Warm and Informed
Evaluation and Findings
March 2016
By David Ayre, Lucy Capron, Pedro Guertler and Sarah Royston
Introduction and overview
of the project
Methodology
The findings in this report are based on:
The Warm and Informed project was launched
in September 2014 as a partnership between
Northern Gas Networks (NGN) and The
Child e s “o iet , fo usi g o t o low
income areas of Bradford. The project was
intended to build on previous joint work by
these organisations involving giving fuel
poverty advice at Child e s Ce t es.
The project involved the following activities:
Outreach work –visiting hard to reach
areas, delivering leaflets and information
about the sort of fuel poverty support
that was available and engaging with
families.
Home assessment visits – for those
families who were not accessing the
services at the Child e s Ce t e or were
in need of specific advice on home energy
issues.
Energy advice appointments in the home
or at a Child e s Ce t e – these were to
discuss ways that families could be more
energy efficient, and their access to
benefits.
‘efe als to the G ou d o k G ee
Do to s s he e fo f ee i stallatio of
practical energy efficiency measures, or to
the debt advisor at a Child e s Ce t e.
Groundwork Green Doctors install energy
saving measures and offer practical advice
on energy saving to edu e people s
energy use and cut their fuel bills.
Workshops, courses and family activities –
these wraparound services included
cooking lessons, crèche facilities, free
lunches and translators to make the
energy sessions as accessible as possible.
Five interviews with project workers and
staff from Northern Gas Network
17 interviews with service users accessing
the Warm and Informed project
16 interviews with service users that had
not accessed the project
Review of Key Performance Indicator data
collected by the Bradford Child e s
Centres
This evaluation report identifies key themes
that have emerged from our interviews with
families who have accessed the Warm and
Informed project, and brings together our key
findings about what worked, what issues
there were, and what can be learned for an
expansion of any similar work.
1
Literature Review
mental health, while people with literacy or
numeracy problems, or mental health issues,
are more likely to be on a low income4. There
are also discrepancies between different
payment methods, as paying for energy using
pre-payment meters typically costs around
£80 more each year than paying by direct
debit5.
Families and fuel poverty
The nature and extent of fuel
poverty among families with
children
When a family is in fuel poverty it means that
they face high energy costs and also have a
low income. There are currently an estimated
2.23 million children, in 1.08 million families,
in fuel poverty in England1. Compared to the
old definition of fuel poverty (based on a ratio
of fuel costs to income), the new definition
means many more families are classed as fuel
poor. This means that attention is increasingly
turning to the needs of this group and the
support and services that can be offered to
them.
The energy vulnerability of children has not
been extensively studied, and this stage of
development is associated with particular
energy needs. Children may need a warmer
home than adults can cope with – especially
babies and toddlers who are less able to
manage their own temperature through
clothing and behaviour, and to communicate
their needs. Having children will also increase
the need for energy for other purposes, such
as laundry, cooking and bathing. The
increased costs of having children such as
income changes or childcare costs mean there
can be an increased risk of fuel poverty and
energy vulnerability.
The Too a hu dles epo t2, which
examined barriers faced by consumers in fuel
poverty in accessing information, advice and
support in energy services outlined how:
Fa tors i a i di idual s or household s
circumstances can increase the risk of them
experiencing difficulties in dealing with
markets providing essential services such as
e erg , parti ularl if people s eeds are ot
fully recognised or addressed adequately in
public and corporate policies and practices.
These are described as risk factors, namely
that experiencing one or more of these types
of circumstance can increase the risk of
o su er ul era ilit .
Those especially vulnerable may include
families where a parent or child is disabled6,
mainly due to their lower incomes and the
higher cost of raising a disabled child7. A
Gingerbread survey found that fuel bills
caused the biggest problems for single
parents in terms of debt, with 25% being
behind with at least one bill8.
Impacts of fuel poverty on
families and children
The impacts of fuel poverty have been
extensively studied in the past, and there has
been some work on impacts on children. For
example, The Dynamics of Bad Housing9
project found that between 2001 and 2005,
13% of children spent at least a year living in
inadequately heated accommodation, a state
that p odu ed ultiple egati e out o es .
‘esea h The Child e s “o iet 10 in 2014
found that:
The report shows that vulnerability can
flu tuate a o di g to ha ges i people s
circumstances at different periods of their
lives. This is supported by academic research,
such as the InCluESEV programme3 which
suggests that households may be affected by
multiple risk factors, and may move in and out
of energy vulnerability over time. For
example, carers are likely to be on low
incomes and at greater risk of poor physical or
2
As well as these health impacts, the Marmot
Review Team15 examined a range of evidence
and concluded that fuel poverty may have
i pa ts o hild e s de elop e tal status
and school attendance, which is corroborated
by evidence that showed children living in
inadequately heated accommodation often
had no quiet place to complete their
homework as only the main room in the
house was heated to an adequate level16.
Other research has highlighted further
potential negative impacts on education, for
example if a child or teenager is ill as a result
of living in a cold home, they may need time
away from school17.
An estimated 3.6 million children thought
their home was too cold last winter, and
around 1.3 million said it had damp or
mould.
Two thirds of families said they are likely
to turn their heating down that winter
because of the cost. Of these families
more than half (55%) say that they are
worried about their children becoming ill
as a result of their home being too cold.
More than four in ten families – over
three million – said that they are likely to
cut back their spending on food because
of heating bills. About half a million
families said that they are likely to take
out a loan in order to cover the costs of
heating their home.
Barriers to take-up of fuel
poverty assistance
Despite these impacts, last year it was
estimated that only 2.9% of national energy
assistance budgets reach fuel poor families18.
There are several broad categories of barriers
that may affect fuel poor families.
“i ila l , o e e e t o k The Child e s
Society11 found that energy debt can have
severe impacts on families and children,
leading to rationing of energy use, cuts in
other expenditure, and a detrimental impact
o hild e s ph si al a d e tal health. The
research showed that a third of children
whose family had faced energy debt said they
were unwell all the ti e o so eti es
during the previous winter, compared to just
over one in 10 children whose families had
never had energy debt. Meanwhile, the stress
of making difficult decisions, such as heating
or eating affects both parents and children.
Financial barriers
Financial barriers are widely seen as a
problem in the take-up of energy efficiency
measures across the population in general.
For low income households, these would be
especially significant if any cost is involved in
the assistance. While schemes may offer
assistance that is notionally free, there may
be hidden costs, such as costs of phoning
energy companies, or indirect costs associated
with having a measure installed1. DECC s
Energy Company Obligation (ECO)
consultation in 201419 raised the worrying
possibility that low income households may
even be being asked to make a financial
contribution to their energy efficiency
improvements.
The Marmot Review team12 found cold homes
have an impact on a ide a ge of hild e s
physical and mental health outcomes. This is
supported by analysis by ACE13 that found a
significant difference in breathing problems in
children between fuel poor and non-fuel poor
households, and by The Child e s “o iet 14
who found that in 2011/12 there were 110
excess winter deaths among children. This
means that 7.9% more children died in the
winter months than in other times during that
period.
1
Though some progress has been made on phone
costs - in June 2015 Ofcom announced that
F eepho e u e s egi i g 8 a d 8 8
would be free to call from mobile phones, as they
generally are from landlines
3
There are various problems that vulnerable
consumers face in accessing energy
information22, including: complex bills;
unclear letters; unhelpful telephone systems
and call centres; and lack of internet access.
Lone parents, people in high density
accommodation, those renting publicly, those
without academic qualifications and those on
a low income are most likely to be at a
disadvantage in advice-seeking23.
Until recently, the Warm Home Discount
(WHD) had very complex eligibility criteria,
which were hard for customers to
understand, especially as each supplier set
different eligibility criteria for their Broader
Group (i.e. those who have to apply for the
discount rather than getting it automatically).
In January 2015 the Government introduced a
set of standard criteria for all participating
suppliers (though they can have additional
criteria, subject to Ofgem approval) and this
standardisation was welcomed24. At the same
time, they ensured that the scheme was
available to low income working families in
receipt of in-work benefits with either a child
under five or disabled child.
Information and awareness
An international study by ACE found that key
barriers to energy efficiency schemes included
barriers around information and awareness.
Many families simply do not know what
assistance is available, or what benefits it
might offer. This is further compounded by
the fact that too much confusing information
leads to poor awareness of appropriate
schemes20, with the National Energy
Foundation (NEF)21 suggesting that:
Eligibility and targeting
Related to these challenges, another key issue
is eligibility. Eligibility for fuel poverty
assistance has been studied in relation to the
old Warm Front scheme2, as shown by Figure
1 below.
La k of i for atio , o su er a are ess,
interest, and understanding were all identified
as barriers, as well as awareness of the
measures, solutions and technologies
available. Solid wall insulation in particular
suffers from low public awareness and
customers are unaware of micro-generation
technologies and how to use advanced
controls. Consumers are also unaware of the
e efits a d opportu ities a aila le to the .
2
The new Government scheme called Affordable
Warmth replaced the Warm Front Scheme in January
2013. The scheme offers grants towards new boilers,
heating controls, wall and roof insulation for everyone
that is eligible.
