job develop
ment and placement. The skill centers utilized whatever low
cost facilities were available, burdening the centers and their
trainees with an unfortunate stigma. Observers expressed
concern that the student body included a mixture of the up
wardly yearning and those attracted mainly by the stipends.
Since the state boards of vocational education were
responsible for providing the training sites, limited use was
made of private training institutions. Occasionally training
was contracted with private proprietary schools. Additional
possibilities that emerged out of the antipoverty movement
were the community action agencies (CAAs) and the
community-based organizations (CBOs). Only a few CAAs,
the Opportunities Industrialization Centers (OIC), and the
Operation Service-Employment-Redevelopment (SER), and
organization oriented toward serving Mexican-Americans,
played significant training roles during that period.
A technical assistance operation known as AMIDS (Area
Manpower Institutes for the Development of Staff) provided
inservice staff training, curriculum development, and other
help directly to the federally supported training sites, but
these disappeared with the advent of CETA.
Given the limited resources and the clamor for enrollment
by the eligible population, program administrators attemp
ted to ease the conflict by cutting the duration of training
10
and making it possible to enroll more applicants in training
programs. The problem was compounded by the fact that
enrollees were paid stipends, consisting of the average state
unemployment compensation payment plus allowances for
dependents and training-related out-of-pocket costs for
adults, and lesser amounts for unmarried youths. The
stipends consumed half of the resources. The law also re
quired restricting training to occupations having
"reasonable expectations of employment."
This combination of a disadvantaged clientele, pressures
for immediate placement, and the short duration of courses
limited the training choice to entry-level preparation for oc
cupations requiring rudimentary skill and characterized by
high turnover rates. Three-quarters of all pre-CETA
classroom enrollments were in seven occupational categories
and all at the entry level: clerical, health care, automotive
repair, machine operation, welding, building service, and
food service.
On-the-job training began slowly and accelerated so that
by 1968 about half of MDTA's enrollments were in OJT
slots. Representatives of the public employment services or
community-based organizations offered employers an
average of $25 a week for 26 weeks (the equivalent of 15.6
hours pay at the minimum wage in the early 1970s) as a sub
sidy for hiring MDTA eligibles. Predictably, only the small
marginal employers were attracted by the subsidies and then
only if the most qualified among the eligible were selected.
Since these employers normally lacked training capability,
the subsidy primarily bought a placement in a low-paying
job. Nevertheless, the costs were low and the placement was
built in, with retention likely, so a high ratio of benefits to
costs was assured.
CETA was introduced, not because MDTA and EGA were
failures, but because it was thought that local political ac-
11
countability would produce a service mix, including training,
better adapted to the local scene. In addition, it was assumed
that quality would improve if local institutions had to com
pete for the right to provide GETA services. Focusing on
what has happened to the quality and effectiveness of train
ing under CETA should help answer whether those assump
tions were correct.
Magnitude of CETA Training
Under CETA, the nation's commitments to employment
and training programs rose dramatically, but employment
generation captured the lion's share of dollars and people.
There were over 2 million new enrollees in CETA programs
in fiscal 1980. Over two-thirds of these new participants were
in work components, or nearly half if the youth summer pro
gram enrollments are excluded. Job creation components
also accounted for two-thirds of the 1 million service years of
employment and training activity estimated for fiscal 1980.
The number and distribution of service years by program
components follow:
CETA component
Total
Local programs
Classroom training
On-the-job training
Summer youth work experience
Youth transition services
Nonsummer work experience
Public service employment
Job Corps
National programs
Service years
(000)
1,097.5
Percent
distribution
100.0
1,041.8
95.2
219.9
54.3
126.2
41.3
252.3
347.8
35.7
20.0
4.9
11.9
3.7
23.0
31.7
3.2
20.0
1.8
12
Whereas training expenditures predominated in the policy
mix prior to CETA (accounting, for example, for nearly 2 of
every 3 dollars expended in 1969), they fell to less than a
fourth of CETA outlays by 1974 and to only 15 percent in
1978, before rebounding to 21 percent in 1980. The source of
the relative shift was massive allocations to job creation
rather than decreases in training funds. In fact, with plen
tiful employment funding under other titles after 1975 and
with public sector employment proscribed under Title IIBC
after 1978 (the title giving prime sponsors the most discretion
to choose among alternative services), more of that title's
funds could be expended on classroom training and OJT, as
follows:
Fiscal year
1975
1976
1977
1978
1979
1980
Outlays (in millions)
Classroom
OJT
$ 77.9
$ 309.6
168.4
606.2
739.8
207.5
872.6
257.8
941.5
224.0
1,224.6
216.1
The relative distribution of training dollars has also
shifted during the first 6 years of CETA. OJT has accounted
for between 8.7 percent and 13.8 percent of Title I or IIBC
expenditures, while the share of classroom training during
the same period rose from 34.4 percent to 57.1 percent of
IIBC allocations.
Fiscal year
1975
1976
1977
1978
1979
1980
Percent of Title IIBC
(former Title I) outlays for
Classroom
OJT
34.4
8.7
35.7
9.9
42.1
11.8
46.5
13.8
12.4
52.3
57.1
10.4
13
The rising expenditures for training have provided oppor
tunities for an increasing number of persons in need. The
new participants, or annual flow through training programs
each year, rose rapidly over the early 1960s to 336,000 an
nually in fiscal 1967. The participant levels reached 481,000
annually by 1972, and declined during the next 4 years.
Growth resumed in 1976, reaching a peak of 773,000 in 1978,
followed by a decline over the succeeding 2 years. Most of
the secular increase resulted from the growth of local
classroom training enrollments. In fact, average OJT par
ticipants during the first 6 years of CETA were only twothirds the average from 1969 to 1974. With the erosions of
inflation and the beginnings of budget cuts, the pattern of
Title IIBC (or its predecessor) training enrollments has been
as follows:
(in thousands)
Service years
Individuals
Fiscal year
Classroom
OJT
1975
1976
1977
1978
1979
1980
291
514
537
580
569
494
74
148
170
193
157
132
Classroom
69
146
173
188
163
152
OJT
17
39
44
54
40
36
This study focuses on the regular and continuing funding
that Congress appropriated for training under CETA, ex
clusive of Job Corps. In addition to direct allocations to
prime sponsors, funds were also allocated under Title IIBC
to state governors for vocational education. Other training
funds came from youth training programs, a special ap
propriation for a demonstration skill training improvement
program (STIP), a private sector initiative program (PSIP),
and other titles of CETA. The Title IIBC formula allocation
has accounted for about half of the CETA training, as the
14
percentage breakdown of fiscal 1980 enrollments and expen
ditures indicates:
Source of Funds
Total training
IIBC
Supplemental vocational
education
HD
III
STIP
IV
Youth employment
Job Corps
VI
VII (PSIP)
(percent distribution)
Expenditures by Participants by
program
program
components
components
100.0
100.0
49.9
61.0
4.7
1.4
1.5
2.6
*
2.1
3.3
1.3
6.5
28.0
0.7
4.7
11.8
9.3
0.6
10.6
'Participants counted under Title IIBC in CETA MIS reports.
2. Local Vantage
The Comprehensive Employment and Training Act pro
vided funds in 1980 to 476 state and local govern
ments—known as prime sponsors—for the delivery of ser
vices designed to improve the skills and the employment op
portunities of low-income individuals experiencing dif
ficulties in the labor market. While not necessarily represen
tative, the 12 intensive case studies are a microcosm of the
CETA system. This can be demonstrated by first comparing
them on a few key variables with national averages. The
quality and effectiveness of the training provided by each
prime sponsor is assessed, and the aspects of regulation and
administration that have an impact on quality are reviewed.
The national and local reviews then become the source of
conclusions and lessons related to the entire system.
Classroom Training
Allocation Determinants
Nationally, prime sponsors enrolled half of their Title
IIBC participants in classroom training. Most of the prime
sponsors interviewed indicated a preference for classroom
training, and all but Baltimore, San Francisco, and North
Carolina balance of state enrolled a higher proportion than
the national average in classroom training. But because of
15
16
variations in costs per enrollee, expenditure patterns did not
coincide with those for enrollments, as indicated below:
Classroom training under Title IIBC, fiscal year 1980
Percent of
Percent of
total expenditures
total participants
Location
48.4
50.3
U.S. average
10.1
10.4
Baltimore
53.0
75.1
Dallas
65.7
54.5
Indianapolis
48.4
62.4
Montgomery
North Carolina balance
33.6
39.6
of state
18.9
62.5
Ottawa
2L6
53.2
Penobscot
53.1
41.0
San Francisco
68.0
55.7
Seattle
81.3
63.6
Tucson
65.8
57.0
Utah
60.3
71.9
Worcester
Nationally, neither the local unemployment rate nor the
age structure of the participant population explain the dif
ferences in service mix. Also, in making cross-prime-sponsor
comparisons, it is not certain that common definitions were
used. It might also be expected that classroom training
would decrease with rising unemployment; however, the op
posite has tended to be true. As unemployment has risen,
more Title IID and VI PSE funds became available, thereby
freeing up Title IIBC money for added training. On a crosssectional basis, there is a tendency for those prime sponsors
with the lowest unemployment rates to show the greatest
commitment to classroom training, a relationship which
does not hold true for on-the-job training. The major depar
tures from this generalization are those less-populated areas
with limited access to training institutions or private
employers.
17
Location
U.S. total
Baltimore
Dallas
Indianapolis
Montgomery
North Carolina balance
of state
Ottawa
Penobscot
San Francisco
Seattle
Tucson
Utah
Worcester
1980 civilian
labor force
(000)
102,908
734
510
397
309
1,684
70
87
399
776
141
554
158
1980 unemployment
rate
(percent)
5.8
6.3
3.8
5.5
3.5
7.1
4.7
6.4
6.6
5.6
5.1
3.8
4.7
Prime sponsors have also complained about the require
ment of maintaining the same level of service to youth under
Title IIBC after the addition of new Title IV youth programs
in 1977. This provision forced them to emphasize work ex
perience under Title IIBC, since this was the most common
youth activity in this title. Yet, the studies found no consis
tent correlation, positive or negative, between the share of
IIBC funds devoted to youth activities and the ratio of train
ing to work experience under that title.
Institutional Setting
The providers of classroom training varied widely among
the 12 sites studied. In Seattle, Tucson, and Utah, the major
providers were the skill centers, which originated under
MDTA. In San Francisco, the use of community-based
organizations was favored, along with minor use of a skill
center and a substantial amount of individual referral to
private schools and the community college system. In North
Carolina, the community colleges and technical institutes
had most of the action, as was the case in Penobscot, where
18
private colleges rounded out the classroom training facilities.
In Dallas, two school districts and two CBOs shared most of
the training activity. The overriding concern was with pro
viding low per-capita cost training. Baltimore and Worcester
used a mix of public and private schools and some employers
to provide classroom training. Rural Ottawa County, lack
ing training facilities of its own, provided living expenses and
tuition aid to send many of its trainees out of the area. Some
of the more rural areas of the Penobscot consortium follow
ed a similar practice. Montgomery County enrolled its
trainees in public and private schools, as well as local col
leges. Indianapolis relied wholly on individual referrals to
public and private colleges.
To generalize from the case studies, public postsecondary
schools seem to provide most of the training, with skill
centers in second place, followed by CBO-run schools and
then private proprietary schools. In contrast to the national
picture where individual referral purportedly predominates,
enrollments in class-size groups were more common than in
dividual referrals in all of the study locations, but this was
true primarily because of the unusual CBO delivery system in
San Francisco, Seattle, and Dallas.
Though skill centers played the predominate role in three
locations, they were important in two others and supplemen
tal in one. In Seattle, Tucson, and Utah, the skill centers pro
vided the bulk of occupational training for the prime spon
sor, but, in Baltimore and San Francisco, the skill center had
a limited CETA role. These MDTA institutions still seem to
be characterized by the same advantages and shortcomings
they offered during the earlier period. Their staffs are
typically dedicated to serving a disadvantaged population,
and a range of on-site services required by disadvantaged
trainees is generally available. On the other hand, the train
ing tends to be limited to an average of 26 weeks and a max
imum of 36 weeks (except for health care occupations where
19
licensing requirements require longer training periods); the
facilities are often poor, though the equipment is generally
adequate, and the institutions are likely to have low prestige
in the community.
Most skill centers make use of existing structure. For in
stance, the Tucson skill center was initially housed in aban
doned department store, garage, and restaurant buildings. In
Utah, one skill center is in a former laundry building and
another, in what was formerly a high school. The Baltimore
skill center is also in an abandoned high school, as is the
Dallas facility, although the latter has been lavishly remodel
ed. The San Francisco skill center is housed in an abandoned
elementary school. However, the latter institution has lost
most of the attributes that typify a skill center. The Seattle
facility, which was the major provider of CETA occupa
tional training in that city, was exceptional in being the only
center built for that purpose. Owned and operated by the
Seattle Opportunities Industrialization Center, it has the
allegiance of its enrollees and the black community, but
although it is well-designed and -equipped, it still does not
appear to command the general prestige that its quality
deserves.
Beyond these examples of MDTA continuance, the oc
cupational training locus seems to have shifted to standard
public vocational schools and proprietary schools, sup
plemented by specialized programs run by CBOs. In the
mainstream public and private institutions, which serve the
general population, CETA enrollees are referred individually
to the regular program, with any necessary fees paid from
CETA funds. This approach provides the CETA enrollee
with training as good as that available to the taxpaying or
feepaying public and allows participants to report to peers or
prospective employers, "I'm at the technical college," rather
than, "I'm in CETA."
