The place of Cheek & Briggs (1982) in the History and Development of the
Aspects of Identity Questionnaire
http:/ / academics.wellesley.edu/ Psychology/ Cheek/ identity.html
I dentity orientations refer to the relative importance or value that individuals place on
various identity attributes or characteristics when constructing their self-definitions. I n
the dialectical developmental processes of self-interpretation, identity orientations
indicate where one looks to fulfill identity needs (Cheek, 1989; Hogan & Cheek, 1983).
[ https:/ / www.academia.edu/ 4491708/ I dentity_Orientations_and_Self-I nterpretation]
The development of the Aspects of I dentity Questionnaire began with the selection of
items from Sampson's (1978) list of identity characteristics that were judged to
represent the domains of personal and social identity (Cheek & Briggs, 1981, 1982).
Subsequently, some items were reworded, others eliminated, and new items were
developed to improve the reliability and content validity of the measures (Cheek,
1982/ 83; Cheek & Hogan, 1981; Hogan & Cheek, 1983). Psychometric analyses indicated
that certain items originally scored in the social identity category (e.g., "Being a part of
the many generations of my family") were tending to cluster on a third factor
representing communal or collective identity. A third scale for this domain was
developed (Cheek, Underwood, & Cutler, 1985) and has now been expanded (Cheek,
Tropp, Chen, & Underwood, 1994; JM Cheek, Tropp, Underwood, & NN Cheek, 2013).
Neither the social nor collective identity orientation scales focus on intimate
relationships with close friends or romantic partners, so a fourth scale for relational
identity orientation (“Being a good friend to those I really care about”) was added to the
AI Q-I V (Cheek, Smith, & Tropp, 2002; NN Cheek, JM Cheek, Grimes, & Tropp, 2014).
{See instructions and item scoring for the Aspects of I dentity Questionnaire at:
http:/ / academics.wellesley.edu/ Psychology/ Cheek/ aiqiv_text.html }
A. Personal and Social Identity scales. (Original version)
Sources:
Cheek, J. M. & Briggs, S. R. (1981, August). Self-consciousness, self-monitoring, and
aspects of identity. Paper presented at the meeting of the American Psychological
Association, Los Angeles, CA. (Part of which was published as Cheek & Briggs, 1982).
Cheek, J. M., & Briggs, S. R. (1982). Self-consciousness and aspects of identity. Journal
of Research in Personality, 16, 401-408.
Adapted from: Sampson, E. E. (1978). Personality and the location of identity. Journal
of Personality, 46, 552-568.
Number of Items:
6 personal identity characteristics (identity orientation items)
5 social identity characteristics (identity orientation items)
Subsequent developments in the scales and expansions of the AI Q 1983-2003 are
summarized at:
http:/ / academics.wellesley.edu/ Psychology/ Cheek/ identity.html#history
See the last page of this document and Appendix Table for current developments and
links for the AI Q-I V.
JOURNAL OF RESEARCH IN PERSONALITY
16, 401-408 (1982)
Self-Consciousness and Aspects of Identity
I
JONATHAN
M.
CHEEK
Johns Hopkins University
AND
STEPHEN
R.
BRIGGS
University of Tulsa
This study investigated the relationship between public and private selfconsciousness and social and personal aspects of identity. As predicted by selfconsciousness theory, public self-consciousness correlated significantly more
strongly with social than with personal aspects of identity, and private selfconsciousness correlated significantly more strongly with personal than with
social aspects of identity. Implications for the psychology of identity are
discussed.
Identity is the construct that defines who or what a particular person
is. The diverse elements that comprise the identity of an individual can
be divided into two general categories (Miller, 1963). One involves a
person's social roles and relationships, which may be called social identity; the other is one's private conception of self and feelings of continuity
and uniqueness, or personal identity. Sociologists and social psychologists focus almost exclusively on the social component of identity because
they believe that "the shaping· of one's identity is dependent on the
valuations (sanctions, reinforcements) placed on one's public conduct
by relevant others" (Sarbin & Allen, 1968, p. 550). Personality theorists
such as Jung (1957) and Maslow (1961), on the other hand, have insisted
that people are most authentically themselves and closest to their true
identity when experiencing a deep sense of personal uniqueness. For
most individuals identity undoubtedly involves both social and personal
aspects, although there may be marked individual differences in the
We thank Catherine Busch, Arnold Buss, and Gary Schwartz for their assistance and
for their comments on an earlier version of this paper. Requests for reprints should be
sent to Jonathan Cheek, who is now at the Department of Psychology, Wellesley College,
Wellesley, MA 02181.