4
Figure 1: Barriers to take-up of the Warm Front scheme
38
This suggests that a range of eligibility and
targeting issues are significant – and many of
these will be equally applicable to ECO and
the WHD. This is reinforced by research25
where participants frequently stated that they
thought the e e t eligi le, stati g o
o
ths su h as do t lai benefit so not
e titled , o pe sio so a t get a thi g ,
a d usuall o e
s get it . F o tli e staff i
this study also noted that the complexity of
grant eligibility is a barrier to fuel poverty
assistance. Where schemes are simply raising
awareness or generating referrals for existing
programmes, then it is mainly the
communication of eligibility that is the issue,
rather than design of eligibility criteria.
However, even these schemes will face the
issue of whom to target with these
communications.
home, the age, the lack of cavity walls, poorly
installed windows, or unsuitable roofs can be
det i e tal. The o se atio a d he itage
a ie aptu es the ho es hi h a e u a le
to install energy efficiency measures because
they are either listed buildings or in a
conservation area, or for aesthetic reasons.
Eligibility and building issues were also noted,
with one study highlighting that a problem
was that not all property and tenure types
had schemes that were applicable27. The ongoing roll-out of smart meters across the UK
has been presented as an opportunity to help
customers reduce their energy use. However,
problems have been identified around
installing these meters in multiple occupancy
buildings, which could mean many vulnerable
families do not have access to this
technology28 in the shorter term.
Buildings and technologies
Tenancy issues
Other research ide tifies a p ope t
a ie , efe i g to the li itatio s that the
property structure itself imposes on residents.
For example, in the space available in the
One issue with energy efficiency measures is
that the person that bears any cost of
assistance may not be the one that benefits
from it, for instance in the case of a landlord
26
5
[…] forced into certain spatial patterns by
restrictions on mobility, or tied to the comings
and goings of helpers and carers. Routine is
often critical and departures from routine
(trips away from home, visits from people,
unexpected events) can cause upset and
require considerable organisation and
planning.
and tenant. Research by Pelenur and
Cruikshank29 found that nearly 13% of all
responses mentioned that the split incentive
between landlords and tenants was a barrier,
or that they are unable to enact energy
efficiency measures because they are tenants
of a housing association or council home.
Tenure issues are especially important given
the targeting of Affordable Warmth on the
private rental sector, where there is a risk of
landlords benefitting, rather than tenants,
due to the uncertain nature of tenancies.
Similar points could be made about the coordination of multiple routines as part of
family life. The hassle associated with audits
and installations may be especially
problematic when both time and space are at
a premium due to the demands of a family.
Regarding whole-house retrofits, NEF30 argue
that ownership of the property can be a
barrier, with some consumers in the private
rented sector having a short-term view, and
conflicts between investors and users. They
state that average homeownership is only ten
years in the UK and a full package of retrofit
measures is likely to take much longer than
that to pay back.
Credibility and trust
An international study by ACE34 found that key
barriers to energy efficiency schemes include
credibility and trust both in technologies and
in organisations. This is reinforced by another
study of barriers to fuel poverty assistance
which also expressed concerns centring on
lack of trust35. The esea h states Responses
from the community mentioning concerns
about callers being bogus and that this lack
of t ust is further seen in comments about
letters addressed to the occupier and leaflets.
The reticence of householders to engage, as
cited by frontline staff, is in part indicative of
the issue of trust . Pe eptio s of edi ilit
depend on a variety of factors including: the
nature of the source (e.g. private,
governmental, charity or pressure group);
past experience with the source; the nature of
interactions with the source; and
recommendations and impressions from
others36.
Hassle, intrusion and routines
Research has found that a potential barrier is
the idea of strangers coming into the home,
both for audits and installations. A survey
conducted by DECC identified too much hassle
or disruption and a lack of time as two of the
main barriers to people making energy
efficient home improvements, and clearing
out lofts is a key barrier to loft insulation31.
Various studies have outlined how inertia,
habits and rules of thumb can also be seen as
fo s of a ie , alo g ith apath ,
complacency, laissez-fai e attitudes 32.
However, it is important to avoid simplistic
assu ptio s a out eha iou al a ie s that
imply that people are acting irrationally and
just need to act differently. The reasons for
patterns of behaviour are often complex,
involving the co-ordination of multiple
routines. Evidence33 has shown that there are
particular circumstances, such as living with
an impairment or a long-term medical
condition that can mean people are:
As well as trust in companies, organisations
and individuals, an additional barrier is trust in
the technologies themselves, including
concern around health problems associated
with increased airtightness, mould and damp
issues, uncertainty and scepticism with less
familiar technologies37.
6
Stigma and pride
As study by Sovacool38 found that under the
Warm Front programme, between 42 and
57% of vulnerable fuel poor households did
ot a ept assista e. The largest reason
behind this refusal to participate is simple:
people either did not consider themselves fuel
poor or, if they were, did not want to admit it.
Fuel poverty takes a severe toll on households,
and as such it may have become stigmatized
to the point where households feel that
classifying themselves as fuel poor or even
just poor is insulting. The o k outli es ho
past surveys have shown only 5% of
homeowners will report they cannot afford
adequate heating, when in fact 12% cannot,
based on their willingness to tell their energy
company about their problem, and their
willingness to access independent advice .
Organisational policy and
practice
This is a category that cuts across many of the
categories of barriers to accessing fuel
poverty services. However, it is worth noting
the fact that organisational policy and practice
(especially among energy companies, but also
with wider applicability) can create or
exacerbate many barriers to take-up of
assistance. The Too Many Hurdles research39
explored barriers in accessing information,
advice and support, caused by organisational
policies and practices, looking at issues such
as telephone contact, call centre scripts and
clarity of information on assistance schemes.
Overcoming the barriers
The evidence suggests that in the energy
sector there is insufficient attention paid to
the needs of people on low incomes and
other vulnerable situations, compared with
efforts to attract better off customers. These
barriers also contribute to consumer distrust
of energy companies, and are also related to
barriers around information, and around
costs.
To date, there has been relatively little work
specifically on ways of overcoming barriers to
fuel poverty assistance. However, some
lessons can be drawn from the various studies
reviewed here, and grouped into seven broad
categories.
Effective information and advice
Research by Sussex University Science Policy
Research Unit40 makes several
7
recommendations regarding information for
promoting energy efficiency, including:
to make sure they understand fully how to
operate any new systems.
Face-to-face interaction and
support
Information should be specific and
personalised. For example, individual
energy audits will be more effective than
general information on cost saving
opportunities.
Information should be vivid. For example,
a US study showed that people who
viewed a video about implementing
domestic energy saving measures were
significantly more likely to cut energy use
than those who received the information
in writing41. Similarly, demonstration of
tangible success with a technology is likely
to have persuasive power.
Information should be clear and simple,
and available close to the time of the
relevant decision.
Feedback should be given on the
beneficial consequences of previous
energy decisions if subsequent efficiency
measures are to be encouraged.
Building on these ideas, it has also been
suggested that information is not enough, and
that a supportive environment is also
important44. This means giving people
opportunities to explore further at their own
pace, such as signposting them to advice
sources, and to take part in a dialogue about
the best solution for their home. It also means
providing procedural information about how
to take the next steps. It could also mean
using existing social networks as support
structures, including semi-formal groups such
as Eco-Teams45. 3
Similarly, it is important for vulnerable energy
consumers to have access to a range of
channels, including face-to-face advice46. The
importance of charities and voluntary
organisations has been outlined in a number
of studies as sources of help and support for
people with health problems or disabilities47.
I po ta t fa to s i lude the hole pi tu e
perspective they tend to offer, as a one-stop
shop for information and advice about a range
of benefits, services and service providers.
More broadly, a study on the impact of debt
advice on low income households48 showed
the importance of having someone to talk to
when accessing advice and providing
continuity.
NEF have called for a coordinated marketing
approach and independent and consistent
advice, while others have suggested
developing a strategic advertising scheme
specific to the needs of the area, using
language that is relevant to potential clients42.
A toolkit for local authorities by National
Energy Action on dealing with fuel poverty43
highlights the need to integrate improvement
packages with energy advice, education and
training. It recommends that residents have
access to informed individuals who can
continue to give advice after installation, and
that advice should be provided before
installation, so that consumers understand
the purpose and benefits of carrying out the
works, the options and what will be involved;
during installation, so that any problems or
fears can be dealt with; and after installation,
Avoiding stigmatisation
A study on debt advice for low income
households49 showed the importance of
advisers being understanding, nonjudgemental and sympathetic and not
overwhelming people with information. This is
3
An Eco-Team is a group of people who get together
regularly, usually over a six month period, to follow a set
process of ways to be more energy efficient.
8
further reinforced by other research50 which
argues that:
fuel poverty assistance to families is through
referrals. The toolkit created for Brecon
Beacons Council by National Energy Action
highlights the importance of developing
referral mechanisms, as one of the main
strengths that many partner organisations can
contribute is in assisting with the process of
identification of vulnerable households. It
outlines how it is important to consider how
processes can be put in place to enable
partner organisations to help their clients
access the various benefits of affordable
warmth solutions. Formalising these
processes can establish effective referral
mechanisms, and the evidence in the toolkit
shows that participants in referral networks
will vary according to local circumstances, but
they are likely to be organisations that have
daily contact with clients vulnerable to fuel
poverty. These types of organisations may be
in the health and social care sector, be local
authorities or voluntary sector organisations.
