Laszlo Zsolnai
Corvinus University of Budapest
and
European SPES Institute,
Leuven
Issues and Themes in Moral Economics
Abstract:
This chapter summarizes the main issues and themes of the book and shows its contributions
to the development of moral economics. Zamagni suggests that we can harness market
interactions by re-defining the market in a non-individualistic way, as a network of mutually
beneficial relations, along the lines suggested by the civil economy paradigm. Bouckaert
underlines that thinking of economics as a relational dynamic opens a space for human
creativity without losing the embeddedness in a system of meaning and purpose.
Following Amartya Sen economic reason can be understood as reasonableness of preferences,
choices and actions. Zsolnai argues that reason requires that economic activities are achieved
in ecological, future-respecting and pro-social ways. But Peter Rona warns that the
corporation was born as the device for severing the unity between the act and responsibility.
He concludes that positivist economic theory, when combined with the function performed by
the corporate veil destroys the unity between the action, the actor and the moral responsibility
for the action with the result that the corporation must do without the basis for a morally
authentic life. Helen Alford suggests that economics needs to be more reflective about its
underlying ideas. Whereas the tradition of jurisprudence is well established in the legal field,
economics has no equivalent tradition of self reflection.
xxxx
Following the tradition represented by Kenneth Boulding (1969), Amartya Sen (1987),
Amitai Etzioni (1988), Herman Daly and John Cobb (1989), Anthony B. Atkinson (2009) and
more recently George E. DeMartino and Deirdre N. McCloskey (2016) this book constitutes
a manifesto for reclaiming economics as a moral science.
This chapter summarizes the main issues and themes of the book and shows its contributions
to the development of moral economics.
In his paper “Economics as if Ethics Mattered” Stefano Zamagni (University of Bologna)
states that mainstream economics is founded on the paradigm of axiological individualism
according to which economic actions originate from subjects whose features and purposes are
those of the utility maximizing Homo oeconomicus. This stance makes it conceptually
impossible for the economic-scientific discourse to meet with ethics. Zamagni suggests that
we can harness market interactions by re-defining the market in a non-individualistic way, as
a network of mutually beneficial relations, along the lines suggested by the civil economy
paradigm.
Zamagni argues that virtue ethics has the capacity to resolve the opposition between selfinterest and interest for others, by moving beyond it. The virtuous life is good not only for
others but also for the actor. Zamagni warns that there are cases when the conscious pursuit of
one’s self-interest is incompatible with its attainment. In several instances a seemingly
“irrational” response based on the principle of reciprocity leads to better results than the one
conforming to the canons of the exchange of equivalents paradigm. This paradox is the
opposite of the one exemplified by the Invisible Hand.
Zamagni believes that the discipline of economics needs the relational perspective. A relation
of reciprocity considers the force of “between” as M. Buber (2000) suggests. In economics
this is captured by the concept of relational good. It is urgent to abandon the assumption of
homogeneous motivation for all economic agents. The economic world is inhabited by a
plurality of types of subjects: some are anti-social (the envious or the malicious) while others
are pro-social (who act with the public interest in mind). The personal dispositions of agents
matters. Gift as gratuitousness always counterposes its logic of overabundance to that of
equivalence, typical of contracts.
2
Zamagni refers to Akerlof and Kranton (2000) who emphasize the importance of identity in
economic interactions. Identity means to recognize oneself and be recognized. The selfrecognition dimension implies self-knowledge, the memory of oneself and one’s own
experience of life; the dimension of being recognized recalls the need of every person to be
inserted in a network of relations facilitating self knowledge thanks to information provided
by those with whom the person interacts.
Zamagni underlines that reciprocity occupies the intermediate position between exchanges
and pure altruism. With S. Kolm (2000) he suggests an understanding of reciprocity as a
series of bi-directional transfers, independent of each other and at the same time
interconnected. Independence implies that each transfer is voluntary, i.e. there is no external
obligation capable of acting on the mind of the agent. In reciprocity there is much more
freedom than in the market exchange where the transfer in one direction becomes obligatory
by the transfer in the opposite direction. The bi-directionality of the transfers characterizing
reciprocity is what differentiates it from pure altruism, which consists in one-directional
transfers. Zamagni argues that reciprocity is important because it can stabilize pro-social
behavior and/or modify endogenously the preference orderings of the agents.