401
0092-6566/82/040401-08$02.00/0
Copyright © 1982 by Academic Press, Inc.
All rights or reproduction in any Form reserved.
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CHEEK AND BRIGGS
SELF-CONSCIOUSNESS AND IDENTITY
relative importance of social identity compared to personal identity. For
some individuals the social aspects predominate, and for others the balance is tipped toward the personal aspects of identity.
One personality disposition that might be related to this balance is
self-consciousness. Public self-consciousness is the tendency to be aware
of one's appearance and concerned about making a good impression on
others; private self-consciousness involves focusing attention on the internal or covert aspects of the self (Fenigstein, Scheier, & Buss, 1975).
High scorers on the Public Self-Consciousness Scale have been found
to be more sensitive to rejection and more attuned to social reference
groups than are low scorers (Fenigstein, 1979; Carver & Humphries,
1981). People with high scores on the Private Self-Consciousness Scale
give more accurate self-reports, have more extreme affective responses,
and write longer self-descriptions than do low scorers (Scheier, Buss,
& Buss, 1978; Scheier & Carver, 1977; Turner, 1978a). Thus, laboratory
research has revealed that public self-consciousness has a different, and
sometimes divergent, impact on behavior than does private self-consciousness (see also Scheier, 1980; Turner, 1978b).
It has been proposed that this public-private distinction applies to
identity:
Other things being equal, private self-conscious people emphasize the individual
aspects of their identity. They attend more to the unshared idiosyncracies of their
particular experiences, fantasies, and feelings .... Public self-conscious people
tend to identify with groups. They see themselves as social beings, sharing attitudes and affiliations with others .... These public identities, important for most
people, are especially important for people high in public self-consciousness.
(Buss, 1980, p. 122)
In terms of self-consciousness theory, then, one's habitual direction of
self-focused attention should be reflected in the balance between social
and personal aspects of identity. Private self-consciousness should tilt
the balance in the direction of personal identity; public self-consciousness
should tilt the balance toward social identity. To examine the relationship
between self-consciousness and identity, we administered a questionnaire
inquiring about the importance of social and personal identity characteristics to college students who had previously completed the Public
and Private Self-Consciousness Scales.
METHOD
Subjects and Procedures
During the first week of the semester, as part of a battery of personality tests, the Public
and Private Self-Consciousness Scales were administered in an introductory psychology
class by several researchers: neither author was present. Four to eight weeks later, to
' fulfill a course requirement for research experience, the subjects came individually to a
research room where they completed the identity questionnaire under the supervision of
403
one of the authors. The subjects rated each identity item on a scale ranging from 0 (not
at all important to my sense of who I am) to 4 (extremely important to my sense of who
I am). There were 214 subjects, 106 men and 108 women.
Measures
Self-consciousness. Awareness of one's self as a social object is measured by the 7-item
Public Self-Consciousness Scale (Fenigstein et al., 1975). Items on this scale include ''I'm
usually aware of my appearance" and "I'm concerned about what other people think of
me." The Private Self-Consciousness Scale assesses an inward focus with 10 items such
as "I'm always trying to figure myself out" and "I'm generally attentive to my inner
feelings." The reliability and validity of both the Public and the Private Self-Consciousness
Scales are supported by a substantial body of evidence (see Buss, 1980; Carver & Scheier,
198la, for reviews of the relevant research).