Future easures for ta kli g fuel po ert
must be group-specific, and find ways of
convincing families that are frustrated, angry
and scared that they can save energy without
sacrificing their social identity, pride or
privacy.
This is corroborated by evidence that has
outlined how schemes should be aware that
the assumptions of the frontline staff will
impact on their effectiveness, and that it is
important to assist staff in examining their
assumptions and avoid narrow stereotyping of
potential clients51. Using positive statements
from the community during promotion could
also increase the view that it is acceptable to
use this sort of help.
Trusted organisations and
partnerships
Evidence suggests that trusted intermediaries
and community hubs could be valuable ways
to engage customers, especially those at risk
of fuel poverty52. Existing professional and
social networks play a fundamental role in
transmitting information and establishing
trust.
Minimising hassle and working
with routines
DECC conducted a trial scheme offering loft
clearances in 2013 to e o e the hassle
fa to , hi h te tati el suggested that this
approach has potential to improve take-up54.
NEF have also done research on the same
issue, suggesting55 the following ideas to
address the hassle barrier:
Key recommendations from Dobbs and
Do so s stud 53 for improving vulnerable
o su e s a ess to ad i e a gued that
schemes should build trust through working
with agencies established in the community,
making use of home visits, client champions,
referrals from other agencies already trusted
by the client, visits to clubs/organisations etc.
that potential beneficiaries attend,
recommendations from family members, and
other local people who have had work done
by the scheme.
Center Parcs deals for residents while
work is carried out
Holidays/retreats in exemplar homes
Incentives to overcome disruption
Identifying exemplar homes with
eside ts sa i g es it as a hassle, but it
as o th it
Clear communication on the timescales
and the level of disruption involved in the
installation
Referral mechanisms
Another approach to minimising hassle is to
use o e ts of ha ge i people s li es,
One specific way in which partner
organisations can be involved in promoting
9
can be key partners in promoting assistance
to fuel poor households. This is because they
can help with the effective provision of
information and advice, and are trusted by
potential clients. It is much more effective to
use existing and established local
organisations rather than try to create new
ones, and a key hub for many families,
especially those on low incomes, is their local
Child e s Ce t e. This suggests that
Child e s Ce t es could have a valuable role
to play in ensuring that assistance reaches
fuel poor families.
including moving house, renovating a home,
or the birth of children56. The NEF report
found that, of all household types, families
with dependent children are planning the
most refurbishment projects, and that for
families with young children, running out of
space is a big trigger for refurbishment
projects.
Targeting vulnerable households
Dodds and Dobson57 stress the need for
communications that dispel any
misconceptions about eligibility, with their
research saying that schemes should publicise
that many different properties can benefit,
and simplify processes as much as possible,
and that this may also be enhanced through
partnership working.
A project conducted by ACE Research for
Global Action Plan in 201158 evaluated an
energy efficiency scheme targeted at low
income households in Hackney and made a
number of recommendations for future
interventions, including:
The fuel poor are those i
ost urge t eed
of energy efficiency advice (according to our
data on actions already being taken) and the
group that makes the most of the advice and
service provided. Identifying and engaging the
fuel poor quickly is key, but our experience
suggests a bespoke service is not required.
They also note the importance of not
overwhelming householders with detailed
questions. This suggests that it may be
appropriate to target groups that are likely to
be vulnerable to fuel poverty, rather than to
explicitly identify fuel poor families using their
personal data.
Key messages from the
Literature Review
Third sector organisations, charities,
community groups and local service providers
10
Rija’s story
Background to the project
and who engaged
Rija and her family became known to the centre in
January because their benefits had been stopped
which resulted in them having no money to top up
their gas or electricity meters. This was having an
impact on their health, especially their young daughter
who had developed a cough, as they could not afford
to hear the home and there was a significant amount
of damp. This was further compounded by the fact
that the family were struggling debt for their rent,
council tax and utility bills. They had over £1200 worth
of debt on their gas and electric meters; this meant
that every time one of the parents topped up it was
taken straight off for debt.
The Warm and Informed project was based in
two locations: Mortimer House and Gateway
Child e s Ce t e. For Northern Gas
Networks, the main goal was to learn about
the best ways to engage with vulnerable
customers, while also furthering their social
responsibility work and contributing to their
obligation to connect fuel poor customers to
the gas grid. The other goals for the project
were to lift families out of poverty, to help
with debt problems and to raise awareness of
carbon monoxide (CO) risks. The project ran
until November 2015 and was intended as a
pilot scheme to inform future work.
The project worker contacted Rija s utilit o pa to
ask them to help the family as they currently had no
money to put on their gas and electricity meters. The
project worker also contacted the housing officer at
Bradford Council to come out and inspect the damp in
the home. Finally, the project worker helped them
apply for some financial assistance through the British
Gas Energy Trust in order to reduce the amount of
debt owed by the family to British Gas.
18 Fuel Poverty Workshops held across
both centres attended by 247
participants. This exceeded the target for
the project by 54%.
600 appointments were booked with a
debt advisor for families to seek help with
managing their finances more broadly.
Through outreach work over 1,500
households eligible for the scheme were
identified for support.
152 home assessments appointments
were booked throughout the project. Of
these, 147 resulted in advice being given
on fuel poverty.
British Gas was willing to help as they were on a low
income and they had a young child in the property
who was suffering from ill health. The project worker
arranged with British Gas that they would come out
and put £10 worth of credit on to both of the fa il s
gas and electric meters so they would be able to heat
their home, cook hot food and have hot running
water. Although the family would have to pay back the
£10 at a later date this did ensure that the family was
out of immediate crisis.
You ould t k o to e tio our gas ill
at the Childre s Ce tre – I ould t ha e
known. So it needs a dedicated team, and to
make sure people know. Referrals from the
peer to peer project and Family Support
Worker s help. We eed leaflets through
letterboxes, door knocking, speaking to
people. - Project participant
The project worker successfully applied for a grant
from the British Gas Energy Trust which meant that
the £1200 debt that was on their energy meters was
wiped off. The family were extremely pleased and
because their debt was reduced and the fact that the
family were making regular payments towards other
debts it meant that they could also move properties.
11
Most participants that accessed the
programme were active and frequent users of
the centres – one described herself as part of
the furniture . One client had been coming for
around 14 years, even to the centre that
existed on the site before Mortimer House,
while others kept coming back after they had
moved away from the area. One said, The
centre is a useful service. Whate er s o here,
I ll o e. Several participants volunteered (or
worked) at the centres, or said that their
family members did. Many said that their
family members were also active users of the
centres. It is important to note that these
participants do not necessarily represent all
centre users, or all participants in the Warm
and Informed scheme.
of new people at the various activities, for
example fathers at the carbon monoxide (CO)
workshop.
One staff member noted that the most
vulnerable people – such as refugees and
immigrants without a regularised status, who
often live in overcrowded rented
accommodation – may not come to the
centres, and as such outreach work was vital
for this cohort.
Some families interviewed that did not access
the Warm and Informed programme said that
they did not feel that energy debt or raising
awareness about engaging with the energy
market (e.g. switching suppliers to obtain a
better tariff) was relevant to them. However,
this same cohort suggested that the more
specialist workshops (for example on CO and
health and safety) may have been something
they would have been interested in had they
known about it. This suggests that awareness
of the variety of events within the programme
among centre users could have been higher. It
also raises the issue of stigma around fuel
poverty, as some families did not want to be
seen as being fuel poor, and this is supported
by evidence in the literature reviewed. Some
centre users do not see themselves as
needing help to manage their energy bills, and
so do not engage with schemes such as the
Warm and Informed project – even if there
might be ways in which they could benefit
from it.
For participants, a common route to
engagement was to hear about the scheme
through an outreach visit, have a home
assessment visit and apply for the WHD, then
take up other activities and get further advice.
For example, one client heard about the
centre through outreach (a leaflet given by
someone knocked on her door); she booked
an appointment for a home visit; an outreach
worker got her the WHD and referred her to
the generalist advisor, who negotiated with
her energy provider about her debt.
One of the aims of the programme was to
reach vulnerable people in specific
geographical areas, especially those who
might not normally access the centres, and
staff reported that the different means of
engagement they employed were effective in
doing this. The project aimed to target not
just families with 0-5 year olds (the target
demographic for the Child e s Ce t es), and
not only mothers, but a diverse audience
including wider family members. Because
there are clients who have long-term
relationships with the centres, there were
many existing clients at the workshops.
However staff noted that there were also a lot
When asked what topics they would be
interested in for future workshops, several
people mentioned CO or other health and
safety issues. Other ideas included solar
power, water saving, cost-efficient heating,
keeping older people warm, and energy
saving tips such as how to stop draughts. As
well as tips and advice, free incentives such as
lunch and crèche services were also
mentioned as a good way to attract people to
12
the programme – and this may be particularly
important for those clients who initially may
not think the programme is targeted at them.
courses over a longer period, such as six
weeks. This has the social benefit of getting
people out of the house regularly. Clients
themselves often said that their participation
varied a lot depending on the other demands
on their time (such as children and work) – so
holding events at a range of times, and over a
long period, could be a good way to engage
these busy people.
