Scribd Logo
Upload

Welcome to Scribd!

  • 13 views

    Capital Tea House

    Uploaded by

    Ann Dee
    The document discusses Capital Tea House, a business that serves tea, coffee, cakes and cookies. It outlines the strengths, weaknesses, target market, competitors and marketing strategies of Capital Tea House.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Capital Tea House

    Uploaded by

    Ann Dee
    13 views8 pages
    The document discusses Capital Tea House, a business that serves tea, coffee, cakes and cookies. It outlines the strengths, weaknesses, target market, competitors and marketing strategies of Capital Tea House.

    Original Description:

    Marketing

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses Capital Tea House, a business that serves tea, coffee, cakes and cookies. It outlines the strengths, weaknesses, target market, competitors and marketing strategies of Capital Tea House.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    13 views8 pages

    Capital Tea House

    Uploaded by

    Ann Dee
    The document discusses Capital Tea House, a business that serves tea, coffee, cakes and cookies. It outlines the strengths, weaknesses, target market, competitors and marketing strategies of Capital Tea House.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 8

    CAPITAL TEA HOUSE

    SERVE PRODUCTS: Teas and Coffee Cakes Cookies

    CAPITAL TEA HOUSE


    WHAT ARE THE STRENGTHS OF OUR CAPITAL TEA HOUSE? Strong Management Suitable for Health Conscious Strong Distribution Channels Variety of Teas, Coffee, Cakes, Cookies Customer Oriented Outstanding Quality of Product(input & output)

    CAPITAL TEA HOUSE


    CONT Affordable Community Involvement Customer Loyalty Recruitment, Training and Recognition Program Innovative Culture

    CAPITAL TEA HOUSE


    WHAT ARE THE WEAKNESSES OF OUR CAPITAL TEA HOUSE? Target Market Characteristics Lack of Public Awareness Saturation of Hot Beverages Segment Entrance into difficult non-core categories Lack of Promotion and Information to the prospect buyer

    CAPITAL TEA HOUSE


    WHO IS OUR TARGET MARKET? YOUNG ADULT PROFESSIONALS BUSINESSMAN/BUSINESWOMAN WALK-IN CUSTOMERS ACTIVE HEALTH CONSCIOUS INDIVIDUAL

    CAPITAL TEA HOUSE


    OUR DIRECT COMPETITORS: SILVER SPOON CAF TIME SQUARE WALL STREET CAF OUR INDIRECT COMPETITOR: THE FRAP BAR MCDONALDS & JOLLIBEE

    CAPITAL TEA HOUSE


    MARKETING STRATEGIES 4 Ps PRICE PLACE OR LOCATION PROMOTION(PRINT ADS, COMMERCIALS, SOCIAL MEDIA) PEOPLE GIVEAWAYS AND GCS FOR EVERY LOYAL CUSTOMER PROMO AND DISCOUNTS

    You might also like