Social media marketing allows businesses to share information virally, engage in real-time conversations, and avoid noisy traditional advertising. When marketing on Facebook, businesses should determine their goals, audience, and content strategy. They should also track key metrics like page likes, interactions, and click-through rates to measure success. Businesses can benefit from more personal customer interactions, enhanced service, feedback, and advertising opportunities via social media.
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Social media marketing allows businesses to share information virally, engage in real-time conversations, and avoid noisy traditional advertising. When marketing on Facebook, businesses should determine their goals, audience, and content strategy. They should also track key metrics like page likes, interactions, and click-through rates to measure success. Businesses can benefit from more personal customer interactions, enhanced service, feedback, and advertising opportunities via social media.
Social media marketing allows businesses to share information virally, engage in real-time conversations, and avoid noisy traditional advertising. When marketing on Facebook, businesses should determine their goals, audience, and content strategy. They should also track key metrics like page likes, interactions, and click-through rates to measure success. Businesses can benefit from more personal customer interactions, enhanced service, feedback, and advertising opportunities via social media.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
Social media marketing allows businesses to share information virally, engage in real-time conversations, and avoid noisy traditional advertising. When marketing on Facebook, businesses should determine their goals, audience, and content strategy. They should also track key metrics like page likes, interactions, and click-through rates to measure success. Businesses can benefit from more personal customer interactions, enhanced service, feedback, and advertising opportunities via social media.
Copyright:
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Download as DOCX, PDF, TXT or read online from Scribd
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Reasons for choosing social media for marketing:
The need to share information-viral marketing, word-of-mouth
The need to respond immediately i.e. real time conversation Choose this medium against traditional marketing mediums to avoid being a part of the noise created by the radio, television and print ads who the customers nowadays are avoiding Fit into the current scenario of marketing and promotional techniques used by major players with interesting things for the segment of customers they want to target
Things to be thought of beforehand for effective marketing execution on FaceBook:
Trying to reach new customers or to communicate better with the existing customers Want to improve customer engagement or improve the image of the company Establish a base for future product or service marketing Connect with people in different demographic groups Want to increase referral base Want to reposition business or brand Interested in a set of customers that can be benchmarked against other customer lists (e-mail, newsletter subscribers, show/conference attendees) Figure out who your customers are and what their motivation is for using facebook Creative and innovative campaigns that attract visitors to participate and discover new things Your purpose or reason for presence on facebook Content to be written for communication or as part of the ad
Basic workflow of social network marketing:
1. Setup campaign 2. Procure content 3. Update the content 4. Track the progress 5. Analyze and revise
Component of a successful marketing plan:
1. Define the audience – accurately define the audience on which you want to focus your efforts 2. Determining goals & objectives – enhance customer service, increase in sales, presence over the social media 3. Default landing tab of the facebook page 4. Creation of a compelling page
*research what other people have done and look for examples of companies that execute well. Decisions related to facebook page:
Content of conversation Tone or language of words Organization of content or subject matter to meet the needs of customers Frequency of posts, updates or news Advertisement of own products and third party products Vanity name for page address o www.facebook.com/<company name> Default landing tab Applications that are to be added for communication or updates o Poll application o Youtube badge o Facebook’s twitter application to connect facebook and twitter www.facebook.com/twitter
Tracking success of facebook page
No of users who “like” the page
No. of posts Interactions per post No. of discussion forums Pictures or videos added by others Reviews made by facebook users on the page Facebook users mentioning the page in a status update Page insights Bounce rate – percentage of people who view web page and immediately leave it Dashboards
Date Total FB likes FB likes/day 7,14, 28 Day moving
avg
Other things that are linked or can be linked to facebook marketing
Facebook ads Engagement ads Sponsored ads Facebook connectivity o Youtube o Twitter “like” on your website to directly take the website visitors to the facebook page Facebook ads/sponsored ads
Ad name should ne chosen wisely as it cannot be changed once used for that ad Ad copy should be appropriate Ad copy should be such that it appeals the customers Once an ad is created develop variations of it so the best one can be used for publishing purpose Budget to be allocated for the ad Time duration for the publishing of ad Payment on the basis of impressions or clicks Judge the ad performance
Ad name Status Bid Type of ad Clicks Impressions Click through
rate
Ad name – name given to the ad
Status – running, stopped, paused
Bid – amount of money you are willing to pay
Type – pay for impression (CPM), pay for click (CPC)
Clicks – no. of clicks
Impressions – no. of impressions on the website
Click through rate = (total clicks / total impression)
Total Spent – amount of money spent
Avg. CPC = (total amount spent / no. of clicks for a time period)
Avg. CPM = total amount spent / (no. of impressions / 1000)
How business can take advantage of facebook:
Make the customer interactions more personable and human
Provide enhanced customer service by responding to product questions Provide FAQs Generate feedback Real-time notification to notify customers of important business news, updates, new products and other relevant things as they happen Encourage customers to talk about the positive experience they have had with the company and the products Advertise on facebook to give the customers more chances to know about your presence and more chances of interactions Maintain regularity of your presence on facebook Providing the facebook users some values such as entertainment, utility or personal identification with the brand and company Connect with your network blogs for good blogs and updates Connect with twitter to give the idea to the users that you are not available on just one social media.
Facebook Advertising: Marketing Guide To Create Social Media Fb Ads For Your Business; How To Build Your Ppc Strategy And Optimize Your Sponsored Advertisement Campaign Selling Cost
