ERP project on Sony Corporation

Course Project Sony Corporation Table of Contents Introduction....................................................................................................................3 Problem Statement .........................................................................................................4 Suppliers ........................................................................................................................7 Customers .......................................................................................................................8 Product to be purchased ...................................................................................................9 Product to be sold...........................................................................................................10 Supply Chain Network for Sony…................................................................................11 Sony organizational structure.........................................................................................12 Sequence Diagram .........................................................................................................13 Purchase Workflow (Purchase Supply Chain)...............................................................13 Sales Workflow (Sales Supply Chain)............................................................................15 Conclusion.......................................................................................................................16 Introduction In this project, I choose Sony as my company. The type of the business I chose is Business-to-business (B2B). Sony Corporation (Sony), incorporated on May 7, 1946, is engaged in the development, design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for consumer, professional and industrial markets, as well as game consoles and software. Sony’s primary manufacturing facilities are located in Japan, Europe, and Asia. Sony also utilizes third-party contract manufacturers for certain products. Sony Corporation will be implementing the following personnel and organizational changes, effective April 1, 2007. Since the announcement of its mid-term corporate strategy in September 2005, Sony has been striving to strengthen its product development capability and improve profitability throughout its electronics business. In order to reinforce the recovery of its electronics business, Sony has now decided to carry out the following personnel and organizational changes, including the establishment of a "B2B Solutions Business Group" to enhance Sony's B to B business growth. In addition to consumer electronics, semiconductors and component device businesses, B to B will become one of the pillars of Sony's future growth. The "B2B Solutions Business Group" will unite and streamline Sony's existing Broadcasting / Professional equipment businesses, B to B solution services and FeliCa business. At the same time, by utilizing Sony's broad-based research and development achievements in its B2B Solution Business, Sony hopes to develop new business that can drive sales and profit growth in the B to B business field. Sony will newly establish the "B2B Solutions Business Group" consolidating the B&P Business Group, FeliCa Business Division and part of the Personal Solutions Business Group. The "TV Business Group" and "Video Business Group" will be also newly established in line with the reorganization of the TV & Video Business Group. Problem Statement Company: Akio Morita, Masaru Ibuka, and Tamon Maeda (Ibuka's father- in - law) started Tokyo telecommunications engineering in 1946 with funding from Morita's father's sake business. The company produced the first Japanese tape recorder in 1950. Three years later, Morita paid Western Electric (US) $25,000 for transistor technology licenses, which sparked a consumer electronics revolution in Japan. His firm launched one of the first transistor radios in 1955, followed by the first Sony - trademarked product, a pocket sized radio, in 1957. Next year the company changed its name to Sony (from "sonus," Latin for "sound," and "sonny," meaning little man). It beat the competition to newly emerging markets for transistor TVs (1959) and solid- state videotape recorders (1961). Sony launched the first home video recorder (1964) and solid- state condenser microphone (1965). Its1968 introduction of the Trinitron color TV tube began another decade of explosive growth. Sony bet wrong on its Betamax VCR (1976), which lost to rival Matsushita's VHS as the industry standard. However, 1979 brought another success, the Walkman personal stereo. Pressured by adverse currency rates and competition worldwide, Sony used its technology to diversify beyond consumer electronics and began to move production to other countries. In the 1980s, it introduced Japan's first 32- bit workstation and became a major producer of computer chips and floppy disk drives. The purchases of CBS Records in 1988 ($2 billion) and Columbia Pictures in 1989 ($4.9 billion deal, which included TriStar Pictures) made Sony a major force in the rapidly growing entertainment industry. The firm manufactured Apple's PowerBook, but its portable CD player, Data Discman, was only successful in Japan (1991). In the early 1990s, Sony joined Nintendo to create a new kind of game console, combining Sony's CD - ROM drive with the graphic capabilities of a workstation. Although Nintendo pulled out in 1992, Sony released PlayStation in Japan (1994) and in the US (1995) to great success. Two years later, in a joint venture with Intel, it developed a line of PC desktop systems. Rather than support an industry - wide standard, in 1997 Sony teamed up with Philips Electronics to make another recording media, called Super Audio CD, which could replace videotapes and CDs. The move could set up a winner - take- all rivalry that recalls Sony's Betamax vs. VHS gamble. (Sony and Philips created the CD and continue to receive royalties from it.) In 1998, Sony shipped its first digital, high - definition TV to the US; folded TriStar into Columbia Pictures; merged its Loews Theatres unit with Cineplex Odeon; and launched its Wega flat - screen TV. Philips, Sun Microsystems, and Sony formed a joint venture in early 1999 to develop networked entertainment products. Then the company announced two deals to deliver music to customers digitally: It agreed to merge Columbia House with online music retailer CDnow (called off in March 2000), and it agreed to allow Digital On - Demand to sell downloaded music from in - store kiosks to consumers. Also in 1999 Nobuyuki Idei became CEO, and the company introduced a Walkman with the capability to download music from the Internet. In 2000 Sony formed PlayStation.com Japan to sell game consoles and software online; it also introduced its 128- bit PlayStation2, which can play DVD movies and connects to the Internet. The company later restructured, placing all of its US entertainment holdings under a new umbrella company called Sony Broadband Entertainment. In early 2001 Sony set in motion plans to set up online banking operations with Japan's Sakura Bank and JP Morgan Chase. As of March 31, 2000, Sony Corporation claimed to employ 19187 people, however it is not clear where they draw the organizational boundaries in providing this figure. Suppliers Customers Product to be purchased (Raw material) Product to be sold (Finished goods) Supply Chain Network for Sony Sony organizational structure Sequence Diagram Purchase Workflow (Purchase Supply Chain) Sales Workflow (Sales Supply Chain) Conclusion Sony Corporation, a leading Japanese manufacturer of electronics, game, and entertainment products has reported losses for four consecutive years. The B2B & Disc segment is consisted of the business to business (B2B) business, including broadcast and professional-use products, as well as Blu-ray Disc, DVD and compact disc (CD) disc manufacturing. Global operations in the Pictures segment encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities, and development of new entertainment products, services and technologies. SPE distributes entertainment in more than 140 countries. SPE’s motion picture arm, the Columbia TriStar Motion Picture Group, includes SPE’s principal motion picture production organizations, Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Classics, and the International Motion Picture Production Group. 11