20
The drawback is that only those who are fairly selfmotivated and who can compete with the regular clientele in
the school will last. Some schools do provide remedial educa
tion, but that is not the norm. A few prime sponsors follow a
sequencing process in which an enrollee can spend time in a
remedial component at one institution and then be referred
to a skill training institution. However, almost every CETA
prime sponsor has far more applicants than available slots,
and the case studies found waiting lists for training ranging
from 3 to 6 months. Thus, most sponsors considered it in
equitable to invest heavily in some eligible persons, thereby
leaving no funds for others. The regional office staff, and
national policy as well, reinforced this concern by inveighing
against high per-capita cost and setting up an assessment
system that commends program for combining low costs and
high immediate placements but largely ignores the quality of
training offered.
Community-based organizations also play a larger role
under CETA than they did under MDTA. The Opportunities
Industrialization Centers (QIC) have been in the skill train
ing business since the mid-1960s and in many cities provide
high-quality training in a wide range of occupations. The
Seattle OIC, as noted, is an outstanding example. However,
in many other cities the OIC offering is limited and, in some
places, of low quality. OIC provided a narrow range of
training in Dallas and North Carolina, and it had been drop
ped for poor performance in San Francisco and Mont
gomery County. Often, as in Dallas, the prime sponsor must
share responsibility for not simultaneously supporting and
spurring the CBO to higher-quality efforts.
While OIC offers occupational skills, other CBOs tend to
restrict their offerings to remedial prevocational components
and to sponsorship of on-the-job training. However, the
trend is for local community-based organizations to add
entry-level skill training components. Facilities tend to be
21
unsatisfactory, but the training emphasizes those occupa
tions that require little training equipment. CBOs are par
ticularly effective where the primary concern is with the in
struction of English as a second language. In some cases, the
support of CBOs may be motivated by a desire to "give them
a small contract to keep them alive." However, the San
Francisco and Seattle CBOs are both politically potent and
offer highly competent instruction.
Training Occupations
High turnover occupations predominated among the
training activities of the 12 case studies. Most of the
enrollments seem to be in clerical, health care, automotive
and auto repair, welding, machine operation, building ser
vice and food service, just as they have been since the days of
MDTA, but some significant change has occurred. Clerical
and health care occupations are, in generally high demand so
that, depending upon the level of investment in time and
training costs, jobs can be found at lower or higher levels
within the occupational cluster. Given the backgrounds of
the enrollees and the relatively short training time allowed in
most CETA programs, the clerical trainees tend to attain on
ly marginal levels of skills. Yet the demand is sufficient in
most locations to assure a respectable placement rate in the
60- to 80-percent range. Admission to health programs tends
to be more selective. Training for licensed practical or voca
tional nurses, an MDTA creation, continues to be the
outstanding CETA health care program. Training extends
from 36 to 52 weeks, and placement is almost guaranteed if
state certification standards are met. Yet, within the health
care category, the Nurse's Aide Academy program in Dallas
is evidence that programs of short duration can be produc
tive when attuned to the needs of the client population and
the demands of the labor market.
22
There seems to be a small and sporadic, but still signifi
cant, trend toward a broadened occupational range in classsize projects. Training for computer-related occupations and
office machine repair are on the increase. Other occupations
are added from time to time in response to local economic
conditions, but the conditions and the programs rarely con
tinue over long periods of time. In fact, CETA-funded train
ing activities appear to be more flexible in phasing in or out
according to community need than is common among train
ing institutions.
The trend toward increased use of individual referral has
expanded the range of occupations for which training is of
fered and is nearly as wide as the total offering of the local
training institutions, but the numbers trained add up to few
in each occupation. Examples from the 12 case studies in
clude radiologic, biomedical, psychiatric and graphic
reproduction technicians, dental hygiene, drafting, air con
ditioning, computer programming, graphic reproduction
technician, and cosmetology. However, many of these are
2-year programs. CETA tries to limit enrollment to 36
weeks, with an average, scheduled course duration of about
26 weeks, and it rarely pays for more than 52 weeks of train
ing. In a few cases, in Penobscot especially, CETA was
found to be paying tuition allowances for the first half of a
2-year training program, leaving those who can afford it to
finish at their own expense. Apparently there is interest in
long-term training but an unwillingness to pay the price of
reducing the numbers served since for every person enrolled
in an expensive long-term training course, others are left
without service.
To demonstrate the importance of this kind of activity, the
skill training improvement program (STIP), initiated in
1977, earmarked funds for both high level skills and longterm training. The funds were allocated to prime sponsors on
a competitive basis. To support the same training for the
23
same number of enrollees from regular prime sponsor funds
would have absorbed a high proportion of available funds
and resulted in the rejection of many applicants. However,
the last grants for STIP projects were awarded in the first
quarter of fiscal year 1979 from fiscal year 1978 funds, and
no additional funds have been allocated for the program.
Other problems are associated with long-term training.
Not only are these training programs more costly, but they
tend to have higher dropout rates and no higher immediate
placement rates than short-term courses, even though the
analysis of national data indicates that their payoff in the
long run is greater. Many eligible people lack the persistence
and financial ability required to last through a long-term
training program. They are apparently willing to train for
the relatively low-paid jobs plagued by high turnover rates
that seem to be available even during economic slumps.
As a matter of general policy, the Baltimore prime sponsor
had opted for expensive, longer-term offerings in its regular
training program. That was achieved at the price of con
siderable selectivity among applicants. The Seattle skill
center had historically shown a preference for long-term
training, thereby contributing to criticisms of high percapital cost. Worcester's largest skill training activity was in
low-level clerical skills, but it had also carefully selected
enrollees for electronics and computer programs. Mont
gomery County tried high-level skills on an individual basis
without stipends but had to screen 1,100 applicants to find
33 persons qualified for a biomedical technician program.
Several others had similar experiences with STIP. While the
completion rates in these long-term offerings were generally
lower than in short-term courses, those who completed were
placed in jobs with considerably higher pay.
Success at running long-term training for high-level oc
cupations presupposes either concentration on a better-
24
prepared segment of the CETA-eligible population or a
greater investment in remedial activities. The Baltimore
prime sponsor has clearly made the selectivity choice for oc
cupational training, as has Worcester for some of its pro
grams. Utah and Penobscot had CETA-eligible populations,
which in general had these characteristics, but they had not
chosen to invest in long-term training. Tucson has chosen to
serve a population ready and willing to qualify for
minimum-wage jobs, while San Francisco stressed relatively
low-cost English as a second language for predominately
female immigrants. Dallas chose to focus on a needy black
population but then failed to adjust the curriculum to meet
those new needs. For others, the choice between lower-level
enrollees and higher-level skills remains a troublesome one.
On-the-Job Training
Seven of the prime sponsors studied enrolled a larger pro
portion of their IIBC participants in on-the-job training than
the national average, including Penobscot and Ottawa,
which enrolled more than double the national average. The
variation in the percent of funds and participants enrolled in
OJT was even greater than in classroom training.
Most of the prime sponsors studied praised OJT but then
tended to make relatively little use of it. Enrollment in OJT
ranged from 0.2 to 24.6 percent of the total IIBC enrollment
in the 12 sites, despite the favorable results already indicated
and the cost advantages documented below. The key deter
minant in the use of OJT appeared to be the relative ag
gressiveness of the agencies accepting the OJT marketing
assignment, which is usually delegated to the public employ
ment service, CBOs (especially Urban League), and local Na
tional Alliance of Business (NAB) chapters.
25
On-the-job training under Title IIBC, fiscal 1980
Percent of
Percent of
Location
total participants
total expenditures
U.S. average
11.4
10.4
Baltimore
3.8
4.1
Dallas
16.4
9.3
Indianapolis
0.2
0.5
Montgomery
1.2
0.6
North Carolina balance
of state
13.7
12.1
Ottawa
24.6
13.4
Penobscot
23.7
15.9
San Francisco
12.4
22.5
Seattle
19.0
10.7
Tucson
2.1
1.7
Utah
17.1
17.3
Worcester
5.3
7.5
Penobscot used the state federation of labor as one of its
OJT developers and had established a well-designed and
carefully monitored system, linked with other services.
Worcester had a high-quality, coupled classroom/OJT pro
gram sponsored by local banks and administered by the local
NAB chapter. In Seattle, Utah, and North Carolina, the
employment service marketed OJT far more energetically
than did the prime sponsor. Ottawa County had no
classroom training institutions, and OJT served as an alter
native to sending trainees outside the area at a high cost for
transportation and lodging; Dallas had the advantage of a
tight labor market to help "sell" the advantages of on-thejob training to employers. Indianapolis used OJT only in
isolated cases because employers had earlier criticized the
4 'red tape" that it involved. Private industry councils ex
pressed interest in OJT promotion but were only beginning
to get involved in the effort when the case studies were
prepared.
26
For the prime sponsor, a major obstacle to greater use of
OJT is the high staff costs involved in persuading individual
employers to contract for OJT slots. Many employers are
reluctant to take on a CETA enrollee. They tend to question
the qualifications of the eligible population and are fearful
about the amount of red tape that may be involved in the
contracting process. The result is tnat, in most cases, only
small marginal employers, to whom a half wage subsidy for
3 to 6 months may be attractive, sign up for one or two
trainees. Moreover, in some rural areas, an absence of even
small employers makes the development of OJT contracts
nearly impossible.
One much-advocated approach to serving the disadvantaged is a remedial education/classroom instruction/on-thejob training sequence, which Penobscot had achieved for
some enrollees. However, given the limited funds available,
the outside pressures to keep per-capita costs low, and the
logistical difficulties involved in developing such complex
programs, most prime sponsors considered it more ap
propriate, if not more politically expedient, to run three
parallel programs. The expansion of job-search training
seems to be adding a fourth parallel track for the job-ready,
who may need only placement services, but for whom the
public employment service does not have an appropriate job
listing. The tendency is for prime sponsors to decide on some
division of available funds for each of these tracks, contract
for the needed services, and then monitor the activities under
each contract.
San Francisco is an example of a prime sponsor that ad
vocates high-support OJT and has had some positive ex
perience with it. (The emphasis is reflected in the expenditure
of a high proportion of funds to support a rather low pro
portion of its participants.) The program is an example of
the remediation/classroom training/OJT sequencing pro
cess. It begins with a commitment from the employer to take
27
on one or more of those persons who have successfully com
pleted the first two training phases—usually with some
limited right of selection. Often the employer provides a
training facility at the workplace, along with some equip
ment and instructional assistance from the company person
nel office for a work-simulation training phase. Those who
attain a prescribed performance level, or a predetermined
proportion of them, are then offered permanent employ
ment by the firms involved.
Well-paid jobs on a structured promotion ladder, with ac
companying job security and fringe benefits, have been at
tained through this route. Examples include employment
with a grocery chain, a public utility, and an engineering
association. Nevertheless, the level of enrollments fluctuated
with the needs of the companies—frequently involving affir
mative action requirements—and could not be sustained.
Not only must a willing employer be found, but uncommit
ted dollars must be available at the appropriate time—and
these programs tend to be expensive. Both community and
federal pressures are aimed at committing every expected
program dollar at the beginning of the fiscal year and
thereafter keeping costs low. Yet, a cooperating employer
may find it difficult to adjust his labor needs to the schedule
of federal fund allocations. Thus, launching a successful
OJT effort usually involves the fortuitous availability of
funds that are either uncommitted or deobligated from other
contractors or prime sponsors.
The San Francisco prime sponsor also offers an illustra
tion of an approach that is related to the high-support OJT
program, but is less expensive and therefore has a chance for
greater continuity of funding. Advocacy organizations for
minorities, women, and the handicapped are funded for the
sole purpose of making placements, without offering any ac
companying remedial education. As a prime sponsor staffer
put it, representatives of these advocacy groups "follow the
28
equal employment opportunity enforcers around offering
companies relief by providing selected, though CETAeligible, people with the right affirmative action
characteristics.*'
North Carolina used an alternative approach, called
"work site assessment," which was funded by the state
rather than CETA. In this program, workers are paid a sti
pend by the employment service while they are assigned to a
host employer's establishment. After a trial period, the
employer may reject the worker, offer unsubsidized employ
ment, or accept an OJT contract.
Beyond these few exceptional programs, OJT was a
useful, if routine, component of each prime sponsor's reper
toire of program strategies. Its high benefit-cost payoff,
clearly noted at the national level, was unknown to local
operators and not readily apparent from any of the data
available to them. The difficulty of marketing OJT, the high
administrative cost of the personalized contracting process,
and the overrepresentation of marginal employers among the
contractors acted as disincentives to heavy sponsor involve
ment in that activity. The fact that planned OJT expen
ditures were substantially greater than actual expenditures
for most of the prime sponsors indicates both the desire for
OJT and the difficulties of its promotion.
Nonoccupational Training
The expansion of nonoccupational training is one of the
most intriguing developments among CETA training ac
tivities. Included among these efforts are instruction in basic
education, English as a second language, prevocational
orientation, coping skills, motivation, and job search train
ing. These services are sometimes supplied separately and
sometimes, in any combination, included as adjuncts to oc
cupational skill training.
29
The steady increase in the educational attainment of the
work force and the decline of jobs that do not require at least
some reading, writing, and simple arithmetic skills make lack
of basic education an increasingly serious handicap. General
education development (GED) certification as a substitute
for a high school diploma is, therefore, a component of
growing importance. Many CETA eligibles cannot succeed
in occupational training without first or simultaneously par
ticipating in remedial education and often in English as a
second language. Some programs have demonstrated their
ability to raise reading and arithmetic performance three
grade levels during a 12-week course, though the usual pro
gress is less dramatic.
The persistence of Spanish as the mother tongue among
rural peoples of the Southwest and Puerto Ricans on the
East Coast, together with the flood of more recent im
migrants from Latin America and the Far East, has made
English as a second language (ESL) the largest training pro
gram of some prime sponsors. Increasingly, it has become
vocational English as a second language (VESL) with the ad
vent of curriculum materials teaching language in a job con
text. ESL (or VESL) tends to be highly successful in terms of
placement rates, retention rates, and the gain between preand post-training wage rates. San Francisco had the widest
range of ESL offerings among the 12 prime sponsors
studied, enrolling persons whose native tongue was Spanish,
Chinese, Korean, Filipino, Vietnamese, Cambodian, In
donesian, and Russian. Seattle also had a growing ESL com
ponent, serving various Asian refugees. Dallas and Tucson
offer ESL for Hispanics, with Operation SER as contractor.
