Women and Children Last: The Discursive Construction of Weblogs
Susan C. Herring, Inna Kouper, Lois Ann Scheidt, and Elijah L. Wright, Indiana
University at Bloomington
An Apparent Paradox
Weblogs (“blogs”), frequently modified webpages containing individual entries displayed in
reverse chronological sequence, are the latest mode of computer-mediated communication
(CMC) to attain widespread popularity. As with other new CMC technologies, blogs have been
hailed as democratizing—any literate person can self-publish content in a blog, and reach an
audience of potentially millions, for little or no cost. Moreover, the success of individual blogs in
attracting readers and influencing opinion depends less on their formal credentials than on the
quality of their ideas and their writing (what Winer, 2003, calls their "voice"). Certainly blog
authors are numerous: In the five years since the introduction of the first free web-based
blogging tools (Pitas and Blogger; Blood, 2002b), the number of people creating and maintaining
blogs has grown exponentially, from fewer than 100 to over four million (Henning, 2003).
Anecdotal accounts also suggest that they are diverse: the mainstream media have reported on
popular blogs authored by individuals as varied as university adjuncts, dark horse candidates for
political office, and a gay Iraqi dissident (McCarthy, 2003). As yet, however, there has been little
empirical examination of the claim that blogs are “democratic,” or that blog authors represent
diverse demographic groups.
Fifteen years ago, a similar claim was advanced with respect to Internet discussion forums and
chat rooms. Text-based CMC was purported to be inherently democratizing, enabling anyone
with access to participate, liberated from traditional biases associated with gender, age, race,
social class, (dis)ability, and physical attractiveness (Graddol & Swann, 1989). Subsequent
research revealed, however, that the demographics of actual forum participants were strongly
skewed towards adult, white, English-speaking, technically-savvy males (Herring, 1992, 1993;
Kramarae & Taylor, 1993). As recently as 1992, Lee Sproull (quoted in Kramarae & Taylor, 1993)
estimated that only 5% of participants in Usenet newsgroups were female. It was not until the
rise in popularity of Internet service providers and the introduction of the World Wide Web in the
mid-1990s that Internet access became available to a broader demographic spectrum, and that
women started going online in numbers similar to men (Herring, 2003a). The history of online
discussion forums thus shows that a “democratizing” technology does not automatically result in
social equality, and points to the importance of social and cultural factors surrounding technology
adoption and use.
What, then, of weblogs? An initial consideration of the demographics of blog authors reveals an
apparent paradox. Quantitative studies report as many (or more, depending on what one counts
as a blog) female as male blog authors, and as many (or more) young people as adults
(Henning, 2003; Orlowski, 2003), suggesting a diverse population of bloggers as regards gender
and age representation. At the same time, as will be shown, contemporary discourses about
weblogs, such as those propagated through the mainstream media, in scholarly communication,
and in weblogs themselves, tend to disproportionately feature adult, male bloggers. This
inconsistency led us to ask: what are the actual demographics of blog authors, determined
according to what criteria? If significant numbers of female and teen bloggers exist, how can
their relative absence from public discourses about weblogs be explained?
In this essay, we draw on methods of content analysis to establish both sides of the paradox,
and advance an explanation for it. Specifically, we propose that the apparent gender and age
bias in contemporary discourses about weblogs arises in part as a result of focus on a particular
blog type, the so-called “filter” blog, which is produced mostly by adult males. We argue that by
privileging filter blogs and thereby implicitly evaluating the activities of adult males as more
interesting, important and/or newsworthy than those of other blog authors, public discourses
about weblogs marginalize the activities of women and teen bloggers, thereby indirectly
reproducing societal sexism and ageism, and misrepresenting the fundamental nature of the
weblog phenomenon. We conclude by advocating a broader characterization of weblogs that
takes into account the activities of a majority of blog authors, and more research on weblogs
produced by women and teens.
The remainder of the essay is organized as follows. The next section presents quantitative
evidence concerning the gender and age breakdown of contemporary blog authors. Based on this
evidence, an interpretive argument is advanced and illustrated with observations from public
discourses about blogs in multiple domains. Weblogs produced by women and teens are then
considered in their own terms, followed by a discussion and conclusions that explore the
implications of the observations presented.
