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    Eric Kankar Final 1-8

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    EricKankar
    This document is a project report submitted by Ankit Kankar to partially fulfill the requirements of an MBA degree. The report analyzes the market and brand effectiveness of consumer durable products from LG Electronics in Pune, India, where Kankar completed a summer training internship. The report includes an acknowledgment, declaration, letter of transmittal, and introduction sections setting up the context and purpose of the market analysis.

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    Eric Kankar Final 1-8

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    EricKankar
    16 views5 pages
    This document is a project report submitted by Ankit Kankar to partially fulfill the requirements of an MBA degree. The report analyzes the market and brand effectiveness of consumer durable products from LG Electronics in Pune, India, where Kankar completed a summer training internship. The report includes an acknowledgment, declaration, letter of transmittal, and introduction sections setting up the context and purpose of the market analysis.

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    This document is a project report submitted by Ankit Kankar to partially fulfill the requirements of an MBA degree. The report analyzes the market and brand effectiveness of consumer durable products from LG Electronics in Pune, India, where Kankar completed a summer training internship. The report includes an acknowledgment, declaration, letter of transmittal, and introduction sections setting up the context and purpose of the market analysis.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    16 views5 pages

    Eric Kankar Final 1-8

    Uploaded by

    EricKankar
    This document is a project report submitted by Ankit Kankar to partially fulfill the requirements of an MBA degree. The report analyzes the market and brand effectiveness of consumer durable products from LG Electronics in Pune, India, where Kankar completed a summer training internship. The report includes an acknowledgment, declaration, letter of transmittal, and introduction sections setting up the context and purpose of the market analysis.

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    A PROJECT REPORT ON

    MARKET ANALYSIS OF CONSUMER DURABLES &


    BRAND EFFECTIVENESS
    ( WITH SPECIAL REFERENCE TO LG ELECTRONICS ,PUNE)

    SUBMITTED TO

    For The Partial Fulfillment Of The Award of


    MASTERS OF BUSINESS ADMINISTRATION
    2014-2016

    SUBMITTED BY
    ANKIT KANKAR
    M.B.A III Sem
    UNDER THE GUIDANCE OF
    PROF. AJIT BORDE

    Acknowledgement
    It is indeed of great moment to pleasure to express my senses of per found
    gratitude & indebtness to all the people who have been instrumental in making
    my tanning a rich experience. I got the opportunity to do a challenging project in
    LG ELECTRONIC PUNE (INDIA) The project is the important part of our study
    and gives us a real practical exposure to the corporate world and it is almost
    impossible to do the same without the guidance of peoples in and around us.
    Specifically

    the summer training of from 1 st June to 15th August 2015 that is

    generally termed as the partial fulfillment of our M.B.A Degree holds extreme
    importance for our whole career. Similarly while doing the topic Market
    Analysis on LG consumer durables & Brand Effectiveness

    as a summer

    trainee I took many my projects in help.


    My most profound thanks to my revered guider Prof. Ajit Borde
    whose generous and able guidance has always been an unfailing source of
    inspiration throughout my training period .

    DECLARATION
    I, Mr. Ankit Kankar, hereby declare that this project report is the record of authentic
    work carried out by me during the period from 1 June to 15 August 2015, and has
    not been submitted to any other University or Institute for the award of any degree /
    diploma etc.

    Signature
    Name of the student: Ankit Kankar
    Roll No. 141105
    Date:

    LETTER OF TRANSMITTAL

    Mr. Kailash
    LG ELECTRONICS PVT.LTD.

    Dear sir,
    As discussed in May 2015, Im submitting the report titled MARKET ANALYSIS OF LG
    CONSUMER DURABLES & BRAND EFFECTIVENESS.
    This report focuses on bringing into light the attitude of current as well as future consumers
    of LG Electronics Pvt.Ltd. towards the Consumer durables products offered by the company.
    I hope you find this report satisfactory.
    Yours sincerely,
    Ankit Kankar
    Asms Institute of Business Management and Research,
    Pune .

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