Workshops and events
Key findings:
Diverse workshops on issues families may
not know much about (for example
carbon monoxide) provided a key draw
for parents – including fathers – that
would not normally access the centre.
Some participants interviewed that did
not engage in the programme were
unaware of the broad range of workshops
available.
Clie ts eeds ha ged th oughout the
year to reflect the weather, and it is
important that the programme of support
reflects this.
Clients preferred longer courses, as these
enabled them to build relationships with
the project workers and have flexibility
around attending sessions depending on
their schedule and childcare needs.
Having access to a generalist advisor and
other activities available at the centre to
complement the fuel poverty work was
seen as beneficial and a real draw for
families to be involved.
It was recognised that access to advice
and support needed to be better
resourced.
Many participants emphasised how
important, useful or enjoyable they had found
the e t es a ti ities to e sa i g, This
centre is so important. I do t k o
hat e d
do without it and the centre is absolutely
fantastic . Advice from a generalist advisor
was seen as especially valuable. One client
said, The centre helps people who are lonely,
isolated, goi g through diffi ult ti es. It s
good that you can talk confidentially here, and
it s eas to talk to the ad isors.
Switching supplier workshop
Groundwork staff delivered this workshop,
with one staff member noting that the
workshop worked at Mortimer House but had
no participants at Gateway: People just do t
fi d it i teresti g, the do t thi k the a do
anything about their supplier . Another staff
member said that only six people came (to
Mortimer House), when the team were
hoping for ten. She noted that this workshop
was at the start of the project, so few clients
knew about the project, and that it would
have been good to do it later on, in March or
April, after more outreach work and a
stronger rapport between centre staff and
local residents had been established.
My health visitor first told me about the
e tre he
a
as or , ut I ould t
come. A family support worker (FSW) came
round. Eventually I plucked up the courage,
because I knew the F“W s fa e, the ere
friendly. I was having an awful time and the
centre helped me through it. There are
constant activities here. Project participant
One staff suggestion was that the same
workshop could be repeated during a project.
The team could invite people to another
workshop, later on, if they had a few
interested people, rather than doing home
visits for them. Another suggestion was that
the team could have delivered the workshop
Staff said that feedback from clients also
suggested that some sessions could be held as
13
It s lose k it. The gas engineers are often
u relia le.
themselves, as the content was relatively
simple, and the team know their audience
better than any external agency can.
Clients found the workshop well organised
a d the staff f ie dl , ith those ho did t
know about it at the time expressing an
interest in any future sessions, and some even
saying they would attend the same session for
a second time.
Carbon monoxide workshop
The CO workshop was seen as the best
o kshop se e al staff e e s: people
really liked it, we had good feedback . At
Gateway, there were 15 participants. Key
reasons for the success were the level of
concern around CO health risks, including
among fathers, many of whom attended.
Another key attraction was the free CO
monitor provided by Northern Gas Networks,
with the team explaining how to use them
and then visiting homes a week later to check.
Staff said this workshop worked well as a oneoff event.
Routes to Work workshop
This was a drop in workshop which only had
five participants across the two centres. Staff
speculated as to the possibility for this being
due to entrenched worklessness in the area,
and inter-generational benefits claims. One
staff member suggested that the event might
have needed more outreach, of a different
type, such as working with other centres, the
job centre, and schools. Staff also noted that
this was on a very different topic to the rest of
the Warm and Informed project, alongside it
being a more formal session that needed to
look at barriers to work as well. Some staff
felt that it might have been more appealing if
it had been presented by a career-focused
o ga isatio , athe tha
The Child e s
Society and Northern Gas Networks, although
there are already job-focused activities at the
centres.
Many participants highlighted this session as
especially useful, referring to a lack of
previous knowledge about CO, needing a new
monitor, and their obligations on properties
that they rented out. One client said:
The CO orkshop as fa tasti . There was a
quiz at the end that threw me and made me
think more. They gave a 10 minute
presentation with new useful facts, like where
to put the CO detector – low down. The
freebie was popular; there were loads of
people…. It as reall i for ati e.
Food and Growing allotment
event
She noted that there was no crèche, so she
brought her daughter, and the team provided
toys for her and some other children. She also
explained why this topic is important in this
area:
This was an interactive event held on an
allotment with a play worker, aimed at
families and children, which aimed to
encourage people to grow their own food,
and to learn about growing and healthy
eating. This was seen as successful by staff,
who said that people enjoyed it, with
activities for children including a bug hunt,
planting strawberries, and a seed give-away.
Flueless heaters are popular ith the Asia
community. They need servicing every six
months. My sister had a CO leak for two days.
They were all groggy, but she did t k o the
signs. “he said I goi g to that orkshop!
Those heaters, if one person gets it, then the
next 30 people get it, in the Asian community.
Participant views on this were also positive,
ith o e pa ti ipa t sa i g, there were lots
of people with kids, and the kids liked it. It
14
The e tre is ai l for toddlers ut e had
teenagers, 18 year olds coming. Nor all it s
mums with toddlers, but we had a new group
– people moving into a new house, refugees,
e fa es… O e easter Europea a e ith
three to five friends, and wanted us to all drink
the taste test juice together – the said it s
their usto ! However, she felt that this
course ended too soon as people wanted
there to be more sessions, and a one-year
project would be better.
brings people together. I went to watch, and
mingle in . Those who were unable to attend
hoped that it would be run again in future so
that they could go, and one client felt it
important to run fun activities for children in
order to reduce anti-social behaviour.
Money Management events in
partnership with a peer-topeer mentoring project
There were five workshops on money and
debt held at Mortimer House. These were coorganised with the peer-to-peer (P2P) debt
mentoring scheme. There were tables people
could wander round and talk to the Warm and
Informed staff, with tasks around
understanding energy bills. Staff felt these
were successful due to the soft approach
with people chatting informally, before being
able to have a one-to-one session with an
advisor later. One staff member felt that this
was good for people who were deep in debt
and struggling to face it and talk about it, and
represented a good example of the link
between the project and other centre
activities.
One (Asian) participant had been involved in
running this project, as a volunteer, and really
enjoyed this. She gave a detailed account of
the events, noting that:
Asia people do t like to talk a out o e !
“o it s easier for the to open up in a one-toone. But first we had an event with a taste
test table, and herbs, and an expenses sheet,
and freebies. This was to get people ready for
the one-to-one, to prepare for a second
meeting.
HEatWell Bus cookery course
This was seen as one of the most successful
activities by staff. The course consisted of a
small bus that had been converted into a
kitchen, where local residents could go and
learn cooking skills. One staff member noted
that fast food is a problem in deprived
communities, and cooking can address health
as well as poverty issues. However, the cold
She explained that the Warm and Informed
team came to all 5 sessions, and the peer-topeer workers made referrals to them. She also
described how this course had reached new
people;
15
weather at the time of the session was an
issue, and may be a reason why the feedback
asked for another cooking session to be held
inside the centre, as staff wanted to hold the
event in summer, but the HEatWell organisers
could not come then.
Two clients said it would have been better to
have more than four sessions, with one
stating that the sessions would have had more
people if there was a crèche, but understood
it was a bit crowded with four people on the
bus.
Several clients said they enjoyed this activity.
One said:
Healthy cooking and eating
workshop
We did ooki g o a udget i o e pot, a d
gave out the recipes. I used the recipes at
home, that was good. I got new ideas for
cooking for kids. I got my little child learning
food groups usi g the ga e! … I reall
e jo ed it, that s h I a e a k. I was
gutted I had to miss one session, I really want
to do that session in future! People were
lovely and friendly and welcoming, and gave
flexible options (halal and vegetarian). They
cater to our needs. They look after you, you
talk. If I was u o forta le I ould t go
Staff stated that this was another of the
successful activities, because it was
interactive as well as informative. The
workshop ran over two days, covering food,
cooking and energy on the first day, and on
the second day, the team gave participants
ingredients and challenged them to cook a
meal for £5. Seventeen people came, which
was more than the 10 expected. The centre
provided a free crèche for both days, because
clients had previously said having no crèche
was a barrier. Clients got freebies including a
travel cup and an egg-timer, alongside
practical energy devices such as CO monitors
and some training in using them.
She also said she took away energy and
money advice:
I got good e erg tips, like ot keepi g the
heating on full all the time. And buying cheap
produ e o its sell date. I doi g these
tips at home. I wear extra clothes layers and
use la kets.
Feedback to staff was positive, but clients said
there was too much information to take in on
the first day, about different foods and
nutritional values. The team did the
presentation, but Shamim (Warm and
Informed outreach project worker) felt it
would have been better to have a
presentation by an expert dietician. This had
been tried, but was not possible because the
event had not been planned far enough in
advance – six weeks was not enough time to
organise expert input. As with most of the
sessions that were run at the centre, clients
would have preferred the course to be run
over a longer period and with more
opportunities to get involved.
Another client said:
I defi itel e jo ed it. We made cheap pasta.
Asians often make curry pasta in a very slow
way – we got a better recipe. It takes less
time. I tried it out. It was a good environment,
I felt el o ed…. Older ladies know how to
cook but younger ladies need it. We got a list
of markets, an apron and pen. It changed how
I shop a d ook; o it s heaper.
A third client said, Ha i g it o a us is
differe t, I thi k it s good. People brought
their own ideas to the us too .