Gender and Age of Blog Authors
Guernsey (2002) claims, on the basis of informal observation, that 40-50% of bloggers are
women. At least one report (Orlowski, 2003) goes further, asserting that a majority of bloggers
are teenage girls. What percentage of blog authors are females and teens? To address this
question, we conducted a gender- and age-focused content analysis of a random sample of 357
blogs collected from the largest available blog tracking site, blo.gs. The site tracks blogs hourly
from four sources: antville.org, blogger.com,[1] pitas.com, and weblogs.com (the last of which
itself draws from multiple sources). We collected blogs twice, six months apart, as part of a
larger ongoing longitudinal analysis of the weblog genre. At the times of our data collection, in
March 2003 and in September 2003, the blo.gs site was tracking a total of roughly 350,00 and
700,000 blogs, respectively. We used the site's “random” selection feature to collect two samples
from these totals: the first containing 203 blogs, and the second containing 154 blogs.
Our goal in selecting these 357 blogs was to represent clear exemplars of the weblog genre.
First, we did not sample from hosting sites such as LiveJournal or DiaryLand, in as much as they
self-identified at the time more as journals or diaries than as weblogs.We also excluded blogs
with no text in the first entry, blogs that had not been updated within two weeks, and blog
software used for non-blog purposes, since relatively few such blogs were identified by the blo.gs
random selection feature, and could be assumed to be less prototypical. This resulted in a
sample comprised exclusively of active, text-based weblogs.[2]
Gender of blog authors was determined by names, graphical representations (if present), and
the content of the blog entries (e.g., reference to “my husband” resulted in a “female” gender
classification, assuming other indicators were consistent). Age of blog authors was determined
by information explicitly provided by the authors (e.g., in profiles) or inferred from the content of
the blog entries (e.g., reference to attending high school resulted in a “teen” age
classification).[3] The gender of the blog author was evident in 94%, and the age of the author in
90%, of the blogs in the combined samples.
The results of the analysis of gender and age indicators reveal that the numbers of males and
females, and of adults and teens, are roughly equal, especially in the later sub-sample. This is
summarized in Table 1 (for gender) and Table 2 (for age).[4]
2
Male
Female
Total
March 2003
100 (54%)
84 (46%)
184 (100%)
September 2003
64 (48%)
68 (52%)
132 (100%)
Total
164 (52%)
152 (48%)
316 (100%)
Table 1. Gender of Blog Authors
Age was coded into two categories for the earlier sample (adult and teen, operationalized as less
than 20 years of age). For the later sample, we added an “emerging adult” category for authors
between the ages of 20 and 25 (cf. Arnett, 2000), based on our impression after coding the first
sample that many “adult” blog authors were in their early 20's.
Adult
Emerging
Teen
Total
March 2003
111 (60%)
-73 (40%)
184 (100%)
September 2003
49 (37%)
33 (25%)
50 (38%)
132 (100%)
Total
160 (51%)[5]
33 (10%)
123 (39%)
316 (100%)
Table 2. Age of Blog Authors
Males and females are distributed unequally across the age categories, as shown in Figure 1 (for
the earlier sample) and Figure 2 (for the later sample). That is, there are more female than male
“teens,” and more male than female “adults.” Participation by gender is equal only in the
“emerging adult” category in the later sample.
3
Figure 1. Gender and Age of Blog Authors in March Sample (single-authored blogs)
Figure 2. Gender and Age of Blog Authors in September Sample (single-authored blogs)
There is also a skewed distribution of the gender and age of blog authors in relation to blog type.
In a recent study, Herring, Scheidt, Bonus and Wright (2004) found evidence of three basic
types of weblogs: the content of filters is external to the blogger (links to world events, online
happenings, etc.), while the content of personal journals is internal (the blogger's thoughts and
internal workings), and k(nowledge)-logs are repositories of information and observations with a
typically technological focus. In the present study, we coded each blog in the sample as journal,
filter, k-log, or mixed (a combination of two or all of the first three types).[6] The results for the
two sub-samples combined, broken down by age and gender of blog author, are presented in
Figure 3.
