A SWOT analysis identifies a company's strengths, weaknesses, opportunities, and threats. It examines internal strengths and weaknesses that are within the company's control, as well as external opportunities and threats in the competitive environment. The analysis provided lists potential strengths like strong brand name and proprietary technology, weaknesses such as no clear strategic direction and obsolete facilities, opportunities such as serving new customer groups and expanding product lines, and threats including new competitors and slowing market growth.
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A SWOT analysis identifies a company's strengths, weaknesses, opportunities, and threats. It examines internal strengths and weaknesses that are within the company's control, as well as external opportunities and threats in the competitive environment. The analysis provided lists potential strengths like strong brand name and proprietary technology, weaknesses such as no clear strategic direction and obsolete facilities, opportunities such as serving new customer groups and expanding product lines, and threats including new competitors and slowing market growth.
A SWOT analysis identifies a company's strengths, weaknesses, opportunities, and threats. It examines internal strengths and weaknesses that are within the company's control, as well as external opportunities and threats in the competitive environment. The analysis provided lists potential strengths like strong brand name and proprietary technology, weaknesses such as no clear strategic direction and obsolete facilities, opportunities such as serving new customer groups and expanding product lines, and threats including new competitors and slowing market growth.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
A SWOT analysis identifies a company's strengths, weaknesses, opportunities, and threats. It examines internal strengths and weaknesses that are within the company's control, as well as external opportunities and threats in the competitive environment. The analysis provided lists potential strengths like strong brand name and proprietary technology, weaknesses such as no clear strategic direction and obsolete facilities, opportunities such as serving new customer groups and expanding product lines, and threats including new competitors and slowing market growth.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
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SWOT Analysis -What to Look For
Potential Resource Potential Resource Potential Company Potential External
Strengths Weaknesses Opportunities Threats
• Powerful strategy • No clear strategic • Serving additional • Entry of potent new
• Strong financial direction customer groups competitors condition • Obsolete facilities • Expanding to new • Loss of sales to • Strong brand name • Weak balance geographic areas substitutes image/reputation sheet; excess debt • Expanding product • Slowing market • Widely recognized • Higher overall line growth market leader costs than rivals • Transferring skills • Adverse shifts in to new products exchange rates & • Proprietary • Missing some key trade policies technology skills/competencies • Vertical integration • Costly new • Cost advantages • Subpar profits • Take market share regulations • Strong advertising • Internal operating from rivals • Vulnerability to • Product innovation problems . . . • Acquisition of business cycle skills • Falling behind in rivals • Growing leverage • Good customer R&D • Alliances or JVs to of customers or service • Too narrow expand coverage suppliers • Better product product line • Openings to exploit • Reduced buyer quality • Weak marketing new technologies needs for product • Alliances or JVs skills • Openings to extend • Demographic brand name/image changes