A final observation derived from this case is that there is an undeniable requirement for thoughtful design of the web site and its product and service components, and that functionality should be given priority over technical splashiness. Attractiveness and elegance alone do not animate the virtual professional community; they are simply necessary (and perhaps only contributing) conditions.
Within the framework of the show, these idiosyncratic details gave a seemingly sterile environment consisting of computer screens and keypads the splashiness that it required while the sheer quantity of information available was enough to cause dizziness.
Minimal choreography by Niki Harris is unspectacular, and attempts at splashiness in a pair of solo tap numbers, Gertie's homage to the U.S., "I Like America," and Noel's "Younger Generation," only point up the show's reduced proportions and antiquated air.3
The first and most obvious is an increased technical splashiness for "amateur" productions, making them look increasingly like professional ones (and possibly more and more like each other).
Lou Cowan may well have been innocent of the rigging, as Paul insists, but it can hardly be said that he resisted the trend to splashiness that was so different from the relative innocence of radio talk shows in the forties.