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    Questionnaire: How New Packaging Affect Consumer Buying Behavior of ITC Products (FMCG) ."

    Uploaded by

    Kishor Kumar
    This document contains a survey about how new packaging affects consumer buying behavior of ITC products. It asks for the respondent's contact information and asks questions about how packaging influences their purchasing decisions, what factors are most important to them, and their preferences regarding packaging components and preserved food packaging. The survey aims to help understand and analyze how packaging impacts consumer choice of ITC FMCG products. It is being conducted by a student at Business School of Delhi, Greater Noida for their studies.

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    Questionnaire: How New Packaging Affect Consumer Buying Behavior of ITC Products (FMCG) ."

    Uploaded by

    Kishor Kumar
    71 views3 pages
    This document contains a survey about how new packaging affects consumer buying behavior of ITC products. It asks for the respondent's contact information and asks questions about how packaging influences their purchasing decisions, what factors are most important to them, and their preferences regarding packaging components and preserved food packaging. The survey aims to help understand and analyze how packaging impacts consumer choice of ITC FMCG products. It is being conducted by a student at Business School of Delhi, Greater Noida for their studies.

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    ads questionnaire

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    This document contains a survey about how new packaging affects consumer buying behavior of ITC products. It asks for the respondent's contact information and asks questions about how packaging influences their purchasing decisions, what factors are most important to them, and their preferences regarding packaging components and preserved food packaging. The survey aims to help understand and analyze how packaging impacts consumer choice of ITC FMCG products. It is being conducted by a student at Business School of Delhi, Greater Noida for their studies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    71 views3 pages

    Questionnaire: How New Packaging Affect Consumer Buying Behavior of ITC Products (FMCG) ."

    Uploaded by

    Kishor Kumar
    This document contains a survey about how new packaging affects consumer buying behavior of ITC products. It asks for the respondent's contact information and asks questions about how packaging influences their purchasing decisions, what factors are most important to them, and their preferences regarding packaging components and preserved food packaging. The survey aims to help understand and analyze how packaging impacts consumer choice of ITC FMCG products. It is being conducted by a student at Business School of Delhi, Greater Noida for their studies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Business school of Delhi, 28/1, Knowledge Park –III, Greater Noida – 201306

    Dear Sir/Madam,
    As the student of BSD, Greater Noida, UP I am conducting a survey on …

    “How new packaging affect Consumer buying behavior of ITC products (FMCG).”

    Please help me better understand and analyze the topic by completing the survey below.
     Please tick mark the appropriate answer wherever required........
    Personal Details

    Name: Contact number:

    Age (in years): Gender: Male Female

    Occupation: a. Business b.Profession c. Service d. Housewife

    e. Student f. Any Other (Specify)……………………

    Address: ______________________________________________________________________

    Questionnaire
    1. Did packaging influence you to buy a particular product?

    a) Yes b) No c) can’t say

    2. Did you paid extra for good packaging of any FMCG products?

    a) Yes b) No c) can’t say

    3. What is your priority towards packaging while purchasing a product?

    a) Protective packaging
    b) Eco-friendly packaging
    c) Convenience packaging
    d) All the above
    4. Do you change the FMCG product you purchase as the packaging changes?

    a)Yes b) No c) can’t say

    5. Does your preference for packaging design change with season?

    a)Yes b) No c) can’t say


    6. If a new product of ITC with similar attributes and better packaging as the product of your choice is
    launched, rate your interest in buying that product?

    a) Interested
    b) Very interested
    c) neutral
    d) Not interested
    e) Not at all interested

    7. Rate the importance of the following factors while choosing the FMCG products.

    Particulars No importance Low Neutral Medium High


    importance importance importance
    Packaging
    Quality
    Brand name
    Discounts
    Schemes
    Shopping
    convenience
    Price
    Performance

    8. Which of the following products of ITC you are most familiar with?

    a) Sun feast biscuits


    b) Bingo
    c) Fiama di wills
    d) Classmate copy
    e) Aim matchsticks

    9. Rate the components of packaging on scale 1-5 from most preferring to less preferring due to which
    you attracts towards the purchase of product?

    Components Color Shape& Size Material use Text & Graphics Eco friendly

    Rating(1-5)

    10. While purchasing preserved products what type of packaging do you mostly prefer?
    a) Keep product clean & untouched.
    b) Keep product in good condition.
    c) Provide information regarding ingredients.
    d) Preserve food for long /lasting fresher.

    ……………………………
    (Signature of
    respondent)
    (Thank You for your Cooperation & Time)

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