THE COMPETITION COPPER AND THE HOME 2012

The competition Copper and the Home is part of a wider panorama of activities and initiatives that the Italian Copper Institute develops over thirty years as a non-profit association to promote the use of copper and its alloys, not only in the more traditional sectors of industry, but also in the world of design. Thanks to its instantly-recognisable beauty and extraordinary versatility, copper offers a wide range of manufacturing possibilities and applications including decorative lighting, vases and mirrors, door furniture, interior decoration and dividing walls, floors and radiators. In addition to the commonly-known and valued properties such as electrical and thermal conductivity, malleability, ductility and durability, copper is also antimicrobial, meaning it rapidly eliminates bacteria, viruses and fungi on contact. This new awareness of a property inherent to the metal offers designers an opportunity to enhance hygiene around the home as well as in public spaces and hospitals, where infections can spread rapidly.

TARGET
TARGETS To promote the copper material which, thanks to its inherent properties, may become a protagonist inside the home. LOCATION A competition to promote the culture of copper to the world of design and production of school. Home Light Heath OUTREACH Designers, architects, interior designers, engineers, artists, schools, general public.

RESULTS OF THE COMPETITION

After the success of the previous editions, is confirmed the wide appeal of an initiative already part of the agenda of the main international events of Design and that continues to attract an increasing number of participants, more than tripled from 2007 to present. SOME NUMBERS OF THE COMPETITION The competition has counted a total of 275 projects regularly received, confirming the numbers of previous editions: 150 projects received from the professional category and 125 from the student category. Important to underline is the strong international component of the participants of this edition, with many projects arrived from abroad. A result that probably proves once again as outside national boundaries exists in the world of design a custom in most competitions, prizes and competitions. Among the different participating countries, France obtains the primacy of entries, with a significant

presence in Spain, among professionals, and Mexico, in the student category, as well as accessions from the United States and Canada, and even from Germany, Great Britain, Switzerland, Belgium, Czech Republic, Poland, Hungary, Greece and Colombia. The strong participation of foreign entries is due to the promotional campaign made by the CDAs network.

THE JURY
The prizes of the edition 2012 have been awarded with a qualified and attentive jury, consisting of experts in the design field: Luisa Bocchietto, architect and president of ADI, Odoardo Fioravanti, industrial designer and Marco Romanelli, architect and design critic. LUISA BOCCHIETTO Degree in architecture (Milan, 1985), with Arch. Marco Zanuso as mentor. Certificate at IED istituto Europeo di Design She works as free-lance for public and private clients, projecting local development, urban recovery and building renovation. She designs interior furniture, shops, outfitting in Italy and abroad. She deals in artistic management and designs for furniture manufacturers. She was president of Architect Association and is currently national president of ADI Associazione per il Design Industriale. She is part of the Italian Board at Ministry of Cultural Heritage.

ODOARDO FIORAVANTI Born in Rome, after his degree in Industrial design at Milan Politecnico he starts to collaborate with important design studios in Milan; then he founds his own studio, from which he develops projects about industrial design. After several practices, he become teacher of Product Design at Milan Politecnico. He won several prizes, among them, the very important Compasso doro released by ADI, for his wood chair Frida, produced by Pedrali. MARCO ROMANELLI Architect and critic, in 1986-1994 he was in the editorial staff of Domus and in 1995-2007 of Abitare, the two most important magazine in their field. Several monographies, among them, about Gi Ponti, Gino Sarfatti, Joe Colombo and Bruno Munari. Among the exhibition he took care and set up, there are:

Vetro Aperto: 2000, Venice, at Correr Museum; Gi Ponti: a world, 2002-2003: London at Design Museum, Rotterdam, at Nai, Milan at Triennale; Bruno Munari: 2007, at Tokio; Gino Sarfatti: 2012 at Milan, Palazzo della Triennale. As designer, together with Marta Laudani he projected for client like Driade, Oluce, Fiam, Glas, Laboratorio Pesaro, Nodus

THE PRIZES
PROFESSIONAL CATEGORY 1st prize: 4,000, plus plaque, plus scroll 2nd prize: 2,500, plus plaque, plus scroll Short-listed projects: special mention STUDENT CATEGORY 1st prize: 1,500, plus plaque, plus scroll Short-listed projects: special mention

PROFESSIONAL CATEGORY
1st PRIZE: Designer: Francesco Morackini (France) Project: Prohibition Kit Camouflage kit Motivation: An alcohol still is playfully disguised as a pot, a fondue stove and a fruit bowl. Copper offers a connection between the different elements, being a familiar material for both the camouflage objects and alcohol stills. The result is an item that winningly combines beauty with functionality.

2nd PRIZE: Designer: Stefania Ruggiero (Italy) Project: Pix Musical hinge Motivation: Opening the hinge makes it play a melody, which can be changed by replacing the central cylinder. Brass common to door hinges and musical instruments alike was the copper alloy of choice, combining the excellent machinability needed for intricate elements with elegance and durability.