Other primes had more limited ESL activities. For all of
these groups, their very presence so far from their points of
origin is evidence of their motivation, and many have
substantial skills that can be applied only after language
competence is obtained.
30
North Carolina had the heaviest investment in prevocational orientation, with a state appropriation of $2.3 million
in addition to CETA funding. In 47 of its 58 community and
technical colleges, CETA and non-CETA disadvantaged
enrollees are given 8 weeks of a combination of remedial
education, career exploration, and various life-coping skills.
The numbers enrolled exceed the numbers enrolled in
CETA-funded occupational skill training. This human
resource development (HRD) program emerged as a natural
consequence of reliance on public postsecondary institu
tions, which were not prepared to deal with a disadvantaged
student body. Though it functions within the same institu
tions, it is separate from and not linked with occupational
skill training. The Baltimore prime sponsor was unique in
establishing its own in-house faculty for conducting most
nonoccupational training as an alternative to contracting it
out.
The hottest new entry among the nonoccupational pro
grams is job search training. A person who knows how and
where to search and how to impress an employer can usually
find at least a high-turnover, low-paying job. Typically, the
job search program enrollees are taught during a 2-week
course to prepare resumes, fill out applications, and practice
answers to the most common questions asked by interview
ing employers. The enrollees then learn to use the telephone
yellow pages and classified advertisement sections in the
newspapers in order to identify employers likely to have the
job they want and for which they are qualified. They practice
telephoning skills and then spend long, supervised hours call
ing for interview appointments. Reported placement rates
tended to range from 70 to 90 percent among the cases
studied, though parallel programs for work incentive pro
gram (WIN) enrollees in the same cities were observed to
have as low as 30 percent success rates. Moreover, there is as
yet no substantial data on retention rates and, more impor-
31
tantly, no data on whether or not the participant has obtain
ed a permanent job-seeking skill, which works in subsequent
spells of unemployment.
The nonoccupational offerings rest on two assumptions:
that a high proportion of jobs require no specific pre-entry
skills and that turnover produces a flow of jobs, even during
less-than-prosperous times. However, few programs indicate
how to distinguish between primary and secondary labor
markets and how to choose and attain jobs with promise.
Unlike occupational skill training, which is usually provided
by public education institutions and proprietary schools,
private contractors appear to dominate nonoccupational
training, except for ESL where community-based organiza
tions predominate.
Training Costs
Training costs varied widely across the study sites, but
gross cost data are of limited value because the scope and
content of the training differed widely (Table 1 which is
drawn from national DOL data sources includes only in
structional and administrative costs but not allowances). On
ly Indianapolis and Seattle of the 12 prime sponsors exceed
ed the national average cost per positive termination of
$3,170, with only Indianapolis recording a higher-than-theaverage national cost per placement of $6,508.
Important factors in determining the costs per participant
and per outcome include the ratio of nonskill to skill train
ing, the average length of training, the occupational mix, the
institutional mix, the client characteristics, the dropout rate,
and the extent of local subsidies. Costs per placement or
costs per positive termination depend, of course, upon the
characteristics of the participants, the state of the local
economy, and the availability of positive alternatives to
placement. According to national data, the positive termina-
Table 1 Program costs, fiscal 1980 (IIBC, excluding allowances)
Cost per participant
United States
Baltimore
Dallas
Indianapolis
Montgomery
North Carolina
Ottawa
Penobscot
San Francisco
Seattle
Tucson
Utah
Worcester
Classroom
$1,328
682
928
2,299
1,435
1,008
376
513
1,898
2,099
1,566
1,143
952
OJT
$1,130
766
747
4,082
941
1,056
679
844
2,662
897
933
1,001
1,620
Per positive
termination
$3,170
1,098
2,332
5,973
2,847
2,137
2,159
2,035
2,111
3,582
1,828
1,735
1,924
Rate
67.0
87.7
69.2
72.8
78.9
78.4
78.6
76.6
88.9
72.4
77.2
75.9
68.7
Cost per outcome
Per private
placement
Rate
$INA
1,298
3,539
INA
3,884
5,799
5,112
5,270
3,679
6,660
2,397
3,903
3,505
INA
75.9
46.3
INA
59.7
32.3
42.6
39.3
59.5
42.3
63.5
40.3
41.5
Per placement
Rate
$ 6,508
1,257
2,780
33,306
3,406
4,921
4,408
4,286
3,222
5,704
2,224
3,432
3,089
40.2
78.4
59.0
24.9
68.0
38.0
49.4
48.3
67.9
49.4
68.4
45.8
47.1
33
tion rate of all prime sponsors averaged 67 percent. All 12
prime sponsors studied had a better record than the national
average by the positive termination criterion, but In
dianapolis and North Carolina fell below the national
average in placement rates. The prime sponsors studied con
sistently reported higher outcomes to the researchers than
were found in the national data source. The national average
cost per placement was more than double the outlay per
positive termination, but only three of the 12 prime sponsors
exceeded that ratio.
Nationally, costs per participant in classroom training ex
ceeded OJT costs by 18 percent, but half of the 12 prime
sponsors expended more funds per OJT than per classroom
enrollee. The presumed OJT cost advantage was offset in
many places by the locally subsidized and sometimes tuitionfree use of public training institutions. Public community
colleges, technical institutes, and area vocational schools are
generally eligible for the same average daily attendance fund
ing whether the student is matriculated or not, and, if tuition
is not completely free to enrollees, then the cost to the prime
sponsor is minimal except for the stipend. Another offset
against the apparently low comparative costs for on-the-job
training are the promotional costs; because there may be one
trainee per employer, the staffing requirements for either
prime sponsor or contractor associated with OJT may exceed
that of classroom training.
The costs obtainable from national data sources often dif
fer from data obtained directly from the local level. The
following locally obtained data are examples of the wide
variations in costs. At the Baltimore skill center, costs per
trainee ranged from $1,169 for clerical training to $3,344 for
construction trades. Individual referral costs were uniform
at $2,858 because the schools charged the same tuition rates
for different occupations. When allowances are added, the
total cost range grew from $2,041 for clerical to $4,696 for
34
computer and office machine repair, which involved training
of longer duration than the construction trades course. Most
were open entry-open exit programs, and therefore costs are
determined by the amount of time the average trainee takes
to complete the programs (or to drop out) rather than any ar
bitrary, maximum course length. Since individual referral
courses were fixed in length and tended to be longer and in
higher skills than skill center courses, the average total cost
rose to $5,173 including allowances, despite subsidized tu
ition.
In Tucson, for example, a skill center and a private pro
prietary school provided occupational training alternatives.
The annual average cost per slot at the skill center was $3,324
in 1980. However, costs per enrollee averaged $351 and costs
per completer were $640, ranging from $95 per trainee
receiving only adult basic education or job search training to
$4,144 for a full year of skill training as a licensed practical
nurse. Also, included in the mix were 2-week pre-OJT basic
skill courses for electronic assemblers and an 8-week course
for bank tellers. The private trade school charged a tuition of
$5,200 for an academic year but, since CETA enrollees were
automatically eligible for basic education opportunity
grants, the cost to CETA was $2,000 per enrollee for the
academic year. That private school advantage was lost in
early 1981 when enrollees at the skill center became eligible
for BEOG grants in consequence of the center becoming a
unit of the community college. Because the private school
was highly selective in its entrace requirements, the prime
sponsor decided to put all its fiscal year 1981 classroom
training funds into the skill center, whereupon the private
school unsuccessfully sued. Where the classroom training
program was accomplished primarily in public postsecondary vocational and technical training institutions,
either through individual referral or in class-size groups (as
in North Carolina), CETA pays only the heavily subsidized
35
tuition any individual student would pay, thus shifting
substantial costs to the state.
Indianapolis is an example of a program that has operated
classroom training totally on an individual referral basis.
One private college charged $1,690 per slot for tuition and
books for two academic quarters, while a cosmetology
school charged $1,890 for 1,500 hours of training over a
9-month period. At one technical institution, the cost by oc
cupation ranged from $1,500 to $1,800 per academic year,
while another charged $4,283 for a 1,000 hour program, and
a truck driving school charged $2,675 for 10 weeks. These
costs did not include the allowances, which were paid direct
ly to the enrollees.
Montgomery County relies primarily on class-size courses
at private and public institutions. The Penobscot prime
sponsor obtains basic education at no cost and occupational
skill training at subsidized tuition rates at public institutions
but pays full tuition costs, less BEOG's, at private institu
tions. By carefully selecting its enrollees, Montgomery
County negotiated $3,000 tuition costs for 26-week hightechnology programs at a private university and a private
technical school, while a CBO had been charging $4,000 for
training in much lower-skill occupations. Occupational
training at a community college was obtained for $1,000 per
enrollee, while non-skill training consisting of English as a
second language, basic education, and assertiveness training
for women ranged from $800 to $1,800 per person.
In general, costs appeared in line with costs of occupa
tional training outside CETA. Allowances were the major
additions over the costs considered standard to training in
stitutions. They were a necessity for many of the low-income
clientele, but some of the non-family heads probably could
have managed tuitionless training without stipends, had such
allowances not come to be expected. However, Montgomery
36
County had tried nonstipended training and had ended by
serving non-family heads from households at the upper
socioeconomic levels of CETA eligibility. Dallas had manag
ed a compromise, paying stipends at an hourly rate that was
an average of 80 cents below the federal minimum. A per
suasive case can be made for changing the allowance struc
ture to prevent those stipends becoming a major incentive
for enrollment. A major cost for CETA has been the deci
sion to set the training allowance at the minimum wage for
the hours attended, plus add-ons for training expenses and
dependents. Those training for low-skill occupations may ac
tually have a higher take-home pay during enrollment than
after placement, making many reluctant to leave the shelter
of the program. Since total allowance costs are determined
by duration of training, whereas training costs fluctuate to
some extent by occupation and by institution, allowances
vary from about 40 percent to about 60 percent of total
training costs. Because length of training is the major deter
minant of both training cost and occupational level, the
highest-cost training tends to prepare enrollees for the best
jobs.
3. Quality of Training
There are no simple criteria for measuring the quality of
training; in fact, there is much mystique in the concept. Ef
fectiveness might be conceptually easier to measure, but the
data do not exist. Placement does not measure effectiveness
unless compared against controls because the state of the
local labor market may be the more critical determinant.
Many factors enter into an assessment of training quality:
the adequacy of facilities, equipment, and curriculum; the
competence of the instructors; the appropriateness of the
training occupations; the adequacy of training duration; and
the quality of the needed supportive services provided. The
characteristics of the clients and the supportive services they
require also affect the quality of training provided. The
management of training, including the linkages among ser
vices and with employers, may affect outcomes no less than
the training itself. Of course, costs are both a determinant of
quality and a yardstick against which to measure effec
tiveness.
Institutional Capacity
Because of the limited resources available to them, the
prime sponsors included in this study were dependent upon
the quality of the training institutions in existence. They were
in no position to create new ones. Prime sponsor staff could
only demonstrate acumen in choosing between alternatives
of higher and lower quality. The quality of the available in
stitutions in rural Maine, Michigan, North Carolina, and
Utah was generally good, and the prime sponsors utilized the
37
38
available resources. In some isolated areas of these states,
however, there were no training institutions available. In
those situations, the choices were to rely on work experience
or on-the-job training (though potential host employers were
also scarce) or to pay costs of transportation and lodging at a
distant site. In each of these cases, at least some moneys were
allocated to institutions of lesser quality for political
reasons, to maintain a range of alternatives, or because of
the particular attachments of institutions to race, sex, or
other groupings among the eligible population.
The types of training institutions have been described but
can also be ranked according to quality. The best institutions
were those that were created to appeal to the broader, nondisadvantaged population in the community. Private pro
prietary trade schools depended upon a combination of highquality training and good placement rates to maintain a
clientele and make a profit. Attractive facilities, up-to-date
equipment, high-quality staff, sound and motivating cur
ricula, and high placement rates were all necessary to con
tinue to attract tuition-paying customers. However, this
quality came at high cost to CETA, both in budget dollars
and selectivity of enrollees.
Few CETA enrollees could meet the entry requirements of
proprietary schools on an individual basis. Pressures from
the Federal Trade Commission to advertise their placement
rate make such schools reluctant to accept the hard-to-place.
The Montgomery County experience of screening 1,100
CETA eligible applicants to find 33 persons acceptable to a
technical school for a biomedical technician program has
been noted. On the other hand, the San Francisco experi
ment with placing a class-size project in a private business
school, where the instructional and administrative staff was
never able to establish rapport, illustrates the difficulties for
such a school in seeking to adapt itself to an unfamiliar
clientele.
39
There are, however, private institutions capable of serving
a broader portion of the CETA population, as illustrated by
the ABC Trade School in Tucson and the Beal and Hudson
Colleges in Maine. For the CETA-eligible persons who can
qualify, these appear to be good investments because they
train for the mainstream labor market, their training lasts
for longer periods of time, and they provide access to jobs
that pay enough to assure economic independence. But selec
tion must be made with care, and the prime sponsor should
maintain a liaison with and access to external supportive ser
vices to increase the chances of enrollee survival.
Community colleges, technical colleges, and area voca
tional schools rank next in quality. In recent years these in
stitutions have experienced a vast expansion and qualitative
upgrading. The facilities and equipment are generally of high
quality, and the occupational offerings tend to be broader
than at the proprietary schools. Some CETA prime sponsors
may be overly attracted to such institutions because of the
comparatively low cost. Most CETA enrollees can gain en
trance, but the challenge is to survive. The institutions have
adapted to the needs of the average high school graduate.