Identity. The items for the scales measuring the importance of social and personal aspects
of identity were selected from the list of 22 identity characteristics presented by Sampson
(1978). He ordered these identity characteristics on a single dimension of internality-externality
without distinguishing social-external items (e.g., "memberships that I have in various
groups") from external items that have no definite social connotation (e.g., "the things
I own, my possessions"). In our sample, Sampson's internal and external items had a
slight positive correlation (r = .19). For the purposes of the present study, we had three
raters select the items from Sampson's list that they judged to best represent the domain
of social identity; all three raters agreed on their top five choices. For the domain of
personal identity, our raters agreed upon six items, four of which appeared in Sampson's
set of the five most internal identity characteristics. We were unable to form a reliable
scale of nonsocial external items, so we will report only the findings for the personal and
social identity characteristics.
RESULTS
All analyses were initially performed separately for each gender. Because the results for men and women were found to be highly similar,
the data were combined for presentation. The five social identity characteristics are listed in the upper part of Table 1. These five items had
an average interitem correlation of .25 and an alpha coefficient of .63,
which appears to be an adequate level of internal consistency for a short
research scale (Nunnally, 1978). The six personal identity characteristics
are listed in the lower part of the table. The average interitem correlation
was .26, and the scale had an alpha coefficient of .67. The correlation
between the Social and Personal Identity Scales was .29, indicating that
these are two fairly distinct dimensions of identity. Factor analyses of
the identity items in this sample and a subsequent one support the conclusion that the personal and social apsects of identity are distinct dimensions (details are available from the first author; see also Cheek &
Hogan, Note 1).
Table 1 also contains the correlations between each identity item and
the two self-consciousness scales. 1 Each social identity item correlated
1 The means for the Public and Private Self-Consciousness Scales, 19.8 and 24.6, respectively, are very close to the norms presented by Fenigstein et al. (1975).
404
TABLE I
CORRELATIONS OF IDENTITY ITEMS AND SELF-CONSCIOUSNESS SCALES
Self-consciousness
Identity items
Social
My popularity and attractiveness to other people.
The ways I have of influencing and of affecting others.
My gestures and mannerisms, the ways I express myself.
My physical features-my height, weight, shape of my body,
etc.
Memberships that I have in various groups.
Personal
My emotions and feelings.
My future goals and aspirations.
My intellectual ability.
My dreams and imagination.
The ways I cope with my fears and anxieties, with the stresses
and strains of living.
My thoughts and ideas, the way my mind works.
405
SELF-CONSCIOUSNESS AND IDENTITY
CHEEK AND BRIGGS
Public
Private
.34
.24
.12
.09
.19
.07
.27
.14
.17
.05
.06
.14
.03
.16
.12
.27
.29
.18
.10
.24
.35
.00
Note. Correlations above .11 are significant beyond the .05level, those above .15 beyond
the .01 level (n = 214).
higher with public self-consciousness than with private self-consciousness. It might be argued that the relationship between social identity and
public self-consciousness is due to similarity of items on the two scales.
The identity item "My physical features-my height, weight, shape of
body, etc." does bear some similarity to the public self-consciousness
item "I'm self-conscious about the way I look." Also, the identity item
"My gestures and mannerisms, the ways I express myself" is similar
to the public self-consciousness item 'Tm concerned about my style of
doing things." Notice, however, that the correlations between these two
identity items and public self-consciousness varied considerably (.27 vs
. 12). Furthermore, the other three social identity items, which bear no
obvious similarity to public self-consciousness items, also varied in size,
although all correlated significantly with public self-consciousness. Thus,
the pattern of correlations for the similar items was no different from
the pattern for the dissimilar items. In brief, the significant relationships
between social identity items and public self-consciousness do not appear
to be attributable to the artifact of item overlap.
The bottom half of Table I contains the personal identity items and
their correlations with the two self-consciousness scales. These identity
items correlated higher with private self-consciousness than with public
self-consciousness, but again there may be an issue of item overlap. Thus,
the identity item "My emotions and feelings" is somewhat similar to the
private self-consciousness item "I'm generally attentive to my inner
feelings"; and the item "My dreams and imagination" partially resembles
the private self-consciousness item ''I'm often the subject of my own
fantasies." Notice, however, that the correlations between these two
identity items and private self-consciousness varied considerably (.16 vs
.29). Furthermore, the personal identity items that bear no resemblance
to the private self-consciousness items all correlated significantly with
the Private Self-Consciousness Scale. In brief, item overlap does not
appear to explain the fact that the personal identity items correlated
higher with private self-consciousness than with public self-consciousness.