4
Figure 3. Blog Type by Gender and Age of Authors (single-authored blogs)
Figure 3 shows that gender and age vary in the sample according to blog type. The journal type
is dominated by teen females (and is favored by females in general), whereas adult males
predominate in the creation of filter-type (e.g., news and politics-oriented) blogs and k-logs, as
well as in the “mixed” category, which necessarily includes either filter or k-log content. At the
same time, Figure 3 reveals an overwhelmingly greater frequency of personal journal-type blogs
than of any other blog type. At 71% of the total number of blogs in the sample, the personal
journal is the most popular type in every demographic category.
The preponderance of personal journals, and the large number of blogs maintained by teenage
girls, in particular, are striking given that our sample did not include popular online journal
hosting sites such as LiveJournal. Including such sites more than doubles the number of “blogs”
available, and increases the number of female and young bloggers. A study released in October
2003 by the Perseus Development Corporation of blogs created on the services Blog-City,
BlogSpot, Diaryland, LiveJournal, Pitas, TypePad, Weblogger and Xanga estimated that of 4.12
million hosted blogs, 56% were created by females and 52.8% by people under the age of 20,
with an additional 39.6% being created by young adults between the ages of 20 and 29
(Henning, 2003). These data provide further evidence of a correlation between female gender,
youth, and the personal journal blog type.
The Discursive Construction of Weblogs
There is thus a relationship between blog type and author demographics. We propose that this
relationship sheds light on how weblogs have been discursively constructed--that is, how
meanings and values have been assigned to the emergent weblog phenomenon through its
invocation in public discourses--and why such constructions favor men. A selective focus on
filter-style blogs, and to a lesser extent, k-logs, characterizes mass media reports, scholarship
about weblogs, definitions and historical accounts of the weblog phenomenon produced by blog
5
authors (including by women), and patterns of linking and referring within the blogosphere itself,
as described below. Since men are more likely to create filter blogs than are women or teens,
this selective focus effectively privileges adult male bloggers. In each case, this outcome is
mediated by other motivations that are arguably not sexist or ageist in and of themselves, but
that reproduce societal sexism and ageism around weblogs as a cultural artifact.
Mass Media Reports
Media reportage about weblogs, even when ostensibly concerned with the phenomenon of
blogging in general, tends to focus on adult male weblog authors. To quantify this impression,
we conducted an informal content analysis of 16 articles about blogs from mainstream news
sources that happened to come across our desks between November 2002 and July 2003. These
articles had been collected by or forwarded to the us by colleagues as being of general interest
about the weblog phenomenon, before we decided to study gender and age of bloggers, and thus
would not be expected to contain any particular gender or age bias. (A list of the articles is
included in the Appendix.) The results reveal that:
•
•
•
•
•
more males (88%) are mentioned in the articles than females (12%);
males are mentioned multiple times in the same article more often than females;
males are mentioned earlier in the articles than females;
males are more likely to be mentioned by name than females; and
all 94 males mentioned are adults, except for one adolescent male blogger.
The preference to mention adult males is consistent across the articles, regardless of their topical
focus. The one exception is an article focused on female weblog authors (Guernsey, 2002),
published in the New York Times, which mentions 7 females and 6 males, although all of the
bloggers named are adults. With the exception of the New York Times article, none of the articles
in the sample mentions the gender or age of the blog authors—rather, adult male bloggers are
presented as if they are “typical.” While this sample is admittedly small, informal observation
suggests that articles such as these were common around the time we conducted our random
blog analysis.[7]
Although they constitute a minority (13%) of blogs, as noted above, filters and k-logs receive
the majority of media attention in this sample. Two phenomena that figure repeatedly in the 16
articles are political filters that comment on U.S. aggression in Iraq (so-called “warblogs,” e.g.,
Ostrom, 2003; Webb, 2003; cf. Cavanaugh, 2002), and Dave Winer's efforts to establish k-logs
at Harvard University (e.g., Festa, 2003; Hastings, 2003). It may be that journalists deem filters
and k-logs more “newsworthy” in that their content is information in the external world (events,
technology developments, etc.; i.e., “hard news”), rather than internal to the blogger (cf. human
interest stories and “soft news”; ben-Aaron, 2003).[8] An unintended effect of this practice,
however, is to define blogging in terms of the behavior of a minority elite (educated, adult
males), while overlooking the reality of the majority of blogs, and in the process, marginalizing
the contributions of women and young people—and many men—to the weblog phenomenon.
