logomania

LOGOMANIA There's nothing subtle about this trend, which sees brand names and logos - for many a season confided to the linings of clothing - emblazoned front and centre.

The exhibition was organised by theme -- Identity, Democracy, Logomania, Diorama, Project Room, Bazaar, Post-Production, Glocal and The Italy of Objects -- and included the clothes by fashion houses such as Missoni, Armani, Versace, Krizia, Romeo Gigli and Gianfranco Ferre.

The second part of Ducati's "colour therapy" is "logomania".

Como nos relata a jornalista Érika Palomino (1999), a customização apareceu como reação à entediante logomania de fins da década de 90, quando tudo o que importava era a marca da grife.

The fervor of skate kids and the logomania of sneaker freaks met the tastes of public-art audiences and private collectors.