To boost an unsatisfied sponsor's visibility, integrate their branding into key event elements—athlete interviews, digital scoreboards, and social media campaigns. Highlight them in high-traffic zones like entrances or stages and involve them in pre-game or halftime activities for added exposure.

Every project should have spaces to grow and evolve. There are never finished projects without the possibility of editing, changing - even during the duration of the project. Change is the key to success for any professional. Therefore, in such a situation, an analysis of the sponsor's needs in relation to the situation at hand should be carried out according to the means (time, funds, people). In the majority of situations, the sponsorship cooperation had a defined scope of benefits. If these have been performed in 100% - the validity of the claims should be analysed and a decision made as to whether the sponsor should be supported in relation to the complaint. Sometimes we should think about future projects and next cooperations.