MEDICAL TOURISM DESTINATION

Presentation by
LEVENT BA
President Turkish Healthcare Tourism Development Council

TURKEY
We keep the world healthy

HEALTH TOURISM
HEALTH TOURISM

Medical Tourist Considerations Cost Saving

MEDICAL TOURISM THERMAL TOURISM SPA & WELLNESS

Availability Accessibility Quality Additional Services

TURKEY ?

Medical services ? Quality and the accreditations of the providers?

Pre-procedures and post-services ?

Extra advantages of Turkey as a travel destination? Cost comparison against other medical tourism destinations ? Additional services? Travel services and local services ?

TURKEY MEDICAL SERVICES

Turkey provides excellent treatment opportunities by providing services in medical & healthcare sector with high quality, success, efficiency and satisfies economical expectations as well.

Modern, hygienic hospitals with 5-star facilities , ISO 9001 certification and JCI (Joint Commission International) standard Internationally qualified, English-speaking surgeons and specialists

Turkey has abundance of private health institutions with state-of-the-art technology and qualified medical and service personnel.

The latest advenced medical equipment and techniques Medical System based on US model

Today, Turkey is the country with largest number of JCI accredited institutions.

Exellent patient care and service from highly qualified medical staff

SWOT Analysis TURKEY

STRENGTHS
Quality service at affordable cost. Vast pool of qualified doctors and hospitals International reputation of accredited hospitals and doctors Closer to US when we compare it with medical travel destinations like Singapore, Thailand, India and etc. Regular direct flights to stanbul from New York and Chicago Diversity of tourism destinations, many attractions to visit. No language barrier. English is very commonly spoken Traditional Turkish hospitality which is known worldwide

Favorable exchange rates mean that top quality private treatment is available at affordable prices

OPPURTINITY
Increased demand for healthcare services from countries with aging population ( USA, UK, CANADA) Shortage of supply in National Health Systems in some countries Demand from countries with underdeveloped health systems like Albenia, Azarbeican, Kazakhistan, Bosna-Hergizova Reduced competitive cost of international travel Being a EU Candidate ( Patient immobility in EU) Numbers of uninsured in developed countries like USA, Canada, UK Demand for olderly care homes from countries which have excess of budget for olderly care.

Not too far or too expensive to travel

There are 380 private hospital approximately and expected to be 500 by the end of 2009.

WEAKNESS
Governmental support is not as strong as the competitors. Low coordination between the various players in the industry,trying to create the health cluster.

THREATS
Strong competition from countries like Singapure,Thailand, India, Mexico and etc. Some of the developing countries in the region want to attract medical tourists too. (Bulgaria, Jordan, Egypt ..)

A + HOSPITALS

Anadolu Medical Center affiliated with Johns Hopkins Medicine

Anadolu Medical Center affiliated with Johns Hopkins Medicine Acbadem Health Group associated with Harvard Medical International American Hospital Dunya Gz / World Eye Hospitals Group Echomar Hospital Florence Nightingale Hospitals Group German Hospitals Group Kent Hospital Memorial Healthcare Group Yeditepe University Hospitals Group

ANADOLU MEDICAL CENTER

Anadolu Medical Center Institute of Oncology

is a private, not-for-profit institution located in Istanbul *has an exclusive affiliation with Johns Hopkins Medicine of Baltimore its Centers of Excellence are in the fields of Oncology, Cardiac Care and Womens Health *Anadolu Medical Centers Institute of Oncology consists of Oncologic Surgery,Medical Oncology,Hematological Oncology, Radiation Oncology with a CyberKnife Center (Robotic Radiosurgery) and Psychotherapy Units Extensive surgery, Obesity surgery, Minimal Invalive surgery, cancer sugery

is planned in accordance with the Hospital within Hospital concept has adapted the multidisciplinary cancer approach *has 25 chemotherapy units that consist of individual rooms with utmost comfort all physical and psychological care for cancer patients including a medical cosmetic shop *chemotherapy and anti-cancer therapies prepared by experienced staff through PYXIS system

Acbadem Health Group associated with Harvard Medical Int.

ACIBADEM HOSPITAL

*9 hospitals , 15 outpatient services operates with over 6.500 employees in 21 different location through a network of 6 general hospitals, medical centers, outpatient clinics, 1 ophthalmology center and laboratories *They have Gamma Knife which is known as golden standard for the brain tumour surgeries. *a cooperation with Massachusetts General Hospital who is developing special software programs for advanced MR technology.