In his paper “Teleological Reasoning in Economics” Luk Bouckaert (Catholic University of
Leuven) recalls Aristotle’s Politics as the prime example of the teleological approach to
economics. Aristotle defines economics as the art of creating the material and social
conditions for the survival of the oikos or household. Simultaneously, Aristotle integrates
economics in a social matrix that subordinates economics to politics and ethics.
Bouckaert notes that modern economics is anti-Aristotelian and anti-teleological. Modern
economic actors are supposed to be driven by autonomous preferences and free choices. The
market functions as an equilibrium mechanism that promotes welfare for everyone in an
unintended way. Adam Smith interpreted this effect of the market as the ‘Invisible Hand’.
In his paper Bouckaert explores how a personalist approach to economics can overcome some
of the failures of modern economics. Thinking of economics as a relational dynamic opens a
space for human creativity without losing the embeddedness in a system of meaning and
purpose.
3
In his paper “Economic Rationality versus Human Reason” Laszlo Zsolnai (Corvinus
University of Budapest and European SPES Institute, Leuven) analyses the rationality
assumptions of mainstream economics and shows that they are empirically misleading and
normatively inadequate. He argues that the world ruled by self-interest based rationality leads
to ’unreason’ from a wider ecological and human perspective.
Amartya Sen (2004) suggests that economic reason can be understood as reasonableness of
preferences, choices and actions. Zsolnai argues that reason requires that economic activities
are achieved in ecological, future-respecting and pro-social ways. Intrinsically motivated
economic agents who balance their attention and concerns across diverse value-dimensions
are able to do this. Organic agriculture, the Slow Food movement, ethical fashion, fair trade
initiatives and ethical banking show the viability of true economic reason under the
circumstances of present day “rationally foolish” economic world.
In his paper “Rediscovering Personalism for Economics” Hendrik Opdebeeck (University of
Antwerp) suggests that we can rediscover the personalist philosophy in searching for new
models for business and economic actions. At the core of Jacques Maritain’s “Humanisme
intégral” (1936) is the idea that man is a person who is spiritual in nature, endowed with free
will, and thus autonomous in relation to the world.
For Maritain the community is central: the true goal of the temporal order is thus more than
the mere tallying up of individual needs. It concerns the good life of the entire community—
the common good or bonum commune. But the temporal bonum commune is not the ultimate
goal, as it is subordinated to what transcends temporal welfare —the attainment of freedom
and spiritual perfection of the human person.
In his paper “Happiness and Human Flourishing” Knut J. Ims (Norwegian School of
Economics – Bergen) explores the concept of human flourishing drawing on two traditions,
the Aristotelian–Thomistic virtue ethics tradition and the new research tradition of positive
psychology. These traditions may seem very different in origin, but they have some
fundamental similarities. Martin Seligman, one of the founders of positive psychology has
summed up human flourishing using the acronym PERMA, where each letter indicate one
element; Positive emotions, Engagements, Relationship, Meaning and Accomplishment.
4
Seligman emphasizes the problems of hedonic pleasure and “happyology” in describing
human flourishing.
Knut Ims concludes that the Aristotelian and Thomistic ethics capture the dyadic aspects of
human wellbeing: the wellbeing that people experience as they live their lives, and the
judgment they make when they evaluate their life. Both employ a virtue ethical perspective,
which means that they are concerned about the importance of good character and how to build
good characters as part of living in a good society.
“Understanding Financial Crises: The Contribution of the Philosophy of Money” Toon
Vandevelde (Catholic University of Leuven) remind us that the origin of money lies more in
the religious and legal sphere than in the economic realm. Money was used in the exchange
between men and goods and in order to compensate for manslaughter, rather than for
facilitating the satisfaction of material needs. ‘Vergelding’, the conversion of guilt into debt
was a means to prevent revenge and violence. But soon unease cropped up: the possibility to
express everything that is valuable in monetary terms was felt as a form of violence against
the soul of men and things.