PROFESSIONAL HIGHLY COMMENDED

Architects: Ernesto Iadevaia e Lorenzo De Rosa (Italy) Project: Chiamami Forse Set of antibacterial bowls for pets Motivation: His concept was to create an object that is fun and hygienic at the same time.

Designer: Samuel Bernier (Canada) Project: Joulius Document folder and laptop platform Motivation: Allowing for improved airflow under the laptop and taking advantage of coppers thermal conductivity, the practicality of the design and its aesthetic appeal impressed the judges.

Designer: Alberto Fabbian (Italy) Project: Pi o Meno Stool Motivation: His design is intended to ground static electricity and has a minimalist elegance.

Designer: Giacomo Ravagli (Italy) Project: Star Chandelier made from three independant and expandable parts Motivation: The chandelier projects a constellation onto the ceiling thanks to a diffuser made from copper sheet, stretched and perforated to create a stunning effect when in use. Star is now produced by Galleria Nilufar with the name Tunisia.

Designer: Geoffroy Destruel (France) Project: Tea Set Tea strainer Motivation: Geoffroy designed as coppers return to the kitchen. Elegantly nostalgic, the white porcelain holds a tea strainer made of copper.

Designer: Jan Hrebicek (Czech Republic) Project: Ultimo Door handle Motivation: Starting with the basis that copper alloys are frequently and optimally used for door furniture, Jan created a graceful, minimalistic handle.

STUDENT CATEGORY
1st PRIZE Student: Michal Jan Holcer (Jan Matejco Academy of Fine Arts, Krakow, Poland) Project: B-side Communal tap Motivation: This communal tap dispensing water and soap is designed to minimise hand contact, and take advantage of coppers antimicrobial properties so that, when it is touched, it will continuously reduce contamination on its surface. The design also includes a copper plughole for added hygiene benefits.

STUDENTS HIGHLY COMMENDED

Student: Arthur Hoffner (Ecole Nationale Suprieure de Cration Industrielle, Paris, France) Project: Delta Mirror Floor mirror Motivation: Referencing the concept of copper plates capturing sunlight in Ancient Egyptian buildings, this floor mirror is intended to create magical, red light effects in its surroundings.

Students: Zsfia Krisztina Srvry e Bence Kovcsik (Moholy-Nagy University of Art and Design, Budapest, Hungary) Project: Hrom Multifunctional pot Motivation: The project seeks to rediscover traditional food containers, combining the hygienic properties of copper with a lid made from cork, balancing ancient and contemporary designs.

Student: Karen Ruz Sanchez (University of Gualajara, Mexico) Project: Riparo per uccelli Decorations and bird houses for home or urban gardens Motivation: The designs suggest stems and hands offering food and shelter for small birds.

LOCATION: TRIENNALE DI MILANO

Triennale di Milano is an international cultural institution promoting exhibitions, conferences and events about art, design, architecture, fashion, cinema, communication and society. It is a museum as well, researching, studying and representing Italian interior design from different point of views; Triennale Design Museum is the first Italian museum of design. It is a laboratory of ideas, addressing not only professionals, students and passion-driven people, but also future public, children and teens.

THE EXHIBITION SPAZIO MATERIAL CONNEXION

Set-up designed by arch. Riccardo Giovanetti

Downpipes have been kindly provided by Mazzonetto, whom we thank.

THE DISPLAYS OF THE EXHIBITION

AWARD CEREMONY

VISITORS OF TRIENNALE
Triennale di Milano is a real cultural system, addressing a wide and composite audience. It offers a world to discover, involving people of any age, country or class. The Triennale, though its appeal is broad, particularly addresses students, freelancers and employees under 50. Generally, it has an educated audience, who have at least a qualification at secondary school and a master.

RESULTS ACHIEVED
4 million contacts throughout sector press 100% of coverage on sector sites 2.500 visitors during the exhibition period

MAIN SECTOR MAGAZINES

ABITARE Frequency: monthly Circulation: 51,000 copies CASAFACILE Frequency: monthly Circulation: 266,303 copies CASAVIVA Frequency: monthly Circulation: 156,305 copies CASE & STILI Frequency: monthly Circulation: 70,000 copies DDN Frequency: monthly Circulation: 52,000 copies

DOMUS Frequency: monthly Circulation: 60,000 copies ELLE DECOR Frequency: monthly Circulation: 65,452 copies HOME Frequency: monthly Circulation: 156,506 copies HOT COLD Frequency: every third month Circulation: 13,800 copies INTERNI Frequency: monthly Circulation: 50,000 copies

I_T_S NEWS Frequency: every other month Circulation: 13,800 copies OTTAGONO Frequency: monthly Circulation: 39,000 copies

PRESS

WEB CLIPPING

ACTION FOR THE EXHIBITION

PRESS OFFICE ACTIVITIES: Sending invitation to architects for the exhibition and awards ceremony Sending invitation to architects for the exhibition and awards ceremony Sending the press folder to journalists GRAPHIC: Study and design of award 2012 invitation Study of plaques for winner projects Study of scroll for winner and mentioned projects Study and graphic design of the whole set up

Material produced by COPYRIGHT for the competition COPPER AND THE HOME 2012 In collaboration with Istituto Italiano del Rame