One reason for the considerable variability among the correlations
presented in Table I is the well-known unreliability of correlational data
based on single items. Therefore, let us focus on the data involving the
entire Social Identity and Personal Identity Scales (see Table 2). Public
self-consciousness correlated significantly higher with social than with
personal aspects of identity, (t(211) = 2.47, p < .05; Ferguson, 1976,
pp. 184-185). Private self-consciousness correlated more strongly with
personal than with social aspects of identity, and this difference was also
significant (1(211) = 2.92, p < .01).
In this sample, public and private self-consciousness correlated .39,
which is consistent with earlier research (Carver & Glass, 1976; Turner,
Scheier, Carver, & Ickes, 1978). Partial correlations were computed to
determine whether this positive relationship caused the weak but significant correlations between public self-consciousness and personal
identity and between private self-consciousness and social identity. As
can be seen in the right-hand side of Table 2, controlling for the correlation between public and private self-consciousness clarified the pattern of results. Public self-consciousness is related to social identity but
TABLE 2
CORRELATIONS BETWEEN IDENTITY AND SELF-CONSCIOUSNESS
Self-consciousness
Partial correlations
Correlations
Social identity"
Personal identityh
• The
b The
* p <
** p <
Public
Private
Public
(controlling
for private)
.34**
.15*
.17*
.39**
.30**
-.01
Private
(controlling
for public)
.04
.37**
Social Identity Scale had a mean of 12.0 and a standard deviation of 3.1.
Personal Identity Scale had a mean of 18.6 and a standard deviation of 3.0.
.05, n = 214.
.001.
406
CHEEK AND BRIGGS
SELF-CONSCIOUSNESS AND IDENTITY
unrelated to personal identity, whereas private self-consciousness is related to personal identity but unrelated to social identity.
REFERENCES
DISCUSSION
The pattern of results in the present study conlirms the hypothesis
about the relationship between self-consciousness and identity and adds
to the growing body of evidence supporting self-consciousness theory
(Buss, 1980). The social orientation predominating in the self-definition
of public self-conscious people is consistent with the attention they pay
to their physical appearance (Miller & Cox, Note 2; Turner, Gilliland,
& Klein, 1981 ). their identification with reference groups (Carver &
Humphries, 1981), and their awareness of the impression they make on
others (Tobey & Tunnell, 1981 ). The self-definition of private self-conscious people emphasizes a distinctly personal orientation that is consistent with their tendency to resist and to show reactance to coercive
communication attempts (Carver & Scheier, 1981 b; Framing & Carver,
1981 ). The present results also demonstrate the importance of controlling
for the moderate correlation between public and private self-consciousness.
Correlations between the identity scales and the self-consciousness
scales were moderate (r's in the .30s). The correlations are not any higher
probably because of the nature of the questions being asked of the
subjects. The self-consciousness scales inquire whether subjects are
aware of certain aspects of selL the identity questionnaire inquires
whether certain aspects are important. These are different questions. It
is possible to be aware of an aspect of the self without its being important
for identity. And it is possible to be relatively unaware of an aspect of
the self and yet, when asked about its importance, to decide that it is
important. The fact that self-consciousness and identity do not correlate
any higher than they do suggests that they are separate constructs. The
fact that they do correlate significantly leads us to conclude that personal
and social identity arc linked, respectively, to private and public selfconsciousness, as Buss' theory suggests (1980).
A final implication of the present study concerns the psychology of
identity. Sampson (1978) suggested a bipolarity of identity: individuals
orient themselves toward either the external or the internal environment
to define their identity. Importance ratings for Sampson's internal and
external identity characteristics. however, were positively rather than
negatively correlated (r = .19). The social and personal aspects of identity also were positively correlated (r = .29). Inward and outward orientation thus seem to be two distinct, although related, dimensions and
not opposite ends of a single continuum. This conclusion is congruent
with the approach of Erikson (1956). who emphasized the importance
of balancing the individual's personal needs with the opportunities and
requirements of the social world in achieving mature identity.
