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    Ub Group

    Uploaded by

    Ashish Kumar Swain
    The document outlines UB Group's marketing plan for Mohan Bagan club across several areas: 1) A media and PR budget of Rs. 100,000 to promote the club's events on social media and hold a press conference. 2) A fan development budget of Rs. 80,000 for fan interactions, giveaways, and post-match photos. 3) A merchandising budget of Rs. 100,000 for printing personalized shirts and selling them internationally. 4) A collaboration with UEFA for an under-16 and under-14 football tournament exchange program. 5) Social welfare initiatives including AIDS awareness campaigns, camps for underprivileged children, and a community project with local NGOs.

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    Ub Group

    Uploaded by

    Ashish Kumar Swain
    11 views8 pages
    The document outlines UB Group's marketing plan for Mohan Bagan club across several areas: 1) A media and PR budget of Rs. 100,000 to promote the club's events on social media and hold a press conference. 2) A fan development budget of Rs. 80,000 for fan interactions, giveaways, and post-match photos. 3) A merchandising budget of Rs. 100,000 for printing personalized shirts and selling them internationally. 4) A collaboration with UEFA for an under-16 and under-14 football tournament exchange program. 5) Social welfare initiatives including AIDS awareness campaigns, camps for underprivileged children, and a community project with local NGOs.

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    UB GROUP

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    The document outlines UB Group's marketing plan for Mohan Bagan club across several areas: 1) A media and PR budget of Rs. 100,000 to promote the club's events on social media and hold a press conference. 2) A fan development budget of Rs. 80,000 for fan interactions, giveaways, and post-match photos. 3) A merchandising budget of Rs. 100,000 for printing personalized shirts and selling them internationally. 4) A collaboration with UEFA for an under-16 and under-14 football tournament exchange program. 5) Social welfare initiatives including AIDS awareness campaigns, camps for underprivileged children, and a community project with local NGOs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    11 views8 pages

    Ub Group

    Uploaded by

    Ashish Kumar Swain
    The document outlines UB Group's marketing plan for Mohan Bagan club across several areas: 1) A media and PR budget of Rs. 100,000 to promote the club's events on social media and hold a press conference. 2) A fan development budget of Rs. 80,000 for fan interactions, giveaways, and post-match photos. 3) A merchandising budget of Rs. 100,000 for printing personalized shirts and selling them internationally. 4) A collaboration with UEFA for an under-16 and under-14 football tournament exchange program. 5) Social welfare initiatives including AIDS awareness campaigns, camps for underprivileged children, and a community project with local NGOs.

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    UB GROUP

    MOHAN BAGAN
    Media & PR
    • Initial budget – 1,00,000 Rs.
    • Posting of Clubs events in Social
    networking sites to target the young Gen.
    • Press conference – To convey to the
    young generation the Club’s ambitions &
    history.
    • A new message from Mc Dowells- “Enjoy
    leadership with Responsibility”.
    Fan Developement
    • Initial budget- 80,000

    • Fan session with fans interaction with


    players under UB group banner in mall.
    • Lucky free tickets & Signed T-Shirts
    promoted by Mc Dowells.
    • Be a part of the post-match team picture
    session
    • MC dowells privilages to season tickets
    holders.
    Merchandising
    • Budget-1,00000
    •
    •
    • Printing of T-shirts with personal names
    and number (during the fan interaction
    session)
    • Selling mohan bagan fan t shirts on the
    foreign exchange program .
    Foreign collaboration
    • Collaboration with UEFA To Promote
    Football Through Exchange Programme in
    an U-16 & U-14 Tournaments.
    Social Welfare

    • Mc dowalls support for AIDs camping


    during and off the season .
    • Org a winter and a summer camp for
    underprivileged children for a period of 15
    days.
    • Spreading the message of peace with “mc
    dowalls good times”
    • Mohan bagan collaborating with a local
    NGO on a project called “give back a little”
    where player come to train with kids in
    different centers of the NGO and
    participate in community work once I a
    month in the offseson

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