They rarely have available remedial adult basic education,
English as a second language, close counseling support, and
other supportive services likely to be needed by the CETA
population. CETA referrals who can survive in that setting
are likely to be brought into contact with the primary labor
market. Most such schools have informal and formal
employer contacts. The enrollee emerges from a mainstream
institution rather than from a stigmatized federal program.
The enrollee may well be inspired to a higher self-image as
well.
As the case studies illustrate, some of the survival prob
lems for CETA enrollees in these mainstream institutions
can be minimized by the prime sponsor staff working closely
40
with the training institutions. The options are to persuade
the institution to mount its own supportive services ac
tivities, allow the stationing of agency personnel at the train
ing institution to provide the social services, or arrange to
provide access to supportive services external to the training
institution. North Carolina has attacked the problem with its
8-week human resource development program, given prior
to enrollment in occupational skill training.
The third institutional tier appears to be the skill centers.
They are typically designed around an open entry-open exit
concept in which an enrollee can enter regardless of
background, obtain remedial education and advocacy
counseling, enter individualized training without waiting,
progress through a modularized course sequence, and seek
employment upon attainment of a skill. They may also leave
when they have reached their learning capacity or upon
becoming financially pressed. All the necessary remedial and
supportive services, including placement services, were
designed to be available onsite from skill center staff or
outstationed staff of other agencies. The survival chances of
the less-qualified CETA eligibles are enhanced in the skill
center environment. However, the facilities suffer in quality
and tend to be limited to occupations in which entry for a
disadvantaged person can be attained in 6 months or less of
training.
The training provided by community-based organizations
offers the fourth tier in quality. As usual, there are excep
tions. As noted above, the Seattle OIC occupies modern
training facilities and provides superior training. That is a
unique case, however. CBOs generally operate out of
haphazard facilities, just as skill centers do, and, although
high quality training can occur in a substandard facility,
there is at least an image handicap. The comparative advan
tage of a CBO is racial and ethnic identity. The few CBOs
that offer occupational training tend to depend upon the
41
charisma and commitment of staff, but the overall perfor
mance is spotty.
Contracting with CBOs for CETA services involves more
than straightforward judgments of training quality. Aside
from political considerations, which may be controlling,
CBO personnel can provide the enrollees with a sense of
identity and can offer the program greater visibility in the
community. In some localities this may be sufficient reason
for funding groups that mix training with a good dose of ad
vocacy. In general, the messages of these case studies suggest
that it is best to leave to CBOs the primary functions of
outreach and intake, remedial components, and affirmative
action sponsorship on behalf of their particular clientele.
Since these activities are generally new to everyone in the
community, a CBO can mount them as effectively as any
other available institution. Also, the CBOs are more likely to
be aware of the needs of the eligible population, and they
have greater flexibility than the educational institutions. Oc
cupational training is, however, at its best when assigned to
schools or employer settings with satisfactory facilities and
recognized competence.
The case studies demonstrate that the paucity of funds for
facilities and equipment is a distinct obstacle to CETA train
ing. The institution acting as contractor to provide training
normally furnishes its own facilities and equipment. DOL
pressures are against providing sufficient funding to upgrade
facilities and equipment, and prime sponsors are reluctant to
use scarce funds for these purposes. Private schools, of
course, charge enough for their training to cover amortiza
tion. Public educational institutions provide a substantial
subsidy to CETA through free use of facilities and equip
ment as well as through tuition charges that are well below
costs. Skill centers and CBOs must negotiate with prime
sponsors for sufficient funds to improve their facilities and
42
upgrade their equipment but have had to overcome prime
sponsors' resistance to cost increases.
As noted, prime sponsors lack the resources to provide
training in areas where no effective training institution ex
ists. The differences were critical in two of the three
Penobscot consortium counties, in some of Utah's isolated
areas, and in Ottawa County. The choice left to the prime
sponsor in these areas was to make do with the available in
stitutions, limit the program to work experience, or train ap
plicants at some far-away institution involving travel ex
penses and living costs.
Curricula and Staff
The quality of occupational skill training curricula ap
peared to be generally good, though each institution was be
ing forced to adapt materials prepared for the mainstream.
A system of sharing curriculum within CETA training circles
would have been of considerable value.
Curricula for remedial adult basic education are now
reasonably well developed and available "off the shelf"
from several commercial publishers and educational
systems. English as a second language is approaching that
status with an informal network of exchange among practi
tioners. Fortunately, a separate curriculum does not seem
necessary for each language. San Francisco, where all ESL
instructors share community college certification, has its
own multilingual informal interchange, while ELS materials
for Spanish-speaking trainees have been circulating since
MDTA began. Vocational English as a second language
(VESL) seems to be the code term for this growing multi
lingual interchange. San Francisco, Seattle, and Tucson of
fered the best training noted in this field, although no case
study author identified ESL as an area of curriculum
weakness. The anxiety of the immigrant enrollees for pro-
43
gress and the ethnic identification of the instructors are un
doubtedly positive qualitative factors.
In contrast, limited curriculum material seems to have
been designed for orientation, motivation, and various cop
ing skills such as grooming, personal finance, and how to
gain access to public services. The goals of orientation are
not clear nor do we know how to motivate employees, as the
experience of high-priced consultants to industry clearly il
lustrates. Job search training is too new to have developed a
widely acceptable curriculum. Most of the literature in the
field, developed in support of career choice and access to
professional jobs by college graduates and displaced ex
ecutives, has limited relevance to a CETA-eligible popula
tion. Consulting firms have begun to compete vigorously for
assignments from CETA prime sponsors, but many
unresolved methodological and conceptual issues concerning
curriculum approaches remain. Quality at this point is likely
to rest more with the charisma and good sense of the
workshop leader than with curriculum content.
Staff development seemed to be a serious problem in the
CETA training system. For institutions outside the training
mainstream, including skill centers, there is ordinarily no re
quirement for preservice teacher training and no linkage to
ongoing inservice teacher training and staff development
systems. There are no funds or provisions in CETA contracts
for upgrading contractor personnel. There is none of the
leisurely pace of public education. Instructors are paid by
classroom hour and have no built-in incentives for selfdevelopment. The generally high quality of instruction must
be attributed to personal dedication rather than to institu
tional incentives. Formal staff development ought to make it
even better. North Carolina went furthest of the 12 case
studies in attempting to meet that need but the full potential
effectiveness of its state-financed Employment and Training
Institute was thwarted by political infighting. Still, it is a
44
model worth consideration, since it is close enough to the
local level to allow general staff attendance and onsite
assistance, yet has a large enough scope for economies of
scale.
Occupational and O JT Quality
The training occupations available to CETA enrollees are
limited by the policy of keeping per-capita costs low and,
therefore, training of short duration. The average classroom
course length is 5.5 months, although the law permits pro
grams of up to 2 years. Nonetheless, all of the prime spon
sors indicated the imposition by regional officials of more
stringent de facto limitations, which prime sponsors tend to
enforce in response to pressures for maximum enrollments.
In effect, therefore, CETA training is limited to 1-year pro
grams even though some prime sponsors, notably
Penobscot, enrolled their participants in 2-year programs,
with the understanding that they had to pay their own way
the second year. The availability of basic education oppor
tunity grants facilitated this approach, and the grants were
used extensively in several locations to reduce the cost of the
initial support. Enrollment of 1 academic year or less in a
low-tuition occupational program in a public institution
seemed to be generally available for those meeting both
CETA eligibility and the institution's entry requirements,
but the number who could qualify was limited, except in San
Francisco, Seattle, and Utah—areas with a generally high
average level of education—which generated waiting lists of
qualified applicants.
Occasionally prime sponsors attempt to generate class-size
CETA projects within mainstream training institutions. Ex
amples include Montgomery County's biomedical technician
program, electronic technician, computer operation and pro
gramming courses in North Carolina, Penobscot, Worcester,
45
Baltimore, and Dallas. Most of these advanced projects were
funded under the skill training improvement program, which
had its own separate, more-generous funding and lessrestrictive eligibility standards than the run-of-the-mill
CETA training.
The skill center programs offer occasional departures
from the standard meager menu because of the special and
temporary employer need, but the pressures for short train
ing time, low costs, and immediate placement create a cen
tripetal force back to the basic grouping. Tucson's elec
tromechanical assembly and bank teller programs, air condi
tioning installation courses in Dallas, and Seattle's addition
of maritime trades to the skill center's offerings are examples
of efforts to meet special local needs. The difficulties of
recruiting and retaining a sufficient number of eligible
enrollees qualified for the training outside of the customary
clerical, health, automotive, welding, machine operations
and food and building service are illustrated by the class-size
computer programming and operation courses in Baltimore
and at the Dallas QIC.
Little is known about the quality of on-the-job training.
CETA prime sponsors are usually one additional step remov
ed from OJT employers. As noted, the prime sponsor con
tracts with a CBO, the local public job service, or the Na
tional Alliance of Business chapter to contact employers and
place CETA-eligible enrollees with them. Some subcontrac
tors make periodic visits to employers and some do not, and
prime sponsor staff also make spot checks. But the staff
making these checks are not training experts. OJT can range
from formal inplant courses to working under the watchful
eye of a supervisor or being assisted by a fellow employee.
The first issue is, did the employer hire a CETA-eligible per
son because of the training subsidy rather than an employee
not eligible under CETA who would otherwise have gotten
the job? The payoff is whether the enrollee is retained in an
46
unsubsidized job. The fact that such retention occurs in most
cases undoubtedly explains the highly attractive benefit-cost
ratio documented in the national review.
Supportive services are an essential ingredient of CETA
training that affects its quality. MDTA pioneered in the
development of client assistance—child care and transporta
tion—to ease participation in occupational skill training.
CETA continued to provide these services, although other
programs have shared in the responsibility for their funding.
Even more than MDTA, CETA has emphasized acquiring
the personal attributes of employability, whether or not the
client participates in occupational training.
Counseling remains a supportive service whose value is
taken on faith in the absence of any strong evidence about
the extent to which it makes a difference in participant out
comes. The same applies to training for job search, which is
a more recent development without an articulated common
curriculum and to orientation and motivation activities,
which are too diverse and amorphous to make assessment of
these approaches any more than a matter of faith.
Need for transportation assistance was significant only in
Dallas and Penobscot. Most child-care facilities and services
were provided by non-CETA agencies and did not appear to
be a serious problem to prime sponsors. In general, the nontraining supportive services have been taken over by other in
stitutions during the past decade, while the nonoccupational
labor market skills such as job search have exceeded them in
importance within the CETA program.
Linkages and Sequence
A significant consideration in assessing the quality of a
CETA training program might be the degree to which it is
linked with other CETA components, with programs in
47
mainstream education institutions, and with employing
organizations. The scarcity of such linkages was one of the
disappointing findings of the study. An advantage of decen
tralized administration should be the ability of the prime
sponsor to orchestrate passage of the eligible enrollee
through a sequence of locally available services, starting
from the enrollee's initial need and completing with having
attained employability and a job. Such sequencing was rare,
however. Only three of the 12 prime sponsors centralized
their total intake, and two others did so for part of their
clientele. The norm was for a service deliverer to be responsi
ble for its own recruitment, selection, and assessment of
clients whose access was limited to the services provided by
that contractor. The general tendency was to make one pro
gram referral per enrollee and provide nothing further, ex
cept perhaps placement services after completion.
There is no legal or regulatory obstacle to starting an in
dividual in ESL and adult basic education at one institution,
moving to skill training at another, followed perhaps by an
on-the-job training stint and job search training from
another institution, as needed. The obstacles are conceptual,
logistical, and financial. Prime sponsor staff generally lack
interest in and capability to design comprehensive delivery
systems, to chart client flows, and to generate realistic and
meaningful employability development plans. A systematic
client tracking system is necessary to monitor the enrollee's
progress, and it is difficult to assign accountability and
measure contractor performance in an interdependent
system. Reporting requirements further discourage mixing
components. The financial drawback is the amount of
money to be spent per individual. The longer amount of time
necessary to traverse the complex programmatic terrain in
creases the amount spent for allowances.
The standard practice of the prime sponsors studied was to
provide no employment and training services directly. Only
48
the skill centers and the North Carolina community colleges
and technical institutions provided both nonoccupational
and occupational training within the same training institu
tion. Most other institutions performed only one or a limited
range of services. Absent centralized intake centers, there
were no means of arranging a needed sequence of services to
be supplied in turn by service deliverers. Each contractor had
every incentive to keep its applicants inhouse and little or no
incentive to refer them to other institutions for alternative or
supplemental services. But centralized intake is not enough.
There must be some means of assessment to determine
enrollee capability and need.
There were some exceptions to these generalizations about
sequencing and relations with the education community.
Penobscot operated its own intake and assessment centers
and tried to develop a realistic employability development
plan for each participant. It was able to determine who need
ed adult basic education, refer them to that service, and then
on to occupational skill training when the desired level had
been achieved. Through the assessment process, only those
with good work habits were referred to OJT. PSE was
visualized as being OJT in the public sector with persons
referred there first to learn and practice skills and then to be
referred to either classroom training or private sector OJT.
Penobscot was the only prime sponsor studied that seemed
to be able to use the employability development plan as an
instrument for sequencing individuals through multiprogram
involvement.
Despite operating its own intake centers, there was little
attempt in Baltimore to provide sequential services beyond
the first referral. Dallas had contracted with a CBO for a
centralized intake and assessment center but there was no
continuing linkage between that center and the organizations
to which the individuals were referred and no arrangement
for later sequential referrals. The Washington state employ-
49
ment service operated a well-staffed assessment center to
recommend choices among OJT, individual referral, the skill
center, and occupations within them. Tucson had con
siderable movement of individuals from adult basic educa
tion and ESL and other nonoccupational activities at CBOs
into occupational training at the skill center. This was ac
complished by allocating a fixed number of slots at the skill
center to each CBO that assumed the responsibility for
allowance payments and placement efforts on behalf of
those individuals. The skill center then provided vocational
assessment to help in the choice of training occupation.