407
Buss, A. H. Se{f-consciousnrss and socialanxictv. San Francisco: Freeman, llJ80.
Carver, C. S .. & Glass, D. C. The self-consciousness scale: A discriminant validity study.
Joumul of Personality Assessmelll, 1976. 40, 169-172.
Carver, C. S., & Humphries, C. Havana daydreaming: A study of self-consciousness and
the negative reference group among Cuban Americans. Journal of Personality and
Social Psychology, 1981, 40, 545-552.
Carver, C. S., & Scheier, M. F. Attention and self-regulation: A control theory approach
to human behavior. New York: Springer-Verlag, 1981. (a)
Carver. C. S., & Scheier, M. F. Self-consciousness and reactance. Journal of Research
in Personality, 1981, IS, 16-29. (b)
Erikson, E. H. The problem of ego identity. Journal of the American Psychoanalytic
Association, 1956, 4, 56-121.
Fenigstein, A. Self-consciousness, self-attention, and social interaction. Journal of Personality and Social Psychology, 1979, 37, 75-86.
Fenigstein, A., Scheier, M. F., & Buss, A. H. Public and private self-consciousness:
Assessment and theory. Journal of Consulting and Clinical Psychology, 1975, 43,
522-527.
Ferguson, G. A. Statistical analysis in psychology and education. New York: McGraw-Hill,
1976. 4th ed.
Froming, W. J., & Carver, C. S. Divergent influences of private and public self-consciousness in a compliance paradigm. Journal of Research in Personality, 1981, IS,
159-171.
Jung, C. G. The undiscovered self New York: New American Library, 1957.
Maslow, A. H. Peak-experience as acute identity-experiences. American Journal of Psychoanalysis, 1961, 2I, 254-260.
Miller, D. R. The study of social relationships: Situation, identity, and social interaction.
InS. Koch (Ed.), Psychology: A study of a science. New York: McGraw-Hill, 1963.
Vol. 5.
Nunnally, J. C. Psychometric theory. New York: McGraw-Hill, 1978. 2nd ed.
Sampson, E. E. Personality and the location of identity. Journal of Personality, 1978, 46,
552-568.
Sarbin, T. R., & Allen, V. L. Role theory. In G. Lindzey & E. Aronson (Eds.), The
handbook of social psychology. Reading, Massachusetts: Addison-Wesley, 1968.
Scheier, M. F. Effects of public and private self-consciousness on the public expression
of personal beliefs. Journal of Personality and Social Psychology, 1980, 39, 514-521.
Scheier, M. F., Buss, A. H., & Buss, D. M. Self-consciousness, self-report of aggressiveness, and aggression. Journal of Research in Personality, 1978, 12, 133-140.
Scheier, M. F., & Carver, C. S. Self-focused attention and the experience of emotion:
Attraction, repulsion, elation, and depression. Journal of Personality and Social Psychology, 1977, 3S, 625-636.
Tobey, E. L., & Tunnell, G. Predicting our impressions on others: Effects of public selfconsciousness and acting, a self-monitoring subscale. Personality and Social Psychology Bulletin, 1981, 7, 661-669.
Turner, R. G. Effects of differential request procedures and self-consciousness on trait
attributions. Journal of Research in Personality, 1978, I2, 431-438. (a)
Turner, R. G. Consistency, self-consciousness, and the predictive validity of typical and
maximal personality measures. Journal of Research in Personality, 1978, 12, 117-132.
(b)
Turner, R. G., Gilliland, L., & Klein, H. M. Self-consciousness, evaluation of physical
characteristics, and physical attractiveness. Journal of Research in Personality, 1981,
IS. 182-190.
Cheek, J.M., & Briggs, S.R. (1982). Self-consciousness and aspects of identity. Journal of
Research in Personality, 16, 401-408.
408
CHEEK AND BRIGGS
Turner, R. G., Scheier, M. F., Carver, C. S., & Ickes, W. Correlates of self-consciousness.
Journal of Personality Assessment, 1978, 42, 285-289.
REFERENCE NOTES
I. Cheek, J. M., & Hogan, R. The structure of identity: Personal and social aspects.
Paper presented at the 89th Annual Convention of the American Psychological Association,
Los Angeles, August 1981.