Weblog Scholarship
Scholarship on weblogs is still in its infancy, so there is little published literature as yet.
However, some scholarly activities associated with weblogs already show evidence of an adult
male bias. Conferences to discuss weblogs have thus far tended to attract more male than
female participants. A seminar on blogs organized in the spring of 2003 by Dave Winer at the
Harvard Berkman Center was heavily male dominated, judging by photos of the event posted on
Dave Winer's blog. At the Association of Internet Researchers (AoIR) conference held in Toronto
in October, 2003, twelve out of sixteen papers (75%) presented in the four sessions dedicated to
weblogs were authored by men, and males made up roughly 70% of the audience who attended
those sessions as well, at a conference that was otherwise more than 50% female. Tellingly, two
papers by female scholars analyzing LiveJournal communication (Kendall, 2003; Raynes-Goldie,
6
2003) were relegated to a separate session, the name of which did not include the word
“(web)log.”
The papers about blogs presented at the AoIR conference that are based on empirical
observation have tended to focus uncritically on what are, in effect, filter-style blogs.
Krishnamurthy (2002) studied discussion on the popular “community blog,” Metafilter, of the
terrorist events of September 11, 2001, as an example of online democracy. Delwiche (2003)
tracked news stories linked to by blog authors in support of the claim that the blogging
“community” is interested in political issues. Park (2003) focused on the four most popular blog
authors, assessed by the number of incoming links their blogs receive from other bloggers,
whom he characterized as “public intellectuals”; these included Glenn Reynolds
of InstaPundit fame along with other authors of political filter-type blogs. Similarly, the 25
“scholars who blog” described by Glenn (2003)—many of them aspiring public intellectuals (and
all but two of them men)—produce filter blogs focused on political issues outside and inside
academe.
In choosing to focus on filter blogs, Internet scholars are not necessarily intending to privilege
adult male blog authors. Rather, such blogs are deemed interesting for their “democratizing,”
“socially transformative” potential as alternative news sources (Delwiche, 2003; Krishnamurthy,
2002; cf. Lasica, 2001), whereby individuals with something to say can attract and potentially
influence a mass audience. Sometimes, as in the case of the blogs studied by Park (2003), their
sheer popularity makes them interesting. In this sense, scholars, like journalists, are mirroring
what they observe within the blogosphere itself.
Blog Authors
Blog authors themselves contribute unwittingly to creating a hierarchy within the blogosphere
with adult males at the top. They do this by linking to “A-list” blogs, which tend overwhelmingly
to be filter-type blogs created by men, thereby contributing to these blogs’ perceived popularity
and status. The “A-list” blogs, in turn, link mostly to other men’s blogs: in a count of links from
the blogrolls of the top ten blogs (as determined by number of incoming links), Ratliff (2003)
found that only 16% led to sites of female bloggers. As we have seen, men are more likely than
women or teens to comment in their own blogs on political issues. They are also more likely to
post entries to public-access group sites such as Metafilter (cf. Krishnamurthy, 2002). Thus male
blogs are more likely to be very popular (where popularity is defined in terms of number of
incoming links), and males are more likely to frequent popular blogs. To the extent that those
who write about blogs focus on those that are most popular or otherwise have the highest public
profile, the tendency for men to be featured is partially explained.