Beyond these examples, assignments were based upon
availability of openings or enrollee choice.
Except in Seattle, all skill centers studied were units of the
public education systems. Yet the latter invariably treated
their skill centers as stepchildren and established few, if any,
linkages.
Tucson and Baltimore seemed to have the most significant
linkages with the employer community. In Tucson, a joint
and overlapping economic development council, prime spon
sor advisory council, and private industry council was a
useful device for program planning and for development of
linked classroom and O JT programs but not for direct place
ment. Baltimore, more than the other sponsors, seemed to
have worked out effective continuing program planning and
marketing relationships for direct placement with
cooperating employers.
By and large, CETA appeared to be a mechanism for plac
ing resources into the hands of training institutions and
channeling eligible individuals into training programs.
However, with the possible exception of Penobscot and to a
lesser degree Tucson, nowhere did any of the 12 prime spon
sors studied develop the institutional arrangements that are
necessary for a sequential training system.
50
The Quality of Evaluation
The 12 case studies indicate that federal administrators
displayed little concern about training quality and few prime
sponsors appeared to have staffs qualified to assess the
quality of training offered and to recommend improvements
in it. The only prime sponsor staff with a continuing assign
ment for direct onsite observation are the program monitors,
but theirs is an entry level position characterized by high
turnover—either up or out—which prevents the accumula
tion of experiences upon which to make valid judgments.
Training quality appeared to be more often an accident of in
stitutional availability. Fortunately, the accident happened
more often than not, so that one can report favorably on the
general quality level of CETA training, including the
facilities, equipment, curricula, and staff.
But what about the results? Regrettably, the information
does not exist to measure accomplishment at the local level.
Not one of the prime sponsors studied could produce reliable
and comprehensive statistics proving the long-run results of
their training efforts. All maintained placement and positive
termination rates and pre-entry/postparticipation wage rates
because those were required by the DOL reporting system. A
few maintained followup data for up to 6 months after train
ing, but most did little followup. Baltimore had the most ex
tensive evaluation program of the 12, with a separate office
of program evaluation and research to carry it out. Rather
than evaluate on a contract-by-contract basis, the evalua
tions were structured around service components in order to
ascertain which are most effective for whom. However, the
evaluation effort necessarily relied upon measures of shortrun rather than long-run gains. Dallas is an example of a
prime sponsor which contracts for 3-, 6-, and 12-month
followup, but obtains no information on program impact.
The purpose is to assess contractor performance but not to
51
test the worth or outcomes of the program. Penobscot
follows up its enrollees but does not record results separately
for each service component.
Completion rates were generally reported by the prime
sponsors to be in the 80 and 90 percentiles, a remarkably
high achievement if the data are correct. Placement rates
typically were reported to range from 65 to 85 percent, but
was the determining factor the quality of the training pro
gram, the state of the local economy, or the competence of
the job development and placement functions?
No prime sponsor had conducted any controlled study to
determine how the gains to the participants fared compared
with those experienced by a like group of nonparticipants.
Only San Francisco had attempted to calculate cost-benefit
ratios to be used as a management tool for the allocation of
funds among contractors and services. Participant costs were
compared to the annualized first postenrollment placement
wage. In some of the ESL programs particularly the gains
were spectacular, but hardly surprising considering, for ex
ample, a Cambodian pre-entry wage compared with a San
Francisco post-participation wage. Since the ESL placement
rates were consistently over 80 percent and retention rates
even higher 6 months later, there is no reason to doubt the
positive thrust of the findings.
Even excluding the unique San Francisco situation, the
average wage gains were significant, considering that many
participants had to settle for jobs in secondary labor
markets. The boosts in average hourly rates from $3.36 to
$3.97 in Dallas and from $3.60 to $4.25 in Baltimore are
typical examples.
The natural concern of a prime sponsor is the relative ef
fectiveness of service alternatives—does classrom training,
on-the-job training, work experience, or some other alter
native service provide the most placement per dollar of ex-
52
penditure? Whether the unserved did as well as the served
was a question which they felt no obligation to answer. In
volved as they are in day-to-day operations, prime sponsors
do not place high priority on determining whether the
benefits from CETA services exceed the costs of those ser
vices. Process evaluation of the CETA system is con
siderable, perhaps too much so. Outcomes evaluation at the
local level is rare and the national system, though thorough,
involves long-term lags. Because they were limited to im
mediate placement data, prime sponsors are often led into
less than cost-effective strategies. Work experience and
short-duration training produce equal immediate placement
rates at lower costs in comparison with longer-duration
training, which is nonetheless shown by the national
longitudinal data to have the greater ultimate payoff.
4. The Management of Training
The CETA system involves a partnership of federal, state,
and local governments, with advice from other labor market
participants, for the delivery of services designed to improve
the employment and training experiences of eligible
unemployed and economically disadvantaged persons. While
this study focuses on training, it is necessary to assess how
training fares in this milieu. Understanding and appraising
the system in which training decisions are made requires an
examination of the decisionmaking process.
The Decisionmakers
The CETA decisionmaking process involves elected of
ficials, prime sponsor staff, advisory bodies, contractors and
subcontractors, client groups, and the public at the local
level, all interacting with state officials and agencies, federal
Department of Labor officials, and, ultimately, the Con
gress. Each has varying impact on the nature and quality of
the training delivered, but not necessarily on the outcomes.
Elected Officials
Few elected officials were deeply involved in the dozen
cases under scrutiny. Some ignored CETA's existence. Some
asked for periodic briefings to assure that no unforeseen
political dangers were lurking within CETA's complexities.
Only one, the mayor of Baltimore, perceived CETA as play
ing any significant role in his plans for his jurisdiction and
administration. For him, CETA was a key resource for ser
vices to his constituents, a welcome linkage between social
53
54
services and economic development activities, and its direc
tor was a valued lieutenant in his administration.
Most chief elected officials were satisfied to leave the
management of the prime sponsorship to the staff, provided
that CETA operations did not cause political embarrass
ment. In the two cases where the governors were the chief
elected officials, their role was even less than that of mayors
and county officials. Since decisionmaking was largely
decentralized to associations of government in North
Carolina and Utah, the systems may simply have been too
amorphous for the governors to have means for participa
tion. In Utah, the previous governor had resolved to shift
from intense personal involvement to extreme decentraliza
tion, and the incumbent governor had not reversed that
trend. In North Carolina, CETA has often been a political
issue, but no governor has been much concerned with its
substance. Two-thirds of the North Carolina county com
missioners involved would have preferred the abolition of
CETA, which seemed also to be the preference of the Dallas
city council.
The finding that the elected official's involvement is not
crucial to effective CETA administration does not mean that
the role does not exist. Elected officials were interested and
evident where political sensitivities were at stake. They occa
sionally overruled their directors after counting political
costs. That meant, however, that their interest level was like
ly to be high in relation to public service employment and
low in relation to training.
The Staff Directors
The key decisionmaker in a local CETA system is the
prime sponsor staff director. This official is most often the
prime determinant in deciding how the local prime sponsor
ship will respond to the local political, economic, and
55
demographic conditions in the usage of CETA funds. From
the 12 case studies, it is possible to derive a profile of the ef
fective staff director. Yet there is no evidence linking that
profile with outcomes of the program, as measured by
employment and income gains of participants. Of the 12
prime sponsors, four stood out as the most effective leaders,
whereas two others were so new that there was inadequate
evidence of their eventual effectiveness. What marked the
leadership effectiveness of these four was their ability to con
ceptualize the CETA system for their locality, derive a set of
objectives consistent with the local economic and political
mix, design a realistic program consistent with those objec
tives, and then direct the human and financial resources of
the prime sponsorship toward the achievement of those
directives. The conceptualization might not be that which
was in the minds of CETA congressional authors, and the
objectives might not be those espoused by the national and
regional offices. However, survival demands objectives and
approaches that are realistic and desirable within the local
context.
Considering the long-run interests of the CETA-eligible
population, an effective program is one in which (1) ap
propriate priorities are made for specified reasons among
those eligible for service; (2) the barriers impeding the
employment of individuals in the target groups are identified
as clearly as available data make possible; (3) a mix of ser
vices is explicitly selected which takes into account the needs
of the target group, the capabilities of potential service
deliverers, and the realities of the labor market; (4) service
deliverers are chosen on the basis of their ability to deliver
quality service; and, (5) the outcomes are as favorable as the
state of the labor market and the nature of the employment
barriers allow. The staff director must be sensitive to outside
pressures and constructively accommodate the prime spon
sor's objectives with the mix of political interests dominant
56
on the local and national scene. Effectiveness in each situa
tion must be judged in relation to alternatives that the prime
sponsor might have adopted. Cross-prime-sponsor com
parisons are of limited value because of the widely varying
circumstances.
Baltimore, San Francisco, Penobscot County, and Tucson
are examples of prime sponsors operating under strong and
effective leadership. Sex certainly was not the determining
factor. Two of the four more-effective leaders were women
and two were men. All four have a clear vision of what they
believe CETA objectives to be, how much can be ac
complished within their political, economic, and budgetary
constraints, and are aggressive in pursuing their aims.
The stability or the strength of the political leadership does
not create the staff leadership. Only Baltimore of the four
cited prime sponsors could claim an elected chief executive
concerned enough with the employment and training arena
to contribute to the creation of a leader in his own image.
The San Francisco staff director had served under three
mayors, none of whom were especially enamored of CETA
or deeply involved with it. The Penobscot director served
under a corporate leadership of nine county commissioners,
none of whom loaned substantial strength to the CETA
operation. One Tucson mayor spanned the entire CETA ex
perience, supported his staff director, but did not involve
himself in CETA affairs. Except in Baltimore, the chief
elected official never added to or subtracted from the effec
tiveness of the staff director. The Baltimore staff director
could undoubtedly carry the load by herself but has been aid
ed by the strengths of her mayor.
On the other hand, political leaders established a climate
in North Carolina and Dallas, Texas in which no strong
leader could have or would have persisted. Eight successive
directors served the former, usually until abruptly removed.
57
The pattern of the latter was to view the role as a temporary
assignment to be moved beyond as soon as possible. In other
cases, the political environment was essentially neutral.
Leadership can drag a program down as well as build it
up. Both the Utah and Seattle prime sponsors began under
nationally recognized leadership and their programs were
considered among the best in the nation. The original Utah
leadership left when the governor backed away from support
of a strongly centralized state program. The Seattle director
left because he felt the Congress and the incoming ad
ministration in 1977 was unduly restricting local autonomy.
He has not been replaced by leaders of equal stature as the
Seattle program subsided into mediocrity.
Concern has been expressed about the staff director's
stability of tenure. However, these case studies should be
reassuring. No strong and effective staff director was replac
ed as a result of a lost election, though some were removed in
internal political squabbles. On the other hand, those with
effective leadership in the small group of cases have never ex
perienced a change of political party in an election or have
been protected by a consortium structure in which all of the
principals did not change simultaneously.
Academic credentials appear to be irrelevant and ex
perience seems to be paramount. All four of the most im
pressive leaders preceded CETA passage in their manpower
program involvement. Typically, the less-effective leaders
were more recent entrants, leaving one to wonder whether
experience built strength or only the strong survived.
Salary and job security are not the explanation of strong
leadership, though they may often encourage its absence.
CETA directors and staff seem more responsive to challenge
than to salary. But why would an effective leader accept the
CETA assignment? The rewards are totally in a sense of ser
vice. CETA salaries are usually no more than and often less
58
than those for comparable jobs in state and local govern
ments. Why would persons give up other alternatives to
function in the unstable and uncertain world of CETA? The
motivations appear primarily intrinsic and often seem to in
volve a commitment to improve social conditions and con
tribute to the alleviation of unemployment, poverty, and
discrimination. The answer may have to come from a
psychiatrist, but even in these cynical times dedicated people
can still be found.
That leaves a conundrum: How can a program attract
strong leadership? Must it remain a happy accident? The
search must be for independent spirits with sound ad
ministrative skills. They will always be scarce but not nonex
istent. Ultimately, for a system to survive, the extrinsic
motivations must be strengthened to support the intrinsic
ones.
Staff
Conventional wisdom has it that one of CETA's major
problems is the high turnover of prime sponsor staff. The 12
case studies do not support that generalization. Of the 12, all
but two, Dallas and North Carolina, had in fact experienced
remarkable stability, considering the limited access to the
customary devices for job security. In fact, the Dallas CETA
staff were city merit-system employees and that seemed to
contribute to, rather than minimize, turnover. Two prime
sponsors, Montgomery County and Seattle, had each ex
perienced a substantial one-time turnover consequent to
changes in directors but had experienced staff stability
before and after. Utah experienced a major turnover in the
leadership of its pioneering state manpower planning effort,
but that was on the eve of CETA passage and stability had
prevailed since. All of the others had experienced continued
stability in all of the key management and technical levels.
Turnover of lower-level and nonpolicy staff occurred but did
59
not significantly affect policy or operation. Possibly one ma
jor contribution to staff stability has been the fact that over
the first 6 years, CETA was a growth industry and able staff
members had ample opportunity for upward mobility within
the system.
Dallas reflected a hostile political environment where
political leaders apparently wished that CETA went away,
and at least on one occasion the city council narrowly
defeated a proposal to refuse CETA funds. A CETA assign
ment was just another job to staff who expected to be pro
moted and transferred soon, and many were. There was no
noticeable commitment to the CETA mission. North
Carolina has suffered from fluctuating political perceptions
of what CETA could and should be and failure of anyone to
visualize a consistent and viable mission for the sprawling
balance-of-state structure. Yet the high turnover was limited
to the director with the staff experiencing no higher turnover
than typical in state and local government.