2. Miller, L. C., & Cox. C. L. Public self-consciousness and makeup use: Individual
differences in prepurational tactics. Paper presented at the 89th Annual Convention of
the American Psychological Association, Los Angeles, August 1981.
---------------------------------------------------------------------------------------------------See “History of the Aspects of Identity Questionnaire” >
This JRP 1982 article and the 1981 APA paper with SR Briggs noted on page 1, are the original
version of the personal and social identity orientation scales that evolved into the AIQ, the AIQIII and IIIx, and most recently the AIQ-IV.
http://academics.wellesley.edu/Psychology/Cheek/identity.html
Note 1 (above) became the empirical section of Hogan, R., & Cheek, J.M. (1983). Identity,
authenticity, and maturity. In T.R. Sarbin & K.E. Scheibe (Eds.), Studies in social identity (pp.
339-357). New York: Praeger. Available at:
https://www.academia.edu/4072694/Identity_authenticity_and_maturity
The most recent interpretation of the AIQ-IV was presented in terms of a ‘tetrapartite model of
self-construal’ at the 2013 and 2014 meetings of the Society for Personality and Social
Psychology:
Cheek, J.M., Tropp, L.R., Underwood, M.K., & Cheek, N.N. (2013, January). The Distinction
between social and collective Identity Orientations in the Aspects of Identity Questionnaire. .
Poster presented at the annual meeting of the Society for Personality and Social Psychology,
New Orleans, LA. Available at:
https://www.academia.edu/5261448/The_distinction_between_social_and_collective_identity_or
ientations_in_the_Aspects_of_Identity_Questionnaire
Cheek, N.N., Cheek, J.M., Grimes, J.O., & Tropp, L.R. (2014, February). Public displays of self:
Distinctions among relational, social, and collective aspects of the interdependent self. Poster
presented at the annual meeting of the Society for Personality and Social Psychology, Austin,
TX. Available at:
https://www.academia.edu/6076525/Public_displays_of_self_Distinctions_among_relational_soc
ial_and_collective_aspects_of_the_interdependent_self
See Appendix Table on next page illustrating the Tetrapartite Model of Self as in the AIQ-IV:
Appended as a Supplem ent al Table t o illust rat e t he Tet rapart it e Model of Self discussed in Cheek, N.N., Cheek, J.M., Grim es, J.O., &
Tropp, L.R. ( 2014, February) . Public displays of self: Dist inct ions am ong relat ional, social, and collect ive aspect s of t he int erdependent
self. Post er present ed at t he annual m eet ing of t he Societ y for Personalit y and Social Psychology, Aust in, TX.
Table 18.3 is from Robins, R.W., Norem , J.K., & Cheek, J.M. ( 1999) . Nat uralizing t he self. I n L.A. Pervin & O.P. John ( Eds.) , Handbook
of personalit y: Theory and research ( 2nd ed., pp. 443- 477) . New York: Guilford.
TABLE 18.3. Layers and Structures of the Self
Levels/locus
of audience
Orientation
Description
Example
Basis of self-regard
Cultural differences
Individual differences
Personal
Private
Traits, values, and
abilities
"I am a sensitive
,
person.
Personal aspirations
and standards
Independent/
individualistic
Personal Identity Orientation
Rosenberg Self-Esteem Scale
Private Self-Consciousness
Individualism Scale
Relational
Intimate
Other people with
whom we have direct
personal contact
"I am Amy's close
friend."
Mutual regard; pride
in and validation from
intimate others
Inclusion of Other in Self Scale
Mutuality Scale
Interdependent Self-Construal
Scale
Internal Working Models
Social
Interpersonal
Social roles and
reputation
"I am a popular
professor."
Public recognition;
praise from others
Social Identity Orientation
Public Self-Consciousness Scale
Social Self-Confidence (vs.
Shyness)
Collective
Communal
Social categories to
which we belong
"I am Irish."
Ethnic pride; pride in
one's social groups
Interdependent/
collectivistic
Collective Identity Orientation
Collective Self-Esteem Scale
Inclusion of Other in Group
Scale
Collectivism Scale