Some blog authors also write about blogs, defining and narrating the history of the weblog
genre. Defining and historicizing are powerful discursive means of constructing reality, and of de
facto exclusion. The filter type plays a central role in definitions and historical accounts of
weblogs produced by influential blog authors. Notable among these is Dave Winer, a software
developer often credited with creating the first weblog circa 1996: a newspage containing links to
information related to his software products. Winer (2002) himself credits Web inventor Tim
Berners-Lee with having the first functional weblog—a regularly-updated list of links to new sites
on the Web—thereby effectively defining the weblog as link-centered (the definition of the
modern filter) from before the time the weblog as such was known. No females are mentioned in
Winer's (2002) account of the history of blogging. Rebecca Blood (2002a), a blogger since 1999
and a published authority on weblogs, largely echoes Winer's history, adding an observation
about the rise of journal-style blogs, which she suggests were already more numerous than
filters by late 1999. However, Blood's account focuses on filter blogs, as more representative of
the genre as a whole: “I would go so far as to say that if you are not linking to your primary
material when you refer to it—especially when in disagreement—no matter what the format or
update frequency of your website, you are not keeping a weblog.” According to this definition,
personal journal blogs, many of which contain no links (Herring et al., 2004), are not “weblogs”!
7
Bloggers such as Winer and Blood (who is female) are presumably not intending to exclude
women and youth from the definition of blogging. Rather, they are defining the weblog based on
their own activities and those of the people they know, and extrapolating back in time to the
antecedents of those activities. In so doing, however, they overlook an important phenomenon
that predates Winer's first filter, and in which women and teens play a central role: the online
journal.
Online Journals
Online journals, known as such since 1995, are the precursor of the personal journal blog
(Herring, 2003b) as well as of journal hosting sites such as LiveJournal. Like journal blogs, they
contain self-revealing content, are updated frequently, and tend to present messages in reverse
chronological sequence. A number of people who maintained online journals in the mid-1990s
have since switched to using blog software, further blurring the distinction between the two.
From the outset, online journals, like the tradition of hand-written diaries they draw from, have
been associated with women (McNeil, 2003). Flynn (2003) describes the rise of online
communities of women journaling about weight loss, illness, pregnancy, child rearing, and other
topics of special concern. Women (and men) also journal about events in their everyday lives.
This is illustrated for three different journal formats in Figures 4-6.
Figure 4 is a screen shot of the home page of an early online journal created by a female science
fiction writer. The first entry introduces the journal, then describes the author's recent activities
(which include giving her boss a hat for her baby for Christmas, selling a novella to a publisher,
and visiting her parents), followed by a poem “to an old lover.”
8
Figure 4. An early online journal
Figure 5 shows a journal-style blog from our random blog corpus created by a young married
woman. With the exception of the modern two-column format and blog-specific features such as
archives and a blogroll on the left, it is functionally and stylistically similar to the early online
journal example: the author relates, in chronological order, events from her personal life,
including getting her hair cut short, shopping, and socializing with her husband and father-inlaw.
9
Figure 5. A personal journal blog
Figure 6 is the home page of a LiveJournal created and maintained by a teenage girl. It contains
features characteristic of the LiveJournal format—a mood indicator, an indicator of the music the
author is currently listening to, and a profile of the author with her username (“flickering star”)
and an image (in this case, of a night scene). As in the other examples, however, the content is
current events in the author's personal life—learning how to play bridge, socializing with friends,
plans for future entertainment, and complaints about schoolwork.
10
Figure 6. A LiveJournal
These three examples, although illustrating different time periods and formats of online journals,
are similar in their content; women and girls have led in the creation and use of all three
formats. A historical account of weblogs that accorded a central place to personal journals—as
their prevalence merits—would thus identify females as the creators, early adopters, and most
characteristic current users of weblogs.
While it is beyond the scope of this essay to compare the content and style of journal blogs
created by females with those created by males, it is our impression that many similarities exist.
Male journalers, who comprise about 40% of journal writers, also write about their personal
lives, friends, family, and school or work activities, often in self-revealing ways. In an interview
with New York Times reporter Emily Nussbaum (2004), one 15-year-old boy described his online
journal as "better than therapy," a way to get out the emotions he thought might get him in
trouble if he expressed them in school or at home. This constitutes another reason why a
comprehensive analysis of blogging should take online journaling into account. Excluding
personal journals—defining them as less important or “not weblogs”—not only minimizes
women’s and teens’ contributions to the evolution of blogging, but overlooks
broader human motivations underlying the weblog phenomenon.