Aristotle has tried to fit money in a teleological view of the world, but he was faced with the
ambivalence of money. Money was deemed to be good as a unit for calculation and as a
means of exchange, but it was distrusted as a value reserve. However, Vandevelde argues that
it is impossible to separate the three functions of money, as many utopian reformers of the
monetary order have tried to do.
Toon Vandevelde underlines that nowadays we experience the violent potential of money in
the coercion to pay back our debts. Debts have to be repaid, otherwise the debtor will be
destroyed as an autonomous subject. The conflict between various categories of debtors and
creditors is the most prominent form of “class struggle” we face in our society. It is also a
clash between various conceptions of distributive justice.
In his paper “Economics and Vulnerability: Relationships, Incentives, and Meritocracy”
Luigino Bruni (Lumsa University – Rome) warns that a significant body of philosophical
work in virtue ethics is associated with a critique of the market economy and economics. The
market depends on instrumental rationality and extrinsic motivation; market interactions
5
therefore fail to respect the internal value of human practices and the intrinsic motivations of
human actors. By using market exchange as a central model, mainstream economics
normalizes extrinsic motivation, not only in markets but also in social life more generally;
therefore economics appears as an assault on virtues and on human flourishing.
Luigino Bruni argues that this critique is flawed, both as a description of how markets
actually work and as a representation of how classical and neoclassical economists have
understood the market. He shows how the market and economics can be defended against the
traditional critique from virtue ethics, and crucially, this defense is constructed using the
language and logic of virtue ethics. Bruni proposes an understanding of the purpose (“telos”)
of markets as cooperation for mutual benefit, and identifies traits that count as virtues for
market participants. His conclusion is that the market need not be seen as a virtue-free zone.
In his paper “Ethics, Economics and the Corporation” Peter Rona (Blackfriars Hall,
University of Oxford) argues that the corporation was born as the device for severing the
unity between the act and responsibility. Henceforth responsibility is coterminous with legal
liability or the management of competing interests among shareholders and other
stakeholders. He examines the philosophical foundations of this paradigmatic change and
concludes that positivist economic theory, when combined with the function performed by the
corporate veil – in effect the institutional device for the removal of ethical considerations
from economic decision making apart from those embodied in legally binding norms –
destroys the unity between the action, the actor and the moral responsibility for the action
with the result that the corporation must do without the basis for a morally authentic life.
In their paper “Are Business Ethics Relevant?” David W. Miller and Michael J. Thate
(Princeton University) notice that the relevance of business ethics can be a question of utility,
which considers profits, cultural concerns, and social capital regarding organizational health.
But there are underlying suspicions regarding the relevance of business ethics. First, in
corporate contexts, “ethics” is often conflated with compliance, and becomes the domain of
compliance and risk management. Miller and Thate’s point is not to disparage compliance
officers or their departments. Rather, the point is that there are limits of assigning “ethics” and
the valuation of actions as “ethical” to a place or office within corporate contexts. Such
approaches will necessarily be reactive to and driven by law, code, and policy.
6
Another suspicion concerns the relevance of one’s personal ethics within what Miller and
Thate refer to as an “ethical field.” The ethical field is where diverse ethical agents, with
differing ethical contexts and convictions, inhabit space. The effect and influence of one’s
ethical actions or convictions depends on where one lives within a given ethical field. This
field approach to ethics stresses that an agent’s ethical actions and convictions are enmeshed
within social relations. And, of course, power relations within any given field are always
asymmetrical.
Miller and Thate emphasize that religious ideas can help shape and inform the ethics of
peoples and business cultures. Attentiveness to that is an impactful way to engage business
school students and business people to think afresh about ethics as character and culture.
Thinking about ethics through the lenses of the “Right”, the “Good”, and the “Fitting” can
help guide people through ethical grey zones, informing them toward richer and wiser ethical
decisions.
In his paper “Economy of Mutuality” Kevin Jackson (Solvay Brussels School of Economics
and Management) posits the concept of economy of mutuality as a mediation space for shifts
in emphasis between market and social structures. He develops a triad of business archetypes.