Some participants said they enjoyed this
activity. O e said I enjoyed the food game.
That made a difference, I do quicker cooking
o .
16
should . As a result, she paid extra attention
to ensuring clients understood that they were
being referred, and who Groundwork are, and
what they would do, which helped address
the problem.
One (white British) participant said,
Me and my daughter came to see the Asian
cooking. It was all Asian food. We got a timer
and a mug. It s i e to see people of differe t
backgrounds. That was a one off. I did t take
part e ause it s ot
ki d of food. I d
rather watch.
Several staff members suggested that
someone with the centre or the project team
could fulfil the role of installing practical
measures, because an in-house service
would be more trusted and more efficient,
comparing this to the current situation
regarding advice (on non-energy issues)
whereby the team refer clients to an advisor
who is based at the centre and is known and
trusted by the community. They also noted
the importance of building any partnership
into the scheme from the start, so clients can
be informed early on.
Energy Art activity
There was an art event with Northern Gas
Network s community artist around energy
saving. O e staff e e said, It was an
effective soft approach, and got people
thinking, gradually – and children as well as
adults . Another said it was educational and
fun, and that it was good to have children
drawing, colouring and talking about energy
use, while the parents were also engaged in
discussions and got something out of it.
Gas grid connections
Groundwork Green Doctors
referrals
Initially, the project aimed to help people get
connected to the gas grid, and had a key
performance indicator (KPI) regarding this.
Vouchers would have been provided to
eligible households to cover the cost of grid
connection. However, the team were not able
to find any eligible households, and so this KPI
was dropped. Staff noted that the task was
difficult because many of the clients are social
housing tenants and already have gas, or they
are in high-rise flats that are not able to have
gas. The urban area of Bradford is already well
served by the gas grid. A staff member also
noted that with only three people working on
the project, finding the right households was
too hard. Data was also a problem: Northern
Gas Networks knows where some off-gas
households are, but they could not share this
with the project staff due to data protection
rules; therefore, proactively identifying these
families was a challenge.
Referring clients to Groundwork was not
initially part of the scheme. It was hoped that
there would be a partnership with Tadia to
refer clients for insulation and other
measures, but this did not go ahead. The
outreach workers noticed during visits that
people had problems such as draughts and
needed practical assistance as well as advice;
as a result, the partnership with Groundwork
Green Doctors was set up. The Groundwork
team installed measures such as draughtproofing, low energy lightbulbs and radiator
heat-reflecting foil.
However, one staff member noted that clients
had a rapport with their team, not with
Groundwork, and that sometimes, when they
received a call from Groundwork after being
referred, they would refuse their help. Others
would request that the Warm and Informed
worker attend their visit from Groundwork,
because of a lack of trust. One staff member
said, it as t
% orki g the a it
17
Key reflections from the
project
English as their first language. This meant that
these families were able to access support at
a pace that was comfortable for them, and
receive all the support that they needed. In
both areas there are people renting for the
first time who need help with various energy
issues.
Children’s Centres as a venue
of service delivery
Key findings:
Tailoring the type of activity to the
clientele at different centres was needed
to reflect different demographics,
language capabilities and energy priorities
in their homes.
When commenting on the activities and type
of support available, clients valued the range
of approaches available – from one-to-one
support and sessions, to workshops and
ongoing classes. Having access to a crèche
was seen as particularly important for
enabling parents to properly engage with the
programme. Having the service run from a
Child e s Ce t e where these facilities were
easily provided was important in this.
Having access to a crèche and activities
for children available at the centre was
seen as vital for many parents in order to
enable them to attend the sessions.
Childre s Ce tres are a great venue because
the are pillars of the o
u it …e er
person in the community comes here. –
Project staff member
The importance of trust and
personal relationships
Sustained engagement
Staff noted that the clientele at the two
centres is very different, and something that
works at Mortimer House will not necessarily
work at Gateway. Often they did a trial at
Mortimer House and then repeated it at
Gateway. One staff member suggested that
hile people s eeds a e si ila i oth
places, the culture and perceptions are
different.
The team conducted a wide range of
sustained activities, making a number of
repeat visits to homes in the local area when
necessary. There was also more general
community outreach work undertaken,
including giving out leaflets outside the
nursery when people were arriving or leaving.
This approach was also mirrored at local
schools and toddler groups, where the project
workers had the opportunity to introduce
themselves and give talks. These tactics were
seen as an important means of encouraging
engagement, rather than passively waiting for
clients to come to the centre.
The Gateway centre is focused on learning
and courses and is sited in a majority white
community with a high proportion of singleparent families and people on low incomes.
Mo ti e House s lie t g oup is a ajo it
BME (Asian) community with many large
families, some pockets of wealth, and many
people with limited English. One staff member
suggested that this meant that at Gateway,
group workshops work better, while at
Mortimer House one-to-one sessions are
more effective because people there may be
new to the UK, or to the area, and not speak
Referrals also came from other centre staff
(family support workers (FSWs), and the
crèche team) who might hear people talk
about fuel bills. Information was included in
centre newsletters and leaflets, and the Warm
and Informed project workers sometimes
accompanied centre outreach workers on
their visits.
18
Some clients were told about Warm and
Informed by the generalist advisor, and one
met Shamim when she was dropping her child
off at nursery (a eet and greet ) and asked
to be told about any activities. Word of mouth
was another important initial form of
engagement, for example, one client heard
about the scheme from her sister. Other
clients said that they had passed details about
the scheme (or energy issues) to their friends
and family.
were selling something, to which the project
team responded by wearing The Child e s
Society jackets to help with the problem.
As well as explaining they are from the
Child e s Ce t e, the best way to overcome
this problem of trust was to explain the WHD
and apply for it. If the client received this
£140, staff noted that they would then be
convinced that the project could help them. In
o e ase, a lie t s eigh ou got the WHD
through the project, and this persuaded the
client to engage with the scheme, and ask
advice on a range of issues, including WHD,
changing tariff and getting new windows. One
staff e e alled the WHD the iggest
att a tio a d oted that fe people k e
about it beforehand, so they could make a big
difference.
Once a client was in contact with the Warm
and Informed project, a team member would
tell them about upcoming activities they
might be interested in, such as workshops,
and this acted as a means of engaging them
with other activities. For example, one client
who had attended the allotment event and
cooking workshop, and had visits from the
project worker, said, The CO workshop was
my first contact with the project, then it all
spiralled from there .
Once this level of trust was established, staff
said that clients would often become very
engaged with the scheme, making frequent
phone calls and asking for advice on a wide
range of energy issues, including switching
supplier, changing from a pre-payment meter
to a standard meter, or debt issues. Over the
course of the project, this meant that over
£75,000 of energy debt was written off for
families in the area.
Building trust and rapport
This was a major theme raised by the staff,
who noted that often, clients would not
initially be interested in the help on offer, and
might seem disengaged or distrustful – often
thinking the staff were trying to sell
something.
The project worker noted that people in the
Gateway area would often agree to a Home
Assessment visit but then cancel it. In
response to this, the team decided to change
their approach by trying to come into the
home straight away for a short chat with the
client, taking an iPad so that they could apply
for the WHD then and there, which proved to
be a helpful strategy.
The project worker said they found
engagement especially challenging around the
Gateway centre, because they were targeting
an area far from the centre, where many
people had t hea d of the e t e, o e e t
able or prepared to travel to it. They felt it
was very important for clients to be within
walking distance of services, if they are going
to attend, giving the example of one person
who ould t e e gi e thei a e, e ause
the had t hea d of the e t e a d so did t
want to engage with what was on offer. Many
people, especially in the Gateway area, saw
the staff as old-calle s o thought they
19
Anthony’s story
with her and invited her to events, and
eventually her husband came to the CO
workshop and she came to the Healthy Eating
workshop and enjoyed it very much. Examples
such as this are one reason why projects need
to be long term in the view of the project
team, with a year or two years being ideal.
Anthony lives in a very cold house which
means that he and his family have to wear
thick clothing to keep warm. They used very
limited heating, and even when the heating
was on he left the doors and window open and
as result the house was cold all the time.
Anthony was not aware of his current supplier,
but uses a prepayment meter for both of
electricity and gas, spending £40 a month for
both of the fuels.
What were the outcomes?
Staff views on effectiveness and
impact
The team initially held drop-in advice sessions
at both centres, to which people could bring
their energy bills. The drop-in sessions at
Mo ti e House e e t e popula , hi h
staff suggested could be because of the
energy focus and the fact that the other dropin scheme was more established. This was
aided by the fact it was tied in with the Family
Support drop-in, which helps people with
nursery places and school applications, and
grant applications. However, it was decided to
switch to one-to-one appointments only, as
staff suggested that people are less likely to
atte d if the ha e t got a fi ed
appointment, as other priorities may emerge
on the day. In future, it was suggested that
the scheme could work together with the
Eastern European drop-in session at Mortimer
House.
The project worker advised Anthony to have
the heating on more often, as he has small
children in the house. He was also given a
thermometer to keep in his living room and
advised to keep checking the temperature that
is affordable and safe.
The project worker also applied for the Warm
Home Discount on behalf of Anthony. He was
very happy to know that there was such help
available for him. He is now on the Priority
Register as well and understands the
advantages of being on it.