On the other hand, stability existed in situations with and
without merit-system protection, with low pay and high.
Two situations seemed to contribute to staff stability: (1) ef
fective staff directors and an organizational sense of mis
sion—being part of an effective and committed organization
was apparently attractive enough; and, (2) an abundant sup
ply of the college-educated who depended upon CETA for
scarce job opportunities. Utah and Ottawa County were ex
amples. The living environment was attractive and there
were few alternatives for college-educated people without
technical and professional skills. That does not mean these
staffs lacked competence. They were able people but without
a notable sense of mission. Dependence of staff stability on
leadership strength and agency commitment is in some ways
a disappointing, though not surprising, finding. Putting in
place higher salaries, job security, or a training program for
staff development is much easier than finding and develop-
60
ing competent leaders or generating from the top down a
sense of mission.
Not turnover but accretion had been the staffing problem
of the 12 prime sponsors. All the prime sponsors report rapid
increases in staff following the passage of the Youth
Employment and Demonstration Projects Act in 1977; it was
not unusual for the prime sponsor staffs to increase fivefold
or more within several months of enactment.
Advisory Councils
The case studies were reassuring as to the role and con
tribution of the advisory councils mandated by CETA law,
again in contrast to what has been reported from other
CETA studies. In about half of the prime sponsors studied,
staff followed the advice of the advisory councils on most
issues. In fact, a council vote was considered the final word
by several prime sponsor staffs. The conditions that divided
the prime sponsors into two groups on this issue are instruc
tive. The effective leaders seemed to put the greatest respon
sibilities on their advisory councils, and advisory councils
seemed to respond when they had decisionmaking power.
Councils did not generally work well where the CETA
operations were spread beyond the local community lines, as
in Ottawa County, North Carolina, and Utah. However, the
Penobscot staff director had been able to develop a useful
council role by having three councils, one for each county in
the consortium, and some of the separate advisory councils
to substate planning regions have worked effectively in
North Carolina. Advisory councils also did little where their
function was not considered important by the chief elected
official and staff, or where their advice was ignored, or
where little of significance was happening under CETA.
Council subcommittees were active in recommending the
relative priority to be given to the various target groups and
61
in reviewing and ranking program proposals, but had no
means for judging quality by other than gross outcomes.
They supplied a buffer for the staff in a politically sensitive
function. They tended to show sound judgment and firmness
in choosing and rewarding contractors and programs
capable of demonstrated effectiveness, as measured by costs,
placements, and other outcomes. They were not sufficiently
knowledgeable to judge the quality of program content and
conduct.
By design, the case studies paid little attention to youth
programs and the youth advisory councils established by the
1977 law. In general, it appears that these councils had not
found a meaningful role, Private industry councils had a
more programmatic than advisory role, but were relatively
new when the case studies were prepared. A problem was the
lack of rationale for three councils per prime sponsor. The
Tucson model, which effectively combined the prime spon
sor advisory council and the private industry council with the
local economic development advisory council, seemed to
have the most to offer.
A persisting controversy in CETA has been whether
representatives of service delivery agencies should be allowed
to serve on advisory councils, which make recommendations
concerning choice among service delivery agencies. This con
troversy involves particularly the job service and
community-based organizations. To avoid conflict of in
terest, federal regulations forbid representatives of organiza
tions that deliver services to vote on decisions affecting their
own funding, but membership on advisory councils is not
forbidden. Most of the prime sponsors studied had taken
steps to limit the proportion of service deliverers among ad
visory council membership, and at least one relegated them
to nonvoting status. However, the restriction did not prevent
the representatives of service deliverers, particularly private
contractors, to affect decisions by lobbying council members
62
and elected officials. The job service and the public educa
tion officials were sometimes not sufficiently interested to
pursue a role aggressively, or in other cases appeared to con
sider such pursuit demeaning.
In general, private service deliverers, by aggressive lobby
ing, were able to preserve roles for themselves as long as they
were at least moderately effective in performing their respon
sibilities. Eventually, all the prime sponsors in the cases
studied tended to "bite the bullet" and dumped clearly inef
fective contractors, despite political pressure. Marginal con
tractors, however, were often continued rather than do
political battle over debatable issues.
The Feds
The prime sponsor perception of the federal role in CETA
ranged from highly to mildly negative. Few favorable com
ments were heard concerning any federal decision. That
many of the decisions complained about were products of
congressional action, not the U.S. Department of Labor, did
not appear to be recognized by many at the prime sponsor
level. However, it appeared to be universal judgment that the
department's regulation writers tended to compound con
gressional restrictions. The national office was perceived as
having no concept of the impact of its administrative deci
sions at the service delivery level. Meddling threats—rarely
carried out, but disruptive of operations—rather than
technical assistance appeared to the prime sponsors to be the
preferred remedy for any apparent transgression.
Judgments as to national office competence and intentions
were no less harsh in Labor Department regional offices than
in the offices of the prime sponsors: "They don't know what
they want or what life is like outside of Washington." A par
ticular complaint of regional staff and a source of derision
from prime sponsor staff was that any subscriber of the na-
63
tional reporting services knew of Washington decisions days
to weeks before the word reached officially the regional of
fices, and the latter could not (or would not) take action until
informed through formal channels. Then, higher regional
levels were perceived as compounding the delay by rewriting
the national directives into regional directives before sending
them on to the field, often, it was claimed, distorting the
meaning and compounding the confusion in the process.
One must interpret such complaints with care. It is to be
expected that subordinate agencies and staff will complain
about those who set the rules and hold the purse strings. It is
also to be expected that national oversight agencies will con
sider the subordinate as insubordinate and incompetent,
especially to the extent those who oversee have more respon
sibility than authority. Nevertheless, there does appear to be
a real problem in contrast with the past. In pre-CETA days,
a substantial number of federal operatives at regional and
national levels had "come up" through the federal-state
employment service and through state vocational education
agencies, which were also the major providers of federally
mandated services. No important national office positions
are currently held by former members of prime sponsor
staffs. The same is true, by and large, at the regional level,
though a few are beginning to emerge at the lower levels
there. Thus, the federal staff is responsible for functions
they have never performed and that are foreign to their ex
periences. When the alternatives are remedial technical
assistance or threats, they are incapable of offering the
former and resort to the latter.
For the prime sponsor, the visible test of federal com
petence is the regional office field representative—in CETA
parlance the "fed rep." This individual, who is expected to
provide onsite supervision and technical assistance is at the
bottom of the regional office hierarchy, rarely has any
previous relevant experience, and is given little helpful train-
64
ing. In the 12 case studies, only one "fed rep" gained
praise—from the North Carolina observer—as a consistently
positive influence on the prime sponsor. Two other prime
sponsors felt encouraged that after a long series of bad ex
periences, new fed reps appeared more helpful than those of
the past. Significantly, in one of the latter cases, the federal
representative had come to that post after several years with
a competent prime sponsor. Otherwise, the strongest praise
was "he doesn't bother us very much."
After North Carolina, the most sanguine of the prime
sponsors in their attitudes toward the fed reps and the
regional offices were the Baltimore, San Francisco, and Utah
prime sponsor directors. The first two both had the security
on the local scene and the reputation nationally to feel in
vulnerable to regional criticism. Both also were sufficiently
close to the national scene to realize that Congress and the
Washington officialdom were the source of unwise decisions
rather than the regional staff. In Utah, the state CETA of
fice shielded the associations of government, responsible for
program operations, from direct federal contact.
Just where the balance of truth lies in the federal-local and
national-regional relationship may be difficult to ascertain,
but the relationship is clearly not a productive one. The
Dallas case study provides a summary of intergovernmental
relations that characterizes well the frustrations of the cur
rent situation.
A study made from the prime-sponsor and national-office
levels can provide little insight into the congressional decisionmaking process. However, it may be useful to contrast
apparent congressional perceptions of the local decisionmakers with those gained by knowledgeable observers mak
ing indepth studies. Common complaints against Congress
included: (1) overloading the system with too much public
service employment too fast before the prime sponsor system
65
was securely in place; (2) adding to that overload a continu
ing stream of complex new programs; (3) compounding pro
gram complexity by the detailed 1978 legislative re
quirements; and, (4) being invariably late with its appropria
tions.
The latter presents a serious obstacle to businesslike opera
tions. A prime sponsor must plan for a year's service delivery
without ever knowing within even a reasonable range what
the funding levels will be. To have contracts in place by Oc
tober 1, the start of the federal fiscal year, a prime sponsor
must begin the planning process by January or February.
The Labor Department promises budget estimates and na
tional policy constraints by May 15 but almost never delivers
on that promise. When the funding estimates arrive, they are
no better than a prime sponsor could do from reading the na
tional reporting services.
The Labor Department appropriation is almost never in
place before the start of the fiscal year, with continuing
resolutions governing for one, two, or three quarters or even
through an entire fiscal year. But that is not the end of fiscal
uncertainty. Deobligations of unspent funds make
redistribution possible throughout the year. New congres
sional initiatives often provide supplemental appropriations.
The Labor Department persistently vacillates over whether
and how much of the carryover funds from the previous year
the prime sponsor will be allowed to spend. Only after the
fact can the prime sponsor determine how much money has
been available.
Planning and Performance
This does not mean that CETA planning does not exist.
Planning is the management function that sets the direction
for future activities of the organization. Like Moliere's hero
who spoke prose all his life and did not know it, prime spon-
66
sors must and do plan whether they know it or not. But it is
contingency planning, fraught with uncertainty and laden
with frustration. In addition to the delays in key data
elements, the compliance review system and the geographical
scope of the prime sponsorship present formidable obstacles
to prime sponsor planning.
Ironically, the formal planning document submitted to the
regional office may have little relation to the prime sponsor's
realistic intention. A persistent complaint is that the Labor
Department denies itself any meaningful oversight of pro
gram substance by fractionalizing the programs. At the
regional office, pieces of the local planning document are
distributed for checking on compliance, but not for its
coherence or substance. It is inevitably approved condi
tionally and then frequently rejected for some procedural
technicality. Meanwhile, the prime sponsor's real plan has
been written into the contract documents with service
deliverers, which specify who is to be served, what services
are to be delivered, and what the performance criteria are to
be.
The Montgomery County case study provides an example
of a situation in which the regional office failed to take of
ficial notice year after year not only of poor plans but also of
poor performance. As long as the form was observed, the
substance was ignored. Only when the prime sponsor failed
to spend its full allocation because it was incapable of serv
ing the more-disadvantaged population mandated by the
1978 amendments did the regional office blow the whistle.
Then, rather than offer technical assistance to solve the pro
blems, the response was a punitive restriction of funding
flows, which made planning and administration even more
difficult and certainly did not help the population entitled to
the services.
The experience seems not to be uncommon. The regional
office reviews annually the operations of each prime spon-
67
sor. The published "report cards" offer a revealing assess
ment of what is deemed important by the national ad
ministrators. The fiscal 1980 Title IIBC review revealed that
28 prime sponsors experienced "serious problems," involv
ing "major barriers to the accomplishment of program
goals." Seattle and Ottawa were included in the list. The lat
ter rural county was found guilty of not assigning a staff per
son to perform EEO functions—not discriminatory ac
tion—and for not having taken "corrective action regarding
outreach, training and advancement of the handicapped."
Seattle was cited for having "difficulty in operating the
eligibility verification system . . . ." Nationally, training
quantity was mentioned as a source of difficulties in five
cases. Of these, three prime sponsors had not spent 15 per
cent of Title IID funds on training. Another was faulted for
inadequate IIB performance reporting; and the fifth prime
sponsor was apparently guilty of underutilizing vocational
education setaside funds. By comparison, inadequate EEO
compliance systems (again, not necessarily lack of actual
performance) were mentioned nine times, and 21 of the 28
sponsors were cited for inadequate monitoring or eligibility
determination systems. The quality of training was not men
tioned as a serious problem for any prime sponsor.
The priority concerns of the Department of Labor are
reflected in the point values assigned in the 1981 assessment
package for IIBC:
Management
Independent monitoring unit
Eligibility determination, verifica
tion, and tracking
Financial management
Planning (composition of council
and process, only)
Subagent management
Equal opportunity
Complaints
Corrective action
6
6
8
4
8
6
5
7
68
Program Design
Recruitment and selection of
participants (says nothing
about assignment)
Assessment and employability
development plans
Job development and transition
services
Services to youth
Program activities (assess two
categories)
OJT
Classroom training
Upgrading and retraining
Work experience
Corrective action followup
Numerical Performance Indicators
Positive termination
Entered employment
Indirect placement
Private sector placement
Cumulative enrollment
Cost/positive termination
Cost/entered employment
Cost/indirect placement
7
7
7
4
18
(9)
(9)
(9)
(9)
7
5
8
10
5
5
4
4
4
The message the prime sponsor receives is that quality,
especially of training, as well as long-run results, has a
relatively low priority and may not even enter into the deter
mination of the report cards that the feds issue to the prime
sponsors. The possibility of negative local publicity is more
of a driving force than any available rewards for good
management or quality programming. Yet advance in
dicators of training quality are not readily available or easily
derived. To prescribe input measures would limit diversity.
Ultimately, long-run outcomes will have to be the basis for
judgment.
69
Geographical Scope and Economies of Scale
The original CETA legislation provided a bonus to en
courage adjacent jurisdictions to combine into labormarketwide planning units. It is not working and the studies
document some of the reasons. One is simply the value of the
incentive. Tucson City and Pima County, Arizona lost less
than 2 percent of their combined budget when they split up
as a consortium. It was not a sufficient threat to dissuade the
county supervisors from seeking control of their propor
tionate share of the remaining funds. Money is power, and
the exercise of power is what politics is about. If consortia
are desirable, the incentives must be commensurate with
their worth. Baltimore County and Snohomish County (ad
jacent to Seattle) both withdrew from consortia even though
surrounding counties remained in. The benefits of consortia
were not enough to outweigh the attraction of autonomy.