ACIBADEM HOSPITAL

AMERICAN HOSPITAL

Fortune 500 Turkey: 161st largest company, largest in service sector and 34th largest employer First healthcare provider in Turkey to open a satelite clinic First Call-Center in healthcare *The only publicly traded healthcare provider Acbadem University starting classes in Fall 09 The only healthcare provider to own an health insurance company *GNP standard Stem Cell Laboratories

AMERICAN HOSPITAL

AMERICAN HOSPITAL

*The VKF American Hospital is located in Nianta, stanbul's most central residential and business district The VKF American Hospital offers diagnostic, inpatient and outpatient care in 38 medical specialities. Its 24 hour service at international standards is given by 500 physician specialists and a health care and support service staff of 1.150 persons *ISO 9001:2000 *JCI Accreditation

*is a member of American Hospital Assosiation *Its affiliations are ; New York Presbyterian Hospital, The Methodist Hospital System Houston, Texas Childrens Hospital, The University of Texas, MD Anderson Cancer Center, European Institute of Oncology

DUNYA GZ / WORLD EYE HOSPITAL

DUNYA GZ / WORLD EYE HOSPITAL

*The biggest private eye hospital group of the world * 4 International clinics in Germany,Holland and Belgium 200 million $ investment in 13 years *Experienced medical team speaking 19 different languages *Performing 30.000 examinations, 3.000 laser and 3.000 eye surgeries monthly 120 ophthalmologists, 1000 smiling staff *has treated 20.000 foreign patients from 97 different countries in 2008, of which %80 are from Europe

DUNYA GZ WORLD EYE HOSPITAL

CHICAGO Medical Tourism Package : 3285 $

ECHOMAR HOSPITAL & IMAGING CENTER

Established in 1992 ISO 9001:2000 Quality Certificate 56 beds includes 17 medical specialities close to complete the JCI process

Both ways flight ticket with Turkish Airlines Accommodation for 5 nights at a 4 star hotel (including breakfast) All transfers between Airport-Hotel-Hospital Check - ups and diagnosis One eye Cataract surgery Guiding services within the hospital in Turkish, German, Dutch or English Half day Istanbul city tour

* Both eyes package price 4270 $

ECHOMAR HOSPITAL & IMAGING CENTER

Echomar Group creates the imaging centers in the governmental hospitals and they manage it. They manage their hospitals in a boutique style and they have a high sensitivity for the quality. They have partnerships for the treatments that they do not provide. They give package services for int. Patients.

KENT HOSPTAL, IZMIR

KENT HOSPITAL

KENT HOSPITAL

Kent Hospital is a JCI accredited fully-equipped medical complex, one of the largest and most modern hospitals in southeastern Europe. Kent Hospital is a full service medical complex offering tertiary services like open heart surgery, coronary artery bypass, hip and knee replacement surgeries, aortic surgery, IVF, kidney and pancreas transplantation and oncology services. 121 In-patient beds, 21 ICU beds: 82 Private Rooms, 11 Suites

Kent Hospitals construction standarts adaptaded to international standarts, as it was built according to the American Institute of Architects (AIA) construction standarts. The world famous Mayo Clinic provided consultancy on facility design, medical guidelines and administrative protocols to the set up of Kent Hospital from scratch as a modern purpose-built hospital.

Built on 35,000 square meters according to American Institute of Architects guidelines

MEMORIAL HEALTHCARE GROUP

MEMORIAL HEALTHCARE GROUP

210 bed capacity, 170 doctors, 300 nurses,1200 personel Accomplished the following firsts in Turkey:
The first JCI accredited hospital in Turkey The first microinjection technique (ICSI) as part of IVF procedure The first blood-type incompatible pediatric liver transplantation The first private hospital that obtained a licence from the Ministry of Health (MoH) for organ transplantat The first hospital to carry out differentiation of the myocardial cell from the embryonic stem cell

MEMORIAL HEALTHCARE GROUP

Specialized in :

YEDITEPE UNIVERSITY HOSPITAL

Transplantation (Liver, kidney, pancreas, small intestine) Heart surgery (900 bypass operations per year) In Vitro Fertilization and Genetics Interventional cardiology and radiology Orthopedics and Sports Medicine

YEDITEPE UNIVERSITY HOSPITAL

YEDITEPE UNIVERSITY HOSPITAL

Academic Staff: 156 Residents: 39 Nurses: 163 Others : 358 Yeditepe University Hospital and its affiliated institutions were accredited as a whole system by the JCI at first survey for all standards *First university hospital with JCI *Accredited with one of the best scores in the world ISO 9001-2000

The first permanent artificial heart pump operation in Turkey, October 2006 The first implantable miniature left ventricule assisted coronary artery by-pass, Impella Assisted Beating Heart CABG, May 2008 The first autologous chondrocyte transplantation operation in Turkey, September 2008 Operative Mortality 0% ( 65% of the patients with high risk)

YEDITEPE UNIVERSITY HOSPITAL

Hospital Mortility 1.5 % ( first 30 days ) Organ Transplantation Center ( liver, kidney, pancreas,Heart ) Stem Cell Transplantation Center Some affiliates and partners ;
Memorial Sloan-Kettering Cancer Center

MEDICAL CARE and SERVICES

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PRICE COMPARISONS

PRICE COMPARISONS
TURKEY Heart Bypass Heart Valve Replacement Angioplasty Hip Replacement Hysterectomy Knee Replacement USA INDIA THAILAND SINGAPURE COSTA RICA MEXICO KOREA