In addition, the family attended the course on
Carbon Monoxide Awareness, and as a result
was made aware of other centre activities for
children, which he and his wife were
encouraged to attend. Anthony was also
advised about energy efficiency and he and his
wife were invited to the workshop on Energy
Efficiency and Changing Suppliers and Tariffs,
where they benefitted from the availability of
a translator at the session due to speaking
very limited English.
Advice was then provided at centre
appointments and home visits, with families
offered both in order to enable as many as
possible to access advice. Home visits were
especially important to those with young
children or ill/disabled children and to elderly
people. It was reported that many clients felt
more comfortable in their own homes,
espe iall if the had t ee to the e t e
before. There was a high demand for home
assessments; however these took a lot of
time, with the advisors following a case
through from start to end.
Staff also noted the importance of repeat
visits and repeat calls, especially for those
clients who initially seemed uninterested. For
example, one woman with two autistic
children said she was struggling to look after
the , a d did t want to engage with the
scheme; however, the team stayed in touch
20
One challenge that staff faced was that many
clients would set up appointments, but then
rearrange or cancel them. This was especially
the case when the appointment was to help
with issues such as changing supplier, and also
for appointments at the centre rather than at
home. This made it hard for the staff to plan
thei ti e, a d ea t that ti e as t al a s
used as efficiently as possible.
Advice Bureau you need an appointment and
you have to call an answerphone and leave a
message, then they never return your call! The
Law Centre is closed all the time. This centre is
so important. I do t k o
hat e d do
without it . A othe said, It s the est s ste
to have people call and make an
appointment.
Clients were also very positive about the
quality of advice and of the advisors. One said,
Shamim gave me advice - it was very helpful
and useful. Every problem I have, I call
“ha i . Several said they valued the home
visits, including one client with a long term
health condition, while others said they liked
to visit the centre for advice. Several clients
did not speak English, and some stressed the
importance of being able to talk to advisors in
their own language. O e pa ti ipa t said, It s
good that you can talk confidentially here, and
it s eas to talk to the ad isors.
Another challenge was that once a rapport
was created, clients wanted advice on many
different issues, not just those covered by the
Warm and Informed project, on topics as
varied as water bills and disabled parking
issues. Staff said that they signposted clients
to the e t e s ge e alist ad iso , a d ake
an appointment with her, and that this was
effective. However, they also sometimes
provided small amounts of help outside the
p oje t s scope. Warm and Informed made a
lot of referrals to the generalist advisor, on
issues such as debt, housing and benefits, but
stressed that this person was already under a
heavy workload.
Many clients mentioned that they had applied
for WHD grants through the scheme, which
they would not otherwise have known about,
and that these had a major impact on their
finances.
The peer-to-peer debt pilot, which worked
alongside the Warm and Informed project was
successful in empowering or upskilling clients,
as several had become more independent and
begun to volunteer for other projects, or
found jobs. One project worker suggested
that practical workshops, such as the cooking
workshop, were valuable in providing life
skills, and that these also helped by providing
recipes to take away. Staff stressed that giving
people information is not enough; they have
to understand it, and that time needs to be
invested in this due to the complexity of
issues such as eligibility criteria.
A large number of clients also received help
with switching supplier, and found this was
very helpful. O e said, I need help with
phoning the energy company. My husband
speaks English. But he s ot good at a agi g
o e , so I eed help . Another client gave
this account:
I had a one-to-one session with Shamim for
gas ad i e. “i e
I e ee o a fi ed
tariff. She said ring up and get off it! “o I did….
I d e er alled British Gas efore. Shamim
told me a checklist of things to have,
documents. She gave me information. I was
more confident because of that. I do t like
ringing up, but Shamim pushes you! She said,
why pay more?
Clients’ views on effectiveness
and impact
Clients valued the easy access to advice that
Warm and Informed offered, including
appointments. O e said, At the Citizens
21
difficult or intimidating. But one client said
the scheme helped her develop the
confidence to do this:
As a result, the client phoned up and switched
to a heape ta iff, ut oted, British Gas
are t frie dl ! This is an example of
someone being given the confidence and skills
to deal directly with their energy company.
However, another client said:
I had never phoned my energy company
before. It was too scary. But I would try myself
next time. I phone the TV license people now. I
feel happier now.
I re e tl s it hed supplier ith “ha i a d
I happ a out that…“he pho ed up for e. I
do t u dersta d eters a d ills. “he
explains it to me. I would do the same thing
agai , I ould t do it self. Energy
companies just pass you on from one person
to another. Shamim knows what to do, she
does it much quicker. It s diffi ult o
o .
The peer-to-pee
o e e to i g
workshops run at Mortimer House Child e s
Centre were well attended and participants
said they learnt a lot about managing their
money and saving on key household bills. Of
the 36 participants that responded to a
specific question on the evaluation survey
aski g has the o kshop helped ou thi k
o e a out ho ou a age
o e ?,
(seven in 10 participants stated the st o gl
ag eed . T e t -four participants stated that
the workshop had helped them find new ways
of budgeting day-to-day expenses, and 26 said
that they felt more confident managing their
finances as a result of the workshop. Several
also began to volunteer for other projects or
found jobs.
The project worker supported a client to
develop their confidence, having previously
been in debt, and taught her how to read her
meter and give online readings. She is now
happy to submit online meter readings
herself, but still calls Shamim often for help
and advice.
The support offered by the project worker
also included help with switching to paperless
billing, including home visits to make sure that
clients felt well supported. Another example
was of the project worker giving advice on
electrical safety and managing money. One
lie t said, Shamim gave me tips like using
draught excluders, turning lights off, keeping
curtains closed in the evening. That was
helpful.
Practical energy saving tips and
safety
I told Shamim I had draughts and she put my
name down for Green Doctors. They gave me
a CO alarm and draught proofing. We are all
struggling with our bills at the moment, but
now I have no draughts. Project participant
Upskilling to deal with energy
bills
Shamim has made two or three visits to my
home to give advice about electrical safety,
and about money. It s reall useful…I
er
happ , I e lear ed a lot of e thi gs.
Project participant
Staff stressed that giving people information
is not enough; they have to understand it,
which is why they invested in a range of
methods of engagement and support to
ensure that this was achieved. However this
can be difficult because, for example,
eligibility criteria are often complex.
Follo i g Gate a s CO o kshop, of the
11 participants stated their knowledge of
carbon monoxide had in eased to a g eat
deal , ith i e sa i g the e e o e likel
to have their gas appliances checked by an
engineer as a result of attending the
Many clients struggled with contacting their
energy company, saying they found this
22
workshop, and seven saying they were more
likely to purchase a CO alarm.
participants saying they were more likely to
have their gas appliances checked by an
engineer as a result of the workshop.
For families in Mortimer House the outcomes
were very similar, with 12 out of 15 (80%)
Carbon Monoxide Workshops
Mortimer House
Gateway
15
13
11
11
11
9
Number of participants that
Number ofparticipants that prior
to the workshop would rate their following the workshop would rate
knowledge about CO as 3 or less their knowledge about CO as 4 or 5
(a 'great deal' of knowledge)
(on a scale of 1-5)
Number of participants
The focus groups held on pre-payment meters
at the centres were seen as particularly
informative by participants. Key performance
indicator information is available for 26
participants (nine at Gateway and 17 at
Mortimer House). Twenty-three of the
participants rated the workshop as very good
or excellent. Participants were asked to rate
on a scale of one to five their knowledge of
pre-payment meters before and after the
workshop.
The chart below shows how many participants
increased their knowledge as a result of the
workshop.
Knowledge increase as a result of attending
pre-payment meter workshop on a scale of 1-5
4%
15%
Knowledge stayed the same
Increased by 1 point
35%
Increased by 2 points
46%
Increased by 3 points
23
launch, the fact that Bradford City Council
approached the team, and that Northern Gas
Networks built links with InCommunities, a
Registered Social Landlord (RSL) in the area.
No the Gas Net o ks a d The Child e s
Society s partnership was mentioned in
DECC s fuel po e t st ateg , a d the former
have had talks with Ofgem about the work.
They also presented it to stakeholders
interested in their impacts.
Access to the Warm Home
Discount (WHD)
Helping families access the WHD provided
a e efi ial ui k- i to fa ilies, uilt
trust and encouraged them to engage
with other elements of the Warm and
Informed project.
Many clients also noted the huge difference
that getting a £140 WHD through the scheme
had made to their finances:
We e had our i est e t a k t o or threefold. It s ee good alue for o e . It s
helped with our presence, awareness and
profile. – Northern Gas Network staff
We applied for a WHD. My bills were very
expensive before. I happ o .
“e e al p og a
e use s also said the did t
know about the WHD beforehand:
Issues arising from the project
Key findings:
She (the advisor) told me about the WHD. I
ould t ha e k o . It made a big
difference. I told family and neighbours,
passed it on! We do that a lot. So there are
two or three families better off because of
that bit of advice.
Staff stressed the value of the £140 WHD to
many clients who would not otherwise have
heard about it. One parent came to the
Gateway centre looking for help in January
2015. She and her partner were recovering
drug addicts and had a six year old girl. They
were now clean, but their debts had been
mounting up over some time. Now she had
over £1,000 of energy debt, she had no
money for the meter and was threatened with
eviction. She saw an advisor, who worked
with her over several weeks. As part of the
engagement for accessing the WHD, the
advisor also applied for a grant from the
energy company, which resulted in all her
debt being wiped out.