11
Discussion
Women and young people are key actors in the history and present use of weblogs, yet that
reality is masked by public discourses about blogging that privilege the activities of a subset of
adult male bloggers. In engaging in the practices described in this essay, participants in such
discourses do not appear to be seeking consciously to marginalize females and youth. Rather,
journalists are following “newsworthy” events, scholars are orienting to the practices of the
communities under investigation, bloggers are linking to popular sites, and blog historians are
recounting what they know from first-hand experience. At the same time, by privileging filter
blogs, public discourses about blogs implicitly evaluate the activities of adult males as more
interesting, important and/or newsworthy than those of other blog authors.
Many of these participants (including most of the journalists) are themselves female.
Nonetheless, it is hardly a coincidence that all of these practices reinscribe a public valuing of
behaviors associated with educated adult (white) males, and render less visible behaviors
associated with members of other demographic groups. This outcome is consistent with cultural
associations between men and technology, on the one hand (Wajcman, 1991), and between
what men do and what is valued by society (the “Androcentric Rule”; Coates, 1993). As
Wajcman (p.11) notes, “qualities associated with manliness are almost everywhere more highly
regarded than those thought of as womanly.” In this case, discourse practices that construct
weblogs as externally-focused, substantive, intellectual, authoritative, and potent (in the sense
of both “influential” and “socially transformative”) map readily on to Western cultural notions of
white collar masculinity (Connell, 1995), in contrast to the personal, trivial, emotional, and
ultimately less important communicative activities associated with women (cf. “gossip”). Such
practices work to relegate the participation of women and other groups to a lower status in the
technologically-mediated communication environment that is the blogosphere, and more
generally, to reinforce the societal status quo.
It remains to explain why weblogs, but not other forms of CMC, have been discursively
constructed so as to exclude women and young people from the realm of active participants. In
the early days of the Internet, participation by diverse groups was exaggerated, if anything, to
show the “democratic” nature of the medium (cf. Herring, 1993). With weblogs, the opposite is
the case; actual diversity (and hence evidence of the democratic nature of weblogs) is
discursively minimized. Two reasons for this suggest themselves. The first is that the larger
context has changed; gender dynamics online now broadly reproduce the offline status quo
(Herring, 2003a), making gender equity less of an issue in discourse about the Internet. This
may explain why participation in blogging by females and members of other demographic groups
merits relatively little comment. The second is that unlike in more interactive forms of CMC, the
individual author is central in weblogs, as in traditional forms of print authorship.[9] In keeping
with the Androcentric Rule, male authors historically have been more highly valued than female
authors (Spender, 1989). Moreover, personal journal-writing, traditionally associated with
women, is generally not considered “serious” writing (Culley, 1985; McNeill, 2003). This may
explain why weblogs are being discursively constructed so as to exclude women and young
people (also assumed to be incapable of “serious” writing), and why journal-style blogs receive
little attention despite being the most popular form of blogging for all demographic groups.
Conclusion
We began this essay with an apparent paradox: Why, given that there are many female and teen
bloggers, do public discourses about weblogs focus predominantly on adult males? The
observation that men are more likely than women and teens to create filter blogs provides a key:
It is filter blogs that are privileged, consistent with the notion that the activities of educated,
adult males are viewed by society as more interesting and important than those of other
demographic groups. However, the blogs featured in contemporary public discourses about
12
blogging are the exception, rather than the rule: all the available evidence suggests that blogs
are more commonly a vehicle of personal expression than a means of filtering content on the
Web, for all demographic groups including adult males. It follows that more attention needs to be
paid to “typical” blogs and the people who create them in order to understand the real
motivations, gratifications, and societal effects of this growing practice. This would require
advancing a broader conception of weblogs that takes into account the activities of diverse blog
authors, considering personal journaling as a human, rather than exclusively a gendered or agerelated activity, and conducting research on weblogs produced by women and teens, both for
their inherent interest and to determine what differences, if any, exist among groups of bloggers.
