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    Questionnaire FMCG Packaging

    Uploaded by

    Sharma Vishnu
    The document is a questionnaire survey about consumer behavior and perceptions regarding packaging of fast-moving consumer goods (FMCG) products. It contains 14 questions to gather information from respondents on their preferences for different types of FMCG packaging in terms of materials, formats, and attributes that influence purchasing decisions. The survey aims to collect data for academic/research purposes on packaging trends and how packaging impacts brand selection and loyalty.

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    © All Rights Reserved
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    Questionnaire FMCG Packaging

    Uploaded by

    Sharma Vishnu
    7K views3 pages
    The document is a questionnaire survey about consumer behavior and perceptions regarding packaging of fast-moving consumer goods (FMCG) products. It contains 14 questions to gather information from respondents on their preferences for different types of FMCG packaging in terms of materials, formats, and attributes that influence purchasing decisions. The survey aims to collect data for academic/research purposes on packaging trends and how packaging impacts brand selection and loyalty.

    Original Description:

    questionnaire to enquire consumer about their perception for diff packagings

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    The document is a questionnaire survey about consumer behavior and perceptions regarding packaging of fast-moving consumer goods (FMCG) products. It contains 14 questions to gather information from respondents on their preferences for different types of FMCG packaging in terms of materials, formats, and attributes that influence purchasing decisions. The survey aims to collect data for academic/research purposes on packaging trends and how packaging impacts brand selection and loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    7K views3 pages

    Questionnaire FMCG Packaging

    Uploaded by

    Sharma Vishnu
    The document is a questionnaire survey about consumer behavior and perceptions regarding packaging of fast-moving consumer goods (FMCG) products. It contains 14 questions to gather information from respondents on their preferences for different types of FMCG packaging in terms of materials, formats, and attributes that influence purchasing decisions. The survey aims to collect data for academic/research purposes on packaging trends and how packaging impacts brand selection and loyalty.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Questionnaire:

    Survey on
    Consumer Behavior towards Packaging of FMCG Products
    Dear Respondent,

    You are requested to fill in the form on the basis of your perception for different packaging of FMCG
    products. The information provided by you will purely be used for academic/research purpose and shall
    not be used for any organization or business purpose.

    Thank you for your response and time.

    AGE GROUP (in years):


    a) Below 20 b) 20-30 c) 30-40 d) Above 40

    GENDER:
    a) Male b) Female

    OCCUPATION:
    a) Student b) Housewife c) Salaried d) Self-Employed

    ANNUAL SALARY (in lacs):


    a) Below 3 b) 3-5 c) 5-10 d) Above 10

    1) Do you prefer buying FMCG products?


    a) YES b) NO

    2) Do you aware about different types of packaging of FMCG products?


    a) YES b) NO

    3) Does packaging of a product influence your buying decision?


    a) YES b) NO

    4) Which product you prefer most in case of packed product?


    a) Fast-food b) Dairy c) Drinking
    d) Grocery e) Medicines f) Toiletries

    5) What is your priority towards packaging?


    a) Protective b) Eco-friendly c) Attractive d) All of the above

    6) In case of food products, why would you buy packed food over loose items?
    a) Better-quality b) Hygiene c) Easy to carry/use

    7) Would you switch your brand due to change in packaging ?


    a) YES b) NO c) Sometimes d) Cant say
    8) Which of the following factors attracts you towards buying particular product ? (Rate)

    Strongly Agree Unaffected Unlikely Strongly


    Agree Agree Disagree
    a) Material used
    b) Information mentioned
    c) Color
    d) Shape & Size
    e) Text & Graphics
    f) Convenience
    g) Pricing
    h) Quality & Quantity

    9) What type of packaging you believe is good for packing FMCG product ?
    a) Tetra-pak b) Cardboard c) Polypack
    d) Tin can/box e) Glass Bottles f) PET Bottles g) Other

    10) Which packaging type would you prefer for given product categories ?
    Tetra Cardboard Poly Tin Glass PET Other
    a) Fast-food
    b) Dairy
    c) Drinking
    d) Grocery
    e) Medicines
    f) Toiletries

    11) What mainly indicates the quality & preferability of the product ?
    Best Good Moderate Poor Very poor
    a) Brand Name
    b) Packaging Type
    c) Pricing
    d) Appearance
    e) Printed Info.
    f) Quality Standards

    12) What information about the product you feel essential to be available on the packaging ?
    (Rank sequentially from highly important to least important ie.1-10)
    a) Name b) Type c) Weight
    d) Quality mark e) Safety f) Contents
    g) Expiry h) Instruction i) Mfgs address j)Other

    13) Are you willing to pay an extra amount for Better/Attractive Packaging ?
    a) Certainly b) Probably c) Not sure d) Probably Not e) Never

    14) Comment your review/perception for different packaging of FMCG product:


    __________________________________________________
    __________________________________________________

    A. Feedback for particular packaging:

    __________________________________________________
    __________________________________________________

    B. Suggestions for Improvements:


    __________________________________________________
    __________________________________________________

    SIGNATURE OF RESPONDENT

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