Why flag football is "critical" to the NFL, according to CMO Tim Ellis

Name: Flag football is 'critical' to the growth of the NFL, according to CMO Tim Ellis
Uploaded: 2024-08-20T19:02:59Z
Description: "If you play the game, you are four times as likely to become a fan," according to NFL CMO Tim Ellis.

Julia Hood, Lara O'Reilly, and Will Wei

2024-08-20T19:02:59Z

Description

The NFL views flag football as a key element of its strategy to grow its fan base. The more inclusive nature of the sport means even more people can play and get hooked on the NFL.

"If you play the game, you are four times as likely to become a fan," NFL CMO Tim Ellis told Business Insider at Cannes Lions 2024.

More from CMO Insider

Quantum computing will be the next big tech trend to have a major impact on marketing, says Citi CMO Alex Craddock

Citi CMO Alex Craddock speaks during an interview with Business Insider

How JLL improved marketing performance and lowered costs, according to CMO Siddharth Taparia

JLL CMO Siddharth Taparia sits down for an interview

4 things that have helped me be successful, according to Citi CMO Alex Craddock

Alex Craddock of Citi smiles at the camera during an interview

How AI transformed a two-month task into hours, according to JLL CMO Siddharth Taparia

Siddharth Taparia of JLL sits down for an interview

The NFL views flag football as a key element of its strategy to grow its fan base. The more inclusive nature of the sport means even more people can play and get hooked on the NFL.

"If you play the game, you are four times as likely to become a fan," NFL CMO Tim Ellis told Business Insider at Cannes Lions 2024.

Video

Jump to