HOW TO GO THERE?
22.000 18.000 13.800 14.000 6.000 12.000 34.150

9.500

80.000130.000 160.000 57.000 43.000 20.000 40.000

9.300 9.000 7.500 7.100 6.000 8.500

11.00 10.000 13.000 12.000 4.500 10.000

16.500 12.500 11.200 9.200 6.000 11.100

24.000 15.000 9.000 12.000 4.000 11.000

Turkish Airlines fly directly to NY everyday

29.500 19.600 11.400 12.700 24.100

9.000
3.500 8.500 6.000 9.000

After 18th May ,everyday direct flights will start to Chicago Turkish Airlines is a Star Alliance member and this makes the connection flights easier from other states of US

Distance Comparisons

From New York to : Singapure : New Delhi : Bangkok : Mexico City : Costa Rica : Istanbul : 18 hrs non-stop 16 hrs non-stop 17 hrs non-stop 6 hrs nonstop 7 hrs non-stop 10 hrs non-stop

Medical Tourism Cities of Turkey

Best developed medical tourism cities are ;

STANBUL
where the continents meet
5 hotel : avr. price pp in DBL room ..from 85$ 4 hotel : from 50$ 3 hotel : from 30$ Airport Hotel transfers .from 50 60 $ Guided transfers ...from 120$ English is commonly spoken around the city Medical services and travel services will all be given in english

An open air museum for all ages Cultural experience for congress, meetings and incentives A cosy destination for families and couples A great metropolitan city with internationally rewarded modern shopping centers and traditional Grand Covered Bazaar The city host more than 8 million foreign visitors annually 300 accommodation facilities with 60,000 beds

ANTALYA
Turkish Riviera

IZMIR
Aegean Queen

Nearly 10 million foreign tourists yearly Many historical and touristic attractions Wonderful wheather year long JCI accredited hospitals

3rd biggest city of Turkey. 3.5 million population Ephesus Ancient City, House of Virgin Mary, Artemis Temple, Basilica of St John are around.

Pre and Post Procedure Decision Making Process

Answers of the question WHY TURKEY ?

Medical Services Cost Advantage Quality and Accreditations Travel Services Local Services Language Barrier Pre and Back Up Services

Thermal Spas in TURKEY

Medical Tourism Industry Estimated at $60 Billion (2008)

Expected to grow to $100 billion by 2010 Over 35 countries are serving a million+ medical tourists annually (Source: Deloitte Center for Health Solutions, 2008 )

1800 thermal springs through out Anatolia, we only use 600 of them. 190 thermal resorts in 46 cities Bed capacity is almost 15.000. There is a considerable demand every year to this field so it is very convenient for domestic and international investors With the new investments it may be increased up to 100 000 bed capacity 7th richest country in the world when it comes to thermal resources

Global Industry Estimated at $250 Billion (2007)

$194 billion in spa,thermal-related industries Hospitality, tourism and real estate

(Source: Global Health Summit Report, 2008 )

Thermal Treatments
Physiotherapy Rehabilitation Treatment Rheumatic Diseases Bone Metabolism Diseases Dermatology Geriatrics Loose weight Wellness

# of medical&thermal tourists Turkey

2003 2004 2005 2006 2008

126.000 Thermal tourists 152.000 Thermal tourists 204.000 Medical & Thermal tourists 269.000 Medical & Thermal tourists 356.000 Medical & Thermal tourists

2012 (forecasted) 1.000.000 medical and thermal tourists

BALOVA THERMAL RESORT

Each year over 1000 Norwegian patients receive therapy here for rheumatism, in accordance with an Agreement signed with the Norwegian Ministry of Health. Thermal Spring water 36C 90-95% treatment success rate

BALOVA THERMAL RESORT

Inflammatory Rheumatic Diseases (Rheumatoid Arthritis, Ankylosing Spondylitis, Psoriatic Arthritis, Collogen Tissue Diseases etc.) Degenerative Joint Diseases (Arthrosis, Calcinosis) Rheumatic Muscle and Soft Tissue Diseases (Fibromyalgia, Periarthritis, Tendinitis, Bursitis, Epicondylitis etc.) Bone-Metabolism Diseases (Osteoporosis, Gout, Paget's Disease etc.) Orthopedic and Neurological Rehabilitation (Fractures, paralysis, MS, CP, Parkinson etc)

FAMOUS DR. KANGAL FISH - SIVAS

Located in middle-east Anatolia in Sivas,Turkey. Thermal spring water 37C 21 day package programme for Psoriasis treatment Best results in reoccuring period in the world

FAMOUS DR. KANGAL FISH - SIVAS

Psoriasis patients come from all around the world. The main natural effects for recovering the psoriasis:
1- The physical contact of doctor fish, 4 to 8 hours decapitage of squams by fish. 2- The effect of selenium that spa has 3- The direct effect of natural ultraviolet radiation thanks to the high altitude (1650 mt.) 4- Jacuzzi effect of the pools since the source of spa is spreaded at the base of the each pool.

AFYON THERMAL REGION

Thermal Spring water 49C

KTAHYA THERMAL REGION

Thermal Spring water 43C

We keep the world healthy

THANKS FOR LISTENING

TURKEY