In each archetype, alternative emphasis goes to elements of profitability and financial
independence on the one hand, and poverty alleviation and solidarity on the other.
Archetype 1: Business enterprises conducted primarily as for-profit institutions to the end of
financial sustainability. Financial self-reliance is a precondition of a firm’s survival and for
remaining capable of continuously expanding products or services to new clientele. Archetype
2: The social and financial missions of business enterprises are merged; a coordination of
social and financial functions is at the heart of the “promise” of the company as a sustainable
enterprise. Archetype 3: Businesses are run with principal allegiance to social missions –
outreach to the poor, environmental rectitude, and other facets of sustainability.
Jackson argues that the trio of archetypes also serves as alternative teleological exemplars of
the purpose and nature of business. Archetype 1 presupposes the essence of business as profit
maximization. Under Archetype 2, business is a means for creating varieties of value for a
broad range of stakeholders. For Archetype 3, the purpose of business is serving the common
good, with profits secondary and derivative.
7
In his paper “Economic Wisdom for Managerial Decision-Making” Mike Thompson
(GoodBrand, London, CEIBS Shanghai and University of Victoria, Vancouver) argues that
Aristotle’s “phronesis” can be explained as social practice wisdom, a discursive system
linking mind and social practice to produce wellbeing and human flourishing. Mike
Thompson uses the contemporary conceptualization of phronesis and its related
metatheoretical construct of wisdom principles to bring a practical dimension to wise
decision-making.
The chapter first reviews progress in the understanding of wise leadership within leadership
studies and the principles of wisdom proposed by McKenna et al (2009). Against this
taxonomy it then recontextualizes the numerous calls in leadership literature for qualitative,
research. It presents samples and interprets the resulting theory based in original material
from interviews with 184 managers generated by the Wisdom Project.
Michael Thompson concludes that an economic wisdom is present in the minds of managers.
Economic wisdom could offer resources for management education and development across
all business domains to address the challenges of the VUCA world with a more realistic,
holistic and planet-friendly approach.
In his paper “Catholic Social Thought and Amartya Sen on Justice” Johan Verstraeten
(Catholic University of Leuven) states that Sen’s (2009) “Idea of Justice” is not only the most
inspiring and reasonable response to Rawls’ (1971) “Theory of Justice” but also an important
challenge for Catholic Social Thought. Verstraten underlines that Catholic Social Thought
and Sen’s Idea of Justice have much in common.
Verstraten argues that despite the emphasis on individual freedom in Sen’s capability
approach, the convergence between his approach and Catholic Social Thought is strong.
Verstraten articulates several points of resemblance: the role of indignation and emotion, the
implications of a realistic anthropology (“seeking institutions that promote justice rather than
institutions as themselves manifestations of justice”), freedom as responsibility, human rights
as rooted in our shared humanity, valuing religious wisdom in justice theory.
8
In her paper “Charity and Money: Reflections on Caritas in veritate” Helen Alford (Pontifical
University of St. Thomas Aquinas – “Angelicum”, Rome) addresses the problem of charity as
a theological virtue in relation to money. She uses “Caritas in veritate” (Benedict XVI, 2009)
as a basic reference. The central message of the encyclical is as follows: “In order to defeat
underdevelopment, action is required not only on improving exchange-based transactions and
implanting public welfare structures, but above all on gradually increasing openness, in a
world context, to forms of economic activity marked by quotas of gratuitousness and
communion.” In line with this reasoning Helen Alford warns that three aspects of
development should be considered: “exchange-based transactions”, “public welfare
structures” and “quotas of gratuitousness and communion”.
“Caritas in veritate” places man before the astonishing experience of gift. Gratuitousness is
present in our lives in many different forms, which often go unrecognized because of a purely
consumerist and utilitarian view of life. The human being is made for gift, which expresses
and makes present his transcendent dimension. Helen Alford recalls that today we tend to
ignore the gratuitous dimension of human life; we think we can sort out our own problems
without reference to the transcendent. The cause of this is very definitely identified in the
encyclical as sin, and original sin in particular. As a result, we deprive ourselves of hope.
Helen Alford concludes that economics needs to be more reflective about its underlying ideas.