The Labor Department claims to be neutral as to the choice
between consortia and individual prime sponsors, but the
labor market planning concept would require positive en
couragement of consortia.
San Francisco, Seattle, Worcester, Baltimore and In
dianapolis came nearest to having jurisdiction over entire
labor markets. The results seemed positive for the first two,
but of no particular significance for the others, which made
no special efforts to adapt their operations to special local
conditions. Tucson and Montgomery County had jurisdic
tion over less than a labor market. The loss did not seem
serious in the case of Tucson, which drew enrollees from the
city but prepared them for jobs in the suburbs as well.
However, it unduly limited Montgomery County, which had
to compete for access to jobs, training institutions, and
employers with other prime sponsors in a complex
metropolis encompassing the District of Columbia and a
dozen political jurisdictions in Virginia and Maryland. The
70
Penobscot consortium administered jointly and planned
separately for each of three rural counties, and the results
were impressive. Ottawa lacked training institutions and a
budget to offer adquate training.
The two statewide operations made no attempt to plan for
or administer programs for the areas covered. They
delegated most planning and administration to local associa
tions of government, which left too few and fragmented
resources to obtain optimal results. Apathy at the highest
state levels appears to be the primary explanation for the
unimpressive performance by Utah. The North Carolina
balance of state just seemed too massive and complex to be
manageable, even had there been the will to do so.
Planning and related decisionmaking is another matter. A
state, at least those as geographically large and diverse as
North Carolina and Utah, is not a labor market. No single
plan is likely to rationalize such diversity. Since the balanceof-state concept eliminates the major employment centers,
employment and training planning is unlikely to produce a
basis for sound decisions. Breaking up the less populous
areas into labor market watersheds surrounding major
employment centers might be more effective. Such an ap
proach could probably be accomplished with adequate con
sortium bonuses and encouragement, T>ut state staffs would
have to develop the necessary expertise to provide sound
guidance.
Related to the issue of geographic scope are potential
economies of scale in staffing, planning, evaluation,
management information systems, public relations and other
functions. In 1980, 77 percent of prime sponsors received
less than $5 million in Title IIB funds, 75 percent had less
than $3 million of Title IID funds, and 82 percent received
less than $5 million from Title VI. Of the remaining prime
sponsors having higher funding, half were balance-of-state
71
prime sponsors with some of the problems noted above.
More aggressive promotion of consortia would help meet the
economy-of-scale criteria as well as further the concept of
labor market planning.
The Decisions
So much for the decisionmakers and the decisionmaking
process. What can be said about the quality of the decisions
themselves? As noted, those can be generally categorized as:
Whom to serve; what services to deliver; and, to whom to
assign service delivery responsibility.
Whom to Serve?
The whom to serve decision is resolved through an interac
tion of law, regulation, politics, and objective judgments,
probably in that order. The legislation confines eligibility to
the "economically disadvantaged," representing a persistent
tradeoff between concentrating resources on those most in
need at the cost of imposing a negative image on some pro
grams. Department of Labor regulations do not direct
priorities among the "significant segments" eligible to be
served by CETA, nor do the feds direct priorities for fund
allocations for the groups who should share in the distribu
tion of those funds. Among the prime sponsors studied, the
aggressiveness and power of target-group members in the
pursuit of services was a major factor in determining the
racial and ethnic mix of trainees.
Since they were a higher proportion of the CETA-eligible
population, minority groups were overrepresented in all
cases. However, how high their enrollment was in relation to
their proportions of the eligible population seemed to be
dependent primarily upon the effectiveness of the organiza
tions representing each group. CETA staffs seemed to re
spond to groups that applied pressure, thereby leaving less
72
resources for those that did not. In Worcester, for example,
black enrollments in IIB exceeded the proportion in the
population by a factor of 10. Since no one represented the
nonminority poor, they received less than a proportionate
share of the resources. Seattle, early in its CETA history,
designed a system based on relative need and probability of
success, but the effort was abandoned with changes of staff.
In most cases, local chapters of national organizations car
ried the battle for allocation. For poorly organized groups
such as native Americans and, in some locations, Asian
refugees, other organizations with service-delivery ambitions
often pursued the fight. San Francisco is a unique example
of a CETA scene dominated by homegrown communitybased organizations without national affiliation—as
evidenced by the success of gays and lesbians, as well as
foreign language groups, in gaining special attention. Ag
gressive and sophisticated, these local CBOs have been ex
traordinarily effective both politically and as service
deliverers, and the system has responded accordingly. Seattle
also had effective homegrown CBOs, but they were less
numerous and, therefore, less obvious than in San Fran
cisco. Advisory councils, in most prime sponsorships, were
involved in conflicts over the distribution of slots among the
eligible populations, and settled potential political conflicts
in a setting shielded from the public gaze.
Youth everywhere obtained a high proportion of the
available program resources. However, this was not a func
tion of organizational pressures, but of legislation and
federal regulation. Youth had all of Title IV to themselves
plus a federal regulatory requirement that the proportion of
youth prevailing in Title II before the passage of the Youth
Employment and Demonstration Projects Act of 1977 be
maintained. Since youth unemployment had been recognized
at the local level as a serious problem before the passage of
the youth legislation, prime sponsors had been allocating
73
resources heavily in that direction. Most were therefore lock
ed in with around one-half of their IIB slots reserved for
youth. In general, the experience had been that expensive in
vestments in training for youth below age 18 were not
justified by their placement and retention rates. Therefore,
the tendency was to relegate them to work experience pro
grams, absorbing IIB resources that would probably have
otherwise been spent on training.
There was a wide range of responses to selectivity by
education. Areas like Utah and California with relatively
high proportions of high school graduates tended not to use
education as a selection criterion except in occupations
where course content or licensure seemed to require educa
tion. In contrast, Baltimore, with a relatively low average of
high school completers, was the most selective for its
classroom training programs. The intent was to train those
most likely to profit from the expenditure, relegating the
less-educated to a work experience program containing its
own remedial training components. As a result, classroom
training concentrated on a higher level of skills. In general,
however, the tendency was to spread the training across the
educational range, referring the high school graduates in
dividually to ongoing vocational and technical training pro
grams and to OJT, with the lesser-educated concentrated in
class-size projects. Given the additional need and cost of
remedial education and the propensity of this population to
drop out, this policy tended to restrict the deficiently
educated population to short-term, entry-level preparation.
In line with legislative requirements, it appears that prime
sponsors carried out the intent of the law and drew enrollees
from low-income families, although violations occasionally
occurred and were played up in the media. With its generally
favorable labor market, Dallas was most notable in concen
trating its CETA training efforts on an extremely hard-toemploy population. It was also apparent throughout the
74
range of prime sponsors that the causes of disadvantage were
many and that a wide range of competence and motivation
existed among the eligible populations. It was no surprise to
find that immigrants were most likely to combine income
eligibility with potential for labor market success. It takes
more careful screening to find that combination among the
broader CETA population, but there are people who need
only a boost to become economically independent.
The Service Mix
The prime sponsor has discretionary authority to allocate
Title IIBC funds for training, work experience, or supportive
services. None of the 12 prime sponsors utilized all the train
ing funds allocated under the public service employment
titles. Vocational education allocations through the gover
nors' offices were a significant factor in promoting training,
but no use was being made of the upgrading options of Title
IIC. Since no separate funds were available for that purpose,
there was no incentive to use the existing pool for upgrading
the employed in preference to training the unemployed. The
targeted jobs tax credit was also not popular in the 12 areas
studied, though the Penobscot private industry council pro
moted it aggressively during the summer of 1980. Lack of
understanding by employers was the usual explanation of the
neglect.
The need for minimum reading ability and arithmetic
comprehension made it essential to include adult basic
education as an integral part of IIB training. The flood of
immigrants into many of the jurisdictions was the major fac
tor for the growth of ESL. The need to provide a transition
service for PSE enrollees as shrinking funds led to termina
tions, as well as the low costs and high placement rates
associated with job search training, served as the motivations
for the addition of that component.
75
Throughout, however, the prime sponsors, while declaring
their preference for employability development, seemed to
feel obligated to maintain balance among the full range of
alternative services. They were under more pressure to
spread the funds among familiar service deliverers than to
adjust the service mix either to client need or to
demonstrated effectiveness. Few prime sponsors had
developed the technical capability to defend any other alter
native.
Most of the prime sponsors tended to be more responsive
to enrollee need than to labor market demand. Baltimore
was the notable exception. Through an extensive system of
employer advisory councils, demand was determined and
training planned accordingly. The underlying rationale was
that there were more eligible applicants than training slots
and that no one can profit from training in an occupation
that is not in demand by employers. Therefore, the CETAeligible population is best served when employers are best
served.
The high proportion of clerical and health care occupa
tions in the training mix of all prime sponsors was probably
both a symptom and an explanation of occupational choice.
Since such jobs were available, planners tended to choose
those occupations in making training decisions. However,
the high proportion of women applicants also pushed plan
ners in the same direction. Efforts to place women in nontraditional jobs were few and limited to special projects for
that purpose. Little success could be claimed. Training for
male oriented jobs seemed to be more strongly supplycentered. That is, there appeared to be a greater tendency to
search out occupations in which men might be trained and
placed because there were fewer occupations where the de
mand for men was obvious.
76
The Service Deliverers
Prime sponsors must choose among a variety of deliverers
of a variety of services. This report is concerned only with
the choice among deliverers of training-related services. For
classroom training, the prime sponsor usually has few op
tions. No CETA prime sponsor has the necessary funding to
create training insitutions. If a skill center is left over from
MDTA days, it is used. If not, or in addition, individual
referral occurs wherever there are institutions willing and
able to accept CETA eligibles at reasonable cost. Where
there are CBOs with any political clout, they are used unless
they prove to be incompetent. Use of for-profit firms
depends upon their costs and their aggressiveness. Never
theless, within the limits of the availability of institutions,
the studies demonstrate that prime sponsors do drop in
competent service deliverers and continue on a small scale
and at the margin to add and test new deliverers. They re
spond to political pressures, but persistently they tend to ex
pand use of the most cost-effective and shrink use of the op
posite (to the extent they have dependable measures), all the
while sensitive to the need to maintain diversity in offerings
and institutions.
The most marked changes have been the strong shift to in
dividual referral and to private proprietary schools. Another
marked change has been the enlarged training role of
organizations that are not schools. For the most part, this is
both a cause and a consequence of the growth of nonskill
training. Community-based organizations and consulting
firms live or die by their ability to sell their services. They
tend to be much more aggressive than tax supported institu
tions or proprietary schools, which appeal to a broad
population. They push their wares by resorting to lobbying
and salesmanship, thereby expanding their role beyond what
sheer competence would have won for them.
77
The on-the-job component has undergone little change.
Few employers have ever been interested in participation. An
intermediary is necessary—a job service office, a
community-based organization, or a prime sponsor
itself—to contact employers and persuade them to accept the
subsidy of one-half the enrollee's wages, which has become
standard. Favorable responses generally come from small,
struggling employers to whom the subsidy is attractive and
larger firms who use CETA OJT as a recruiting source to
meet affirmative action requirements. Whether the establish
ment of private industry councils will be able to generate
more OJT remains problematic. Based on early experience,
there is little reason for optimism.
5. Lessons Learned
The purpose of the case studies was to gain insight into the
CETA system, not to evaluate the performance of the 12
prime sponsors. The studies illustrate a fascinating diversity.
Penobscot showed the co-existence of strong staff leader
ship, minor political involvement, effective advisory par
ticipation, a weak economy, and limited service options, in
ducing the prime sponsor to expand its training capacity.
Worcester was characterized by prosaic leadership in a
revitalized high-demand economy, but with a modest place
ment record despite the favorable economic environment.
Baltimore offered strong political and staff leadership,
responsible for holding on to a consortium and making good
use of generally mediocre service institutions in a redevelop
ing economy. Montgomery County was in transition from
strong but misdirected leadership to a more promising com
bination in an economy of plentiful jobs usually requiring
credentials.
North Carolina had a sprawling service area and diverse
administrative problems too challenging for its politically
burdened leadership, but was helped by the availability of
sound training institutions. Dallas had a most favorable
economic situation with a potential for becoming a CETA
showcase, but was thwarted by political leadership that just
wished CETA would go away. Indianapolis was putting
itself back together after an initially mismanaged and dif
ficult period, but was still operating at high unit costs. It
relied almost totally on individual referral to community and
private colleges to do so. Ottawa County lacked the training
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80
institutions to provide a comprehensive program. Utah was
characterized by unaggressive leadership, but a strong
economy and sound institutional support shored up the
agency.
Tucson had strong continuous leadership and sound in
stitutional support in a low-wage economy. Despite effective
training, it was unable to demonstrate success measured by
earnings gains for lack of evaluation followup. San Fran
cisco had enjoyed strong staff leadership over the years, was
highly politicized, but by organizations that were also
capable service deliverers. It had a favorable job market for
women but not for men. Seattle had based a strong, but ex
pensive, program on individual assessment by the state
employment service, individual referral to community col
leges by one CBO, and classroom training at a skill center
run by another CBO.
The System in Capsule
To the extent these prime sponsors are representative, the
CETA system clearly can and does serve its clienteles
reasonably well and has generally adapted its operations to
local social, political, and economic conditions. Yet a
number of shortcomings reduce the total payoff. There is
considerable operational planning in the use of each year's
budget, but not much strategic planning relating the use of
CETA resources to the broad and long-term needs and ob
jectives of the areas served. However, the uncertain annual
funding process makes the operational planning also con
tingency planning, as prime sponsors are forced to live with
uncertainty and adapt to changing priorities directed from
Washington.
Political and administrative pressures lead to minimizing
per-enrollee costs, despite evidence that longer-duration
training tends to pay off better than that of shorter duration.
