The document appears to be a survey about preferences for a proposed new movie theater called Ultimate Movie House. It asks respondents about their current movie going habits, what might prevent them from going to current theaters, what type of movies and refreshments they'd like, their opinions on proposed ticket prices, and perceived benefits of a local cinema. The survey collects demographic information and seeks to understand customer interests to help determine the business model for the new theater.
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The document appears to be a survey about preferences for a proposed new movie theater called Ultimate Movie House. It asks respondents about their current movie going habits, what might prevent them from going to current theaters, what type of movies and refreshments they'd like, their opinions on proposed ticket prices, and perceived benefits of a local cinema. The survey collects demographic information and seeks to understand customer interests to help determine the business model for the new theater.
The document appears to be a survey about preferences for a proposed new movie theater called Ultimate Movie House. It asks respondents about their current movie going habits, what might prevent them from going to current theaters, what type of movies and refreshments they'd like, their opinions on proposed ticket prices, and perceived benefits of a local cinema. The survey collects demographic information and seeks to understand customer interests to help determine the business model for the new theater.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
The document appears to be a survey about preferences for a proposed new movie theater called Ultimate Movie House. It asks respondents about their current movie going habits, what might prevent them from going to current theaters, what type of movies and refreshments they'd like, their opinions on proposed ticket prices, and perceived benefits of a local cinema. The survey collects demographic information and seeks to understand customer interests to help determine the business model for the new theater.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online from Scribd
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The Ultimate Movie House Research Questionnaire Name: (optional) _____________________________________ Age: _______________________________________________ Sex:________________________________________________ Address: ____________________________________________ 1a)
Please indicate how often you currently visit the cinema? Please one box. Weekly Monthly Quarterly Other frequency more or less than the above (please state):_____________ 1b) Which of the following might prevent YOU from going to see a film at the current choice of venues See Question 2? Please those which apply Lack of transport Distance to travel Nobody to attend with Too expensive Dont go out after dark Dont enjoy films
Any other reasons for not going to the cinema? Please state below ____________________________________________________ 2) Do you rent or buy DVDs instead of going to the Cinema? Please one box. A Always Sometimes Never I/We do both
3) Would you come to see films at Ultimate Movie House? Please one box. Yes (if yes please continue to answer the following questions) No If no please state reasons:___________________________ 4) What types of films would you like to see? (Please all types that you are interested in) New Releases 1 week after release
Film Types Art House/World Films Family movies Comedy Thrillers Sub-titled Kids Cartoons Silent Movies Horror Science Fiction Musicals Romance Westerns Action
Others please state: ____________________________ 5) What refreshments would you like to be able to buy? Please as many as apply. Tea Coffee Alcohol (over 18s only) Soft Drinks Sweets Crisps Popcorn Ice-cream
6) How do you feel about these ticket prices? Please one box. Cheap New releases (local) Reasonable (1 week after release) Expensive New release (International) 120 (1 week after release) 7) 110 80 105
Do you have any other ideas or suggestions about running a Cinema? Please continue overleaf if required. __________________________________________________________________ __________________________________________________________________
8) Which of the following benefits of local cinema do you agree with? Fewer transport issues Cheaper than mainstream cinema Opportunity to attend more frequently More sociable occasion meeting with local people Greater variety of films