As a pilot project, the work developed
over time. In particular the quality of the
workshops and advantages of peer-topeer mentoring developed throughout
the course of the work.
Concerns arose about risk and
dependency, particularly when referring
to generalist advice and support.
“taff felt the p oje t s du atio had e a led
successful delivery, but that it had taken a few
months to get established, and that its
effectiveness had continually improved as
minor problems were ironed out. They noted
that as a pilot project, with a new tracking
system and new staff, there was a lot of
learning to be done early on. One said, Our
project has been best in its last few months.
We have nailed the workshops now! A
Northern Gas Networks representative noted
that as a pilot project, it was expected that
new ideas would emerge gradually, and that
this led to some very successful parts of the
project such as the peer-to-peer mentoring
activity.
Reaching fuel poor families
Northern Gas Networks reported that they
had seen a lot of direct and indirect benefits
from the work, including TV coverage of the
24
A related challenge is the risk of dependency,
which was mentioned by several staff
members. They noted that some clients had
received a lot of phone calls and visits (five
home visits, in one case), and that some
clients got into the habit of phoning the team
whenever they had any minor problem or
question. Sometimes this was because people
did t u de stand their gas and electricity
accounts, bills and payment methods, with
online accounts seeming to be especially
confusing for some clients. While staff
stressed that many cases are complex, and do
eed a ad iso s help, i a fe ases lie ts
rang them for help because it was easier than
dealing with a problem themselves, when
perhaps they might have been able to handle
it alone.
alongside the KPIs. He also felt it would have
been beneficial to have found a few case
study families who could be given additional
support, in order to explore the best ways to
help people and the impacts of that support.
He also suggested that having a Northern Gas
Networks employee seconded to the project
as a full-time outreach worker would have
helped with communication between the
funder and the project team.
In an attempt to deal with this issue, the staff
tried hard to ensure they provided clients
with the necessary skills to manage their own
energy. For example, one advisor mentioned
ensuring people knew the log-in details for
their online account, and showing them how
to access it and give an online meter reading.
A o
o p o le
as that people did t
know how to read their meter, so she would
show them the box, show them where to buy
a key, and show them how to take a reading.
Meter reading was also a skill taught at the
money workshop with the Peer-to-Peer
project, but one staff member stressed that
home visits were the best way to do this,
because it meant the advisor could see the
meter.
Future expansion of the scheme
Staff felt that it would be beneficial to roll the
scheme out more widely as there are widely
applicable benefits, from information on
tenants ights, a d a a e ess of e e g
issues.
Progress updates
A Northern Gas Network representative
suggested that it would have been good if the
project team had been able to provide further
subjective, anecdotal information about the
success and issues arising from the scheme as
it progressed, alongside quantitative data.
This could have covered a wide range of social
and well-being benefits of the project,
Regarding the structure of a wider roll-out,
several staff members suggested there should
be a dedicated team in each centre, with a
central headquarters or hub. One of these
said each centre could have its own overseer
and two people to do advice and outreach,
25
meaning a set of workshops could be held at
each centre in turn, and there could be
someone working on the project who
installed efficiency measures, perhaps moving
between centres. This model would enable
the local teams to respond to the different
needs of the different areas, while also using
resources efficiently. Staff suggested that, in
particular, the successful CO workshop from
the Warm and Informed project could now be
rolled out nationwide.
Several staff members suggested that it would
have been better to start at one centre and
get the scheme established, before rolling out
to another one, so the second could
piggyback on the first scheme. A challenge
for the Warm and Informed project was that it
had to set up two schemes at two centres,
from scratch, meaning that it took longer to
get it properly established. Staff also noted
that a multi-centre scheme would need a lot
of staff, as the team was overstretched with
only three people.
Another staff member suggested that if many
centres were involved, the team should not
be based at one of them, but at another
central office, because otherwise there is a
sense that one centre is favoured, and
pressure to split time equally. Other
suggestions also included issues such as
stressing the importance of working with local
partners, training local volunteers, working
more with schools, and working with
landlords to raise awareness of CO laws.
26
Conclusion and
recommendations
There would appear to be an element of long
term sustainability to the work as well. Those
who attended the practical energy workshops
reported an increase in their knowledge and
understanding of carbon monoxide and
prepayment meters. This is valuable learning,
and gives an indication that a blend of
practical energy saving tips, educational
workshops, and broader wraparound services
provide a way for sustained engagement and
a more durable solution to low knowledge of
energy related issues.
The Warm Home Discount provided a
valuable tool for the Child e s Ce t e staff to
engage with families on energy-related work
more broadly. This developed a relationship
of trust with staff, and meant that the families
were interested to learn about what more
they can do to make sure that they are as
energy efficient as possible. The centrality of
this relationship of trust is one that is worth
recognising formally. In a close-knit
community such as those in the areas around
the Child e s Ce t es in Bradford, word-ofmouth is an important tool in working with
hard to reach residents. By demonstrating
their value to a number of residents, they
then informed friends and relatives which
extended the number of people that the
centre was able to constructively work with.
One of the initial aims of the project was to
connect customers to the gas grid, which was
not achieved throughout the course of the
work. This was in part due to the high number
of customers that were already connected,
and also restrictions due to data protection on
Northern Gas Network. In future, were this
work to be replicated elsewhere, it would be
good to explore whether there was a way to
get the consent of customers that are not
connected to the gas grid to be put in touch
with the project, and whether further liaising
with the local authority could help to
proactively identify those who would benefit
from support.
Child e s Centres also proved to be a useful
location for building engagement with the
community, as a number of low income and
fuel poor families already access the services
available there, meaning staff could build on
the support already provided. However, such
was the success of this project – and the
wider wraparound services that were
provided to sustain contact with families –
that capacity became an issue for the
advisors, and this would need to be addressed
for any further expansion of the work.
Finally, understanding the demographics of an
area is of the utmost importance. The two
centres have fundamentally different client
backgrounds, and this meant that staff had to
trial different approaches in each, sharing the
lea i g, as a o e size fits all solutio as
not appropriate.
Having a broad range of activities to open up
avenues of engagement with families proved
to be of the utmost importance. By providing
wider services that encompass broad family
support and a means of alleviating the impact
of poverty in the community, the centres built
up effective relationships with members of
the community that helped to lay the
foundation for a sustainable and productive
period of engagement around energy debt
and fuel poverty.
National Government
27
The project showed that helping families
access the Warm Home Discount was
instrumental in gaining their trust as there
was a clear impact on their ability to
adequately heat their home. We estimate
that in the winter of 2013/14 that 1.9
million children were living in families that
missed out on the Warm Home Discount.
The Government should ensure that the
family of every child living in poverty
receives a Warm Home Discount rebate
on their energy bill.
Knowledge of the Warm Home Discount
in families local to the Child e s Ce t es
was very low, and as such they were
missing out on this vital support. As such,
we recommend that families living in
poverty are added into the core group
eligibility criteria for the Warm Home
Discount to ensure that they get help
automatically, rather than having to apply
for the scheme through broader group
eligibility as it currently stands.
Local Government
Having a service that was located
alongside other family support and advice
meant that the benefit of the project
extended beyond the initial goals of the
project. Local authorities should use
Child e s Ce t es as hubs to deliver
outreach debt advice and fuel poverty
work, to ensure hard to reach families are
able to access this service and support.
Sure Start Child e s Ce t es are located
in the most deprived reach areas and
provide essential forms of support to low
income families. Local authorities involved
in delivery of energy efficiency, fuel
poverty and energy advice services should
assess the (additional) potential for
involving Child e s Ce t es in delivery
partnerships – particularly with respect to
reaching vulnerable and low income
families.
Practice recommendations
What proved to be very effective was that
a wider range of services were available
as tools for engagement with families.
Child e s Ce t es running fuel poverty
services should build in capacity for
28
wraparound services and advice provision
that will be generated as a knock-on
effect from running an energy debt
project.
The two centres have very different
demographics, and as such the way that
the project developed over time had to
take this into account, as different
engagement techniques were necessary.
Prior to commissioning services, a
mapping of the demographic profile of
e t es ea h a eas eeds to take pla e
to inform what engagement methods will
bring participants into the centre to
access the scheme.
Broadening the reach of the work of the
centres by doing more community work,
rather than relying on people to turn up
at the Child e s Ce t e, was effective. As
such, we would recommend that when
implementing new fuel poverty projects,
Child e s Ce t es should conduct
outreach work to attract new parents to
access the service, rather than restricting
the reach to just those accessing the
centre.
As discussed previously, it was the wide
range of events and activities that
ensured there was a positive opinion of
the centre, and allowed for better and
more sustained engagement. We would
recommend that, when communicating
the programme, the wide variety of
programme components, events and
engagement methods are discussed in
order to attract as broad a range of
participants as possible.
A out The Children’s So iety
It is a painful fact that many children and
young people in Britain today are still
suffering extreme hardship, abuse and
neglect. Too often their problems are
ignored and their voices unheard. Now it
is time to listen and to a t. The Child e s
Society is a national charity that runs local
projects, helping children and young
people when they are at their most
vulnerable, and have nowhere left to turn.
consistent policy, legislation and targets;
by raising a positive awareness of energy
conservation and by encouraging
increased investment in all appropriate
e e g sa i g easu es. ACE s o k is
funded by a combination of membership
fees and project income.