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Based on immediate postenrollment observations, results of
work experience compare favorably with those from training
programs, yet national longitudinal data disclose that the
former has long-run negative, and the latter positive, results
in cost-benefit terms. OJT payoff is generally highest in the
long run but the prime sponsor is rarely aware of this fact.
The available evidence of short-run social benefits and in
dividual gains is not sufficient to overcome marketing dif
ficulties and to attract employers.
Local decisionmakers are prone to perceive the weaknesses
in the system as being primarily federal in origin. It is true
that the federal managers of CETA lack the necessary exper
tise to provide guidance and technical assistance to prime
sponsors and have tended to emphasize bureaucratic pro
cesses rather than encourage creativity and provide substan
tive leadership. A more concerted effort is needed to ex
change federal and prime sponsor staff to familiarize each
with the other's roles and problems. It is also essential that
persons with training background be brought into the decisionmaking system at both levels.
As the intergovernmental system is presently structured
and functioning, the regional office has no meaningful role
to play in the system. Its personnel have little policy discre
tion, even if they knew what was best for the program.
Regional offices are merely a poor link in the communica
tion chain from the national to the local level since there are
so many routes for information in both directions that
bypass the regional office.
At the top levels of the Labor Department's Employment
and Training Administration, CETA administration began
under the guidance of leaders who understood and were
committed to the philosophy of the system. National leader
ship dissolved into confusion and was just beginning to get
itself together again when the 1980 election results introduc-
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ed uncertainty not only about the future directions of the
program, but its very survival.
The Congress appears to be committed to local decisionmaking only in its rhetoric. It wants to handle the helm and
leave the locals to respond, disregarding the administrative
consequences of its constantly changing priorities.
Local Staff Development
The key determinant of CETA effectiveness is the strength
and ability of the prime sponsor staff director. The attention
of the elected officials can never be held for long, and when
they do focus on the employment and training programs
their primary interest is to avoid political embarrassment.
Capable staff is essential but an effective leader will attract
and develop a competent and stable staff. However, the
measure of a leader in the prime-sponsor context is the abili
ty to accommodate a wide range of diverse social, political,
economic, and personal interests, not all of which are consis
tent with maximum payoffs in terms of employment and in
come gains for the CETA client population.
Of course, good management can be assisted to become
better, and staff development can be institutionalized to
speed and improve its effectiveness. Labor Department
regional training centers have been useful occasionally in
providing logistical support for recordkeeping and com
pliance with (frequently unnecessary) regulations, but they
have not been conducive to sound management, planning,
and policymaking. Universities, on their own initiative or in
response to institutional grants, have put together degree
granting programs for preparing entrants to the field, but
opportunities during recent years have been too plentiful in
human resource activities, especially in managerial roles, for
large numbers to enter the CETA system. Even where they
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did, preentry preparation can never obviate the need for onsite staff development.
The National Association of Counties' manpower unit has
played a significant leadership and staff development role, as
have the national mayoral and gubernatorial associations to
a lesser degree. Attachment to these local and state associa
tions has impeded the emergence of a CETA-wide profes
sional association, which could set professional standards
and promote their attainment. There is badly needed a
mechanism through which experience can be shared,
technical assistance can be provided, and staff can be
developed by the only ones who know how—those who have
been through the mill and have learned their lessons.
Experimentation is currently underway of a prime
sponsor-to-prime sponsor technical assistance and training
system. This approach has promise for training prime spon
sor managers. The rising stars, trained by effective
managers, are the most promising source for leadership in
lagging prime sponsorships. The process already works to
some degree. Efforts to institutionalize such relationships
should be encouraged.
The federal officialdom needs training no less than the
prime sponsor staffs. The feds are caught between Congress
and the locals without the competence to respond adequately
to either. There is need for a more effective focus for joining
key prime sponsor staff with the federal executive staff in
setting overall national directions consistent with local
challenges. Only a national/local consensus on mission goals
and objectives can serve as a lasting framework for local
decisionmaking and as a basis for assessing prime sponsor
performance. The compliance issues could be presented to a
CETA-wide professional leadership group who could design
means of accomplishing the goals without interference with
performance. The Employment and Training Administra-
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tion sponsors a CETA director's work group which is con
vened as a sounding board. Orchestrated by the feds, the
local administrators are invited to listen to what is going to
happen, but are not invited to suggest alternatives. Congress,
too, could be more effectively educated and influenced by
such an organized body. There is need to work upon and
develop the inherent common professional interests that ex
ist between national and local staff, substituting it for the
adversary relationship which has emerged during the CETA
years.
Curriculum Development
Sorely missed on the CETA scene is the federally con
tracted but privately operated technical assistance and staff
training system, which once developed and disseminated cur
ricula throughout the MDTA system and trained local staff.
Times have changed, and different arrangements are needed
to take the place of this defunct institution. A possibility to
be explored is a computer-assisted and computer-managed
instruction being successfully promoted in general education
and in Job Corps centers. Terminals linked to national or
regional sources could offer access to common curricula in
remedial education, English as a second language, and voca
tional instruction related to "hands-on" training. But that
would meet only part of the need. Person-to-person relation
ships are also essential. Whatever approach proves best,
there is a crying need for a positive technical-assistance-andguidance approach to replace the adversary relationship,
which has grown between prime sponsor and federal agen
cies.
Such a system need not reduce local autonomy and discre
tion. Unlike regulations handed down from above, technical
assistance is neither arbitrary nor compulsory. Prime spon
sors remain free to accept or reject. But given the hunger for
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leadership and direction, most prime sponsors would accept
help without considering it a threat.
Management Information
Related is the need for a common, computer-linked
management information system. Prime sponsors could feed
in day-to-day operational data allowing constant monitoring
of the system's inputs and outputs without the burden of
useless reports. Performance standards and records of in
dividual progress could both be incorporated. The local
operators could call up national comparative data to test
their own performance, as well as storing their own informa
tion for future recall. The same facilities could serve the cur
riculum and management functions at lower long-run costs
than the current inadequate information flows.
Structure and Planning
Judging from the 12 cases, prime sponsors cannot respond
solely to the needs of either the local labor markets or the
CETA clientele. Rather, there must be a delicate balancing
of the political needs of the chief elected official, the direc
tives of the federal funding source, the needs and desires of
the eligible population, the demands of the organizations
that represent (or claim to represent) the clients, the
marketing pressures from the alternative service deliverers,
the limited cooperation available from employers, and the
personal predilections of the prime sponsor staff. Judged,
however, against the complexities of the environment, the
fact that 12 prime sponsors could respond with acts that do
accommodate the diverse, and frequently conflicting, in
terests and still achieve benefits that exceed the costs, is little
short of remarkable. But that does not deny that there are a
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number of potential improvements suggested by the data,
which can provide promise of improved performance
without denial of any legitimate interest.
The key problem remains that of setting priorities among
competing objectives in an uncertain environment with
numerous special interest groups demanding attention. Only
strong, well-trained, and secure management can meet this
challenge. Elected officials seem to play a limited role, but
since the alternative within a decentralized system is a rigid
and arbitrary bureaucratization, there appears to be no bet
ter alternative than the present delegation of authority.
When given the opportunity, advisory councils can become
active and positive forces. However, three separate advisory
councils are too much of a good thing and there is a need for
consolidation. More important is the need to organize prime
sponsors to cover complete labor markets rather than on the
basis of a fragmented political jurisdiction. The consortium
incentives need strengthening until they outweigh the
political temptations to fragmentation.
The state level organization is inherently troublesome.
While state participation in policymaking makes sense, most
states are too diverse for the planning and delivery of ser
vices to local labor markets. The balance of state is a residual
concept with no rationale to support it and every experience
to cause doubt about its effectiveness. An alternative ap
proach might be to assign states the responsibility for helping
political subdivisions to deliver CETA services on a labormarket basis. This would require subdividing states into
areas surrounding major concentrations of population for
program delivery, but maintaining a state role in coordina
tion among these units. No simple block grant can encom
pass the complex relationships between local and state
governments.
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A Two-Tiered Training System
There are and will probably always be more eligible disadvantaged workers willing to be trained in a stipended pro
gram for low-level entry occupations than there will ever be
funding to support. There will also be a continuing flow of
those who, at low per capita cost, can be made more
employable by remedial education, English as a second
language, and job search training. Many of those may not
have the capability, endurance or resources to undergo more
extensive training for high-level occupations. Yet there is
evidence that there are many within the currently eligible
population who could and would profit from the more ex
tensive training, and at higher social benefit-cost returns.
Involved are two sets of institutions, or at least two sets of
institutional services. Some eligible enrollees are capable of
undertaking occupational training. Others need a remedial
stage to prepare for the advanced training. These latter, as
well as those only capable of entry-level work, need the
variety of supportive services described earlier, which are not
readily available in mainstream training institutions.
There should be a two-tiered system. The system would
provide short-term remedial and entry-level training accom
panied by supportive services available to all who need them.
This entry/remedial stage could be affected either by
specialized or mainstream institutions. The equivalent of 1
academic year, 36 weeks, should be generally sufficient for
this stage. The second-tier of the system would offer the op
portunity for extended career training to those initially ready
for it or who successfully complete the entry level. It would
be offered in mainstream institutions and would require only
an additional year's tuition to implement the 2 years now
legal, but never provided.
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Closely related is training allowance reform. Training
allowances at the minimum wage level distort the incentives
of training participants. Who is enrolled for the training and
who for the stipend? Training allowance might be divided in
to three components: (1) reimbursement of training-related
expenses; (2) a subsistence stipend based on family income;
and (3) a motivational component based on performance.
On-the-Job Training
OJT is the most effective of all for those who have access
to it. Increasing that access depends upon attracting more
employers by reducing their reluctance to hire CETA-eligible
applicants. Aggressive marketing that places the enrollee on
a "tryout" basis should be explored to encourage employers
to hire disadvantaged applicants. During this period of 3 to 6
months, the prime sponsor would provide a stipend to the
employer in lieu of wages.
Future Directions
The CETA training activity, in general, seems to be an ef
fective amalgam of the MDTA inheritance, the local voca
tional training system, the inputs of community-based
organizations, and the coordination and direction provided
by local and state prime sponsors. It is strong in some places
and weak in others, but there is no reason to think any cen
trally derived pattern could work more effectively than the
local designs. It is not the whip but guidance that prime
sponsors need. There is no indication of reluctance to accept
knowledgeable and positive direction. Technical assistance
from successful prime sponsors could strengthen the locally
weak systems. Some staff development and technical
assistance can be centrally provided, but much will have to
be brought to the local scene. Centrally developed curricula
could be locally adapted without reducing local discretion.
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Centralized information does not necessarily threaten local
initiative. Specific problems can only be solved at the local
labor market level.
The temptation for radical surgery as part of CETA's
reauthorization in 1982 should be resisted. One luxury
CETA has never enjoyed is stability. There is no need to
change the basic structure of the system, though there is need
to delineate the roles and relationships of the players and the
parameters of their managerial responsibilities. That does
not preclude changing the service mix or eligibility criteria,
but the basic delivery system relationship should remain in
place long enough for capacity building to take place in a
relatively orderly environment.
As a national policy, there needs to be more thought to a
human capital development approach to CETA training.
Concern for productivity, energy, and "^industrialization"
are refocusing attention on developing and upgrading the
work force. The rapid fall-off in the number of youth enter
ing the labor force during the 1980s will make each new en
trant that much more valuable. If they turn out to be sup
plemented by a continued immigrant flow, the latter, too,
will require an increased investment.
There are other systems for other components of the
human resource pool. CETA was designed to aid the disadvantaged, but overall national objectives are best ac
complished when the disadvantaged enter the mainstream.
The prime sponsors in the 12 case studies experimented with
a number of approaches, including a hard-nosed selection
process that relates the abilities of the potential enrollees to
the requirements for training in particular occupations, and
a lengthy sequencing of remediation skill training and lowor high-support on-the-job training. Each of these ap
proaches appeared promising depending on local situations.
Prime sponsors or their successors should be encouraged to
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continue with their efforts since ultimately programs will
have to be developed for upgrading the labor force in their
communities. The federally funded GETA system or its
replacement can play a major role in achieving this goal.
However, since the study was completed, the federal
government has opted for cutting fiscal 1982 CETA training
funds by more than a third, while totally eliminating PSE as
a training option. The record of the training in the 12 prime
sponsorships, as well as the national evidence of participant
income gains, does not justify the cut. On the contrary, when
the national productivity growth has almost ground to a
halt, a program that returns $1.14 on every dollar invested in
institutional training and several times as much on OJT is a
wise investment worth preserving and nourishing.
We should have learned from 20 years of employment and
training experience that institution building is a slow and
painful process. In many ways, demographic and economic
developments are recreating the issues out of which MDTA
emerged in 1962. Technological displacement and plant clos
ings were major motivations for the legislation, which was
directed toward "retraining." All of today's robots and
computers were on the horizon, but the entry of the babyboom generation and their mothers into the labor force
made available an ample supply of low-wage jobseekers, en
couraging more labor-intensive processes. Now the
economic and demographic conditions portend a swingback
to a more capital-intensive level.
Intensified international competition and technological
advances again threaten increased plant closings and the
need for worker relocation. All the signs are for continued
influx of immigrants. Geographical barriers will become
more, not less, serious for central city residents, even as their
numbers decline. Youth entering the labor force, though in
shrinking numbers, will require more, not less, training. At
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the other end of the age spectrum, delayed retirement will be
more likely to involve second careers and retraining than
continuation of the old jobs. The displaced homemaker has
not disappeared from the scene.
Clearly, the demographic portents of the 1980s are for in
creased training needs if we are to revive the growth in pro
ductivity and prepare the labor force for the inevitable
changing technology in the years ahead. Disbanding a system
which took 20 years to build, inadequate as it still is, is likely
to prove in a few years to have been shortsighted and costly.