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    Product Design-1 PDF

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    teknikpembakaran2013
    The document discusses product planning for Xerox. It describes the Lakes Project, which aimed to develop a networkable, digital copier/printer to serve as a new platform and capture market share. The project mission statement outlined goals like supporting Xerox's digital strategy and environmental friendliness, with planned 4th quarter 1997 introduction. It also noted key assumptions around the new digital technology platform and stakeholders involved in manufacturing and distribution.

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    Product Design-1 PDF

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    teknikpembakaran2013
    182 views15 pages
    The document discusses product planning for Xerox. It describes the Lakes Project, which aimed to develop a networkable, digital copier/printer to serve as a new platform and capture market share. The project mission statement outlined goals like supporting Xerox's digital strategy and environmental friendliness, with planned 4th quarter 1997 introduction. It also noted key assumptions around the new digital technology platform and stakeholders involved in manufacturing and distribution.

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    The document discusses product planning for Xerox. It describes the Lakes Project, which aimed to develop a networkable, digital copier/printer to serve as a new platform and capture market share. The project mission statement outlined goals like supporting Xerox's digital strategy and environmental friendliness, with planned 4th quarter 1997 introduction. It also noted key assumptions around the new digital technology platform and stakeholders involved in manufacturing and distribution.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    182 views15 pages

    Product Design-1 PDF

    Uploaded by

    teknikpembakaran2013
    The document discusses product planning for Xerox. It describes the Lakes Project, which aimed to develop a networkable, digital copier/printer to serve as a new platform and capture market share. The project mission statement outlined goals like supporting Xerox's digital strategy and environmental friendliness, with planned 4th quarter 1997 introduction. It also noted key assumptions around the new digital technology platform and stakeholders involved in manufacturing and distribution.

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    Product Planning

    Teaching materials to accompany: Product Design and Development Chapter 3 Karl T. Ulrich and Steven D. Eppinger 2nd Edition, Irwin McGraw-Hill, 2000.

    Product Design and Development


    Karl T. Ulrich and Steven D. Eppinger 2nd edition, Irwin McGraw-Hill, 2000. Chapter Table of Contents
    1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Introduction Development Processes and Organizations Product Planning Identifying Customer Needs Product Specifications Concept Generation Concept Selection Concept Testing Product Architecture Industrial Design Design for Manufacturing Prototyping Product Development Economics Managing Projects

    Product Development Process


    Planning Planning Concept System-Level Concept System-Level Development Design Development Design Detail Detail Design Design Testing Testingand and Refinement Refinement Production Production Ramp-Up Ramp-Up

    Four Phases of Product Development

    The product planning phase precedes the product development process.

    Xerox Lakes Project Example

    Used with permission

    Xerox Document Centre 265

    Newer models manufactured by Xerox Corporation. Used with permission

    Newer models manufactured by Xerox Corporation. Used with permission

    The Product Planning Process


    Multiple Projects Evaluate and Prioritize Projects Allocate Resources and Plan Timing Complete Pre-Project Planning Product Development Process

    Identify Opportunities

    Portfolio of Projects

    Product Plan

    Mission Statements

    A Product Plan
    New Platforms Derivatives Improvements Fundamentally New 1996 1997 595 6010 Astro 1998 1999 2000 Hodaka Lakes H-Net L-Net 392 393 Legend Project Product Release

    Market Segment Map


    65 ppm $23k 55 ppm $20k 40 ppm $16k 25 ppm $10k 35 ppm $15k 40 ppm $20k 65 ppm network $31k 60 ppm network $35k

    Department

    Lakes Project

    Lakes Extensions

    Market Segment

    Legend
    Xerox product

    Workgroup
    30 ppm $10k 40 ppm network $20k

    competitor product potential competitor

    HodakaProject Hodaka Project

    Personal

    20 ppm $8k 20 ppm $7k

    25 ppm $9k

    30 ppm $10k

    1997

    1998

    1999

    2000

    Year of Release

    Technology S-Curves
    Copier Performance Digital Technology

    Light-Lens Technology Time

    Technology Roadmap
    Functional Elements Photoreceptor Scanner Layout Toner Type Output Modes User Interface Image Processing Diagnostics Cylindrical Drum 2D CCD Array w/Optical Reduc. High Temperature Technologies 3-Pitch Belt Photoreceptor n-Pitch Belt Photoreceptor

    Full-Width, Linear Array without Optical Reduction Low Melting Point Low Melting Point, Low Emission Color: Paper, Fax, Scan, Local Network, Internet Touch Screen, Remote PC

    Monochrome: Paper, Fax, Scan, Local Network, Internet Keypad Touch Screen

    600 dpi On-Board Diagnostics


    Document Centre 220, 230

    Automatic Image Quality 600/1200 dpi 1200 dpi Remote-Dialup Diagnostics


    Document Centre 240, 255, 265 Document Centre 2XX

    1800 dpi Remote Repair


    Document Centre 3XX

    Hodaka Project

    Lakes Project

    Lakes Extensions

    Next Platform Time

    Platforms vs. Derivatives


    Research and Technology Development Legend Project Product Release

    Platform Product Development

    Platform A

    Platform B

    Derivative Product Development time

    Product-Process Change Matrix


    Extent of Production Process Changes
    Research and Technology Development New Core Product Next Generation Product Addition to Product Family Minor Product Enhancement No Product Change New Core Process Next Generation Process Breakthrough Development Projects Platform Development Projects Lakes Project Derivative Product Development Single Department Upgrade Tuning and Incremental Changes No Process Change

    Extent of Product Changes

    Current Product/Process Support

    120%

    140%

    20%

    40%

    60%

    80%

    100%

    0% U t i l i z Design Mechanical a t i o n Electrical Engineering Ye ar 1 Manufacturing Engineering Software/ Firmware Industrial Design Mechanical Design Electrical Engineering Ye ar 2 Ye ar 3 Manufacturing Engineering Software/ Firmware Industrial Design Mechanical Design Electrical Engineering Manufacturing Engineering Software/ Firmware Industrial Design

    C a p a c i t y

    Aggregate Resource Planning

    Lakes Project Mission Statement


    Product Description Networkable, digital machine with copy, print, fax, and scan functions Key Business Goals Support Xerox strategy of leadership in digital office equipment Serve as platform for all future B&W digital products and solutions Capture 50% of digital product sales in primary market Environmentally friendly First product introduction 4thQ 1997 Primary Market Office departments, mid-volume (40-65 ppm, above 42,000 avg. copies/mo.) Secondary Markets Quick-print market Small satellite operations Assumptions and Constraints New product platform Digital imaging technology Compatible with CentreWare software Input devices manufactured in Canada Output devices manufactured in Brazil Image processing engine manufactured in both USA and Europe Stakeholders Purchasers and Users Manufacturing Operations Service Operations Distributors and Resellers

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