Whereas the tradition of jurisprudence is well established in the legal field, economics has no
equivalent tradition of self reflection. But this is gradually changing. In “Caritas in veritate”,
however, we are challenged to go further than philosophy, to see what light theological
reflection can throw on economics.
In his paper “The Ethics of Development in the Age of Globalization” Zsolt Boda (Institute of
Political Science, Hungarian Academy of Sciences and Corvinus University of Budapest)
employs the ideas of Denis Goulet (1995) that “development” is a normative and value-laden
concept which refers to a multi-dimensional phenomenon. Development should include
improvements of material welfare, but also of social conditions, political empowerment, the
cultural foundations of self-esteem and ecological conditions.
Boda argues that despite some of its achievements the current development model fails to
meet important challenges, like the environmental one. However, this is not accidental:
9
development led by global business is unable to embody the necessary social, cultural, and
environmental aspects. An ethical development requires the transformation of global business
and economic regulatory rules (for instance those set by the World Trade Organization), but it
also needs a complex social, political, and institutional infrastructure that can ensure the
translation of the different dimensions of development into decisions and practice.
In their paper “Transdisciplinarity, Governance and the Common Good” François Lépineux
(Rennes School of Business) and Jean-Jacques Rosé (Centre Norbert Elias EHESS-CNRS,
Marseille) state that humanity has entered into a stage of world unification where many issues
become global and the preservation of global common goods is challenging. They argue that
the era of globality calls for a complex and transdisciplinary approach. Their main argument
is that multi-level governance mechanisms should be developed to preserve global common
goods based on the principle of subsidiarity. The global water crisis is a crucial example of
the need for developing such mechanisms.
References
Akerlof, G. and Kranton, S. (2000): “Economics and Identity”, Quarterly Journal of
Economics, 65, (August 2000) No. 3, pp. 715-753.
Atkinson, A. B. (2009) “Economics as a Moral Science”, Economica, 76 (2009) Volume 76,
Issue Supplements 1, pp. 791–804.
Benedict XVI (2009): Caritas in veritate. Vatican City.
Boulding, K. (1969): “Economics as a Moral Science”, American Economic Review, 59,
(1969). pp. 1–14.
Buber, M. (2000): I and Thou. New York, NY: Scribner.
Daly, H. and Cobb, J. (1989): For the Common Good. Redirecting the Economy Toward
Community, the Environment, and a Sustainable Future. Boston, Beacon Press.
DeMartino, G. E. and McCloskey, D. N. (Eds.) 2016: The Oxford Handbook of Professional
Economic Ethics. Oxford University Press.
Etzioni, A. 1988: The Moral Dimension. New York, The Free Press.
Goulet, D. (1995): Development Ethics: A Guide to Theory and Practice. Apex Pr.
10
Kolm, S. (2000): “Introduction to the Economics of Reciprocity, Giving and Altruism”, in L.
Gerard Varet, S. Kolm, J. Mercier Ythier (Eds.): The Economics of Reciprocity, Giving and
Altruism. London, MacMillan.
Kolm, S. (2014): “Altruism in economic thought”, Journal of Economic Surveys, 47, (2014).
Maritain, J. (1936): Humanisme intégral, Paris, Aubier.
McKenna, B., Rooney, D., and Boal, K. (2009): “Wisdom Principles as a Meta-Theoretical
Basis for Evaluating Leadership” The Leadership Quarterly, 20(2), pp. 177-190.
Rawls, J. (1971): A Theory of Justice, Cambridge (Mass.), Harvard University Press.
Sen, A. (1987): On Ethics and Economics, Oxford, Blackwell.
Sen, A. (2004), Rationality and Freedom. Harvard University Press, Cambridge, Mass.
Sen, A. (2009): The Idea of Justice, London, Allen Lane.
11
Peter Rona
Blackfriars Hall
University of Oxford
and
Laszlo Zsolnai
Business Ethics Center
Corvinus University of Budapest
Agenda for Future Research and Action
Abstract
This concluding paper summarizes the main messages from the book about the restoration of
economics as a moral science. It is argued that economics, unlike the natural sciences, does
not have an ontologically objective subject, because economic life, unlike matter, is the
product
of
human
intentionality.
