FFWD Media Kit

C A L G A RY S N E W S & E N T E R TA I N M E N T A LT E R N AT I V E M E D I A K I T 2 0 1 2
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Readership Demographic prole Lifestyle prole Auditing & research
FAST FORWARD WEEKLY

MEDIA KIT
MEDIA KIT
AT A GLANCE
Calgarys Weekly
Launched in December of 1995, Fast Forward Weekly has become the leading voice in arts, culture and alternative news in Calgary. With distinctive viewpoints and progressive style, we cover topics that the citys mainstream media simply do not. Calgarians rely on Fast Forward Weekly and ffwdweekly.com for... News Viewpoints Music Film Movie listings Theatre Visual Arts Dance Comedy Books Gwynne Dyer Restaurants Nightlife Urban Living Fashion Savage Love Best of Calgary readers poll Horoscopes Classieds Contests ... and Calgarys most comprehensive Event Listings.
Over 23,000 copies weekly at 1,400 locations Published every Thursday, Fast Forward Weekly is distributed at popular coffee shops, restaurants, bars, retail stores and convenient street boxes throughout Calgary, Banff and Canmore.
153,488 online page views monthly

ffwdweekly.com generates an average of more than 153,000 page views from 44,970 unique visitors every month*
79,014 readers weekly

As indispensable sources for Calgary living, Fast Forward Weekly and ffwdweekly.com capture an average of more than 70,000 loyal readers every single week with 149,895 unique readers over a one-month period [15.9% of Calgarians 18+]
Readership Breakdown
Print
72%
Print & online
Online
18%
10%
* Source: Google Analytics report, monthly average, 12 months ending February 2012 Source: Leger Marketing readership study, September 2011
MEDIA KIT
READER DEMOGRAPHIC PROFILE
Socio-economic Summary
Fast Forward Weekly readers have come to expect excellence. Every issue is packed with thought-provoking news and viewpoints, mind-expanding arts coverage and a quirkiness that readers seek out. Fast Forward Weekly is the denitive resource for Calgarys young, educated and curious.
READERS NON-READERS 92.7% 86.4% 39.5% 34.0% 59.7% 56.2% 46.1% 33.5%
Have some form of post secondary education
Work in professional or management occupation
Earn household income exceeding $75,000 per annum
Marital status "Single"
Age & Gender Breakdown

18 to 24 25 to 34
10%
65+
34%
4%
Male Female
53%
50 to 64 35 to 49
47%
16%
36%
MEDIA KIT
READER LIFESTYLE PROFILE
Arts & Culture

The Government of Canada named Calgary a Cultural Capital of Canada for 2012 a designation awarded to a community for its ongoing commitment to arts and culture. With local writers offering fresh perspectives, Fast Forward Weekly is the authority on arts and culture in Calgary. Along with the best arts coverage in the city, we also support many of Calgarys prominent festivals and cultural events, such as the Calgary Folk Music Festival, One Yellow Rabbits High Performance Rodeo, the Calgary International Film Festival and WordFest. Naturally, our readers have voracious appetites for arts and culture, which is reected in their level of participation.
READERS
NON-READERS 78.0% 46.7% 69.4% 46.2% 64.8% 46.1% 87.0% 74.0% 31.9%
Music concert [1]
Live theatre [1]
Art gallery or museum [1]
Movie theatre [1]
DVD [2] 25.2% 19.5% 15.1%
CD [2]
Digital music [2] 18.1%
38.4%
Book [2] 45.1% 25.5% 13.9%
61.8%
eBook [2]
Fast Forward Weekly keeps its readers informed. Our readers are 3.7 times more likely than non-readers to know where to get information about whats happening in Calgarys arts and culture scene.
1. Within the past year 2. Within the past month 3. Within the past week
MEDIA KIT
READER LIFESTYLE PROFILE
Arts & Culture

Fast Forward Weekly readers are 2.5 times more likely than non-readers to make attending arts and cultural events in Calgary a priority in their lives. On average, Fast Forward Weekly readers spend almost twice as much as non-readers per month on attending arts and cultural events in Calgary.
READERS NON-READERS
$101.69
$55.27
Food & Drink

Calgarys rapid growth has spawned greater demand for occasions to unwind and take in the best that the city has to offer. Fast Forward Weekly offers our readers uncompromised reviews of some of Calgarys more interesting and unique restaurants; along with informative news and reviews on wine, beer and spirits. Fast Forward Weekly readers are more likely than non-readers to eat out or attend a nightclub.
READERS NON-READERS 98.8% 95.5% 69.8% 59.4% 70.0% 51.4% 62.6% 48.3% 49.9% 41.9% 52.9% 47.1%
Casual dining [2]
Fine dining [2]
Bar, lounge or nightclub [2]
Beer [3]
Wine [3]
Liquor or spirits [3]
1. Within the past year 2. Within the past month 3. Within the past week
MEDIA KIT
FACTS & FIGURES
Editorial vs. Advertising

Editorial integrity is the basis for Fast Forward Weeklys reputation. In order to gain the condence and trust of readers, we make editorial decisions without inuence from commercial or political pressures. While Fast Forward Weekly is published solely through the support of advertisers, a distinct division exists between the autonomous departments responsible for editorial content and advertising placement. As a publication distributed to readers free of charge, Fast Forward Weekly values advertiser relationships that ensure our long-term growth and meaningful contributions to the community. From reliable circulation audits to valid market research, Fast Forward Weekly is committed to assuring that our advertisers gain value from their investment.
Circulation Auditing
Fast Forward Weekly utilizes Audit Bureau of Circulations (ABC), North Americas leading thirdparty media auditing organization, to inspect our extensive distribution reporting. ABC completes semi-annual audits of printing and distribution records to ensure that the numbers we report are accurate, credible and independently veried.
Market Research
Since 2001, Fast Forward Weekly has relied upon Leger Marketing, Canadas largest independent research rm, to gather and compile valuable readership data. These periodic market research studies provide an accurate demographic and psychographic snapshot of the audience reading Fast Forward Weekly. Integrity is a cornerstone of Fast Forward Weeklys publishing mandate. We insist on providing our readers and advertisers with openness and honesty.
Fast Forward Weekly

1204 20 Ave SE Calgary AB T2G 1M8 Canada 403-244-2235 F: 403-244-1431 ffwdweekly.com advertising@ffwd.greatwest.ca

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C A L G A RY S N E W S & E N T E R TA I N M E N T A LT E R N AT I V E M E D I A K I T 2 0 1 2

Readership Demographic prole Lifestyle prole Auditing & research

FAST FORWARD WEEKLY

153,488 online page views monthly

79,014 readers weekly

Print & online

READER DEMOGRAPHIC PROFILE

Have some form of post secondary education

Work in professional or management occupation

Earn household income exceeding $75,000 per annum

Marital status "Single"

Age & Gender Breakdown

READER LIFESTYLE PROFILE

Arts & Culture

Music concert [1]

Live theatre [1]

Art gallery or museum [1]

Movie theatre [1]

DVD [2] 25.2% 19.5% 15.1%

Digital music [2] 18.1%

Book [2] 45.1% 25.5% 13.9%

READER LIFESTYLE PROFILE

Arts & Culture

Food & Drink

Casual dining [2]

Fine dining [2]

Bar, lounge or nightclub [2]

Liquor or spirits [3]

FACTS & FIGURES

Editorial vs. Advertising

Fast Forward Weekly

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