My Experience
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Column5 Consulting LLC
As a Digital Marketing Specialist, I led branding of Darwin Analytics, creating a comprehensive kit and guiding a team of animators and designers to align with the software's vision.
I also streamlined email marketing campaigns using HubSpot, integrating active contact lists into segmented workflows.
Leveraging SEMRush data, I improved SEO on blogs and landing pages, increasing CTR by 10% and generating 15% more relevant MQL inquiries.
Additionally, I maintained event pages with daily updates from GoToWebinar, keeping users informed on key events.
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Barcelona Metropolitan Magazine
At the Barcelona Metropolitan Magazine, I researched and commissioned journalistic articles, interviews, photographs, and podcasts on popular community topics or on up-and-coming figures for publication resulting in an increase of website engagement by 14%.
I also conducted trend analysis and assisted in production of social media content to increase traffic to the company website by 20% as well as a 300% increase of TikTok & Instagram engagements.
On the digital marketing side, I utilized the CRM platform Hubspot to service 30+ clients on technical key account management, identify pain points, and market opportunities for success stories.
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Undefined Models
During my remote position at Undefined Models, I built and maintained relationships between 50+ models and clients to share profiles, model statistics, and model packages resulting in a customer satisfaction rating score of 98%.
I authored and designed the company website, monthly newsletter content/layout, casting posts, and case studies resulting in an engagement increase of 11% to 31% over the course of three months.
On the digital marketing side, I utilized MailChimp to strategically manage current and potential clients via A/B testing email campaigns to study the most effective route of communication for each customer persona.
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Continued --- Column5 Consulting LLC
Prior to my full-time role after graduation, I gained valuable experience through two internships:
As a Social Media Marketing Intern, I authored and designed e-books for current and potential customers, driving a 10% increase in engagement through downloads and MQL inquiries. I also managed the social media calendar and created content for Twitter, LinkedIn, Instagram, and the company website, optimizing timing and tags to boost engagement from 22% to 40% in just eight weeks.
As a Market Research Intern, I conducted in-depth research on companies and employees to create targeted lists in Salesforce, helping to drive successful email campaigns for promoting company events.
Get to Know Me Better
Although I've acquired valuable experience from my internships, I've also come to appreciate the significance of a diverse and worldly perspective gained outside the confines of a desk. To explore my interests further, please click the link provided.
To further explore my interests and experiences post-grad, please click on the link provided.