Are weblogs inherently “democratizing,” in the sense of giving voice to diverse populations of
users? The empirical findings reported for gender and age at the beginning of this essay suggest
that they are. Yet public commentators on weblogs, including many bloggers themselves, collude
in reproducing gender and age-based hierarchy in the blogosphere, demonstrating once again
that even an open access technology—and high hopes for its use—cannot guarantee socially
equitable outcomes in a society that continues to embrace hierarchical values.
Notes
[1] Blogger is the most popular blog creation software in use at the present time (Herring,
Scheidt, Bonus, & Wright, 2004).
[2] Only English blogs were included in the sample, since it was necessary that we be able to
read them in order to determine the gender and age of blog authors.
[3] For a more detailed description of the content analysis methodology employed in this project,
see Herring, Scheidt, Bonus & Wright (2004).
[4] The numbers given in these tables and in subsequent figures are only for those blogs for
which the gender and age of the author could reliably be determined.
[5] This number includes emerging adults from the first sample.
[6] Examples of blogs coded as each type:
journal - http://copiaguebritt.blogspot.com/
filter - http://theinvisiblehand.blogspot.com/
k-log - http://www.mikemcbrideonline.com/officebeta/default.html
mixed - http://torillsin.blogspot.com/
[7] For an example of a journalistic article that presents a more balanced perspective (by
including both female and male, and teen and adult, bloggers), see Armstrong (2003). This
article came to our attention after we began our research on gender and age representation of
blog authors, as did also Orlowski's (2003) piece, based on research on Polish blogs, proclaiming
that "most bloggers are teenage girls."
[8] ben-Aaron (2003) writes:
13
The traditional model of "hard" news stories is event-centered, time-dependent and competitive.
[] Most work in media studies has focused either on hard news [] or on news adjuncts such as
entertainment-oriented talk shows, children's programming, women's pages or advertising,
which are uncritically categorized as 'soft' before the experiment is begun [] (pp. 83, 76;
emphasis added)
[9]The vast majority (91%) of blogs in our sample are single-authored.
Appendix: Mass Media Reports included in Article Sample
[1] The New York Times, November 28, 2000. Telling all online: It's a man's world (isn't it?), by
Lisa Guernsey.
[2] The Washington Post, December 19, 2002. Free speech -- virtually, by Jennifer Balderama.
[3] The Washington Post, December 20, 2002. Blogging goes mainstream, by Cynthia L. Webb.
[4] Chicago Tribune, January 7, 2003. The famed InstaPundit is blogger from Tennessee, by
Ellen Warren.
[5] digitalMASS.com, January 15, 2003. China blocks Internet 'blog' sites, by Juliana Liu.
[6] c/net News.com, February 25, 2003. Blogging comes to Harvard, by Paul Festa.
[7] Newsweek, February 27, 2003. Blogman becomes Harvardman, by Michael Hastings.
[8] SiliconValley.com, February 28, 2003. Net plays big role in war news, commentary, by Mary
Anne Ostrom.
[9] digitalMASS.com, March 3, 2003. Blog publishers stealing Web limelight, by Eric Auchard.
[10] abcNEWS.com, March 11, 2003. Beyond mainstream, by Anick Jesdanun.
[11] Harvard University Gazette, April 17, 2003. Berkman Center fellow Dave Winer wants to get
Harvard blogging: Weblog pioneer preaches the gospel of blog, by Beth Potier.
[12] The Washington Post, April 8, 2003. Ethics of war blogging, by Cynthia L. Webb.
[13] The Washington Post, April 10, 2003. The great blogging ethics debate, by Cynthia L. Webb.
[14] Chicago Tribune, April 16, 2003. Sites are blogged down in controversy, by Maureen Ryan.
[15] American Journalism Review, April 29, 2003. Online advances, by Barb Palser.
[16] USA Today, July 8, 2003. Welcome to the Blogosphere, by Janet Kornblum.
References
Armstrong, E. (2003). Do you blog? The Christian Science Monitor, May 13.
http://www.csmonitor.com/2003/0513/p11s01-lecs.html
14
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