How JLL improved marketing performance and lowered costs, according to CMO Siddharth Taparia
4 things that have helped me be successful, according to Citi CMO Alex Craddock
How AI transformed a two-month task into hours, according to JLL CMO Siddharth Taparia
Flag football is 'critical' to the growth of the NFL, according to CMO Tim Ellis
How American Express, DoorDash, JP Morgan Chase, and more are using AI to improve business
"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss
"Always be a coach-player" – the best advice Michelle Taite got when she took on the CMO role at Intuit Mailchimp
Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"
CMOs need to avoid an echo chamber to stay relevant says The Female Quotient's Shelley Zalis
Consumer experience is one of the biggest beneficiaries of AI, according to Bose CMO Jim Mollica.
Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare
How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu
Why "Jake from State Farm" became such a cultural icon, according to Kristyn Cook, the company's chief agency, sales, and marketing officer
New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America
Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers
Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results
SAP's CMO Julia White learned early in her career about the challenge of leading teams through change, and earning respect by owning up to mistakes
Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz
US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood
"You have to be super agile all the time" – the lessons Cristina Diezhandino learned when she became CMO of Diageo during the pandemic
Tressie Lieberman became Yahoo CMO in 2023, and aims to bring back the brand's "iconic energy"
CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin
Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire
"Humanized growth" through purpose and sustainability is a priority for Mazda says Brad Audet, CMO of North America
Building communities inside and outside the company is critical to success for marketing leaders says Diana Frost, chief growth officer at Kraft Heinz
Why the CMO is the one executive who needs to stay the closest to culture, according to Jackie Jantos of Hinge.
Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade
CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working
The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried
Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.
Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn
Taylor Swift was a "gift" to the NFL last season, but CMO Tim Ellis is focused on winning long-term fans
"We need to take risks" Peacock CMO Shannon Willett's favorite mistake and the lessons she learned from it.
ChatGPT is used by 83% of Moderna employees says Kate Cronin, chief brand officer
CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role
"Don't run too fast" – the best advice Delta CMO Alicia Tillman received
Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen
How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization
Why "deployment of AI is top of mind for everybody," according to IBM's Jonathan Adashek