Economic
phenomena
are
always
necessarily
incommensurate because they occur in historical time and space.
People make their economic decisions by employing practical knowledge (or wisdom).
Practical knowledge is the human capacity for the reflective and critical evaluation of our
reasons for action. It is the totality of our capacities – including feelings, tastes, experience,
impulses and rational reasoning – ordered and filtered to critically evaluate sources of our
lives we engage and deploy in making decisions. Accordingly, economics is a form of
practical knowledge or reason.
Gift and gratuitousness are basic facts of human life. Persons, communities and organizations
are endowed with natural, social, cultural and spiritual wealth as free gift. In their economic
functioning they should acknowledge, preserve and enrich their material and non-material
heritage. The adequate response to gratuitous giving is gratefulness and generosity toward
those who provided the gift.
This concluding chapter summarizes the main messages from the book about the restoration
of economics as a moral science. One set of propositions we developed relates to research and
addresses how it is possible to incorporate intentionality and ethics into economics as a
discipline. The other set of our propositions concentrates on practice and seeks to find
answers to how new ethical models of economic action and policy can be developed and
implemented. We hope that our propositions – be they imperfect and incomplete in their
present form – will inspire both research and action in a meaningful way.
(1) Economics, unlike the natural sciences, does not have an ontologically objective subject,
because economic life, unlike matter, is the product of human intentionality. The objects of
economics are objects of thought - in the words of Thomas Hobbes are ’made with words’ -that come into being through language and perception that posits them as its objects. The toolbased language of modern economics, expressed in the form of models constitutes its own
reality and does not represent an objective reality outside it. A clear distinction between
theory and its objects cannot be drawn because the objects of economics are the product of
theory.
(2) Intentionality is a constitutive and irreducible element of economic phenomena. Unlike
the objects of the natural world, economic objects are mind-dependent. Intentionality is then
intertwined with reflexivity, because the variables of economic events affect each other
through the agency of human beings, who are both the objects and the subjects of those
events. Economic phenomena are always necessarily incommensurate because they occur in
historical time and space.
(3) People make their economic decisions by employing practical knowledge (or wisdom).
Practical knowledge is the human capacity for the reflective and critical evaluation of our
reasons for action. It is the totality of our capacities – including feelings, tastes, experience,
impulses and rational reasoning – ordered and filtered to critically evaluate sources of our
lives we engage and deploy in making decisions. Accordingly, economics is a form of
practical rather than theoretical (in Kantian terms ’pure’) knowledge or reason.
(4) In economic life ontologically different types of agents function. People acts as persons
having free will and conscience. Organizations – be they incorporated or unincorporated – act
2
as artificial persons with varying degree of moral capabilities. Economic interactions are
ontologically different when they occur between persons, between organizations, or between
persons and organizations. Ontologically different economic interactions cannot be described
by one single model. Distinct strategies should be developed for improving the ethicality of
interactions between ontologically different types of agents.
(5)
Contrary to the atomistic assumption of mainstream economics about economic agents
relationality plays a primary role in economic life. The major determinant of the economic
agents’ choices is the impact of the decisions on the network of their relations with others. By
their choices and actions economic agents maintain and reinforce, initiate and develop or
break and destroy their relationships with other agents. Identity and self-knowledge is crucial
in managing the agents’ nexus of relationship. Good, meaningful and mutually beneficial
relationships contribute significantly to the well-being of the agents and increase the
sustainability and competitive advantage of their functioning.
(6) Economic agents harbor heterogeneous motivations. Some of them are prosocial, others
are antisocial while the rest consists of self-interest. Motivations of economic agents are
partly stable but may change by the context of behavior. Belief systems, including economics
influence the motivations of economic agents as well as the contruction of context within
which they act. Virtuous circles should be developed where prosocial dispositions and
supportive social contexts help to form positive economic behavior. Practicing virtues is
important because it stabilizes pro-social behavior and/or modifies endogenously the
preferences of agents.