About Northern Gas Networks
Northern Gas Networks own all the gas
mains in the North East, most of Yorkshire
and Northern Cumbria, transporting gas
to 2.7 million homes and businesses. The
network consists of 37,000km of gas
mains, enough to stretch from Leeds to
Sydney, Australia and back.
We also campaign for changes to laws
affecting children and young people, to
stop the mistakes of the past being
repeated in the future. Our supporters
around the country fund our services and
join our campaigns to show children and
young people they are on their side.
I Ja ua this ea , The Child e s “o iet
launched the report Show Some Warmth,
which exposed the impact of energy debt
on children and families. We have since
engaged directly with energy companies,
the energy regulator Ofgem and the
Government to ensure greater
protections for those families on a low
income and those in debt.
But NGN are as much about people as
they are about pipes. Whether helping to
lift customers out of fuel poverty,
educating households about the dangers
of carbon monoxide, paving the way for
new sustainable fuels such as
biomethane, or providing training
opportunities in deprived areas, NGN
have a broad reach and an ambitious
social agenda.
A major regional employer, over the past
12 months NGN have continued to create
new jobs in order to improve their service
to the public. In 2014 they hired more
than 300 new colleagues, and their
contractor workforce – which includes
more than 30 local engineering businesses
– has also grown.
In addition, we have delivered support
th ough ou et o k of hild e s e t es
and run a peer to peer debt pilot to
ensure that the knowledge of, and take
up, of available support such as the Warm
Home Discount is as widespread as
possible, and that families feel better
equipped to manage their finances.
NGN are currently working with the
national not-for-profit Ahead Partnership
to develop a programme of training and
careers development for disadvantaged
young people. They are also working
losel ith The P i e s T ust to help
hard to reach 16 to 24 year olds into
employment.
About ACE
The Association for the Conservation of
Energy works to reduce overall energy
demand to ensure a secure and
sustainable energy future. It does this by
lobbying, campaigning and carrying out
research to achieve sensible and
29
11
Williams, N., Royston, S., D Ayre, & Royston, S.
(2015). Show Some Warmth: Exposing the
damaging impact of energy debt on children.
Lo do : The Child e s “o iet .
12
Marmot Review Team. (2011). The Health
Impacts of Cold Homes and Fuel Poverty. London:
Friends of the Earth. Retrieved from
http://www.instituteofhealthequity.org/projects/t
he-health-impacts-of-cold-homes-and-fuel-poverty
13
Guertler, P., & Royston, S. (2013). Factfile:
Families in fuel poverty. Association for the
Conservation of Energy.
14
Royston, S. (2014). Behind Cold Doors: The
chilling reality for children in poverty. London: The
Child e s “o iet
15
Marmot Review Team. (2011). The Health
Impacts of Cold Homes and Fuel Poverty. London:
Friends of the Earth. Retrieved from
http://www.instituteofhealthequity.org/projects/t
he-health-impacts-of-cold-homes-and-fuel-poverty
16
Barnes, M., Butt, S., & Tomaszewski, W. (2008).
The Dynamics of Bad Housing: The impact of bad
housing on the living standards of children.
National Centre for Social Research. Retrieved
from
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ojects/item/the-dynamics-of-bad-housing-on-theliving-standards-of-children-evidence-from-thefamilies-and-children-study-facs?category_id=22
17
Liddell, C. (2008). The Impact of Fuel Poverty on
Children. Belfast: University of Ulster and Save the
Children. Retrieved from
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iles/docs/The_Impact_of_Fuel_Poverty_on_Childr
en_Dec_08%281%29_1.pdf
18
Guertler, P., & Royston, S. (2013). Factfile:
Families in fuel poverty. Association for the
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19
DECC. (2014). The Future of the Energy Company
Obligation: Consultation Document. London: DECC.
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https://www.gov.uk/government/consultations/th
e-future-of-the-energy-company-obligation
20
Dobbs, L., & Dobson, G. (2008). Tackling Barriers
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20Dobson%20G%20%20Tackling%20barriers%20to%20takeup%20of%20fuel%20poverty%20alleviation%20me
asures%20-%20Technical%20Report.pdf
21
Lewis, J., & Smith, L. (2014). Breaking barriers.
NEF; Energy Efficiency Partnership for Buildings.
22
George, M., Graham, C., & Lennard, L. (2011).
Too many hurdles: information and advice barriers
in the energy market. Centre for Consumers and
1
ACE Research & Energy Bill Revolution. (2014). Fuel
Poverty: 2014 update. London: Association for the
Conservation of Energy. Retrieved from
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2
George, M., Graham, C., & Lennard, L. (2011).
Too many hurdles: information and advice barriers
in the energy market. Centre for Consumers and
Essential Services. Retrieved from
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ojects/item/needs-of-vulnerable-consumers-whoface-multiple-barriers?category_id=16
3
See
http://www.dur.ac.uk/dei/research/projects/inclu
esev/
4
George, M., Graham, C., & Lennard, L. (2011).
Too many hurdles: information and advice barriers
in the energy market. Centre for Consumers and
Essential Services. Retrieved from
http://www.eagacharitabletrust.org/index.php/pr
ojects/item/needs-of-vulnerable-consumers-whoface-multiple-barriers?category_id=16
5
Ofgem letter on price differences between payment
methods, 2014
https://www.ofgem.gov.uk/sites/default/files/docs/201
4/05/open_letter_final_republished_0.pdf
6
Snell, C., Bevan, M., & Thomson, H. (2014). Fuel
Poverty and disabled people: the impact of policy
change. Eaga Charitable Trust.
7
Counting the Cost, Contact a Family, 2012
http://www.cafamily.org.uk/media/381221/counting_th
e_costs_2012_full_report.pdf
8
Peacey, V. (2010). Family Finances. Gingerbread;
People First.
9
Barnes, M., Butt, S., & Tomaszewski, W. (2008).
The Dynamics of Bad Housing: The impact of bad
housing on the living standards of children.
National Centre for Social Research. Retrieved
from
http://www.eagacharitabletrust.org/index.php/pr
ojects/item/the-dynamics-of-bad-housing-on-theliving-standards-of-children-evidence-from-thefamilies-and-children-study-facs?category_id=22
10
Royston, S. (2014). Behind Cold Doors: The chilling
reality for children in poverty. Lo do : The Child e s
Society.
30
34
Guertler, P., Royston, S., & Wade, J. (2013).
Financing energy efficiency in buildings: an
international review of best practice and
innovation. Ademe; WEC; ECEEE.
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Dobbs, L., & Dobson, G. (2008). Tackling Barriers
to Take-up of Fuel Poverty Alleviation Measures.
Eaga Partnership Charitable Trust. Retrieved from
http://nrl.northumbria.ac.uk/730/1/Dodds%20L,%
20Dobson%20G%20%20Tackling%20barriers%20to%20takeup%20of%20fuel%20poverty%20alleviation%20me
asures%20-%20Technical%20Report.pdf
Essential Services. Retrieved from
http://www.eagacharitabletrust.org/index.php/pr
ojects/item/needs-of-vulnerable-consumers-whoface-multiple-barriers?category_id=16
23
Balmer, N., Buck, A., Patel, A., Denvir, C., &
Pleasence, P. (2010). Knowledge, capability and
the experience of rights problems. Public Legal
Education Network
24
https://www.gov.uk/government/news/2million-families-and-pensioners-to-get-money-offenergy-bills
25
Dobbs, L., & Dobson, G. (2008). Tackling Barriers
to Take-up of Fuel Poverty Alleviation Measures.
Eaga Partnership Charitable Trust. Retrieved from
http://nrl.northumbria.ac.uk/730/1/Dodds%20L,%
20Dobson%20G%20%20Tackling%20barriers%20to%20takeup%20of%20fuel%20poverty%20alleviation%20me
asures%20-%20Technical%20Report.pdf
26
Pelenur, M. J., & Cruickshank, H. J. (2012).
Closing the Energy Efficiency Gap: A study linking
demographics with barriers to adopting energy
efficiency measures in the home. Energy, 47(doi:),
348–357
27
Dobbs, L., & Dobson, G. (2008). Tackling Barriers
to Take-up of Fuel Poverty Alleviation Measures.
Eaga Partnership Charitable Trust. Retrieved from
http://nrl.northumbria.ac.uk/730/1/Dodds%20L,%
20Dobson%20G%20%20Tackling%20barriers%20to%20takeup%20of%20fuel%20poverty%20alleviation%20me
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These are a scheme run by the charity Global
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a series of meetings to discuss and implement
ways they can reduce their environmental impact.
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32
It is a painful fact that many children and young people in
Britain today are still suffering extreme hardship, abuse
and neglect.
The Children’s Society is a national charity that runs crucial
local services and campaigns to change the law to help this
country’s most vulnerable children and young people.
Our supporters around the country fund our services and
join our campaigns to show children and young people they
are on their side.
For more information on this report,
please contact:
David Ayre
Policy Oicer, The Children's Society
e: david.ayre@childrenssociety.org.uk
Charity Registration No. 221124
INS00032/0216