Jurnal Manajemen Bisnis Dan Kewirausahaan

In marketing a product needed a surefire way to communicate this products to consumers. In order that consumers can obtain information about the product. One of them is create an advertising about the product, where advertising plays an important role in marketing a product. Advertising will be more effective in influencing consumer buying interest when supported by proper selection of commercials to communicate the product. As practiced by PT. Wings Group in communicating that one of its products to rake in one noodles Sedaap an expert in food processing with a proven record in their field. The purpose of this study was to analyze the effect of the use of celebrity endorser of buying interest in Mie Sedaap advertising as well as knowing where the most influential among visibility, credibility, attractiveness, and power which is a variable celebrity endorser. The study took 150 respondents and used judmental sampling method. The results showed that simultaneously variable visibility, attractiveness, credibility, power significantly influence the buying interest. Partially only three variables that significantly influence the buying interest, that is Visibility, credibility, and the power. While the attractiveness variable did not significantly influence the buying interest. Variable power has a dominant influence on buying interest.

Yeni Wulele, 2018

Kualitas sumber daya manusia dan pelatihan secara bersama berpengaruh signifikan terhadap kinerja pegawai kantor Sekretariat DPRD Kabupaten Konawe Utara, perubahan kualitas sumber daya manusia dan pelatihan secara positif dan signifikan dapat mengubah kinerja pegawai. (2) Kualitas sumber daya manusia berpengaruh positif dan signifikan terhadap kinerja pegawai, kualitas sumber daya manusia dikembangan dengan kemampuan kerja, keterampilan, dan pengalaman kerja pada kantor Sekretariat DPRD Kabupaten Konawe Utara. (3) Pelatihan berpengaruh positif dan signifikan terhadap kinerja pegawai, dengan pelatihan administrasu, pelatihan teknis, dan pelatihan keahlian meningkatkan kinerja pegawai pada kantor Sekretariat DPRD Kabupaten Konawe Utara. (4) Hasil analisis deskripsi menunjukkan kualitas sumber daya manusia, perlatihan dan kinerja pegawai termasuk baik dinilai oleh responden

2013

The impacts of economic and demographic variables on food demand in Yogyakarta are estimated using the Almost Ideal Demand System (AIDS). Data from the national social and economic survey of households (SUSENAS) in 2011 are used to accomplish the goal of this study. Food demand consists of cereals, ¿ sh, meats, eggs and milk, vegetables, fruits, oil and fats, prepared foods and drinks, other foods and tobacco products. Results show that except for meat and tobacco products, demand elasticities for the rest of foods are inelastic and cereals is the least responsive to price change. All ten studied foods are normal good, but their income elasticities are very inelastic.

Usman, 2022

This study aims to determine the quality control of bread in Roti Rizky kendari with the Statistical Quality Control approach. The data used are primary data and secondary data obtained by conducting direct observations of various processes carried out starting from the raw material to the final product. The analytical method used is Statistical Quality Control with four approaches namely inspection sheet, control chart, pareto diagram, and causal diagram. The results of this study indicate that the quality control carried out on bread production in Roti Rizky Kendari's business is still not effective, because there are still products that exceed the tolerance limit set by Roti Rizky which is 5% and from the results of the research the type of disability that occurs is gross defects of 271 packets or 1.74%, charred/charred defects of 382 packets or 2.45%, and outgoing defects of 459 packets or 2.94% and total defects totaling 1,112 or 7.13. From the calculation of the overall Control Chart the number of defective breads in November 2018 is not outside the upper control limit (UCL) as well as for those at the lower control limit (LCL). From the Pareto diagram analysis the most dominant type of disability occurs because the contents come out which is as much as 459 or 41.28%. The results of the causal diagram research are the factors that are the main causes of disability caused by human factors, machines and methods.

rev 2015.11.25.01 ---URL: http://rms46.vlsm.org/2/114.pdf © 2004-2015 Rahmat M. Samik-Ibrahim --GNU Free Document License --Silakan secara bebas menggandakan makalah ini. ABSTRAK Makalah ini mengasumsikan bahwa telah ada (exists) berbagai kegiatan penelitian Sistem Informasi Managemen (SIM) di Indonesia (DI). Namun, populasi komunitas SIMDI masih sedikit, serta tersebar pada berbagai disiplin ilmu yang lebih mapan seperti Ilmu Komputer, Bisnis dan Managemen, Psikologi, dan sebagainya. Tulisan ini mencoba untuk mempertanyakan arah dari SIMDI. Dengan mengkaji bagaimana SIM berkembang di belahan bumi yang lain, serta memahami kondisi nyata SIMDI, akan diusulkan beberapa kiat untuk ditindak-lanjuti. Kata kunci: SIM, Sistem Informasi Managemen, Indonesia.

Listing di BEI Luky Susilowati1 dan Sumarto2 1Progdi Manajemen Fakultas Ekonomi, UPN "Veteran" Jatim 2Pascasarjana Magister Manajemen UPN "Veteran" Jatim Abstract: All investor that will invest in capital market shall own the investment planning which effective started from existence of attention to balance of risk and result to be obtained. One of way of to see the risk in obligation attend to obligation grade of the company which have been publicized by institute which giving the grade of national share like PT. PEFINDO.This research aim to analyze the Profitability, Liquidity And Size Company influence as well as analyzing the difference of the Obligation time (Maturity) to predict obligation grade in the future at manufacturing business enlisted in BEI. Data used is secondary data by using sample as much 11 manufacturing business which enlist in BEI in period 2002 -2006. To fulfill research target, hypothesis tested with the analysis of regression Logistics. From wald test that from fourth of the independent variable, only one variable which significant with significant value 0,05 that is Liquidity. While other independent variable do not significant. PENDAHULUAN Perusahaan yang memasuki pasar modal bertujuan untuk mendapatkan dana yang berasal dari para investor agar mampu meningkatkan kinerja perusahaan. Investor menanamkan modal dengan harapan dapat memperoleh manfaat atau hasil dari penanaman modalnya di masa yang akan datang. Dalam hal melakukan investasi ada beberapa alternatif yang dapat dilakukan investor, salah satu alternatif yang ditawarkan oleh perusahaan dalam pasar modal adalah obligasi.