(7)
In well-functioning market exchange economy, political governance and social
reciprocity work together in a balanced and concerted way. Exchange-based transactions,
public welfare structures and quotas of gratuitousness and communion are needed to serve the
common good, that is to attain social wellbeing, inter-generational justice and ecological
sustainability.
(8)
Gift and gratuitousness are basic facts of human life. Persons, communities and
organizations are endowed with natural, social, cultural and spiritual wealth as free gift. In
their economic functioning they should acknowledge, preserve and enrich their material and
3
non-material heritage. The adequate response to gratuitous giving is gratefulness and
generosity toward those who provided the gift.
(9) Human happiness and wellbeing is a multifaceted and complex phenomenon. Aristotelian
and Thomistic ethics adequately capture the dyadic aspects of human wellbeing: the
experience of people as they live their lives, and the judgment they make when they evaluate
their life. Good and virtuous character is a precondition of human flourishing. Modern
happiness research and positive psychology revealed that hedonic pleasure plays a limited
role in determining human flourishing. Meaningfulness has a much bigger role in it which
involves integrating past, present, and future of the person and is linked with purpose in life.
(10) The corporation was born as the device for severing the unity between the actor and the
act. Due to this severance, responsibility has become coterminous with legal liability or the
management of competing interests among shareholders and other stakeholders. The positivist
economic theory, when combined with the function performed by the corporate veil destroys
the unity between the action, the actor and the moral responsibility for the action with the
result that the corporation must do without the basis for a morally authentic life. Despite the
often heroic efforts of ethically minded CEOs the ethical prospects of corporate functioning is
rather limited because the actions of its agents are the product of rule-based roles.
Unincorporated organizational forms have a greater capacity to function in ethical, social and
environmental friendly ways.
(11) Different business archetypes can be identified in economic life. Archetype 1: Business
enterprises conducted primarily as for-profit institutions to the end of financial sustainability.
Financial self-reliance is a precondition of a firm’s survival and for remaining capable of
continuously expanding products or services. Archetype 2: The social and financial missions
of business enterprises are merged; a coordination of social and financial functions is at the
heart of the “promise” of the company as a sustainable enterprise. Archetype 3: Businesses
are run with principal allegiance to social missions – outreach to the poor, environmental
rectitude, and other facets of sustainability. The archetypes express alternative strategic
orientations for individual business enterprises, namely profit-maximization, sustainabilityorientation, and serving the common good.
4
(12) Money is extremely powerful but ambiguous institution. Its basic functions as a unit for
calculation, means of exchange and reserve for value cannot be separated from one another.
The potential of money for coercion and violence, and its morally corrupting power cannot be
easily neutralized. Ethical banks and sustainability oriented investment initiatives are heroic
efforts to resolve the inherent contradictions of money and monetary systems in economic
life.
(13) The existing economies function with a considerable justice deficit. In order to produce
material wealth they accumulate and continuously create socio-ecological burden for the poor
and marginalized people, for nature, and for future generations. Mainstream economics bases
economic actions and policies on individual preferences and the only conception of justice is
the efficient allocation of resources. The resulting state of affairs is the increasing social
inequality, deprivation of large number of people and destruction of the biosphere, including
climate change and biodiversity loss.
(14) Justice is a multifaceted concept. No single totalizing theory can capture the complexity
of it. We need to explore multiple justice claims and synthesize them into a “justice matrix”.
A multidimensional understanding of justice requires reinventing the models of economic
action and policy on the basis of the socio-ecologically embedded person who has both selfand other-regarding goals and preferences. Economic rationality should be replaced by a
broader conception of reason which requires that an action is based on right motivation,
executed by fair processes, and leads to desirable outcomes.
(15)
Global common goods such as climate stability, biodiversity, water and the like are
crucial for the survival of humanity. They require new governance mechanisms to deal with
the scale and complexity of the problem. Based on the principle of subsidiarity, multi-level
governance mechanisms should be developed to preserve global common goods. The current
development model led by global corporations fails to meet this important challenge. Ethical
development models require the transformation of business functioning and economic
regulatory rules. It also needs a complex social, political, and institutional infrastructure that
embraces the environmental, human, social, cultural and spiritual dimensions of development
and translates them into decisions and practice.
5
6